BMW has officially unveiled the first-ever iX2, the second-generation model of the X2 now available in an all-electric version alongside the gasoline and diesel options. Like the iX1, it features a coupe-like design and is initially offered in the iX2 xDrive30 variant, equipped with a dual-motor all-wheel drive system and a 64.8-kilowatt-hour battery.
The iX2 has a combined power output of 313 horsepower and 364 pound-feet of torque. With a fully charged battery, it can travel between 259 and 279 miles, making it more efficient than the iX1 SUV. It has a 0-62 mph acceleration time of 5.6 seconds and a top speed of 111 mph.
Charging options include DC fast charging up to 130 kW and an onboard AC charger that can provide 11 kW, charging the battery from 0 to 100 percent in 6.5 hours. An optional 22 kW three-phase AC charger is also available, allowing for a complete charge in 3 hours and 45 minutes. The iX2 can charge from 10 to 80 percent using DC power in just 29 minutes.
The iX2 features predictive thermal management for the battery and the latest “Max Performance Charging” software for optimized charging efficiency. It is categorized as a premium compact Sports Activity Coupe (SAC) by BMW. Optional illuminated kidney grilles and LED headlights are available.
The redesigned rear end gives the iX2 a sportier look compared to the previous generation. Inside, it offers a dual-zone automatic climate control system, Bluetooth, cloud-based GPS navigation, and a six-speaker plus amplifier sound system. The BMW Operating System 9 with two displays is optional. The trunk has a volume of 525 to 1,400 liters depending on the rear seat configuration.
The iX2 has dimensions of 179.2 inches long, 72.6 inches wide, and 61.4 inches tall, weighing 4,453 pounds. Production will begin soon in Germany, with deliveries starting in March 2024. The United States will only receive the ICE-powered version initially.
Ford has unveiled the new 2025 Ranger PHEV, the first-ever plug-in hybrid version of the popular Ranger truck. Production is set to begin later this year, with deliveries expected to start in early 2025. It’s worth noting that Ford has currently only provided details for the European market, with no information about a potential North American release.
The Ford Ranger is currently Europe’s best-selling truck, and Ford is expanding its lineup by introducing a 2.3-liter plug-in hybrid system. This system combines the power of a turbocharged four-cylinder engine with an electric motor and a small battery pack. Although specific power figures have not been disclosed, Ford claims that the Ranger PHEV will have more torque than any previous production model. While we don’t have the exact numbers, we can make some comparisons for context.
In July of this year, the first-ever Mercedes-Benz CLE was unveiled, replacing the coupe and convertible versions of the E-Class and C-Class. It comes with an optional six-cylinder turbocharged engine. Currently, an AMG version is in development, and a recent spy video shows a fully camouflaged prototype. Interestingly, the range-topping variant of the CLE could potentially be powered by a four-cylinder engine, which would explain its silent operation in German traffic.
A few weeks ago, we caught a glimpse of the AMG 63 variant of the CLE for the first time, and this new prototype appears almost identical. It sports its production body and lights, and there are rectangular exhaust pipes at the back, indicating that it is the 63 model rather than the less powerful 53 model. Notably, the unusual wheel setup seen on the previous prototype is absent on this test car, which is equipped with a set of multi-spoke alloys.
The First-Ever Three-Row SUV Featured in a Marketing Campaign Focusing on Spaciousness, Design, and the Hybrid MAX Powertrain
PLANO, Texas (September 8, 2023) – Toyota unveils the highly anticipated 2024 Toyota Grand Highlander, the brand’s most powerful Midsize SUV to date, in their new marketing campaign called “Life’s Grander in the Grand Highlander.”
Lisa Materazzo, group vice president of Toyota Marketing at Toyota Motor North America, explains, “The campaign shines a spotlight on the first-ever 2024 Grand Highlander – the latest addition to Toyota’s bold SUV lineup. Featuring the Grand Highlander’s beautiful design and spacious interior, the campaign is inspired by the reality that life, with all its unexpected surprises, is pretty grand.”
To create a cohesive marketing approach, Toyota developed the integrated Grand Highlander campaign using its Total Toyota (T2) model. This model integrates efforts to encompass multicultural marketing and the mainstream market.
The “Life’s Grander in the Grand Highlander” campaign showcases a unified creative style across various spots.
In Conill Advertising’s spot titled “Labor,” directed by Sebastian Strasser, a family accompanies expectant parents to the hospital for the birth of a new family member. Thanks to the Grand Highlander’s spacious third row, even the baby’s godmother and aunt can join the ride.
InterTrend Communications created two spots for the campaign, directed by Bruce St. Claire. In the spot “Yes Day,” a family spends an unexpected day of fun in the Grand Highlander after their kids’ tutoring lessons are canceled. In “Grand Recruiting,” a family almost forfeits their cricket game due to a lack of players. The Grand Highlander saves the day by helping them pick up more teammates, including a last-minute recruit, international cricket star Unmukt Chand.
In Burrell Communications Group’s spot, “HBCU Tour,” a family’s college visit turns into a friendly competition between parents from rival colleges, trying to convince their son to choose their respective alma maters. In their spot, “Back There,” playful kids in the backseat of a Grand Highlander are playfully warned by their mom not to misbehave. The spots are directed by Kenya Barris, making his commercial directorial debut after a successful career in TV.
In the spot titled “Slamming Doors,” created by Saatchi & Saatchi, a teenager is picked up from school in a Grand Highlander. The annoyed teenager’s mood quickly changes when the whole family, including the grandma, starts singing together. Saatchi & Saatchi also created “Rescue Run,” a humorous spot where a family on their way home from a day at the lake turns around in their Grand Highlander to safely return a live fish their son was trying to keep in a leaking bucket. The spots were directed by James Rouse with Biscuit.
Media Placements
The “Life’s Grander in the Grand Highlander” campaign spans various media platforms, including linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search. It will be featured on high-profile Network Prime, cable, Prime Novelas, and sports programming, including Thursday and Sunday Night Football, Premium Soccer, and the Billboard Latin Music Awards. Digital content/video partners include Hulu, YouTube, MAX, Sensical, and Pandora. Partnerships with Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel are also part of the campaign. Paid Social will run on platforms such as TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.
Viewers can watch the broadcast spots here. For images and credits, please click here.
About the 2024 Toyota Grand Highlander
The 2024 Toyota Grand Highlander is the latest addition to Toyota’s successful SUV lineup. It is available in three powertrains and three grades: the well-balanced 2.4L turbo gas engine, the efficient 2.5L hybrid, and the high-performance 362 horsepower Hybrid MAX. Designed by Calty Design Studios and assembled exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gas engine models, $44,670 for the hybrid, and $54,040 for the Hybrid MAX powertrain.
The Grand Highlander Hybrid and Hybrid MAX support Toyota’s efforts to achieve a “Beyond Zero” future as part of the company’s diverse approach to carbon neutrality. Beyond Zero represents Toyota’s commitment to reaching carbon neutrality through its products, services, and operations while making a positive impact on the planet and society.
Key Features of the 2024 Toyota Grand Highlander Include:
Available in three powertrains with a spacious third row and ample cargo space
Hybrid and Hybrid MAX Powertrains for reduced carbon emissions
Powerful performance with a 362-horsepower Hybrid MAX system
Available tech features like Traffic Jam Assist, Head-Up Display, and Digital Rearview Mirror
JBL® Premium Audio system
Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)
On September 1, the first-ever production right-hand drive Jaguar E-Type will be put up for auction at Hampton Court Palace in London. Organized by Gooding & Company, this historic car is expected to fetch between $1.26 million and $1.76 million. The car is a Fixed Head Coupe finished in opalescent dark blue with a red leather interior, and it retains its original engine and license plate combination.
This E-Type is powered by a 3.8-liter inline-six engine with three carburetors, producing 265 horsepower. It has a four-speed manual gearbox and Dunlop disk brakes. It does not feature electronic nannies like ABS, making it stop more like a modern car. The car’s top speed is 150 mph, and it can go from 0 to 60 mph in under 7 seconds.
The car was built without a classic ladder frame chassis and features rack-and-pinion steering and independent suspension all around. It has several sought-after features, including a flat floor, welded hood louvers, and external hood latches.
The current owner purchased the car in 1998 and embarked on a multi-year restoration project. They managed to restore the car to its original specification and appearance, even re-registering it with its original license plate number “1 VHP” with the help of official Jaguar factory records.
According to the seller, this Jaguar E-Type is the only surviving six-cylinder production model that can be considered the first of its kind, as the first left-hand drive coupe and roadster no longer exist.
Introduced as the brand’s first-ever electric hypercar, the Lotus Evija surprised everyone with its electric powertrain and track-focused design. With production and deliveries underway, many owners are eagerly waiting for their customized configurations to experience the next level of Lotus performance. One of them is former F1 World Champion Jenson Button, who has already had the chance to drive the Evija and now has an allocation for himself. While most owners will receive their cars at a local dealer, Lotus is proud to announce that Jenson Button will reveal his unique Lotus Evija at The Quail: A Motorsports Gathering on Friday, August 18th.
Jenson’s Evija is finished in white, with black and lime green highlights that enhance the car’s curves. The interior, matching the exterior, features carbon sports bucket seats in white leather with green trim elements. Lotus has also incorporated Jenson Button’s #22 race number on each door insert. Its electric motors deliver an incredible 1,973 horsepower, making it the most powerful production road car. The power is distributed evenly to all four wheels, allowing the Evija to accelerate from 0 to 62 mph in under 3 seconds and achieve a top speed of over 200 mph. The Evija’s 70 kWh battery, developed in partnership with Williams Advanced Engineering, provides an impressive range of 250 miles. To see all available Lotus models for sale, click the link below.
The 2024 RX450h+ from Lexus will be the brand’s first-ever plug-in hybrid option for the RX series, aiming to expand the electrified lineup.
The exterior design of the RX 450h+ is visually attractive and functional, with clean lines and aerodynamic improvements contributing to fuel efficiency and handling effectiveness.
The interior of the RX 450h+ offers comfort and elegance, with standard features, premium materials, and advanced technology like an infotainment system and high-resolution touchscreen display. Safety features ensure the safety and protection of passengers during journeys.
Until now, the best-selling RX range from Lexus has yet to present an electric or plug-in hybrid variant. However, this is about to change with the upcoming 2024 RX450h+. Lexus takes a brave step forward by introducing its first-ever plug-in hybrid option for the RX series, and the aim is to elevate the excellence demonstrated by the NX450h+ to even greater heights.
Expanding upon the foundation laid by last year’s complete redesign of the iconic crossover, Lexus now introduces the highly anticipated plug-in hybrid variation to its electrified lineup. The 2024 Lexus RX 450h+ represents a balanced mix of luxury, safety, technology, and carefully organized in-cabin luxuries which come standard. Here’s all you need to know about the innovations and improvements that define the RX 450h+, an advanced hybrid crossover that starts at $70,080.
A Closer Look At The Exterior Design And Styling Of Lexus RX 450h+
Lexus
Designers at Lexus have gone above and beyond to create a visually attractive and functional vehicle. The design of the 2024 Lexus RX 450h+ is characterized by clean lines, bold proportions, and attention to detail. The integration of sculpted body panels and aerodynamic improvements serves a dual purpose: boosting its visual appeal and contributing to fuel efficiency and handling effectiveness. A distinctive element of the RX 450h+’s design narrative is its sleek and athletically inclined profile. The vehicle’s proximity to the ground enhances its aerodynamic performance. The well-shaped contours and curved arcs of its body panels not only amplify its aesthetic but also diminish air resistance, thereby enabling efficiency.
Moreover, the exterior trims of the RX 450h+ contain tasteful chrome accents and advanced LED lighting arrangements. These chrome accents add refinement, while the LED lighting array promotes visibility and imparts a modern visage to the vehicle.
Color Options And Trim Levels
Lexus presents a diverse spectrum of color choices for the RX 450h+, granting drivers the opportunity to personalize their vehicles. The RX 450h+ array presents a selection of eight exterior color options. Each of these hues contributes to the vehicle’s overall visual allure.
The RX 450h+ is offered in a selection of trim levels, each filled with its own suite of distinctive attributes and enhancements.
The Interior Of The RX 450h+ Is A Sanctuary Of Comfort And Elegance
Lexus
The RX 450h+ presents a seamless alignment of crucial controls and information within the cabin. The layout of the space is expansive and minimalist.
Enriching the interior experience, an array of thoughtful standard features await. These include a perforated semi-aniline leather-trimmed interior, heated and ventilated seats, ambient lighting, a heated steering wheel, the Lexus Memory System, and a panorama glass roof. Furthermore, an optional 21-speaker Mark Levinson Premium Surround Sound System is available.
The forefront seats have been designed for ease of access, comfort, and support. Passengers in the rear seat have access to charging options via USB outlets or a conventional AC outlet. The RX 450h+ offers three interior color options and two ornamentation styles.
It Is Not Only Luxurious, But Also Technologically Advanced
Lexus
Beyond its opulence, the RX 450h+ displays technological advancement. The vehicle features an infotainment system that integrates with smartphones, guaranteeing continuous connectivity and entertainment. The touchscreen display provides access to a wide spectrum of features and functions.
Through this sophisticated infotainment system, managing music, calls, applications, and navigation tools becomes an intuitive experience. The RX 450h+ is compatible with both Apple CarPlay and Android Auto, allowing users to synchronize their smartphones and enjoy their favorite apps and content on the move.
Power, Performance, And Charging Abilities Of The Upcoming RX 450h+
Lexus
The RX 450h+ is propelled by a high-capacity lithium-ion battery and a 2.5-liter inline four-cylinder engine. The hybrid system of the RX 450h+ demonstrates a manufacturer-estimated combined rating of 83 MPGe, assuring performance and acceleration. The RX 450h+ has an EPA-estimated driving range of 35 miles on electric power.
Engine Specs
Engine type
2.5-liter four-cylinder
Output
180 horsepower
Torque
168 pound-feet
Acceleration (0-60mph)
6.2 seconds
The RX 450h+ is equipped with a Level 1 vehicle-charging cable tailored for 120V outlets. Charging is facilitated by a standard 6.6 kW Onboard Charger that allows for a complete charge in approximately two-and-a-half hours.
The RX 450h+ adopts an electronically controlled, full-time AWD system, allowing the driver to exert control over the vehicle’s behavior as dictated by diverse road scenarios and driving preferences.
The 2024 RX 450h+ prioritizes safety with a comprehensive selection of safety features. Standard safety elements include adaptive cruise control, lane-keeping assist, blind-spot monitoring, and automatic emergency braking. The RX 450h+ also offers advanced driver-assistance systems such as a 360-degree camera, parking assist, and traffic sign recognition.
The automotive world is witnessing a revolution as Cadillac unveils the 2025 ESCALADE IQ, the brand’s first-ever all-electric full-size SUV. Packed with innovation, this stunning vehicle is set to redefine the luxury SUV experience, offering an impressive Cadillac-estimated 450 miles of range. With zero tailpipe emissions, the ESCALADE IQ is a testament to Cadillac’s commitment to the environment.
What sets the 2025 ESCALADE IQ apart is its plethora of advanced features, something the cherished Escalade name is known for in the luxury SUV world. The sleek and expressive exterior design is complemented by a luxurious interior, replete with a curved pillar-to-pillar 55-inch total diagonal LED display. Advanced technology features include the Super Cruise driver assistance technology, vehicle-to-home bidirectional charging capability, and GM Energy’s available Ultium Home products. The bold interior and exterior design does not compromise on performance, offering a quiet, smooth, and engaging drive.
The 2025 ESCALADE IQ doesn’t just follow the trend; it sets a new standard. As John Roth, vice president of Global Cadillac, puts it, this reimagining of an iconic SUV marks the next step in Cadillac’s all-electric future. Embodying more than 120 years of innovation, the ESCALADE IQ reflects Cadillac’s enduring spirit in a sophisticated, modern form.
The all-new 2025 Cadillac ESCALADE IQ is not just an electric vehicle; it’s a statement of Cadillac’s ambition. Retaining the bold presence that defined its predecessors, this latest iteration offers a blank canvas to reinvent, but without losing its Escalade identity. The dedicated electric architecture allows a sleeker yet familiar profile, with a silhouette instantly recognizable as Escalade.
From the proportions and dynamic hood to the sportier roofline, the ESCALADE IQ promises to be GM’s most aerodynamic full-size SUV ever. A 15% lower coefficient of drag helps achieve an impressive Cadillac-estimated 450 miles of range. Attention to detail in design, from intelligent grille shutters to expressive lighting, elevates the vehicle’s aesthetics, making the ESCALADE IQ not just a car, but an artful integration of innovation and design. Even the selection of trim styles, Luxury and Sport, allows for personalization, reflecting Cadillac’s commitment to aligning with customer preferences.
Cadillac’s ESCALADE IQ takes a leap forward with an interior that fuses cutting-edge technology with ageless elegance. This interior heralds a “true renaissance” in luxury transportation, according to Craig Sass, design manager for Cadillac Interiors. The stunning 55-inch curved LED display powered by Qualcomm Technologies introduces a virtual cockpit like never before. With Google built-in features, passengers are treated to hands-free communication, live traffic updates, and more. Meanwhile, the attention to comfort is evident in the Executive Second-Row Seating package, which includes massaging seats, personal screens, and wireless charging pads.
The panoramic fixed glass roof creates an atmosphere of airy spaciousness while protecting passengers with UV-filtering film. The available 40-speaker AKG Studio Reference audio system turns the interior into a 360-degree immersive audio experience. The lighting, customizable with 126 color choices, adds to the inviting ambiance.
But it’s not just about technology; it’s about utility too. The “eTRUNK” provides a generous 12 cubic feet of cargo space, taking full advantage of the EV architecture, and the power-folding third row allows for adaptable passenger and storage needs.
Regular production begins next summer at GM’s Factory ZERO in Michigan, a facility renovated with a $2.2 billion investment to be the launchpad for GM’s EV strategy. With pricing starting at around $130,000, the all-new ESCALADE IQ continues Cadillac’s tradition of excellence and innovation, providing a driving experience that’s as technologically advanced as it is luxuriously comfortable.
Ferrari plans to have 60% of its lineup be hybrid vehicles.
Ferrari is building an e-factory in Italy to manufacture electric motors, inverters, and batteries.
The all-electric Ferrari GT, expected to have four electric motors and 1,000 horsepower, will debut in 2025.
Ferrari, the iconic Italian luxury sports car manufacturer, is preparing for a major transformation with the upcoming release of its first all-electric vehicle. According to Ferrari CEO Louis Camilleri, an all-electric Ferrari is in the works, but it won’t hit the roads until after 2025. While the full transition to electric models is still a few years away, Ferrari is committed to making progress towards electrification. The company intends to have 60% of its lineup consist of hybrid vehicles and is set to unveil its first-ever SUV soon. Ferrari is focusing on its hybridization efforts, including the recent release of the impressive 986-horsepower SF90 Stradale plug-in hybrid.
To realize its electrification vision, Ferrari is constructing an e-building in Maranello, Italy. This facility will produce electric motors, inverters, batteries, and assemble electric and hybrid vehicles. The e-building is expected to be completed by June 2024. Ferrari’s approach to electrification is strategic, as CEO Benedetto Vigna states that the transition will not impact the brand’s operating margins. With an operating profit margin of 26.9% in the first quarter of 2023, Ferrari aims to maintain its position in the industry while embracing cleaner and more sustainable technologies.
Ferrari is committed to an automotive future that combines tradition and innovation. The company has plans to introduce fifteen new models from 2022 to 2026, many of which will be fully or partially electric.
Ferrari Has Yet To Release An EV
Wikimedia Commons
Despite being an iconic luxury brand, Ferrari has not yet released an electric vehicle. The brand has mostly focused on plug-in hybrids, but they have hinted at the future release of electric vehicles that will utilize GT platforms while maintaining the speed and quality that Ferrari is known for. One challenge in this market is that many people desire the classic “racing” experience, which involves the sound and sensation of a gasoline-powered car.
Ferrari has confirmed a 2025 EV is on the way. However, details regarding its appearance, performance, and specifications are still unknown.
While an electric Ferrari would offer a quieter and smoother ride, it may not satisfy the desires of individuals who typically purchase a Ferrari. Nevertheless, the anticipation for a fully electric supercar from Ferrari is intense. The current estimate is that a fully electric GT model will be available by the end of 2025, although manufacturing challenges may delay its release until early 2026. Regardless, the introduction of an electric Ferrari will undoubtedly have a significant impact on the industry.
The Electric Ferrari GT Will Change The Industry Forever
Ferrari
The upcoming electric Ferrari is rumored to have four electric motors.
Ferrari’s GT electric vehicle is expected to be a two-door model according to patent filings.
This new electric vehicle could have around 1,000 horsepower.
With the official confirmation of an all-electric GT hitting the global market in 2025, Ferrari is poised to achieve something extraordinary. Rumors suggest that the new electric Ferrari will boast 1,000 horsepower and feature four electric motors. It is expected to be a unique addition to the industry. While details are scarce, patent filings suggest that this electric car will be a two-door supercar rather than a four-door SUV. Ferrari is likely to take a bold approach with the release of this highly anticipated electric sports car, distancing itself from conventional expectations.
Ferrari Predicts That EVs Will Account For Five-Percent Of Its Global Sales By 2026
Ferrari
With the debut of their first electric supercar slated for 2025, Ferrari has already projected that electric vehicles will account for only around 5% of its global sales in that year. While this percentage may seem low, considering it accounts for the introduction of the brand’s first EV, it is a promising start. Furthermore, Ferrari has mentioned plans for 15 new electric cars by 2026, which should significantly increase the percentage of electric vehicle sales. Most automakers are aiming for 50% to 100% zero-emission vehicle sales by the middle of the decade, so Ferrari has some catching up to do.
Ferrari has been criticized for not releasing fully electric vehicles earlier, but they have made progress with their hybrid and plug-in hybrid offerings. Notable hybrid models from Ferrari include the LaFerrari, LaFerrari Aperta, SF90 Stradale, SF90 Spider, and the upcoming 296 GTB, which features a turbocharged V-6 engine paired with an electric motor. These models provide eco-friendly options while maintaining performance capabilities.
Ferrari’s current hybrid lineup:
Ferrari LaFerrari
Ferrari LaFerrari Aperta
Ferrari SF90 Stradale
Ferrari SF90 Spider
Ferrari 296 GTB
This demonstrates Ferrari’s commitment to embracing greener technologies. For a half-million-dollar electric vehicle, customers expect top-of-the-line features that justify the price tag.
The Road To The Electric Ferrari Has Been A Long One
Ferrari
Since the early 2010s, car manufacturers have been transitioning from traditional gasoline engines to high-power batteries. As the climate changes and people become more conscious of their impact on the planet, the electric vehicle market has been thriving. However, luxury brands like Ferrari have a longstanding reputation for speed, sexiness, and power, which may not align with experimenting with electric technology. Many critics have chastised Ferrari for being slow to embrace EVs, but any progress should be appreciated.
Currently, hybrids and plug-in hybrids serve as the intermediary option for drivers who want an electric vehicle but still rely on gasoline for regular driving. Ferrari has received positive feedback for its hybrid models. It’s worth noting that range, charge time, and safety have always been critical concerns for electric cars. Ferrari’s hybrids have demonstrated strong performance without sacrificing these crucial factors.
While Ferrari has taken some time to introduce a groundbreaking electric vehicle, it is evident that they are determined to go greener. This transition signifies a new era for Ferrari and sportscars as a whole.
Ferrari is committed to electrification and aims to have 60 of its lineup be hybrids, with its first-ever SUV being unveiled soon.
Ferrari is establishing an e-building in Italy to manufacture electric motors, inverters, and batteries for its electric and hybrid vehicles.
The all-electric Ferrari GT, rumored to have four electric motors and 1,000 horsepower, will debut in 2025, signaling a significant shift in the industry.
Ferrari, the iconic Italian luxury sports car manufacturer, is gearing up for a significant transformation with the impending introduction of its first all-electric vehicle. According to Ferrari CEO Louis Camilleri, an all-electric Ferrari is on the horizon, but enthusiasts will have to wait until after 2025 to see it hit the roads. While the transition to a fully electric model is still a few years away, Ferrari is committed to making strides toward electrification. The company aims to have its lineup comprising 60 percent hybrid vehicles, with the unveiling of its first-ever SUV. The company is focusing on its hybridization efforts, including the recent release of the remarkable 986-horsepower SF90 Stradale plug-in hybrid.
To make this electrification vision a reality, Ferrari is establishing its e-building in Maranello, Italy, designed to manufacture electric motors, inverters, and batteries and assemble electric and hybrid vehicles. The new facility is expected to be ready by June 2024. Ferrari’s approach to electrification seems strategic, as the CEO, Benedetto Vigna, asserts that the transition will not impact the brand’s operating margins. With an impressive operating profit margin of 26.9 percent in the first quarter of 2023, Ferrari aims to maintain its position in the industry while embracing cleaner and more sustainable technologies.
As the automotive world evolves, Ferrari is committed to meeting the future with a lineup that balances tradition and innovation. The company had plans to introduce fifteen new models from 2022 to 2026, many of which will be fully or partially electric, so the vision is well underway.
With the Ferrari brand being as iconic as it is, the Italian sportscar brand has yet to release an electric vehicle. Of course, the brand has seen significant changes in how it manufactures cars, with plug-in hybrids being the current status quo. Interestingly enough, Ferrari has mentioning new EVs are on the horizon, which will utilize GT platforms and still have the incredible speed and quality the company is known for. One issue in this market is that most people want to hear their car make noise, burn gas, and create that classic “racing” experience.
Ferrari has confirmed a 2025 EV is on the way. However, it’s not confirmed what it will look like and its performance or specs, leaving us in the dark for now.
With an EV, this could be a much quieter and smoother ride: which, although great, won’t feed the hunger someone typically purchasing a Ferrari has. The good news is Ferrari has confirmed a pure electric supercar is coming in the next few years, which is certainly exciting news. The current projection is that a fully electric GT will be here by the end of 2025, although knowing how difficult manufacturing your first EV is, this could (and likely will) be pushed back until Q1 or Q2 of 2026. Regardless, the concept of an electric sportscar like Ferrari is undoubtedly industry-altering.
The Electric Ferrari GT Will Change The Industry Forever
Ferrari
The all-new electric Ferrari is rumored to have four electric motors.
Ferrari’s GT EV will be two-door, according to patent filings.
This new vehicle could have upwards of 1,000 horsepower.
With the confirmation of an all-electric GT coming to global markets in 2025, Ferrari is on track to do something incredible. Rumored to have 1,000 horsepower and four electric motors, the all-new (and electric) Ferrari will do something that’s not been seen before. As we said, Ferrari has been sluggish in producing hybrids and EVs in recent decades, but with 2025 being the debut of this new supercar, we’re anxious to see what it means for the direction of the mega-brand.
Official details are few and far between, but patent filings suggest the new electric car could be a two-door supercar rather than a four-door SUV. Some people had speculated this new Ferrari would compete with the Porsche Taycan, although if we had to guess, Ferrari would take a much greater risk upon its release. If they’ve waited this long: why take a safe, predictable approach to the world’s most powerful electric sports car?
Ferrari Predicts That EVs Will Account For Five-Percent Of Its Global Sales By 2026
Ferrari
With the brand’s first electric supercar dropping in 2025, Ferrari has already predicted it will account for merely five percent of its global sales for that year. Five percent doesn’t seem very impressive from our standpoint, but considering that this is taking into consideration the new (and only) EV, it will have as of 2025, we’ll lay off. That said, within 2025, 2026, and beyond, Ferrari has mentioned 15 new electric cars, which should hopefully launch that five percent to 20+. Most car manufacturers are betting on 50 percent to 100 percent zero-emission sales by the decade’s midpoint, so Ferrari is behind.
The Italian company has let many of its eco-conscious clientele down in recent years by not releasing fully electric vehicles, which they promise to eradicate soon. Another thing to remember is that Ferrari has a couple of plug-ins or hybrids out in the market, which is a first for the brand. A particularly incredible hybrid Ferrari model is the Ferrari SF90 Stradale, which has received great reviews from drivers. Furthermore, the Ferrari 296 GTB, which will feature an astonishing turbocharged V-6 engine paired with an electric motor, is another eco-friendly option for those who shop through Ferrari.
Here are the hybrids offered by Ferrari:
Ferrari LaFerrari
Ferrari LaFerrari Aperta
Ferrari SF90 Stradale
Ferrari SF90 Spider
Ferrari 296 GTB
This at least shows us the company has an idea to go green rather than put it off any longer. If you’re spending half a million on your EV: it should have bells and whistles worth that price tag.
The Road To The Electric Ferrari Has Been A Long One
Ferrari
Since the early 2010s, carmakers have switched from traditional gas engines to high-power batteries in their lineups. With the climate changing and people wanting to make less of a lasting impact on the planet, it’s no surprise that the EV market is booming. However, luxury brands like Ferrari have long-standing reputations for being fast, sexy, and powerful: where does that allow for experimenting with electric technology? Many consumers and critics have been harsh on Ferrari for being so slow out of the gate regarding EVs, although to us: any progress is good.
After all, the Italian sportscar’s current hybrid and plug-in hybrid options have been received very well across the board, with no one claiming they are slow or clunky. There could be a reason Ferrari has taken this long to create a long-lasting, impressionable EV, and that’s perfectly fine. It’s not like this is a regular car for everyday commuting. Ferraris are meant to race; this isn’t something we often consider in the EV sector. Instead, the pressing issues for battery-powered cars have always been range, charge time, and safety.
That said, hybrids and plug-in hybrids are the current transitional option for drivers wanting to have an EV but still fall back on gas for regular driving. The Italian sportscar brand has been lauded for high-performing features in their hybrid models, which accounted for nearly half the sales, and can only spell good news for the upcoming 2025 EVs. Who knows, this could be a new era for Ferrari and sportscars as we know them.
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