Woodcliff Lake / Munich. BMW will return to the Super Bowl on Sunday, February 11, 2024 with a brand new 60-second commercial for the all-new technology of the enduring BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded industrial entitled “Talkin’ Like Walken,” additionally options one other icon – Hollywood icon Christopher Walken – together with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning world famous person and Super Bowl LVIII halftime performer, USHER.
The 60-second spot performs off of Walken’s immediately recognizable voice and signature speech cadence, following the actor all through a typical day as he encounters a unending stream of imitators – from his resort valet, his tailor, make-up artist, and even his drive-through barista. Initially confused by the mimics, Walken grows more and more annoyed. The spot culminates in an opportunity encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is ready to air through the first quarter of Super Bowl LVIII.
“I really enjoyed working with BMW, they are a wonderful company and electric cars are important,” mentioned Walken. “I look forward to sharing the work we did together.”
“It’s an honor of a lifetime to perform at the Super Bowl and so great to work with BMW,” mentioned USHER. “Making the commercial was a cool experience, and I hope you all enjoy it.”
BMW’s lead U.S. artistic company, Goodby Silverstein & Partners (GS&P), created the comical marketing campaign. It was directed by two-time Academy Award–nominated director Bryan Buckley, who’s acclaimed for his work on near 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the images.
“When you think about the perfect Super Bowl ad, you quickly realize that there’s a recipe for success,” mentioned Marcus Casey, Chief Marketing Officer, BMW of North America. “Not that it’s easy, but if you start with an exciting new product, an A-List Hollywood star, a great script, and a talented team, and add to that mix, the multitalented Ashley Park, and a global superstar such as USHER, you have the makings of a hilarious, memorable spot.”
In the lead-up to the massive sport, BMW launched two teasers for the spot. The first, “Agent,” poked enjoyable on the custom of Super Bowl advert teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electrical BMW i5 whereas listening to USHER’s hit music, “Yeah!”, foreshadowing the singer’s shock look.
“Christopher Walken is iconic, as is the BMW 5 Series. It’s one icon working with another, creating a synergy of two legendary figures. You wait your whole life to make a campaign like this,” added Rich Silverstein, Co-Chairman and Co-Founder of GS&P. “The reality is everyone has a Walken impression. But there’s only one original.”
The marketing campaign can even contain social media extensions together with a TikTok activation which challenges creators to provide their very own spin on a Walken impression to get all of social media #TalkinlikeWalken.
The BMW 5 Series.
More dynamic than ever, the all-new eighth technology BMW 5 Series is obtainable for the primary time with a completely electrical drivetrain because the BMW i5. In addition to its sporty, elegant design, and signature BMW driving dynamics, the brand new BMW 5 Series incorporates a wealth of digital improvements and technological advances together with the latest iteration of BMW’s “Highway Assistant” which permits attentive hands-free driving at speeds as much as 85 mph the place situations and velocity limits enable.
https://www.youtube.com/user/BMWUSA
In the occasion of enquiries please contact:
Phil DiIanni
BMW of North America, LLC.
phil.diianni@bmwna.com
Luke Parker
BMW of North America, LLC.
BMW Group in America
BMW of North America, LLC has been current within the United States since 1975. Rolls-Royce Motor Cars NA, LLC started distributing autos in 2003. The BMW Group within the United States has grown to incorporate advertising, gross sales, and monetary service organizations for the BMW model of motor autos, together with bikes, the MINI model, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based mostly in California; a know-how workplace in Silicon Valley and varied different operations all through the nation. BMW Manufacturing Co., LLC in South Carolina is the BMW Group world heart of competence for BMW X fashions and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles in addition to the BMW XM. The BMW Group gross sales group is represented within the U.S. by means of networks of 349 BMW passenger automobile and BMW Sports Activity Vehicle facilities, 145 BMW bike retailers, 104 MINI passenger automobile sellers, and 38 Rolls-Royce Motor Car sellers. BMW (US) Holding Corp., the BMW Group’s gross sales headquarters for North America, is situated in Woodcliff Lake, New Jersey.
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