• As a part of its name for purposes, BMW ART MAKERS is supporting a duo of an rising visible artist and a curator to create a undertaking.
• The duo will start work in February and the undertaking can be introduced on the Rencontres d’Arles in summer time 2024, then at Paris Photo in November 2024.
• BMW Group France is providing a grant of €10,000 to the artist, a grant of €8,000 to the curator and a analysis and manufacturing price range of €15,000, adopted by a solo exhibition on the Rencontres d’Arles and Paris Photo, of which BMW is an official accomplice.

Paris. Artist Mustapha Azeroual and curator Marjolaine Lévy have been unanimously chosen  by the jury to develop their undertaking “The Green Ray” as a part of the BMW ART MAKERS program.

The jury was composed of Florence Bourgeois, director of Paris Photo, Hervé Digne, president of Poush-Manifesto, Chantal Nedjib, founding father of l’Image par l’picture, Christoph Wiesner, director of Les Rencontres d’Arles, and Fannie Escoulen, delegate for images on the Ministry of Culture, Pascal Beausse, director of collections at Centre National de la Photographie, artwork critic and exhibition curator, Christophe Ono-dit-Biot, author and deputy editorial director of Le Point and Maryse Bataillard, head of company communications and CSR at BMW Group France.

This creative undertaking is a brand new experiment, the results of their collaboration, which is able to end in a brand new exhibition and can be proven as a part of BMW’s persevering with partnership with Les Rencontres d’Arles and Paris Photo.

The undertaking, The Green Ray
The Green Ray is in regards to the poetics of sunshine, providing a method of constructing the invisible seen to the attention. Mustapha Azeroual information daylight at dawn and sundown, to seize a palette of colors similar to the territory through which he’s taking pictures. The result’s a collection of summary pictures derived from this optical experiment. For BMW ART MAKERS, Mustapha Azeroual is thinking about taking pictures the solar on the excessive seas, a territory he has by no means explored earlier than. To preserve journey to a minimal, the duo can be making a group of sailors, scientists and artists. Each group could have a exact taking pictures protocol to observe. The Green Ray goals to indicate {that a} totally different sort of abstraction is feasible, one which displays the problems and issues going through our society, for the reason that color of the sky fluctuates in line with human exercise. An immersive, eco-responsible scenography can be designed to be reused and tailored to new areas.

Mustapha Azeroual and Marjolaine Lévy stated on the announcement of their nomination: “We are very pleased with this nomination, both because it’s a project that combines a reflection on narrative abstraction that we share, and because it’s also an exhibition that is based on a close collaboration, which is actually quite rare, between artist and curator, from the writing of the project to its realisation. Finally, the BMW ART MAKERS program, with its contemporary environmental and societal issues, seems to us to be the ideal context in which to bring our project “The Green Ray” to a successful conclusion, an installation firmly rooted in the issues of our time and offering a unique immersive experience to the public”.

The BMW ART MAKERS program will make this undertaking attainable.
“The particularity of this programme is that it brings together an artist and a curator. Our aim is to bring out the complementary nature of each to give birth to a large-scale project from the first thought to the final work. Working alongside the artist, the curator acts as artistic director, scenographer and consultant, ensuring that the project is carried out to the highest artistic standards and on schedule”. Maryse Bataillard, Head of Corporate Communications and CSR, BMW Group France.

Applications and developments recognized on this version of BMW ART MAKERS.
Each yr, the tasks acquired in response to the decision for purposes reveal the developments and topics being explored by the artists. The 5 candidate duos have been chosen from amongst 70 candidates who submitted a file containing a press release of intent, a price range, a manufacturing schedule, a proposed scenography and pictures of their earlier work. The tasks submitted confirmed an excellent variety of profiles and work, with 50% of the candidates being blended duos, 35% girls’s duos and 15% males’s duos. 70% of those duos have been French, 30% worldwide, from greater than 25 international locations around the globe. Quite a lot of main developments emerged, reflecting present societal points: numerous proposals centered on the setting and the ecological transition, with a view to preserving the planet. Projects centered on daylight, water, crops and organic ecosystems. Another robust pattern was migrants, inclusion and invisibility, with a need to make minorities seen (incapacity, psychological or bodily sickness, gender, ethnic minorities, and many others.).

The exhibition’s scenography revealed a powerful immersive character, with using new applied sciences equivalent to video mapping, synthetic intelligence and digital actuality. In maintaining with the need to immerse guests, but additionally to anchor them bodily in the true world, most of the installations supplied guests the possibility to take a break by mendacity down or immersing themselves within the set up in a contemplative method.

The first number of tasks was made by a panel of visible arts professionals together with Clara Chalou, creative committee of the Festival Circulations, Karin Hemar, designer and technique marketing consultant, Fabrice Laroche, professor at Gobelins, l’école de l’Image, Maud Prangey, head of the Juvernas Prize and Maryse Bataillard, head of company communications and CSR at BMW Group France.

The pre-jury allowed 5 nominated artist-curator duos to be interviewed by the jury.
– Mounir Ayache (artist), Anne Bourassé (curator) with the undertaking « Le Mirage de Retz »
– Laure Winants (artist), Michel Poivert (curator) with the undertaking « Time Capsule »
– Maxime Riché (artist), Céline Lerebourg (curator) with the undertaking « Ecotone 1 » (Murmuratio)
– Alice Pallot (artist), Leonore Chirol (curator) with the undertaking « Là-haut les algues Bleues »