Tata Tiago, the popular hatchback from Tata Motors, has reached an impressive milestone of crossing the 500,000 unit sales mark. This makes it the second Tata car to achieve this feat.
Tata Motors introduced the Tiago in 2016. Built on Tata’s X0 platform, the Tiago offered a range of in-house engines. It is manufactured at Tata’s Sanand facility in Gujarat, India. The Tiago also brought about a shift in Tata’s design philosophy, leading to the development of their current design language. Interestingly, the last 100,000 units were sold in just 15 months.
In 2020, Tata launched a facelifted version of the Tiago with visual updates and compliance with the updated BS6 emission norms. Later, in 2021, Tata introduced the Tiago NRG, a crossover variant with additional features like external cladding, increased ground clearance, a new front bumper, and dual exhaust pipes. Responding to market demands, Tata further expanded the Tiago range in 2022 with the introduction of the Tiago iCNG and in 2023 with the launch of the Tiago EV, offering modern powertrain options and alternative fuel choices.
The Tiago’s growing popularity is reflected in the increasing number of customers opting for this hatchback. According to Tata, the average Tiago buyer is 35 years old, and the urban-rural split in sales is 60:40. Women customers are also showing a preference for the Tiago, accounting for 10 percent of the total buyers. Additionally, 71 percent of Tiago buyers in FY 2023 are purchasing their first car.
The Tiago offers a host of features, including projector headlamps, LED DRLs, 15-inch dual-tone alloys, a 7-inch touchscreen by Harman with Apple CarPlay and Android Auto, an 8-speaker sound system, and a digital instrument cluster.
In terms of safety, the Tata Tiago is considered the safest hatchback in its segment. It achieved a 4-star rating in crash tests conducted by the Global New Car Assessment Program under the Safer Cars for India initiative. The Tiago comes with dual airbags, parking camera with guidelines, tyre pressure monitoring system, ABS with EBD and corner stability control, and speed-sensitive door locks.
Powering the Tiago is a 1.2-litre petrol engine that produces 86 PS @ 6,000 rpm and 113 Nm @ 3,300 rpm. With a manual transmission, Tata claims a fuel economy of 20.01 km/l, whereas the 5-speed AMT variant achieves 19.43 km/l. The Tiago also offers a CNG fuel option, providing a mileage of 26.49 km/kg. The Tiago iCNG is the most powerful CNG car in its segment and boasts segment-first features such as ‘Direct Start in CNG Mode’ and a single ECU to ensure minimal power loss when switching between petrol and CNG modes. It also includes features like Autofuel Switch Over, Thermal & Leak detection, and a Microswitch to prevent starting with an open fuel lid.
The Tata Tiago’s popularity can be attributed to its updated design, well-equipped interiors, various powertrain options, and most importantly, its 4-star safety rating from GNCAP, making it one of the safest hatchbacks in India!
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