By the time you learn this, Toyota could have flipped the swap on the 2024 Tacoma configurator. We say that as a result of a fast verify at Toyota’s web site solely exhibits the 2023 construct and worth configurator, however the of us at Tacoma4g did some digging and located the 2024 configurator ready within the wings. It seems full, and with the Tacoma being updated for the brand new mannequin yr, we all know you are interested by choices and costs. So are we.
That’s why we jumped in with each ft. If you go loopy on choices and equipment you may simply blast past $60,000 for a 2024 Tacoma. That’s massive cash for a midsize truck, however we have to embrace a caveat right here. The 2024 configurator in its current kind will allow you to add all the things, together with a number of variations of a singular characteristic. For instance, you most likely aren’t going to decide on a mattress mat and a spray-in mattress liner. And whilst you might set up black Tacoma inserts over gunmetal inserts on the tailgate for those who actually wished to … you get the thought.
We contacted Toyota to see if this hidden-yet-public configurator is correct. While a definitive reply wasn’t supplied concerning all of the equipment, we will verify the pricing construction for the trim ranges is spot-on. It all begins with the Tacoma SR XtraCab in 2WD format at $32,995. For now, the worth topper is the Tacoma Limited provided solely as a Double Cab truck with 4WD, checking in a $53,595. These costs embrace a $1,495 vacation spot price.
Truck followers could discover two trim ranges lacking from the configurator, particularly the TRD Pro and new Trailhunter. Those vans are solely provided with the iForce Max hybrid powertrain making 326 horsepower, and that configuration will not be obtainable till the spring of 2024. As such, they don’t seem to be displaying up on-line simply but.
What does present up, nonetheless, are roughly 79 equipment you may choose on your new Taco. We say roughly as a result of the quantity varies barely relying on the trim degree, with 79 being the utmost. You’ll see acquainted gadgets like locking lug nuts, mattress liners, cargo carriers, and facet steps within the combine. But Toyota additionally provides every kind of specialised gear like an ARB Twin Portable Compressor for $990, a Carmate dashcam for $550, and a number of Dometic electrical cooler decisions beginning at $1,050.
Toyota confirmed off its newest edition of the Toyota Tacoma on Hawaii’s Big Island in mid-May. Puako’s hilly roads acted because the 2024 Toyota Tacoma‘s playground for the day because the pickup truck flashed its superior off-roading capabilities. The best-selling staple pickup truck continues so as to add options to assist in its wow issue. From 465 pound-feet of torque to Android Auto and Apple CarPlay-compatible inside know-how, the most recent Tacoma has a couple of methods and particular options up its sleeve.
Last 12 months alone, Toyota sold 237,323 Tacoma models. Toyota is about to launch a fleet of Tacoma trims. However, solely the Trailhunter and TRD Pro trims are hybrid. The TRD Sport, TRD Off-Road, and Limited choices have an add-on hybrid function. The different three trims — the SR, SR5, and TRD PreRunner do not embrace a hybrid powertrain.
The Maverick Hybrid is a dependable and eco-friendly selection for every day commutes and weekend adventures with out compromising on efficiency or versatility
In order to provide the latest and correct data doable, the info used to compile this text was sourced from Toyota and different authoritative sources together with Car and Driver.
The Tacoma’s i-FORCE MAX Offers 465 Pound-Feet Of Torque
Toyota
In an effort to extend the Toyota Tacoma’s adventuring persona, Toyota is providing two hybrid powertrains. The 2024 Toyota Tacoma is available in each a typical i-FORCE possibility and a sophisticated i-FORCE MAX powertrain possibility.
The Standard i-FORCE Produces 278 Ponies
The first and most traditional Toyota Tacoma powertrain possibility contains 278 horsepower and 317 pound-feet of torque powered by a turbocharged 2.4-liter four-cylinder engine. In comparability, the i-FORCE MAX packs almost 50 extra ponies. With a 326 horsepower setup and 465 pound-feet of torque, the i-FORCE MAX is each highly effective and environmentally pleasant.
Toyota Tacoma Hybrid Engine Specs
Powertrain
i-FORCE MAX 2.4-liter turbocharged hybrid
Horsepower
326 horsepower
Torque
465 pound-feet
Range
TBC
Wheel Dimensions
18-inches with 33-inch all-terrain possibility
(Sourced from Toyota)
Power Doesn’t Come At The Cost of Luxury
The hybrid Toyota Tacoma trims do not skimp in terms of exterior and inside options. The TRD Pro dazzles with IsoDynamic Performance Seats which can be arrange with shock absorbers to maintain passengers snug on tough and rocky roads. The trim additionally extends its useful design to the outside with a entrance and rear bumper fabricated from metal with a excessive clearance space.
The Toyota Tacoma’s latest mannequin comes with a collection of upgrades designed to reinforce the off-roading driving expertise. A mixture of trailblazing options just like the Stabilizer Disconnect Mechanism and the Multi-Terrain Select with Crawl Control purpose to advance the Tacoma’s mountaineering adventures.
2024 Tacoma i-FORCE Off-Road Capability Specs
Approach Angle
34.4-degree method
Breakover Angle
26.1-degree breakover
Departure Angle
26.1-degree departure angles
Ground Clearance
11.5 inches
(Specs sourced from Toyota)
“With even more off-road capability and the quality, durability, and reliability that our customers expect along with a host of options for every owner, we’re confident that Tacoma will remain the top choice for mid-size pickup buyers when it arrives later this year,” Dave Christ, the vp and normal supervisor of the Toyota Group, stated in a press release.
How The Trailhunter Propels Toyota Forward
While the Tacoma is available in each a typical i-FORCE and a super-powered i-FORCE MAX mannequin, the debut Tacoma Trailhunter is a specialty mannequin outfitted with superior business gear and options like ARB, Old Man Emu, and Rigid Industries that assist drivers easily scale the rocky terrain. The Trailhunter is made for personalization, with a number of add-ons accessible for a variety of outside actions.
Toyota Offers Eight Adventure-Seeking Options — Two Are Hybrid
In an identical vein, the Tacoma TRD Pro presents a 326 horsepower powertrain with 465 pound-feet of torque. While some off-roading autos could have simply energy in thoughts, Toyota claims this automobile is designed for fast acceleration and prime speeds. The SR5, SR, TRD PreRunner, TRD Sport, TRD Off-Road, and Limited make up the rest of the grades. Each automobile is constructed for a particular driving function and really feel — from off-roading to hurry to towing capability — and ranges in worth from $31,500 to $52,100.
Prices for the usual hybrid fashions — the Trailhunter and TRD Pro — have but to be launched.
The Latest Toyota Pickup is Outfitted With New Tech
Toyota is eager to point out that the Tacoma’s performance and exterior shell isn’t the only thing going for it. The hybrid Tacoma pickup’s techie coronary heart is the 14-inch multimedia touchscreen infotainment heart above the gearshift. The digital show is programmed with Apple CarPlay and Android Auto, and is paired with 10 audio system scattered all through the automotive. As Toyota says, the Tacoma is “purpose built from the inside out.”
Discover the unrivaled options and applied sciences that place the Toyota Tundra Hybrid on the pinnacle of hybrid pickup vans.
A Mid-Sized Menace To The Market
Toyota
Toyota has but to announce a beginning worth for both the TRD Pro or the Trailhunter. However, the mannequin is about to compete with other midsize hybrid trucks the likes of the bigger 2024 Ford Maverick at $24,995, the 2024 Ram 1500 at $41,415, and the 2024 Ford F-150 at $38,565.
A Lack Of Mid-Size Hybrid Comparisons
While there are a handful of hybrid pickup vans already available on the market or set to hit the hybrid/electrical automobile market within the subsequent few years, a small quantity are mid-sized just like the Toyota Tacoma. The Ford Ranger hybrid, one of the Tacoma’s closest rivals, would not have particular or confirmed data on efficiency and technical specs.
While comparisons are slim, prospects can stay up for a flurry of options which have been teased throughout a number of hybrid pickups quickly to be launched. These embrace:
Nearly 500 pound-feet of torque (Jeep Gladiator 4xe Hybrid)
A 3.5-liter V-6 engine and hybrid electrical motor combo (Honda Ridgeline Hybrid)
Up to 12,750 kilos in towing capability (Ram 1500)
With the Ford Ranger as its main competitor, the Toyota Tacoma Hybrid’s 2024 launch launches the model forward of rivals. The Plug-In Hybrid Ranger plans to hit the market — outdoors of the U.S. — in 2025. Like Toyota’s hybrid fashions, worth specs should not but accessible for the Ranger plug-in. The Tacoma’s different mid-sized opponents embrace the Chevrolet Colorado at $31,095 and the GMC Canyon at $37,595. Both fashions underperformed in 2022 gross sales numbers compared to the Tacoma, reported Yahoo Finance.
Hybrid vans mix the effectivity of a hybrid powertrain with the ruggedness of a truck, and these hybrid vans will all the time get the job accomplished.
The American-Made Truck Mirrors Rising U.S. Hybrid Popularity
Toyota
In September, Wired reported that whereas electrical automobile gross sales soared stateside, hybrids weren’t necessarily dropping off as a result. In reality, hybrid vans stay a staple of the business. Reuters argued that as automakers like Ford pump out hybrid pickup vans like clockwork, demand will solely proceed to develop because the market does. In simply 5 years, hybrids are anticipated to surge in recognition and make up 24 % of the U.S. marketplace for new autos, S&P Global Mobility advised Reuters.
Toyota Has A Long History of Hybrids
Lucky for Toyota, the auto producer is not new to the world of hybrids. The Toyota Prius was first produced in Japan within the late Nineties and went on to develop into the primary mass-produced hybrid automobile. So, Toyota has some expertise creating hybrid autos — over 1 / 4 of a century of expertise.
The Tacoma’s Reputation Speaks Volumes
Similar to the Prius, the primary Toyota Tacoma hit the market in 1995, in accordance with Toyota. As a second technology after which the present third technology graced the auto scene, the mannequin’s popularity was held in excessive regard. As Kelly Blue Book places it, the Tacoma has held the title as the best and most loved mid-sized pickup truck for nearly 20 years.
The 2024 Toyota Tacoma is built to enhance on-road and off-road capability. It comes with improved towing and payload capacities, making it suitable for a wide range of customers.
The new Tacoma has a maximum towing capacity of 6,500 pounds with the base i-Force engine, while the i-Force max hybrid engine can tow up to 6,000 pounds and offers better fuel efficiency.
Compared to its predecessor, the new Tacoma boasts improved power, torque, and fuel efficiency, and almost matches the highest available towing capacity from the previous generation V-6 engine.
Toyota unveiled the fourth generation Tacoma in May 2023. As the 2024 model, it continues Toyota’s tradition of producing the best-selling mid-size truck in its class for the past 18 years. The new Tacoma is designed to provide superior on-road and off-road capabilities compared to previous generations, and it incorporates new technology to aid in maneuvering the truck and trailer.
The new Toyota Tacoma is constructed on a new platform featuring a lighter aluminum upper body, high-strength steel, and laser welds. These changes have significantly improved the truck’s capability. Toyota aims to maintain the Tacoma’s position as the top-selling midsize truck. In this article, we will delve into the towing and payload capabilities of the new Tacoma, its enhancements over the outgoing model, and its competitive standing.
Designed for demanding off-road conditions, the Tacoma prioritizes truck performance, efficiency, and comfort, complemented by available multi-link rear suspension. These updates are expected to help the 2024 model maintain its leadership in the midsize truck segment.
To ensure accurate information, the data used in this article was sourced from various manufacturers’ websites and other authoritative sources, including MotorTrend.
2024 Toyota Tacoma Towing Capacity
The new Tacoma is based on Toyota’s TNGA-F global platform, which it shares with the Toyota Sequoia and Tundra. This body-on-frame setup is beneficial for off-roading and towing. The Tacoma is equipped with new inline-four turbo engines, available with an eight-speed automatic or six-speed manual transmission. These enhancements enable the Tacoma to achieve a maximum towing capacity of 6,500 pounds.
Engine Choices And Towing Capacity
The new Tacoma offers two engine options: the base i-Force engine and the top-tier i-Force max hybrid engine. The maximum towing capacity of the Tacoma is 6,500 pounds, available in specific trims. Toyota’s range-topping i-Force max engine in the new Tacoma can tow up to 6,000 pounds, focusing on improved efficiency. This may not surpass competitors like the 2024 Ford Ranger that can tow up to 7,500 pounds, but the Tacoma’s towing capacity of 6,000-6,500 pounds allows for towing trailers, campers, motorcycles, boats, and jet skis with ease.
Toyota Tacoma Engine Specifications
Name
i-Force
i-Force Max
Engine
Inline-four turbo
Inline-four turbo hybrid
Displacement
2.4 liters
2.4 liters
Power
278 horsepower
326 horsepower
Torque
317 pound-feet
465 pound-feet
Transmission
Eight-Speed auto/Six-Speed manual
Eight-Speed auto/Six-Speed manual
Max Towing capacity
6,500 pounds
6,000 pounds
(Source: Toyota)
2024 Toyota Tacoma Payload
Toyota
The 2024 Tacoma comes in various configurations, including a four-door double cab and a two-door XtraCab, with either a five or six-foot bed. The XtraCab and 6-foot bed versions are available on a few trims, such as SR, SR5, and TRD PreRunner, prioritizing utility. The TRD Pro trim, on the other hand, competes with models like the Ford Ranger Raptor. Toyota claims a maximum payload capacity of 1,710 pounds for the i-FORCE Max Models, slightly exceeding the previous model’s max payload capacity of 1,685 pounds.
Towing And Payload Capacities Of Different Tacoma Trims
Toyota
The Tacoma offers a maximum towing capacity of 6,500 pounds and a max payload of 1,710 pounds. However, the 6,500 pounds towing capability is only available on trims equipped with the i-Force engine, as the i-Force max hybrid engine drops to a maximum of 6,000 pounds. The table below lists the various trims and their maximum towing capacity.
Trims And Towing Capacities
Trim
Engine
Max Towing
SR
i-Force
6,500 pounds
SR5
i-Force
6,500 pounds
TRD PreRunner
i-Force
6,500 pounds
TRD Sport
i-Force/i-Force Max
6,000 pounds
TRD Off-Road
i-Force/i-Force Max
6,000 pounds
Limited
i-Force/i-Force Max
6,000 pounds
Trail Hunter
i-Force Max
6,000 pounds
TRD Pro
i-Force Max
6,000 pounds
(Source: Toyota)
The standard towing capacity should satisfy several tasks and provide the versatility desired by new Tacoma owners.
Towing Capacity Compared To The Previous Generation
Improvements over the previous generation are evident in the latest Tacoma. The base engine matches the power of the outgoing range-topping V-6 and boasts even more torque.
Alternatively, the i-Force max hybrid engine, with more power and torque than the old V-6 and current 2.7-liter turbo ICE, offers better fuel efficiency. Compared to the last model, the new Tacoma excels in towing, with the previous truck’s standard towing capacity of 3,500 pounds surpassed. The old model’s maximum towing capacity reaches 6,800 pounds with a slightly inferior max payload of 1,685 pounds, outperforming new Tacoma’s maximum towing by 300 pounds, but only available in one trim – the 4×2 access cab with the V-6 and six-foot bed.
Towing Assistance Features
Enhancing the towing experience, the 2024 Tacoma comes with a new suite of assistance features. These features simplify movement and maneuverability, especially when towing a trailer. Notable towing assistance features in the Toyota Tacoma include:
Trailer brake controller: Monitors and identifies blind spots for the truck and trailer.
Trailer backup guide: Assists in maneuvering the truck and trailer.
360-degree camera: Offers a top-down 360-degree view to aid visibility, accompanied by a digital display mirror.
Straight Path Assist: Aids the truck and trailer in backing up in a straight line.
The 2024 Toyota Tacoma is out, and it has some major upgrades compared to its predecessor. One of the major improvements is the new powertrain, a turbocharged 2.4-liter inline-four engine that comes as standard even on the base SR trim level.
During a test drive of the new Tacoma, we found that even the base-model SR looks the part with its 228-hp turbo four engine. The truck is well-equipped despite its $32,995 starting price.
One of the Tacoma’s key strengths is its comprehensive suite of active safety and driver assistance technology called Toyota Safety Sense 3.0. This includes features like forward collision warning, pedestrian and cyclist detection, automatic emergency braking, and lane departure prevention, as well as adaptive cruise control, lane tracing, and automatic high beams.
The Tacoma SR also comes with an 8.0-inch infotainment system with wireless Apple CarPlay and Android Auto, keyless entry and pushbutton start. In a surprising move, the extended cab Tacoma no longer has a rear seat or clamshell half-doors, making it a strict two-seater. The cargo area now includes a lockable cargo bin and open storage.
The Tacoma SR is also available in a four-door Double Cab configuration, with both body styles offering four-wheel drive. The most expensive configuration of the Tacoma SR costs $38,395. If you prefer a stripped-down workhorse, the Toyota IMV 0 might be more up your alley.
Overall, the base 2024 Toyota Tacoma offers several improvements and a decent set of features, making it a competitive option in its category.
The highly anticipated 2024 Toyota Tacoma will be available at dealerships later this year, with a starting price of $32,995, including the $1,495 destination fee. Although it represents a $2,900 increase from the 2023 model, the new Tacoma offers more features and increased power as standard.
The 2024 Tacoma comes with a new turbocharged 2.4-liter four-cylinder engine, delivering 228 horsepower and 243 pound-feet of torque in the base SR model. The SR5 model offers a more potent version of the same turbocharged engine, producing 270 hp and 310 lb-ft, along with a six-speed manual transmission.
The range-topping Limited model introduces the I-Force Max hybrid powertrain, which includes a 1.9-kilowatt-hour battery pack and a 48-hp electric motor, resulting in a total output of 326 hp and 465 lb-ft, making it the most powerful Tacoma ever. However, pricing for the I-Force Max, TRD Pro, and TrailHunter models has not been released yet.
The pricing for other models, aside from the base model, is as follows: SR5 – $37,695, TRD Prerunner – $39,595, TRD Sport – $40,895, TRD Off-Road – $43,295, and the Limited trim – $53,595. Opting for all-wheel drive adds an additional $3,200 to the base SR and SR5 models, and an extra $2,400 to the TRD Sport trim, while the TRD Off-Road and Limited models come with four-wheel drive as standard.
Compared to other trucks in the segment, the 2024 Tacoma offers one of the most affordable starting prices. Only the base Nissan Frontier S and Chevrolet Colorado WT are more affordable to start.
Base Price
Toyota Tacoma
$32,995
Chevrolet Colorado
$30,695
Ford Ranger
$34,160
GMC Canyon
$38,890
Honda Ridgeline
$40,175
Jeep Gladiator
$41,515
Nissan Frontier
$30,905
Standard equipment for the 2024 Tacoma includes a new limited-slip differential for rear-drive models like the SR and SR5, with an electronically controlled two-speed transfer case with high- and low-range gearing added to four-wheel-drive models. All versions of the Tacoma for 2024 also come with Toyota Safety Sense 3.0 as standard, which includes features such as pre-collision with pedestrian detection, lane-departure alert with steering assist, full-speed adaptive cruise control, lane tracing assist, and a new Proactive Driving system that helps pre-load the brakes and active steering in heavy traffic, even if cruise control is turned off.
Internally, the 2024 Tacoma features a new 8.0-inch touchscreen, or an optional 14.0-inch display, with SR and SR5 models equipped with a standard 7.0-inch digital cluster, and all other models featuring a 12.3-inch cluster. Irrespective of display size, the new Tacoma comes with Toyota’s latest infotainment system, offering wireless Apple CarPlay and Android Auto.
The 2024 Tacoma will be available at dealerships starting this December.
The Tacoma has been named the Best Midsize Truck of the Year at the 2023 SEMA (Specialty Equipment Market Association) Show, making it the third consecutive year that Toyota products have been recognized by SEMA exhibitors.
LAS VEGAS (Oct. 30, 2023) – The all-new Toyota Tacoma has been chosen as the Best Midsize Truck of the Year by SEMA member companies. This prestigious award marks the second time in three years that Toyota has won in this category. Additionally, Toyota’s products have been recognized by SEMA for three consecutive years, with the Tacoma winning the Midsize Truck of the Year in 2021, the GR Supra receiving the Sport Compact of the Year in 2021, and the GR86 being named the Sport Compact of the Year in 2022. Toyota is also a finalist in four separate vehicle categories for 2023.
“We congratulate Toyota and the all-new Tacoma for winning our coveted SEMA Midsize Truck of the Year,” said Mike Spagnola, president and CEO of SEMA. “The win represents Toyota’s clear commitment to producing segment-leading products that truly appeal to consumers and the aftermarket.”
Toyota is showcasing a variety of featured vehicles and build concepts at the SEMA Show, including production cars, SUVs, and trucks. This display further illustrates Toyota’s dedication to the automotive aftermarket and its focus on on-and off-pavement performance, excitement, and adventure.
“We are proud to receive the SEMA Midsize Truck of the Year award,” said Mike Tripp, group vice president of Toyota Marketing. “The SEMA Awards celebrate the creativity and personalization that are highly valued by customers. For 2024, we have created a Tacoma for every person and every lifestyle, offering the flexibility for customers to find their own adventure and push the boundaries of what’s possible,” Tripp stated.
Toyota is showcasing seven 2024 Tacoma vehicles that represent some of the many possibilities available with the Tacoma. These unique concepts and specialty builds include the Tacoma Blue Beetle, as well as customized versions of the Tacoma TrailHunter, Tacoma TRD Pro, and Tacoma TRD Off-Road, among others. Toyota is also introducing the 2024 Tacoma X-Runner Concept, which is the Toyota Calty Design Studio’s vision of a slammed street truck equipped with a 3.4-liter twin-turbocharged V6, demonstrating the flexibility offered by the Tacoma’s TGNA-F product platform.
Please note that the vehicles mentioned are special project prototype vehicles modified with parts and/or accessories not available from Toyota. These modifications may void the vehicle’s warranty, negatively affect its performance and safety, and may not be street legal.
The All-New 2024 Toyota Tacoma is designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment.
For 50 years, the Calty Design Research studio at Toyota has been providing innovative vehicle designs for the Toyota and Lexus brands. According to Adam Rabinowitz, the exterior chief designer of the all-new 2024 Tacoma, the next-generation truck is another great product designed by the team.
“Usually, in the push and pull between design and engineering, there are compromises,” Rabinowitz says. “The standard definition of compromise is that no one comes away happy. But with this Tacoma, we are all very happy with the end result.”
The Calty Design Research is Toyota’s North American-based design studio. Originally established in California in 1973, Toyota opened another location in Michigan in 2003. Today, Calty has over 100 employees across the two studios, with the California studio focusing on future innovation and creativity, and the Ann Arbor location focused on production design development for North America.
“As a chief exterior designer, my purpose is to support a fantastic team so we produce a great product,” he says. “A key part of that is to put in place enough guardrails to make sure everyone is going down the same road. Yet at the same time, you need to give everyone the flexibility they need to create the best product possible.”
In his nearly 14 years with Calty in Ann Arbor, Rabinowitz is a part of a team that has worked on the brand’s “four brothers”: Tundra, Tacoma, 4Runner and Sequoia, as well as other iconic vehicles. The new truck has a clear family resemblance, sharing design cues with its “brothers,” while still being uniquely Tacoma.
“There is a pressure to live up to the Tacoma’s tremendous history,” he says. “We’re talking about the number one seller in the segment for seemingly forever. Those are some big shoes to fill. It has definitely been a stressful journey to get here, but we believe we have hit a home run.”
Bringing Design to Life
Inspired by Baja trucks that race in the desert, the 2024 Tacoma has an authentic off-road feel, featuring an ultra-rugged stance, high lift, and big tires.
“I look at this Tacoma and I think, ‘We got everything.’ So, I’m anticipating a lot of positive feedback,” Rabinowitz added.
Customers were at the forefront of the overall design of the 2024 iteration. The Calty team knew Tacoma drivers typically modify their vehicles, so accessories played a big role in the design process. Rabinowitz says it was extremely important that the truck was “accessory-ready,” so the team co-developed many of the Genuine Toyota accessories for drivers to make the trucks their own.
“Seeing someone interact with what you have dedicated years to develop is a really great feeling,” he says.
The Importance of Collaboration
Throughout the development process, Rabinowitz says it was important for his designers at Calty to work closely with every team that touched the all-new Tacoma, including the entire CAD [computer-aided design] staff, clay modelers, and the research and development engineers.
“Collaboration was critical,” he says. “What engineering came up with, and what we ran with, was the concept of a ‘badass adventure machine.’ When we first heard that, we said, ‘Well, we can work with that!’ And we did.”
With a project of this complexity, Rabinowitz says that he felt very supported by the chief engineer, Sheldon Brown, because there was mutual respect between the two teams.
“Sheldon often said, ‘Styling sells our trucks.’ And we looked at his group and said, ‘Well, capability is what makes our trucks great.’ It really was a case where everyone got what they wanted,” Rabinowitz says. “When I look at this Tacoma, I see a ton of successful battles where both teams won.”
Multiple Generations of Tacoma, including a bespoke 2024 Tacoma, designed by Toyota’s CALTY Design Studio, are featured in Warner Bros. Pictures’ film “Blue Beetle”
Tacoma’s versatility and legacy are showcased throughout the fun-filled DC Super Hero film
Tacoma is the best-selling mid-size pickup for last 18 years
PLANO, Texas (August 25, 2023) – After the recent unveiling of the highly anticipated 2024 Tacoma, Toyota joined forces with DC’s newest Super Hero in his debut film, “Blue Beetle,” which premiered in theaters last week. The action-packed movie, known for its heart and humor, features different generations of the Tacoma as Jaime Reyes, the main character, undergoes a transformation after encountering an ancient piece of alien technology called the Scarab. This technology turns Jaime, a college graduate, into the hero known as The Blue Beetle.
Throughout the film, Jaime, along with his entire family, relies on their beloved 3rd generation Toyota Tacoma. The Tacoma, lovingly called the “Taco,” is particularly cherished by Jaime’s Uncle Rudy, played by George Lopez. Witness how the Blue Beetle, his family, and their trusty Tacoma conquer various challenges. Additionally, keep an eye out for a cameo appearance by the All-New 4th generation Tacoma.
To bring a unique design and paint job to the film, Toyota’s design and engineering teams worked closely with DC. Their collaboration resulted in a distinctive 2024 Tacoma design, harmoniously blending with the new Tacoma’s overall look.
Tacoma trucks have a history in Hollywood, as the 1985 Toyota SR5 Xtra Cab was prominently featured in the 1980s film “Back to the Future.” Furthermore, the first-generation Tundra made an appearance in “Terminator 3: Rise of the Machines,” and that year witnessed the sale of 600 T3 Special Edition Tundras.
The 2024 Tacoma represents the latest version of this renowned off-road 4×4, offering an available i-FORCE MAX hybrid powertrain that boasts up to 326 horsepower and 465 lb-ft. of torque. This new truck not only showcases a rugged style but also provides multiple powertrain options, 4×4 capability, and the latest safety and tech features. The 2024 Tacoma’s lineup also introduces the Trailhunter grade, specially engineered to be the ultimate overlanding vehicle. Expect to find the all-new 2024 Tacoma in dealerships by the end of the year.
About Toyota:
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.
Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.
About “Blue Beetle”:
From Warner Bros. Pictures comes the feature film “Blue Beetle,” marking the DC Super Hero’s first time on the big screen. The film, directed by Ángel Manuel Soto from a screenplay by Gareth Dunnet-Alcocer, based on characters from DC, stars Xolo Maridueña in the title role as well as his alter ego, Jaime Reyes.
Recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab—called Khaji-Da—suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle.
A Warner Bros. Pictures Presentation, a Safran Company Production, “Blue Beetle” is now in theaters only and is distributed worldwide by Warner Bros. Pictures.
The 2024 Toyota Tacoma Hybrid is set to revolutionize the mid-size pickup scene with its innovative features and improvements in comfort and value-for-money
The Tacoma’s turbocharged 2.4-liter engine provides adaptability for every driver, with powertrain options including an eight-speed automatic or a six-speed manual transmission
Toyota offers a diverse range of trims and dynamic hues for every adventurer, including the Trailhunter for overlanding enthusiasts and the TRD Pro for off-road champions, ensuring there’s a Tacoma tailored for everyone’s distinct personality and needs
This burst of energy not only surrounds the standard models but also the eagerly awaited 2.4-litre Hybrid i-Force Max, which will take center stage in April 2024. With 65 prototypes and pre-production units already gracing the factory floors, it’s clear that Toyota has big plans in store.
With the 2024 Toyota Tacoma Hybrid, Toyota isn’t merely responding to past feedback—it’s revolutionizing the mid-size pickup scene altogether. While some criticisms surrounded comfort and value-for-money concerns with the 2022 and 2023 models, the upcoming Toyota Tacoma has addressed these concerns and is set to lead the truck market. Stepping into a future where workhorse reliability meshes seamlessly with modern demands, this Tacoma iteration is about to set a new benchmark.
Under the hood of every 2024, Tacoma is a turbocharged 2.4-liter heart. Paired with options of an eight-speed automatic or a six-speed manual transmission, this powertrain provides adaptability for every driver’s taste. The entry-level SR boasts a respectable 228 horsepower turbo four, while the rest escalate to the iForce variations, climaxing at a robust 278 horsepower.
Yet, the real showstopper is the iForce Max, an automatic-only hybrid powerhouse. Delivering 326 horses and 465 pound-feet of torque, this setup seamlessly integrates an electric motor, strategically positioned between the engine and transmission, all energized by a 1.87-kWh NiMH battery.
While its mechanical prowess is noteworthy, the Tacoma’s evolution isn’t just internal. Shedding the utilitarian designs of decades past, the 2024 model is a visual feast. Taking cues from the Baja racing team, it brandishes a modern and aggressive demeanor tailored for the American audience.
Performance stats aside, fuel efficiency forecasts promise intrigue. Drawing comparisons with the aerodynamic Lexus RX and Toyota Crown, the Tacoma hints at a promising balance between power and fuel economy.
Diverse Trims And Dynamic Hues For Every Adventurer
Toyota
Toyota’s iconic 2024 Tacoma isn’t a mere pickup; it’s a canvas for every driver’s distinct personality and need. From off-roaders to city cruisers, Toyota ensures there’s a Tacoma tailored for you:
Trailhunter Trim
Tailored for overlanding enthusiasts, the Trailhunter arrives replete with:
ARB off-road bumper and rear bumper
High-clearance front setup and modular sport bar
Old Man Emu shocks and high-mount air intake
Robust 33-inch Goodyear tires and frame-mounted rock rails
An on-the-go waterproof JBL speaker
TRD Pro
This veteran off-road champion boasts:
Fox internal-bypass shocks
Front skid plate lifted suspension and an audacious visual stance
A tailgate flaunting the TRD Pro insignia
Yet, it’s not just about rugged aesthetics; it’s about fit-for-purpose designs. With a spectrum of eight unique trims, ranging from the work-ready SR to the sporty TRD Sport and the luxe Limited, Toyota ensures a fit for every life facet.
And let’s talk about making an entrance. Toyota’s 2024 Tacoma color palette is a blend of classic and audacious: alongside timeless Black and White, prepare to stun with hues like Supersonic Red, Bronze Oxide, and the vibrant Solar Octane.
Toyota’s 2024 Tacoma Hybrid is ready to rewrite the rules of the adventure game. While the 2023 Tacoma boasts a towing capacity of 6,800 pounds, next year’s model, with its hybrid system, pivots its focus from sheer power to becoming the unparalleled adventure truck on the global stage.
Expectations hint at a towing limit of 6,000 pounds for the hybrid, while its non-hybrid sibling might offer up to 6,500 pounds. In the competitive truck landscape, where the 2023 Ford Ranger tows up to 7,500 pounds, Toyota’s emphasis on adventure-driven design and the sheer number of variations available takes precedence.
But what about the price tag of this adventure machine? Although exact figures remain under wraps, the 2024 model, enriched with more features, could potentially see a pricing revision from the current $28,000 starting price. However, history shows that Toyota’s offerings always strike a harmonious balance between innovation and value, ensuring owners get every penny’s worth of adventure and more.
The Toyota Tacoma is widely known as a capable and reliable mid-size truck. With its TRD Off-Road package, it can easily navigate various terrains. However, like any vehicle, it has its share of advantages and disadvantages, which are discussed in this video by Robs Autos.
After owning his Toyota Tacoma for a year and driving over 15,000 miles, Rob decided to share his thoughts on the truck. He purchased a 2022 model with the TRD Off-Road package in the Lunar Rock color, which cost him around $45,000. The truck also came with additional options such as an upgraded stereo system and LED headlights. Rob has also made some aftermarket modifications, including a CVC tune, Cali Raised Rock Sliders, and FSW wheels.
Rob appreciates the size and ride height of the truck, noting its ability to handle potholes and rough roads with ease. He finds it comfortable and often chooses it for road trips. Rob also likes the truck’s customizability, comparing it to a Honda Civic in terms of being able to modify it according to personal preferences.
On the downside, Rob mentions the truck’s gas mileage, which averaged between 17 to 19 miles per gallon before the CVC tune. He is also dissatisfied with the 3.5-liter V6 engine, which produces 278 horsepower and 265 pound-feet of torque. Additionally, the engine’s interaction with the transmission led Rob to perform the engine tune after reaching 4,000 miles on the truck.
Despite these issues, Rob generally has positive things to say about his Toyota Tacoma ownership experience. He enjoys driving it and has taken it to places like Joshua Tree National Park. He intends to continue modifying the truck to suit his preferences.
Regarding the Tacoma itself, Toyota has addressed some of the concerns Rob raised with the 2024 model. The new iForce Max hybrid powertrain combines a turbocharged 2.4-liter four-cylinder engine and an electric motor, providing 326 horsepower and 465 pound-feet of torque. Teamed with an eight-speed automatic transmission, this new drivetrain is expected to deliver improved performance and fuel economy while offering a respectable towing capacity for the mid-size truck segment.
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