Munich. To have fun the a centesimal birthday of legendary artist Roy Lichtenstein (1923 – 1997), BMW M Motorsport has teamed up with PUMA to current an unique assortment that brings the magic and attract of Le Mans and the BMW Art Cars onto the highway and into wardrobes. As one of many key figures within the pop artwork motion, Lichtenstein performed a defining function within the artwork scene of the Nineteen Fifties and 60s along with his comic-strip impressed works. In 1977 he got here up with a masterpiece on wheels as a part of the BMW Art Car venture. And the BMW 320i Turbo bearing his inventive signature wasted no time in recording class victory within the 24 Hours of Le Mans race that yr. Lichtenstein’s design, that includes the “Ben Day dots” that turned a private hallmark, depicted a panorama showing to maneuver over its bodywork. The solar and cloud imagery in numerous colors adorning the doorways of the automotive reference the 24-hour period of this storied fixture of the motor racing calendar.
Inspired by the sports activities automotive’s distinctive makeover, the “Ben Day dots” may be discovered on all of the gadgets within the BMW Art Car Capsule Collection in tandem with a vibrant color palette. Each garment within the strictly limited-run particular version vary has been rigorously crafted and enthuses with expressive design parts that take their cues from the Lichtenstein 320i Turbo. The assortment due to this fact represents a tribute to the celebrated artist, who at all times sought to blur the standard dividing traces between excessive artwork and low artwork. It items collectively a full outfit made up of jacket, sweatpants, T-shirt, cap and PUMA Suede sneakers.
The BMW M MOTORSPORT RL BOMBER JACKET catches the attention with an all-over print impressed by Roy Lichtenstein, BMW M Motorsport branding and an embroidered PUMA brand on the chest. A ribbed collar, facet pockets and colour-coordinated press studs mix with the jacket’s informal match to create a sporting look.
The BMW M MOTORSPORT RL SWEATPANTS echo the relaxed minimize of the jacket and complement its sporty look with closed cuffs and Roy Lichtenstein appliqués on each side of the legs. The sweatpants, made out of 70 per cent cotton and 30 per cent recycled cotton, are available an energising inexperienced tone and have a woven BMW M Motorsport brand on the again. Handy facet pockets improve their on a regular basis practicality.
With a big BMW Art Car print on the again and discreet particulars just like the PUMA cat brand on the chest and a BMW M Motorsport flag label on the facet seam, the BMW M MOTORSPORT RL T-SHIRT makes a robust visible assertion. Produced from 70 per cent cotton and 30 per cent recycled cotton, this white T-shirt is extraordinarily comfy to put on.
Also completed in timeless white, the BMW M MOTORSPORT RL CAP places smiles on faces with its hanging, Roy Lichtenstein-inspired entrance print. The five-panel baseball cap can also be adorned by a woven BMW M Motorsport brand on the facet and an embroidered PUMA cat brand on the again. An adjustable, premium-quality steel clasp ensures a safe match on any head.
The BMW M MOTORSPORT RL SNEAKER rounds off the gathering. Based on the PUMA Suede, a real icon of the sneaker world that has set hearts beating a little bit quicker for 50 years now, this shoe impresses with intricate embroidered graphics on the internal facet, woven PUMA Formstrips on each side and graphic detailing on the within of the tongue. The Puma brand badge on the entrance is complemented by a BMW steel pin on the heel – a element that highlights the exclusivity of the sneaker with only a trace of understatement.
The BMW Art Car Collection by Roy Lichtenstein from BMW M Motorsport and PUMA can be out there to any extent further by way of the BMW Online Shop at way of life.bmw.com, at chosen PUMA shops and at PUMA.com, priced as follows:
BMW M MOTORSPORT RL BOMBER JACKET, sizes S–XXL – € 200
BMW M MOTORSPORT RL SWEATPANTS, sizes S–XXL – € 120
BMW M MOTORSPORT RL T-SHIRT, sizes S–XXL – € 70
BMW M MOTORSPORT RL CAP, one dimension – € 50
BMW M MOTORSPORT RL SNEAKER, sizes 39–46 – € 120
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