PLANO, Texas (Jan. 29, 2024) – The Madden NFL 24 Championship Series (MCS) right this moment introduced Lexus because the presenting companion of the Ultimate Madden Bowl, the crowning second of the MCS aggressive season. The Ultimate Madden Bowl Presented by Lexus kicks off January 30 at EA’s Redwood City headquarters, the place 14 of the highest Madden NFL gamers will look to punch their ticket to the Finals in Las Vegas on February 9. The remaining two rivals will then face off in entrance of a dwell crowd on the House of Blues as a part of EA SPORTS™ Presents The Madden Bowl.

In addition to turning into the presenting sponsor of the most important Madden NFL esports competitors of the 12 months, Lexus will obtain digital naming rights to their very own Lexus Stadium within Madden NFL 24’s Ultimate Team™ mode. The digital stadium will see Lexus develop into a part of the immersive expertise of MUT, which thousands and thousands of gamers and followers get pleasure from. The multifaceted partnership will even see the newly-released 2024 Lexus GX onsite on the Ultimate Madden Bowl finale in Las Vegas.

“As we approach the peak of our MCS 24 season, we’re thrilled to welcome Lexus as the presenting partner of the Ultimate Madden Bowl,” mentioned Andrew Echanique, Madden NFL Esports Commissioner, Electronic Arts. “Lexus shares our commitment to excellence, and we look forward to working together to deliver a truly unforgettable experience for our fans.”

Lexus’s partnership with MCS rides a rising wave of automotive firms deepening their funding in esports as an avenue to attach with younger players – a lot of whom could also be seeking to buy their first vehicles. Lexus first entered into the house in 2019 in an effort to fulfill younger drivers the place they already are.

“Innovation and performance are the core of Lexus’s culture. The MCS captures both of these values in the virtual arena for the next generation of athletes,” mentioned Greg Kitzens, common supervisor of Lexus Marketing. “As all of America gears up for a celebration of football fandom, we’re excited to cheer on the world’s best Madden NFL players as they take the field at Lexus Stadium.”

After competitors amongst hundreds of gamers this season, 14 finalists will journey to the Bay Area to compete at EA’s purpose-built esports broadcast heart from January 30 – February 1. During the crowning occasion at EA SPORTS Presents The Madden Bowl in Vegas, the ultimate two rivals will vye for his or her share of the collective $1 million USD prize pool and look to take dwelling the first-ever Championship ring designed by Jostens, main championship ring supplier in skilled sports activities, together with 37 of 57 Super Bowl Rings . The Ultimate Madden Bowl concludes a formidable season for the MCS, which practically doubled registration from MCS 23.

As a part of the Ultimate Madden Bowl festivities, EA will even crown the first-ever Positive Player Award for MCS. The Award seems to be to champion the constructive gamers throughout the MCS 24 neighborhood. Finalists embrace Greg “SL1M GHOST” Allen, Jonathan “JonBeast” Marquez, Dillan “PHICAM” Foust, and Gary “VADimes540” Hash II.

Fans at dwelling can tune into the motion on the official Madden NFL 24 Twitch and YouTube channels at 6:30 PM ET on January 30 – February 1 and 9:30 PM ET on February 9. For extra data on the MCS, go to the official web site and observe @EAMaddenNFL_MCS on X (previously Twitter) and Instagram.

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