When it comes to in-car entertainment, bigger doesn’t always mean better. While some luxury car brands like Mercedes, Cadillac, Lincoln, Lucid, and Buick are investing in massive infotainment screens for their vehicles, Alfa Romeo is taking a different approach. According to internal research, Alfa Romeo has found that its customers are not particularly interested in having gigantic screens that dominate the entire dashboard.
Jean-Philippe Imparato, the head of Alfa Romeo, recently spoke to Autocar and shared that future Alfa Romeo models will not feature massive screens like those seen in Mercedes cars. He expressed his respect for Mercedes’ digital technology but stated that his customers are not looking for meters-wide infotainment screens or a multitude of digital assistance systems. Imparato emphasized that typical Alfa Romeo buyers simply want to enjoy the driving experience and are not concerned about advanced weather forecasts or numerous digital features.