No matter how good you are at your home, the real challenge lies out there in the unexplored lands. Taking inspiration from the same saying, India’s TVS Motor Company is ready to spread its wings, soar, and land into the highly competitive European market next year. Here’s what is in store.
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TVS Motors Has Joined Hands With Industry Giant Emil Frey
For its expansion plans, the Indian giant has inked a distribution deal with Emil Frey AG. The latter is one of the largest automobile importers and retailers in Europe, with century-old roots in the business. Under the partnership, the Swiss group will handle the distribution, aftersales, and spare parts of TVS products in key European countries. Both parties look forward to the alliance deal.
Here’s What Sudharshan Venu, TVS Managing Director Said
“This strategic alliance with Emil Frey is a crucial step in our global expansion strategy. Europe will be a key market for us, and through this partnership, we aim to bring our cutting-edge products closer to European customers.”
Here’s What Lorenz Frey-Hilti, Director Emil Frey Group Said
“We take great pride in forging a robust and loyal partnership between our two esteemed traditional companies in the mobility sector. Our two companies complement each other perfectly, and I look forward to seeing this partnership flourish.”
TVS Motors Will Bring An Exciting Lineup Of Two-Wheelers
TVS has a variety of two-wheelers for its European onslaught. The lineup starts with two 125cc scooters called Jupiter and NTORQ. The former focuses primarily on commuting duties, while the latter brings a sporty twist for youngsters. Then, there are three motorcycles – the 225cc Ronin roadster, RTR 310 streetfighter, and RR 310 sports bike. The last two bikes boast the 313cc engine seen on the BMW G 310 R (it’s produced by TVS in India), along with a long list of features and quality underpinnings. You can read more about the RTR 310 in our detailed story.
Last but not least are two electric scooters – the TVS X and iQube. The X is the flagship here, as it boasts an 11kW motor and an 87-mile peak range. Whereas, the iQube promises a 4.4kW motor and a range of 62 miles. These offerings will reach Europe as soon as January 2024, starting with France.
TVS Motors Isn’t Thinking About North America As Of Now
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What about America, you ask? Well, there’s good news and bad news. The good news is TVS already has a sizable presence in Latin America. But the bad news is there’s no imminent plan to expand operations to North America. We sure hope that changes soon, though, considering many of the aforementioned offerings can make a solid mark in America. The 310 duo, in particular, can be capable alternatives to bikes like the CFMoto 300SS and Honda CB300R. Fingers crossed.
Source – TVS Motor Company