The Toyota Crown has been predominantly available only in Japan for many years. However, with the introduction of the sixteenth generation in 2022, it has expanded to become a family of several vehicles. Currently, the Crown is sold as a high-riding sedan and a crossover, with a larger SUV and a regular sedan set to be released in Japan soon.

Hot on the heels of the recently launched Crown Sport crossover, Toyota is now preparing a special edition for the jacked-up saloon. This limited-run variant, which will only be available in Japan, is based on the RS Advanced trim and features an exclusive matte paint job along with unspecified “other special features”.

This special edition Crown is expected to go on sale in Japan in December. Although the price has not been announced, it is likely to be more expensive than the 6,400,000 yen (approximately $43,000) RS Advanced trim. Customers will be able to purchase this special edition from dedicated Crown showrooms, with locations currently available in Tsuzuki, Yokohama, and Tenjin, Fukuoka. Additional showrooms in Aichi, Chiba, and Tokyo are planned to open soon.

It seems that the Crown is turning into a sub-brand to distinguish it from the regular lineup of Toyota vehicles. In addition to the four initial models, the even more luxurious Century sedan and the recently launched SUV are only available for order from select Century Meisters showrooms.

Crown dealerships will showcase all four models, and potential customers will have the opportunity to test drive them. Toyota is also creating upscale lounge areas and organizing networking events for owners, while the design of the building reflects the Crown brand’s identity. Following the release of this first special edition, more limited-run variants with additional features will be introduced for other Crown models.