The All-New 2024 Toyota Tacoma Makes Big Screen Debut in “Blue Beetle”
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The All-New 2024 Toyota Tacoma Makes Big Screen Debut in “Blue Beetle”

The All-New 2024 Toyota Tacoma Makes Big Screen Debut in “Blue Beetle”

  • Multiple Generations of Tacoma, including a bespoke 2024 Tacoma, designed by Toyota’s CALTY Design Studio, are featured in Warner Bros. Pictures’ film “Blue Beetle”
  • Tacoma’s versatility and legacy are showcased throughout the fun-filled DC Super Hero film
  • Tacoma is the best-selling mid-size pickup for last 18 years

PLANO, Texas (August 25, 2023) – After the recent unveiling of the highly anticipated 2024 Tacoma, Toyota joined forces with DC’s newest Super Hero in his debut film, “Blue Beetle,” which premiered in theaters last week. The action-packed movie, known for its heart and humor, features different generations of the Tacoma as Jaime Reyes, the main character, undergoes a transformation after encountering an ancient piece of alien technology called the Scarab. This technology turns Jaime, a college graduate, into the hero known as The Blue Beetle.

Throughout the film, Jaime, along with his entire family, relies on their beloved 3rd generation Toyota Tacoma. The Tacoma, lovingly called the “Taco,” is particularly cherished by Jaime’s Uncle Rudy, played by George Lopez. Witness how the Blue Beetle, his family, and their trusty Tacoma conquer various challenges. Additionally, keep an eye out for a cameo appearance by the All-New 4th generation Tacoma.

To bring a unique design and paint job to the film, Toyota’s design and engineering teams worked closely with DC. Their collaboration resulted in a distinctive 2024 Tacoma design, harmoniously blending with the new Tacoma’s overall look.

Tacoma trucks have a history in Hollywood, as the 1985 Toyota SR5 Xtra Cab was prominently featured in the 1980s film “Back to the Future.” Furthermore, the first-generation Tundra made an appearance in “Terminator 3: Rise of the Machines,” and that year witnessed the sale of 600 T3 Special Edition Tundras.

The 2024 Tacoma represents the latest version of this renowned off-road 4×4, offering an available i-FORCE MAX hybrid powertrain that boasts up to 326 horsepower and 465 lb-ft. of torque. This new truck not only showcases a rugged style but also provides multiple powertrain options, 4×4 capability, and the latest safety and tech features. The 2024 Tacoma’s lineup also introduces the Trailhunter grade, specially engineered to be the ultimate overlanding vehicle. Expect to find the all-new 2024 Tacoma in dealerships by the end of the year.

About Toyota:

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

About “Blue Beetle”:

From Warner Bros. Pictures comes the feature film “Blue Beetle,” marking the DC Super Hero’s first time on the big screen. The film, directed by Ángel Manuel Soto from a screenplay by Gareth Dunnet-Alcocer, based on characters from DC, stars Xolo Maridueña in the title role as well as his alter ego, Jaime Reyes.

Recent college grad Jaime Reyes returns home full of aspirations for his future, only to find that home is not quite as he left it. As he searches to find his purpose in the world, fate intervenes when Jaime unexpectedly finds himself in possession of an ancient relic of alien biotechnology: the Scarab. When the Scarab—called Khaji-Da—suddenly chooses Jaime to be its symbiotic host, he is bestowed with an incredible suit of armor capable of extraordinary and unpredictable powers, forever changing his destiny as he becomes the Super Hero Blue Beetle.

A Warner Bros. Pictures Presentation, a Safran Company Production, “Blue Beetle” is now in theaters only and is distributed worldwide by Warner Bros. Pictures.