LOS ANGELES, Calif. (Nov. 14, 2023) – Toyota has introduced the North American debut of the first-ever Toyota Crown Signia, marking the nameplate’s entry into the SUV category. The 2025 Crown Signia represents the brand’s continued commitment to delivering premium quality and efficient hybrid technology in a stylish crossover package.

“The Toyota Crown Signia takes all of the exceptional attributes of the Toyota Crown name and shapes them into a functional, sophisticated package that customers will adore,” said TMNA Group Vice President, David Christ at the product debut. “It’s the first-ever entry into the crossover SUV category for Toyota’s longest-running nameplate and it showcases how we continue to elevate our designs, deliver premium quality, and take Hybrid efficiency in versatile new directions.”

The 2025 Toyota Crown Signia will come equipped with the Toyota Hybrid Electric Vehicle (HEV) powertrain, delivering 243 combined system net horsepower and a preliminary manufacturer-estimated 36 combined MPG rating. The SUV will also feature On-Demand All Wheel Drive (AWD) as standard, offering a highly efficient system with a dedicated rear electric motor to deliver extra traction when needed.

The new model presents a stylish exterior with notable features such as a monochromatic grille, sleek design, and available 21-inch wheels. Inside, the premium interior boasts soft-touch materials, available leather-trimmed seating, and a panoramic glass roof, creating an elevated and comfortable driving experience.