Munich/Sweden. For the second 12 months in a row, electrical BMW automobiles dressed within the work of a Nordic artist will be seen round Stockholm. During this 12 months’s Market Art Fair, 17-19 May, the BMW automobiles designed by Swedish artist Karin Westman will likely be used to drive company to and from the honest. The thought for the initiative comes from the worldwide BMW Art Car venture, the place well-known artists have been making use of their artworks on automobiles since 1975. For the second time, a Nordic artist has been chosen and given the liberty to specific their artwork on the BMW automobiles that will likely be used as shuttle automobiles in the course of the days of the exhibition.
“Combining art and mobility has always been a passion for BMW. The collaboration with Market Art Fair gives us a unique opportunity to support young Nordic artists while emphasising our commitment to art and culture”, says Johanna Kriisa, CEO of BMW Sweden.
Mobile paintings on the streets of Stockholm
The artist behind this 12 months’s profitable entry “Wetland” is Karin Westman (GSA Gallery, SE), recognized for her sensual and summary paintings impressed by the Baroque and revolving round a dramatic and wealthy color palette.
The cellular artworks displaying Karin’s distinctive aesthetic will even be displayed exterior Liljevalchs in the course of the honest weekend.
“I believe that art can reach a wider audience through this kind of meeting. Industrial designers and artists work for different purposes, but both workcreatively. There are things to learn from each other, but only time will tell exactly what and where it will lead”, says Karin Westman.
Last 12 months’s winner was Swedish-ethnic artist Siiri Jüris (Galleri Duerr, SW), however the thought of getting Nordic artists’ work adorn BMW automobiles comes from the BMW Art Car venture, which has been operating since 1975.
“BMW has a long history of global cultural engagement. To be able to collaborate with such a natural partner and together promote a young artist and bring the art into the city in the form of mobile artworks feels fantastic”, says Petra Stenvall-Thompson Partnership Manager Market Art Fair.
The historical past of BMW Art Cars
For nearly 50 years, BMW has allowed world-renowned artists to specific their artwork utilizing the automotive as a canvas. The thought of collaborating with distinguished artists to remodel automobiles into rolling artistic endeavors started when, in 1975, French racing driver Hevré Poulain got here up with the concept of letting an artist, Alexander Calder, use the racing automotive as a canvas to color a chunk of artwork. No one might have predicted then that they had been making fashionable artwork historical past and that the automotive could be the beginning of the BMW Art Car venture.
Many world-famous artists have adopted in Calder’s footsteps, together with , Roy Lichtenstein, Andy Warhol, David Hockney, Jenny Holzer, Cao Fei, Esther Mahlangu and Jeff Koons to call however a couple of. This spring, the automotive of the 20 th artist, Julie Mehretu, will compete on the 2024 Le Mans 24-hour race. Known for her summary work, Mehretu is taken into account some of the influential artists of her technology.
BMW i5 M60 xDrive Sedan: Power consumption mixed in WLTP cycle: 20,6 – 18,2 kWh/100 km, Electric vary in WLTP cycle: 455 – 515 km.