Tag Archives: Bowl

BMW

BMW is “Talkin’ Like Walken” During This Year’s Super Bowl.

Woodcliff Lake / Munich. BMW will return to the Super Bowl on Sunday, February 11, 2024 with a brand new 60-second commercial for the all-new technology of the enduring BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded industrial entitled “Talkin’ Like Walken,” additionally options one other icon –  Hollywood icon Christopher Walken – together with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning world famous person and Super Bowl LVIII halftime performer, USHER.

The 60-second spot performs off of Walken’s immediately recognizable voice and signature speech cadence, following the actor all through a typical day as he encounters a unending stream of imitators – from his resort valet, his tailor, make-up artist, and even his drive-through barista. Initially confused by the mimics, Walken grows more and more annoyed. The spot culminates in an opportunity encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is ready to air through the first quarter of Super Bowl LVIII.

“I really enjoyed working with BMW, they are a wonderful company and electric cars are important,” mentioned Walken. “I look forward to sharing the work we did together.”

“It’s an honor of a lifetime to perform at the Super Bowl and so great to work with BMW,” mentioned USHER. “Making the commercial was a cool experience, and I hope you all enjoy it.”

BMW’s lead U.S. artistic company, Goodby Silverstein & Partners (GS&P), created the comical marketing campaign. It was directed by two-time Academy Award–nominated director Bryan Buckley, who’s acclaimed for his work on near 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the images.

“When you think about the perfect Super Bowl ad, you quickly realize that there’s a recipe for success,” mentioned Marcus Casey, Chief Marketing Officer, BMW of North America. “Not that it’s easy, but if you start with an exciting new product, an A-List Hollywood star, a great script, and a talented team, and add to that mix, the multitalented Ashley Park, and a global superstar such as USHER, you have the makings of a hilarious, memorable spot.”

In the lead-up to the massive sport, BMW launched two teasers for the spot. The first, “Agent,” poked enjoyable on the custom of Super Bowl advert teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electrical BMW i5 whereas listening to USHER’s hit music, “Yeah!”, foreshadowing the singer’s shock look.

“Christopher Walken is iconic, as is the BMW 5 Series. It’s one icon working with another, creating a synergy of two legendary figures. You wait your whole life to make a campaign like this,” added Rich Silverstein, Co-Chairman and Co-Founder of GS&P. “The reality is everyone has a Walken impression. But there’s only one original.”

The marketing campaign can even contain social media extensions together with a TikTok activation which challenges creators to provide their very own spin on a Walken impression to get all of social media #TalkinlikeWalken.

The BMW 5 Series.

More dynamic than ever, the all-new eighth technology BMW 5 Series is obtainable for the primary time with a completely electrical drivetrain because the BMW i5. In addition to its sporty, elegant design, and signature BMW driving dynamics, the brand new BMW 5 Series incorporates a wealth of digital improvements and technological advances together with the latest iteration of BMW’s “Highway Assistant” which permits attentive hands-free driving at speeds as much as 85 mph the place situations and velocity limits enable.

https://www.youtube.com/user/BMWUSA

In the occasion of enquiries please contact:

Phil DiIanni

BMW of North America, LLC.

phil.diianni@bmwna.com

Luke Parker

BMW of North America, LLC.

luke.parker@bmwna.com

BMW Group in America

BMW of North America, LLC has been current within the United States since 1975. Rolls-Royce Motor Cars NA, LLC started distributing autos in 2003. The BMW Group within the United States has grown to incorporate advertising, gross sales, and monetary service organizations for the BMW model of motor autos, together with bikes, the MINI model, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based mostly in California; a know-how workplace in Silicon Valley and varied different operations all through the nation. BMW Manufacturing Co., LLC in South Carolina is the BMW Group world heart of competence for BMW X fashions and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles in addition to the BMW XM. The BMW Group gross sales group is represented within the U.S. by means of networks of 349 BMW passenger automobile and BMW Sports Activity Vehicle facilities, 145 BMW bike retailers, 104 MINI passenger automobile sellers, and 38 Rolls-Royce Motor Car sellers. BMW (US) Holding Corp., the BMW Group’s gross sales headquarters for North America, is situated in Woodcliff Lake, New Jersey.

Journalist be aware: Information about BMW Group and its merchandise within the USA is obtainable to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

Lexus

LEXUS NAMED PRESENTING PARTNER OF ULTIMATE MADDEN BOWL

 Ultimate Madden Bowl Presented by Lexus kicks off at EA Headquarters in Redwood City on January 30 and concludes in Las Vegas on February 9

PLANO, Texas (Jan. 29, 2024) – The Madden NFL 24 Championship Series (MCS) right this moment introduced Lexus because the presenting companion of the Ultimate Madden Bowl, the crowning second of the MCS aggressive season. The Ultimate Madden Bowl Presented by Lexus kicks off January 30 at EA’s Redwood City headquarters, the place 14 of the highest Madden NFL gamers will look to punch their ticket to the Finals in Las Vegas on February 9. The remaining two rivals will then face off in entrance of a dwell crowd on the House of Blues as a part of EA SPORTS™ Presents The Madden Bowl.

In addition to turning into the presenting sponsor of the most important Madden NFL esports competitors of the 12 months, Lexus will obtain digital naming rights to their very own Lexus Stadium within Madden NFL 24’s Ultimate Team™ mode. The digital stadium will see Lexus develop into a part of the immersive expertise of MUT, which thousands and thousands of gamers and followers get pleasure from. The multifaceted partnership will even see the newly-released 2024 Lexus GX onsite on the Ultimate Madden Bowl finale in Las Vegas.

“As we approach the peak of our MCS 24 season, we’re thrilled to welcome Lexus as the presenting partner of the Ultimate Madden Bowl,” mentioned Andrew Echanique, Madden NFL Esports Commissioner, Electronic Arts. “Lexus shares our commitment to excellence, and we look forward to working together to deliver a truly unforgettable experience for our fans.”

Lexus’s partnership with MCS rides a rising wave of automotive firms deepening their funding in esports as an avenue to attach with younger players – a lot of whom could also be seeking to buy their first vehicles. Lexus first entered into the house in 2019 in an effort to fulfill younger drivers the place they already are.

“Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes,” mentioned Greg Kitzens, common supervisor of Lexus Marketing. “As all of America gears up for a celebration of football fandom, we’re excited to cheer on the world’s best Madden NFL players as they take the field at Lexus Stadium.”

After competitors amongst hundreds of gamers this season, 14 finalists will journey to the Bay Area to compete at EA’s purpose-built esports broadcast heart from January 30 – February 1. During the crowning occasion at EA SPORTS Presents The Madden Bowl in Vegas, the ultimate two rivals will vye for his or her share of the collective $1 million USD prize pool and look to take dwelling the first-ever Championship ring designed by Jostens, main championship ring supplier in skilled sports activities, together with 37 of 57 Super Bowl Rings . The Ultimate Madden Bowl concludes a formidable season for the MCS, which practically doubled registration from MCS 23.

As a part of the Ultimate Madden Bowl festivities, EA will even crown the first-ever Positive Player Award for MCS. The Award seems to be to champion the constructive gamers throughout the MCS 24 neighborhood. Finalists embrace Greg “SL1M GHOST” Allen, Jonathan “JonBeast” Marquez, Dillan “PHICAM” Foust, and Gary “VADimes540” Hash II.

Fans at dwelling can tune into the motion on the official Madden NFL 24 Twitch and YouTube channels at 6:30 PM ET on January 30 – February 1 and 9:30 PM ET on February 9. For extra data on the MCS, go to the official web site and observe @EAMaddenNFL_MCS on X (previously Twitter) and Instagram.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a world chief in digital interactive leisure. The Company develops and delivers video games, content material and on-line companies for Internet-connected consoles, cellular gadgets and private computer systems.

In fiscal 12 months 2023, EA posted GAAP web income of roughly $7.4 billion. Headquartered in Redwood City, California, EA is acknowledged for a portfolio of critically acclaimed, high-quality manufacturers akin to EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More details about EA is offered at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall and Plants vs. Zombies are emblems of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective homeowners and used with permission.

About Lexus

Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency permits the posh life-style model to create wonderful experiences for its prospects. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to fulfill the wants of world luxurious prospects in additional than 90 international locations. In the United States, Lexus autos are bought by 245 sellers providing a full lineup of luxurious autos. With seven fashions incorporating Lexus Hybrid Drive, Lexus is the posh hybrid chief. Lexus additionally affords eight F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious prospects

Cars

2024 Jeep Wrangler First Drive: Exploring the 392 To 4xe

When I arrived at the Rock Bowl in Sand Hollow State Park, I was immediately struck by the breathtaking orange-red rock formations scattered throughout the area, as well as the numerous Jeeps parked in various adventurous positions. After a brief discussion about the correct pronunciation of the “Willys” trim level (pronounced either as it is spelled or as “Willis”), the event began (Jeep states that both pronunciations are acceptable).

Jeep aims to improve upon previous versions of the Wrangler with this new generation. Their goals include increasing ride comfort, offering more off-road options, providing side-curtain airbags, and keeping the price point reasonable for base trims (the starting price for the base-model two-door sport is $31,895).

However, the company also wanted to preserve the iconic “Jeep-ness” that made the vehicle famous. Options such as a six-speed manual transmission, the distinctive brick-like shape, easy removal of doors, and the ability to tackle sand, mud, and rocks are still available.