Second Toyota Crown Model Adds Distinctive Crossover SUV to US Lineup
Exclusively Equipped with Hybrid Powertrain with Impressive 243 HP, 36 MPG Comb. and AWD Standard
Stylish Exterior with Monochromatic Grille, Sleek Design, and Available 21-inch Wheels
Premium Interior with Soft Touch Materials, Available Leather-trimmed Seating, and Panoramic Glass Roof
Quiet Cabin with Fold Flat Second Row and 6.5-foot Long Cargo Area
12.3-inch Toyota Audio Multimedia touchscreen and Toyota Safety Sense 3.0 Standard
LOS ANGELES, Calif. (Nov. 14, 2023) – Toyota has introduced the North American debut of the first-ever Toyota Crown Signia, marking the nameplate’s entry into the SUV category. The 2025 Crown Signia represents the brand’s continued commitment to delivering premium quality and efficient hybrid technology in a stylish crossover package.
“The Toyota Crown Signia takes all of the exceptional attributes of the Toyota Crown name and shapes them into a functional, sophisticated package that customers will adore,” said TMNA Group Vice President, David Christ at the product debut. “It’s the first-ever entry into the crossover SUV category for Toyota’s longest-running nameplate and it showcases how we continue to elevate our designs, deliver premium quality, and take Hybrid efficiency in versatile new directions.”
The 2025 Toyota Crown Signia will come equipped with the Toyota Hybrid Electric Vehicle (HEV) powertrain, delivering 243 combined system net horsepower and a preliminary manufacturer-estimated 36 combined MPG rating. The SUV will also feature On-Demand All Wheel Drive (AWD) as standard, offering a highly efficient system with a dedicated rear electric motor to deliver extra traction when needed.
The new model presents a stylish exterior with notable features such as a monochromatic grille, sleek design, and available 21-inch wheels. Inside, the premium interior boasts soft-touch materials, available leather-trimmed seating, and a panoramic glass roof, creating an elevated and comfortable driving experience.
Second Toyota Crown Model Adds Distinctive Crossover SUV to U.S. Lineup
Exclusively Equipped with Hybrid Powertrain with Impressive 243 HP, 36 MPG Comb. and AWD Standard
Stylish Exterior with Monochromatic Grille, Sleek Design, and Available 21-inch Wheels
Premium Interior with Soft Touch Materials, Available Leather-trimmed Seating, and Panoramic Glass Roof
Quiet Cabin with Fold Flat Second Row and 6.5-foot Long Cargo Area
Welcome everyone to the Toyota Crown Signia, an all-new hybrid model joining Toyota’s SUV lineup. For those unfamiliar with the Crown moniker, it is one of Toyota’s longest-running nameplates, with a global presence since 1955. The Crown was actually the first Japanese car to be offered in the United States back in 1958.
The Toyota Crown sedan, introduced earlier this year, marked the return of the nameplate after 51 years. With the Signia, the Crown enters the SUV space for the first time, making it the second Crown model in Toyota’s current U.S. portfolio. Unlike the smaller Japanese-spec Crown SUV, the Crown Signia is a two-row mid-size crossover SUV.
In order to provide the most up-to-date and accurate information, data for this article was sourced from various manufacturer websites and other authoritative sources, including Toyota and Car and Driver.
The Crown Signia Is Hybrid Exclusive With On-Demand All-Wheel Drive
Toyota
The Toyota Crown Insignia SUV is based on the Toyota New Global Architecture K platform (TNGA-K), shared with the Crown sedan. This versatile platform offers a blend of SUV practicality and sedan driving comfort. Produced at Toyota’s Tsutsumi plant in Aichi, Japan, the Toyota Crown Signia will be available exclusively as a Hybrid Electric Vehicle (HEV).
Featuring a 2.5-liter DOHC four-cylinder engine paired with two electric motor generators, the system delivers 243 combined net horsepower and is paired with an ECVT. Additionally, it offers three drive modes: Normal, Eco, Sport, and EV. The Crown Insignia achieves an impressive 36 combined MPG, excelling in fuel economy, and includes features such as electronic AWD as standard.
Toyota’s on-demand electronic AWD comes as standard, with a dedicated rear motor for additional power when needed. The system intelligently distributes torque and can vary the torque split between 100:0 during constant speed driving to 20:80 on slippery surfaces. According to Toyota, this setup enhances cornering ability, reduces understeer, and provides a maximum towing capacity of 2,700 pounds.
The exterior design of the Crown SUV adopts Toyota’s latest design language, particularly noticeable in the front with the Hammerhead front end. Complementing the front facia is a geometric lower grille flanked by daytime running lights. The elongated roofline conveys spaciousness, with the tail-end featuring a light bar running across it.
Available across XLE and Limited grades, the Toyota offers two distinct flavors with the Crown Signia SUV, and features 19-inch alloy wheels on the XLE and 21-inch rims on the Limited trim. The design also includes body cladding and roof rails, characteristic of a crossover SUV. Overall, the design has a broad appeal and resembles a wagon in profile.
Being based on the TNGA-K platform offers several benefits to the new Toyota Crown SUV, primarily in space and comfort. The versatile platform allows for a roomy cabin with spacious second-row seating and ample cargo space when the seats are folded. Toyota engineers focused on reducing in-cabin NVH levels, equipping the Crown SUV with acoustic-absorbing materials and ensuring a whisper-quiet ride.
Toyota
The Toyota Crown SUV features comfortable seating in shades of Saddle Tan or Black across both grades, offering cradle-like front seats and lounge-like rear seats. The Limited trim includes quilted leather seats, a heated steering wheel, and powered, heated, ventilated front seats. Additionally, there are bronze accents and a fixed panoramic roof with a retractable shade on the higher-limited grade for a spacious and airy feeling.
The new Crown Insignia offers a standard 12.3-inch multi-functional display, as well as a panoramic 360-degree overhead view camera and a 12.3-inch central infotainment touchscreen that works with Toyota’s latest multimedia system, including Apple CarPlay and Android Auto compatibility. The cabin includes multiple USB C ports and a vertical Qi wireless charger in the center console, as well as a voice assistant that supports basic tasks, such as climate, radio, and navigation.
The Crown SUV is equipped with Toyota Safety Sense 3.0 (TSS 3.0) as standard, featuring a variety of intelligent drive assist features, including automatic high beams, dynamic radar cruise control, and lane departure alert.
With the debut of the Crown Signia SUV, Toyota is furthering its carbon neutrality goals, offering a staggering 19 electrified models in its U.S. lineup. The model is set to hit U.S. dealerships by
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