Munich. The MINI design studio has partnered with rising collage artist Constantin Prozorov to present the new MINI model family in a unique and fresh way. Prozorov, known for his striking image compositions, has previously made a name for himself in the fashion industry. For MINI design, he has created three captivating collages that feature the brand’s future models amidst fantastical illustrations and animations.
The MINI design team draws inspiration from the art and fashion scene, and Prozorov, who has previously worked with luxury fashion brands, brings his modern and avant-garde aesthetics to this collaboration. Using digital technology, he reinterprets the background motifs provided by the MINI designers and combines them with his distinctive fantastical figures and floral elements.
“Constantin Prozorov’s artistic style provides an inspiring perspective on the design of the new MINI family,” says Oliver Heilmer, Head of MINI Design. “It is unique, playful, and exudes positive energy.” Over the course of their collaboration, Prozorov and the MINI design studio have created three urban dream worlds, seamlessly merging surreal elements with the depiction of the new MINI models and their surroundings. Each collage consists of up to 200 layers and can be experienced as both a static image and an animated clip.
All three collages share common stylistic elements, forming a triptych. These include a vibrant rooftop stage for the all-electric MINI Cooper, a water-rich landscape with a picnic area for the all-electric MINI Countryman, and a bright urban environment showcasing the future all-electric MINI Aceman. Additionally, hidden details can be discovered upon closer inspection, such as the Spike character rendered as an art toy in the MINI Cooper collage, a glistening dolphin crossing the path of the MINI Countryman, and a stylized playing card representing the MINI Aceman.
Prozorov has a keen eye for fashion and has incorporated design features like recycled knitwear, which is a prominent interior surface in the new MINI models. These elements appear abstracted and oversized in his collages. Furthermore, he integrates the brand’s trademark slotted hole and familiar motifs from pop culture and contemporary art, encouraging observers to think beyond traditional boundaries and explore the diverse possibilities of art and design.
The collaboration with Constantin Prozorov has opened up new perspectives on the MINI models for the MINI designers themselves. Engaging in conversations with creative individuals from various disciplines has always been a key source of inspiration for them. The results of this collaboration will be presented during the IAA Mobility 2023.