Toyota has expanded its vehicle lineup with the introduction of the 2025 Crown Signia. This new hybrid-electric SUV from Toyota will be available for purchase next summer, joining the Crown sedan in the company’s US portfolio.
The 2025 Crown Signia is equipped with Toyota’s Hybrid Electric Vehicle system, which combines a 2.5-liter four-cylinder engine with two electric motors. It offers three driving modes: Eco, Normal, and Sport. The Eco mode maximizes battery range and fuel efficiency, while the Sport mode enhances throttle response. Additionally, an EV Mode enables the Crown to operate solely on electricity at low speeds for short distances.
Second Toyota Crown Model Adds Distinctive Crossover SUV to US Lineup
Exclusively Equipped with Hybrid Powertrain with Impressive 243 HP, 36 MPG Comb. and AWD Standard
Stylish Exterior with Monochromatic Grille, Sleek Design, and Available 21-inch Wheels
Premium Interior with Soft Touch Materials, Available Leather-trimmed Seating, and Panoramic Glass Roof
Quiet Cabin with Fold Flat Second Row and 6.5-foot Long Cargo Area
12.3-inch Toyota Audio Multimedia touchscreen and Toyota Safety Sense 3.0 Standard
LOS ANGELES, Calif. (Nov. 14, 2023) – Toyota has introduced the North American debut of the first-ever Toyota Crown Signia, marking the nameplate’s entry into the SUV category. The 2025 Crown Signia represents the brand’s continued commitment to delivering premium quality and efficient hybrid technology in a stylish crossover package.
“The Toyota Crown Signia takes all of the exceptional attributes of the Toyota Crown name and shapes them into a functional, sophisticated package that customers will adore,” said TMNA Group Vice President, David Christ at the product debut. “It’s the first-ever entry into the crossover SUV category for Toyota’s longest-running nameplate and it showcases how we continue to elevate our designs, deliver premium quality, and take Hybrid efficiency in versatile new directions.”
The 2025 Toyota Crown Signia will come equipped with the Toyota Hybrid Electric Vehicle (HEV) powertrain, delivering 243 combined system net horsepower and a preliminary manufacturer-estimated 36 combined MPG rating. The SUV will also feature On-Demand All Wheel Drive (AWD) as standard, offering a highly efficient system with a dedicated rear electric motor to deliver extra traction when needed.
The new model presents a stylish exterior with notable features such as a monochromatic grille, sleek design, and available 21-inch wheels. Inside, the premium interior boasts soft-touch materials, available leather-trimmed seating, and a panoramic glass roof, creating an elevated and comfortable driving experience.
Second Toyota Crown Model Adds Distinctive Crossover SUV to U.S. Lineup
Exclusively Equipped with Hybrid Powertrain with Impressive 243 HP, 36 MPG Comb. and AWD Standard
Stylish Exterior with Monochromatic Grille, Sleek Design, and Available 21-inch Wheels
Premium Interior with Soft Touch Materials, Available Leather-trimmed Seating, and Panoramic Glass Roof
Quiet Cabin with Fold Flat Second Row and 6.5-foot Long Cargo Area
Welcome everyone to the Toyota Crown Signia, an all-new hybrid model joining Toyota’s SUV lineup. For those unfamiliar with the Crown moniker, it is one of Toyota’s longest-running nameplates, with a global presence since 1955. The Crown was actually the first Japanese car to be offered in the United States back in 1958.
The Toyota Crown sedan, introduced earlier this year, marked the return of the nameplate after 51 years. With the Signia, the Crown enters the SUV space for the first time, making it the second Crown model in Toyota’s current U.S. portfolio. Unlike the smaller Japanese-spec Crown SUV, the Crown Signia is a two-row mid-size crossover SUV.
In order to provide the most up-to-date and accurate information, data for this article was sourced from various manufacturer websites and other authoritative sources, including Toyota and Car and Driver.
The Crown Signia Is Hybrid Exclusive With On-Demand All-Wheel Drive
Toyota
The Toyota Crown Insignia SUV is based on the Toyota New Global Architecture K platform (TNGA-K), shared with the Crown sedan. This versatile platform offers a blend of SUV practicality and sedan driving comfort. Produced at Toyota’s Tsutsumi plant in Aichi, Japan, the Toyota Crown Signia will be available exclusively as a Hybrid Electric Vehicle (HEV).
Featuring a 2.5-liter DOHC four-cylinder engine paired with two electric motor generators, the system delivers 243 combined net horsepower and is paired with an ECVT. Additionally, it offers three drive modes: Normal, Eco, Sport, and EV. The Crown Insignia achieves an impressive 36 combined MPG, excelling in fuel economy, and includes features such as electronic AWD as standard.
Toyota’s on-demand electronic AWD comes as standard, with a dedicated rear motor for additional power when needed. The system intelligently distributes torque and can vary the torque split between 100:0 during constant speed driving to 20:80 on slippery surfaces. According to Toyota, this setup enhances cornering ability, reduces understeer, and provides a maximum towing capacity of 2,700 pounds.
The exterior design of the Crown SUV adopts Toyota’s latest design language, particularly noticeable in the front with the Hammerhead front end. Complementing the front facia is a geometric lower grille flanked by daytime running lights. The elongated roofline conveys spaciousness, with the tail-end featuring a light bar running across it.
Available across XLE and Limited grades, the Toyota offers two distinct flavors with the Crown Signia SUV, and features 19-inch alloy wheels on the XLE and 21-inch rims on the Limited trim. The design also includes body cladding and roof rails, characteristic of a crossover SUV. Overall, the design has a broad appeal and resembles a wagon in profile.
Being based on the TNGA-K platform offers several benefits to the new Toyota Crown SUV, primarily in space and comfort. The versatile platform allows for a roomy cabin with spacious second-row seating and ample cargo space when the seats are folded. Toyota engineers focused on reducing in-cabin NVH levels, equipping the Crown SUV with acoustic-absorbing materials and ensuring a whisper-quiet ride.
Toyota
The Toyota Crown SUV features comfortable seating in shades of Saddle Tan or Black across both grades, offering cradle-like front seats and lounge-like rear seats. The Limited trim includes quilted leather seats, a heated steering wheel, and powered, heated, ventilated front seats. Additionally, there are bronze accents and a fixed panoramic roof with a retractable shade on the higher-limited grade for a spacious and airy feeling.
The new Crown Insignia offers a standard 12.3-inch multi-functional display, as well as a panoramic 360-degree overhead view camera and a 12.3-inch central infotainment touchscreen that works with Toyota’s latest multimedia system, including Apple CarPlay and Android Auto compatibility. The cabin includes multiple USB C ports and a vertical Qi wireless charger in the center console, as well as a voice assistant that supports basic tasks, such as climate, radio, and navigation.
The Crown SUV is equipped with Toyota Safety Sense 3.0 (TSS 3.0) as standard, featuring a variety of intelligent drive assist features, including automatic high beams, dynamic radar cruise control, and lane departure alert.
With the debut of the Crown Signia SUV, Toyota is furthering its carbon neutrality goals, offering a staggering 19 electrified models in its U.S. lineup. The model is set to hit U.S. dealerships by
The 2023 Toyota Crown has been honored with the prestigious Top Safety Pick+ Award by the Insurance Institute for Highway Safety. This mid-size sedan has demonstrated exceptional crashworthiness, earning Good ratings in almost all categories, including the challenging small overlap front crash test and the revised side crash evaluation. You can witness the small overlap front crash test in the video above.
In addition to excelling in crash tests, the Toyota Crown achieved a Good rating in every other crash metric. The vehicle’s front crash prevention system received special recognition, achieving a Superior rating in both day and night conditions.
Ash Sutton has become a record-equalling four-time British Touring Car Champion, clinching the title with two wins at the renowned Brands Hatch GP circuit last weekend.
The 29-year-old achieved an impressive feat of six pole positions and 12 race wins during the season, making him the first driver to claim the championship in both rear-wheel and front-wheel-drive vehicles.
Previously, the only driver to achieve six pole positions in a season was James Thompson in 2003, and the sole racer to secure 12 race wins was Alain Menu back in 1997. Sutton’s four titles now put him on par with Andy Rouse and Colin Turkington.
Sutton faced strong competition from the runner-up and outgoing champion, Tom Ingram, who finished second in the first two races. Ingram pursued Sutton throughout the season, but Sutton held onto his lead to secure the championship.
“It feels incredible, I’m lost for words,” said Sutton. “The car has been absolutely fantastic, and I’m immensely grateful to NAPA Racing UK and everyone involved. Becoming a four-time BTCC champion is an amazing achievement!”
Sutton further expressed his relief, acknowledging the pressure of maintaining his lead throughout the season. “Even though we had a significant points gap, Tom [Ingram] was right. It was ours to lose. A single bad race could have changed everything… People talk about breaking records, which is great. We always strive to push further. But what’s truly special is being the first driver to claim the title in both front-wheel and rear-wheel-drive vehicles. That’s what we were ultimately aiming for because I don’t plan to stop at four titles.”
The 2023 season concluded on a high note for BMW as Jake Hill won the final race for Laser Tools Racing with MB Motorsport. However, BMW fell just short of securing their eighth consecutive manufacturers’ title. The NAPA Racing UK/Ford team claimed both the Manufacturers’ and Teams’ titles, while Josh Cook and his One Motorsport with Starline Racing squad took home the Independent Drivers’ and Teams’ accolades.
The Jack Sears Trophy, which saw a close competition throughout the year, was won by CarStore Power Maxed Racing’s rookie driver, Andrew Watson.
The Kwik Fit British Touring Car Championship will return in April, with the opening rounds of the 2024 season taking place at Donington Park.
Sutton seals the deal with race one success
NAPA Racing UK’s Ash Sutton secured a lights-to-flag victory in the opening race, solidifying his lead in the championship battle.
It was a fitting win for Sutton, who was undoubtedly the star of the 2023 BTCC season. He was closely followed by his main rival for the championship, Tom Ingram of Bristol Street Motors with EXCELR8.
Ingram kept the pressure on Sutton throughout the race and made a final attempt to snatch victory after a late safety car period. However, Sutton held his ground and crossed the finish line ahead of Ingram, sparking wild celebrations in the NAPA Racing UK garage.
The Toyota Crown has been predominantly available only in Japan for many years. However, with the introduction of the sixteenth generation in 2022, it has expanded to become a family of several vehicles. Currently, the Crown is sold as a high-riding sedan and a crossover, with a larger SUV and a regular sedan set to be released in Japan soon.
Hot on the heels of the recently launched Crown Sport crossover, Toyota is now preparing a special edition for the jacked-up saloon. This limited-run variant, which will only be available in Japan, is based on the RS Advanced trim and features an exclusive matte paint job along with unspecified “other special features”.
This special edition Crown is expected to go on sale in Japan in December. Although the price has not been announced, it is likely to be more expensive than the 6,400,000 yen (approximately $43,000) RS Advanced trim. Customers will be able to purchase this special edition from dedicated Crown showrooms, with locations currently available in Tsuzuki, Yokohama, and Tenjin, Fukuoka. Additional showrooms in Aichi, Chiba, and Tokyo are planned to open soon.
It seems that the Crown is turning into a sub-brand to distinguish it from the regular lineup of Toyota vehicles. In addition to the four initial models, the even more luxurious Century sedan and the recently launched SUV are only available for order from select Century Meisters showrooms.
Crown dealerships will showcase all four models, and potential customers will have the opportunity to test drive them. Toyota is also creating upscale lounge areas and organizing networking events for owners, while the design of the building reflects the Crown brand’s identity. Following the release of this first special edition, more limited-run variants with additional features will be introduced for other Crown models.
Toyota has unveiled its latest addition to the Crown family in Japan, the Crown Sport crossover. It may seem confusing, considering the name is used for a different jacked-up sedan in the United States known as the Crown Crossover. In addition to the Sport, there is also a Crown Estate, which is not a wagon but rather a larger SUV. However, there is still the familiar regular Crown Sedan.
Although it may seem odd to have a Crown model that deviates from the traditional sedan, it’s worth noting that the previous 15 generations of the Crown have been offered in various body styles, including wagons, coupes, vans, and even pickups. Therefore, there are no limitations on which types of vehicles can carry the Crown badge. Initially, the Crown Sport will be available only with a hybrid powertrain, but a plug-in hybrid electric vehicle (PHEV) variant will be added to the lineup in December.
Porsche and Tesla have been locked in a battle for the title of the fastest electric vehicle at the Nürburgring for several years. While Tesla currently holds the record among non-supercars, Porsche is ready to strike back. A recent spy video showcases the upcoming flagship version of the Taycan as it confidently attacks the challenging Nürburgring track. There are reports suggesting that the German electric sedan has already completed a faster lap time than Tesla’s Plaid, although no official confirmation has been made yet.
According to the professional spy photographer who captured the video footage, the Taycan Turbo GT (name not officially confirmed) was actually closer in lap time to the Rimac Nevera than the Model S Plaid. As a reminder, the Croatian electric supercar completed a lap around the famous track in 7 minutes and 5.298 seconds, while the Model S Plaid Track Pack required approximately 20 seconds longer. The photographer asserts that “for sure they [Porsche] have beaten the Tesla.”
They say that necessity is the mother of invention, and the Toyota Crown Virtual Tour is a perfect example of that.
To support the launch of the 2023 Toyota Crown, Toyota Marketing and the Applied Tech Research Lab (ATRL) within OneTech collaborated to create an innovative tool called WebGL.
This tool allows for a highly immersive and interactive presentation of the vehicle, which can be displayed on the dealers’ preferred screens, such as desktops, tablets, and smartphones.
This approach has proven to be incredibly successful, with over 3,000 dealer personnel in the U.S. and over 7,000 globally accessing the site. Even more impressive is that 65% of these users have interacted with the content to view the Crown, both inside and out, and learn about its engineering features, as well as its comfort and convenience offerings.
Amy Chao, the manager of Vehicle Marketing and Communications, expressed her satisfaction with the usage metrics, especially considering the limited promotion of the site to dealership partners. The main objective was to educate salespeople about the Crown so they could pass on that knowledge to their customers, and it seems that goal was achieved.
Now, the question remains: Will the success of the Crown site inspire others in the future? Only time will tell.
The Toyota Crown has evolved significantly over the years and the latest model starts at a reasonable price of $39,950. However, this new price has caused some people to question the Crown’s reputation as a symbol of low-key elegance. The Crown badge has been used on different types of vehicles, from stylish coupes to taxis and police cars, giving it various meanings and roles in Japan and neighboring regions.
The Crown played a significant role in the development of the luxurious Lexus brand. Some people wonder if the latest Crown model’s flamboyant identity swap is a bold move forward or a hasty deviation from its time-honored roots. Classic Crowns are now gaining popularity in American driveways, representing the Crown’s golden years. Only time will tell if the 2023 Crown’s audacious change represents evolution or a daring rebellion against tradition.
Related: 10 Hybrid Vehicles That Offer Incredible Fuel Efficiency
1. Pro: Bold Exterior That Grabs Attention
Toyota
Side profile shot of the 2023 Toyota Crown
The 2023 Toyota Crown features a unique design philosophy that combines modern and classical elements. Its bold exterior with wide haunches and large wheel gaps sets it apart from the more conventional three-box designs of the past. The 2023 Crown’s design may be confusing at first, but it reflects the preference of modern car buyers for big grilles and sporty crossovers. If you’re looking for a car with a bold and distinctive look, the Crown is worth considering.
2023 Toyota Crown Exterior Dimensions
Length
196.1 inches
Width
72.4 inches
Height
60.6 inches
Wheelbase
112.2 inches
Ground Clearance
5.8 inches
Approach Angle
13.9 degrees
Departure Angle
19.3 degrees
Curb Weight
3,980 – 4,343 pounds
However, some classicists may find the Crown’s design too wild for their taste. It combines modern and classic elements, making it a standout in its class. While the 2023 Crown’s design is bold and eye-catching, it may not appeal to everyone. But if you’re looking for a car that is both stylish and sporty, the Crown is definitely a car to consider.
2. Con: Form Over Function; Compromised Interior Space
Toyota
A front 3/4 exterior shot of a 2023 Toyota Crown
One downside of the Crown’s suave and appealing design is that it compromises rear visibility. The sleek and sweeping lines that contribute to its eye-catching silhouette also limit the rearview, making parking a bit challenging. The Crown’s unique design, including a sloping roofline and high floor due to the hybrid battery pack, also impacts interior space, especially headroom. Tall passengers may find the interior space, particularly the headroom, limited. Additionally, the boot opening is small, making it difficult to pack large items. The compromise on visibility and space can be a drawback for those who prioritize practicality.
2023 Toyota Crown Interior Dimensions
Front
Rear
Headroom (inches)
38.2
37.5
Legroom (inches)
42.1
38.9
Shoulder room (inches)
57.1
55.1
Hip room (inches)
55.2
53.1
Cargo Capacity (behind rear row)
N/A
15.2 cubic feet
In addition, the Crown’s infotainment system can be cumbersome and take some time to get used to. It lacks intuitive fluidity and a user-friendly experience compared to its competitors. The interface feels janky and navigating through it can be confusing. The transition from the luxurious cabin to the infotainment system can be jarring, affecting the overall user experience. Toyota’s efforts in technological advancements could further refine the Crown’s infotainment system.
Related: 10 Hybrid Vehicles That Are Stylish And Fun to Drive
3. Pro: No Dearth Of Creature Comforts
Toyota
Shot of the 2023 Toyota Crown’s first row while driving
The Toyota Crown offers impressive technology features that enhance your driving experience. The digital gauge display and infotainment system provide a cinematic view and keep you connected while on the go. The wireless Apple CarPlay and Android Auto, voice commands, and built-in navigation with over-the-air updates ensure that you stay connected to your world. The charging station is well-equipped with a front-row wireless charging pad, USB ports, and additional ports in the back row.
With the premium tech pack, you get an 11-speaker JBL audio system and a surround-view camera system, which take your driving experience to the next level. The Toyota Safety Sense 2.5+ ensures your safety with advanced features such as Pre-Collision System, Dynamic Radar Cruise Control, and Lane Tracing Assist. The Crown’s technology not only impresses but also keeps you safe at all times. If you’re looking for a vehicle with impressive tech and safety features, the Toyota Crown is a perfect choice.
4. Con: Cumbersome Infotainment System Can Take Time Getting Used To
Toyota
Shot of the 2023 Toyota Crown’s dashboard and center console
The infotainment system of the 2023 Crown can be cumbersome and take some time to get used to. It lacks intuitive fluidity and a user-friendly experience compared to its competitors. The interface feels janky, and navigating through it can be confusing. The transition from the luxurious cabin to the infotainment system can be jarring and impact the overall user experience. While Toyota has made strides in technological advancements, the Crown’s infotainment system could benefit from further refinement. In today’s world, a vehicle’s tech capabilities can greatly influence a potential buyer’s decision. Despite the Crown’s many merits, this aspect might make potential buyers think twice.
Related: 10 Hybrid Vehicles That Are Changing The Automotive Scene
5. Pro: Up To 340 Horses At Your Disposal
Toyota
Grey 2023 Toyota Crown side profile on road
The 2023 Crown is available in three trim levels: Platinum, XLE, and Limited. The Platinum edition stands out with its powerful 2.4-liter four-cylinder engine and electric motor, producing a combined output of 340 horsepower. This model also includes a six-speed automatic transmission, adding to its smooth performance. It offers all-wheel drive, making it suitable for different driving conditions. The Crown delivers impressive acceleration and handling, showcasing Toyota’s commitment to merging performance with versatility.
2023 Toyota Crown Hybrid Max Specs
Engine
2.4-liter turbocharged four-cylinder with an electric motor
Horsepower
340 horsepower
Torque
400 pound-feet
Transmission
Six-speed automatic
Drivetrain
Full-time all-wheel drive
0-60 mph
5.7 seconds
The Crown offers impressive performance with its versatile powertrain options. The Platinum edition with the Hybrid Max setup delivers a powerful driving experience with 340 horsepower. The Crown’s performance is a testament to Toyota’s expertise in blending eco-friendliness with performance. Drivers can enjoy the thrill of powerful acceleration and handling while still being environmentally conscious.
6. Con: The Base Powertrain Is Lethargic
Toyota
The base powertrain of the Toyota Crown may not satisfy the need for speed enthusiasts. The XLE and Limited editions are equipped with a 2.5-liter four-cylinder engine and electric motor, producing a combined output of 236 horsepower, while the Platinum edition offers a more powerful setup with a turbocharged 2.4-liter four-cylinder engine and electric motor, generating 340 horsepower combined. While the hybrid variant may
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