Category Archives: JeepUk

Jeep Celebrates Seven Decades on the Rubicon Trail with 70th Anniversary Trail Ride

  • Jeep® brand and Jeep Jamboree celebrate the 70th anniversary of the Rubicon Trail
  • 450 Jeep enthusiasts in 125 Jeep Wranglers and Gladiators marked the Rubicon Trail’s seven-decade anniversary
  • New video takes enthusiasts along the ultimate trail ride
  • The Rubicon Trail located in northern California covers approximately 22 miles with 7,000 feet of elevation
  • Jeep Jamboree operates more than 40 Jeep Jamborees annually

August 31, 2023 – The Jeep® brand and Jeep Jamboree are celebrating 70 years of extreme off-roading adventure this summer. Since 1953, the Rubicon Trail, known as one of the most difficult off-road trails in the world, has been a lifestyle symbol of Jeep 4×4 off-road adventuring for the Jeep community. 

This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated with a special event on the Rubicon Trail’s seven-decade anniversary.

 

A new video posted on the Jeep brand’s YouTube channel gives a taste of the adventure.

“For more than 80 years, the Jeep brand community has defined the Jeep brand and, for 70 of those years, the Rubicon Trail has been one of the toughest off-road trails in the world. It has become a bucket list item for every Jeep 4×4 customer because of its difficulty and beauty,” said Jim Morrison, Senior Vice President and Head of Jeep Brand, North America.

 

“Conquering the Rubicon Trail proves that these Jeep vehicles can go anywhere and do anything. The video shows the capabilities of Jeep 4xe vehicles, which are part of our next generation of electrified Jeep 4×4 vehicles that can conquer even the most challenging terrains.”

The Rubicon Trail is located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. It spans approximately 22 miles and offers the toughest off-road terrain, which Jeep Trail Rated 4×4 vehicles are designed to overcome.

 

Jeep Jamboree covers 17.5 miles of tough terrain on its trail rides, with elevations ranging from 5,400 feet to over 7,000 feet. The Rubicon Trail is widely recognized as the top off-road vehicle route in the United States.

“In 1953, when Mark Smith organised the first Jeep Jamboree with 55 Willys and crossed the Sierra Nevada Mountains via the Rubicon Trail, off-road recreation was born,” said Pearse Umlauf, President and CEO of Jeep Jamboree.

 

“Willys Motors, the manufacturer of Jeep vehicles at the time, got involved the following year, and Jeep Jamborees have become an off-road tradition ever since. We have seen a surge of interest, especially after the COVID pandemic, with a tremendous demand from people who want to experience off-roading in their Jeep vehicles.”

The Rubicon Trail has been utilized by Jeep brand engineers to develop and test their most capable SUVs, including the iconic Jeep Wrangler Rubicon. The Wrangler Rubicon, introduced in 2002, was equipped with unique features such as Dana 44 axles, lockers, disconnecting sway bar, rock rails, oversized mud-terrain tires, and wheel flares that took off-roading to the next level. The Wrangler Rubicon continues to inspire the brand’s future designs and improvements, based on feedback from enthusiasts and loyal Jeep customers.

Jeep Jamboree
Jeep Jamborees are off-road adventure weekends that bring together outdoor enthusiasts and their Jeep 4x4s. The tradition dates back to 1953, when 4×4 pioneer Mark A. Smith organized the first Jeep Jamboree and led a voyage across the old Rubicon Trail in the Sierra Nevada Mountains.

 

Willys Motors, the manufacturer of Jeep vehicles at the time, became involved with the adventure in 1954, and Jeep Jamborees have been a tradition ever since. Jeep Jamboree now operates over 40 events annually and continues to expand its offerings.


Jeep Brand
Jeep® is the authentic SUV brand known for its legendary off-road capability, interior refinement, high-tech features, and versatility. It invites people to live life to the fullest by offering a broad portfolio of vehicles that provide safety, security, and confidence for any journey. The Jeep Wave program offers premium owner loyalty and customer care to all Jeep 4×4 owners, with exclusive perks and 24/7 support. The brand is committed to electrification and aims to offer an electrified variant for all Jeep models by 2025.

 

 

*Images produced and owned by FCA US LLC and shot in an authorized off-road area. Vehicles shown for illustrative purposes only.

 

 

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

ENDS

Jeep® Avenger Makes TV Debut in the UK with “Escape to the Real World” Campaign

  • The “Escape for the Real World” campaign launched in the UK on July 28th and utilizes digital and traditional media in an integrated omnichannel approach.
  • The video focuses on the new Jeep® Avenger and showcases a transition from the virtual to the real world, emphasizing the brand’s core values of freedom and adventure.
  • The Avenger is Jeep’s first all-electric model and has received international awards.

Jeep®’s “Escape for the Real World” campaign for the new all-electric Avenger model premiered in the UK on July 28th.

The video on demand (VOD) features a Jeep Avenger driving through imaginary settings in a virtual world, with a fictional character behind the wheel. The turning point occurs when the protagonist removes a virtual reality headset and returns to the real world. The video then shows a woman driving the actual model of the 100% electric SUV, embarking on a real Jeep adventure. The voiceover emphasizes the transition from the imaginary to the real world, stating, “There’s a world full of freedom and adventure and the all-new Jeep Avenger lets you get out and experience it for real.”

The campaign highlights the evolution of the Jeep brand, bridging the gap between its past and future. The Avenger is seen as an important milestone in the brand’s journey.

The commercial, created in collaboration with the agency Leo Burnett/Saatchi & Saatchi, was entirely produced in Europe. The video was filmed in Portugal, and all parties involved were from the continent. The Jeep Avenger, designed specifically for the European market, represents a European campaign for a European vehicle.

Throughout the video, key features of the Jeep Avenger are highlighted using a combination of images and overlaying text. The vehicle offers a standard 10.25-inch radio screen with Uconnect Infotainment and a full digital cluster, showcasing its connectivity.

The new Avenger is a compact all-electric SUV positioned in the rapidly growing B-SUV segment. With a length of just four meters, it is designed for active individuals seeking an SUV with compact dimensions but ample space and storage options. As a fully Jeep-designed vehicle, the Avenger embodies the brand’s DNA, combining capability, style, functionality, and technology in a compact SUV.

Equipped with a new electric powertrain, the Avenger offers a range of up to 250 miles* in the WLTP cycle. It features a unique 400-volt electric motor with 115 kilowatts, 260 Nm of maximum torque, and a new 54 kWh battery.

The introduction of the Avenger in Europe marks the beginning of the next phase of Jeep’s electrification journey, with the goal of achieving 100% pure electric European sales for the Jeep brand by the end of 2030.

Jeep® Brand

With over 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship, and versatility to those who seek extraordinary journeys. The Jeep® brand offers a broad range of vehicles that inspire owners to live life to the fullest, providing a sense of safety, security, and confidence to tackle any adventure. The Jeep® vehicle lineup includes the Avenger BEV, Compass e-Hybrid & 4xe, Grand Cherokee, Renegade e-Hybrid & 4xe, and Wrangler. The brand also offers Jeep® Wave, a premium owner loyalty and customer care program filled with benefits and exclusive perks. The brand’s global electrification initiative, transforming 4xe into a new 4×4, aims to enhance Jeep’s legendary off-road capability while achieving Zero Emission Freedom. By 2025, all Jeep® brand vehicles will have an electrified variant.

*estimated WLTP electric range.

Credits

Agency: Leo Burnett

Production Company: Movie Magic International

TV Department: Prodigious

Postproduction: B612

Music: “Welcome to the Future” – Luciana Caporaso, Kobalt Music Publishing America, Inc., SUGAROO!

Media: Starcom

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

ENDS

Jeep® Avenger Makes its TV Debut in the UK with “Built for the Real World” Campaign

  • The “Escape for the Real World” campaign was launched in the UK on July 28th, utilizing both digital and traditional media in an integrated omnichannel approach.
  • The video focuses on the new Jeep® Avenger, showcasing a transition from the virtual world to the real world, highlighting the brand’s values of freedom and adventure.
  • The Avenger is Jeep’s first all-electric model and has received international awards.

 

 

Jeep® officially launched their “Escape for the Real World” campaign for the new all-electric Avenger model on July 28th in the UK.

 

The video showcases a virtual world where a virtual Jeep Avenger is being driven by a fictional character. The turning point happens when the protagonist removes her virtual reality headset and enters the real world, driving an actual model of the electric SUV on a Jeep adventure. The voiceover emphasizes the transition from the imaginary world to the real one, stating, “There’s a world full of freedom and adventure, and the all-new Jeep Avenger lets you get out and experience it for real.”

 

The campaign symbolizes the shift from Jeep’s past to its future, with the Avenger representing an important milestone in the brand’s journey.

 

The commercial was created in collaboration with the agency Leo Burnett/Saatchi & Saatchi and was entirely produced in Europe. The scenes were filmed in Portugal, with all the involved parties coming from the continent. The Jeep Avenger is the first Jeep model designed specifically for the European market, making this a European campaign for a European vehicle.

 

Throughout the video, key features of the Jeep Avenger are highlighted through images and overlaying text. Features such as a standard 10.25-inch radio screen, Uconnect Infotainment, and a full digital cluster showcase the vehicle’s connected capabilities.

 

The new Avenger is a compact all-electric SUV positioned in the rapidly growing B-SUV segment. With a length of just four meters, it offers ample space and storage options, catering to active individuals seeking an SUV with compact dimensions. Designed and built as a Jeep vehicle from the ground up, the Avenger combines capability, style, functionality, and technology.

 

Equipped with a unique 400-volt electric motor delivering 115 kilowatts and 260 Nm of torque, as well as a new 54 kWh battery, the Avenger has a range of up to 250 miles* in the WLTP cycle.

 

The introduction of the Avenger in Europe marks the beginning of the Jeep brand’s electrification phase – the BEV wave. By 2030, the brand aims for 100% of its European sales to be pure electric.

 

About the Jeep® Brand

With over 80 years of legendary heritage, Jeep is the authentic SUV brand that offers capability, craftsmanship, and versatility to those who seek extraordinary journeys. The Jeep® brand provides a wide range of vehicles that inspire owners to live life to the fullest, offering a sense of safety and security for any adventure. The Jeep® vehicle range includes the Avenger BEV, Compass e-Hybrid & 4xe, Grand Cherokee, Renegade e-Hybrid & 4xe, and Wrangler. Jeep® Wave, a premium owner loyalty and customer care program, is available to all Jeep 4×4 owners, providing exclusive benefits and dedicated 24/7 support. The brand is committed to global electrification, aiming to offer an electrified variant for all Jeep vehicles by 2025.

 

*Estimated WLTP electric range.

 

Credits

Agency: Leo Burnett

Production Company: Movie Magic International

TV Department: Prodigious

Postproduction: B612

Music: “Welcome to the Future” – Luciana Caporaso, Kobalt Music Publishing America, Inc., SUGAROO!

Media: Starcom

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

 

 

ENDS

The Jeep® Brand Provides a Glimpse of its Advanced AI & Autonomous Off-Road Driving Technology

The Jeep® brand today provides a glimpse of its future generation of advanced off-road driving technology.
 

A team led by Neda Cvijetic, Head of AI & Autonomous Driving at Stellantis, tested in Moab, Utah, the latest prototypes of automated off-road driving technology being exclusively developed for the Jeep brand.
 

Installed in two electrified Jeep Grand Cherokee 4xe models, this AI and autonomous off-road driving technology can enhance the experiences of seasoned off-roaders, and customers who are new to driving off-road.  It will also help Jeep SUV owners in challenging everyday driving conditions. The Jeep brand is at the forefront of developing automated off-road driving technology, alongside its growing leadership in off-road electrification, with its expanding range of 4xe SUVs.
 

“In the same way that our 4xe electrification takes Jeep brand’s off-road capability to new heights, these advanced off-road driving systems will help more customers in more countries around the world join and enjoy the adventure. These features and technology will have real-life applications on and off-road in a wide range of driving conditions.” said Christian Meunier, Jeep brand CEO.
 

This summer, the Jeep brand will release a full video showcasing the future generation of its advanced autonomous off-road driving technology.

All-new Jeep® Grand Cherokee – Specification and Pricing

  • All-new Jeep® Grand Cherokee unveiled to international press in Spain
  • The Grand Cherokee will be offered as a Plug-in Hybrid only, entering the LEV (luxury electric vehicle) category as one of the most technologically advanced, 4×4-capable and refined UVs ever
  • Available to order now in the UK in a wide range of trims from £69,915 OTR, with first customer deliveries from Q3 2023
  • Unrivalled capability along with composed on-road driving dynamics courtesy of two 4×4 systems – Quadra-Trac II and Quadra-Drive II
  • Uconnect™ 5 offers new technology, including a 10.1-inch display, a 10.25-inch full digital cluster with five-times-faster operating speed and over-the-air (OTA) updates plus a 10.25-inch passenger screen and a 10.25-inch windscreen heads-up display
  • An important step in Jeep’s roadmap to full electric. Its 4xe technology enhances fun, freedom and adventure while providing top performance, capability, fuel economy and eco-friendliness
  • Southern Spain was also the ideal setting to test the full Jeep 4xe line-up – Wrangler, Renegade, Compass, Grand Cherokee

 

Introducing the all-new Grand Cherokee and the full Jeep 4xe line-up, Eric Laforge, Head of Jeep® Brand in Europe, said: “Today we further extend our offer with the flagship Grand Cherokee. We are talking about a fifth-generation icon: the first to bring to the road the idea of a “Premium 4×4” in 1992, and the most awarded utility vehicle ever. Grand Cherokee, which will be offered in Plug-in Hybrid version only, enters the LEV category as one of the most technologically-advanced, 4×4-capable and refined utility vehicles ever. Its 4xe technology enhances fun, freedom and adventure while providing top performance, capability, fuel economy and eco-friendliness. It represents an important step in our roadmap to full electric.”

The all-new Jeep Grand Cherokee breaks new ground with exceptional performance, comfort and functionality and has been designed and engineered to deliver even more of what has made this Jeep SUV a true global icon in the premium SUV segment.

•         More eco-friendly powertrain with outstanding performances – with 4xe (PHEV) technology delivering up to 31 miles in in full electric mode and a combined driving range of up to 434 miles, this is the most 4×4-capable and sustainable Grand Cherokee yet and a further sign of the Jeep brand’s commitment to “Zero Emission Freedom”. No compromise on performance with 0-62 mph acceleration in 6.3 seconds.

•         More legendary capability – the most 4×4-capable Grand Cherokee ever, the new Trailhawk 4xe has conquered the Rubicon Trail in California in full-electric operation; new class-exclusive sway bar disconnect allows for improved articulation and traction over rocks and rough terrain

•         More technology – Uconnect™ 5 with a segment-first front passenger screen, new high-definition rear-seat entertainment system and Active Driving Assist

•         More space and versatility – the all-new Jeep Grand Cherokee 4xe offers enhanced levels of comfort and spaciousness, including accommodating a set of golf clubs transversely in the boot

•         More innovative features – with all-new architecture, all-new exterior design, all-new interior with front passenger screen and independent front and rear suspensions with class-exclusive Quadra-Lift air suspension with electronic semi-active damping

•         More world-class craftsmanship – the range includes the Summit Reserve trim with Palermo leather interior, real wood interiors, and 950-watt, 19-speaker McIntosh audio system

•         More safety – with more than 110 advanced safety and security features, including Active Driving Assist with hands-on L2 autonomous driving, plus 360-degree surround view and Night Vision cameras

Available in a wide range of trims

The New Jeep Grand Cherokee 4xe is available in Limited, Trailhawk, Overland and Summit Reserve trims in the UK. Available to order now with customer deliveries commencing in Q3 2023:

  • Limited (from £69,915 OTR) – Grand Cherokee is its purest form. The ideal business solution. Equipped with the latest in safety, the interior hosts premium wrapped seats and a 10.25-inch digital TFT cluster, plus the 10-inch Radio Nav.
  • Trailhawk (from £73,915 OTR) – Uncompromised capability, as only Jeep can. Trailhawk comes standard with industry-leading off-road systems and features among which 18-inch wheels with All Terrain tires, front disconnect sway bar and skid plates.
  • Overland (from £75,915 OTR)  – the best of both worlds, Overland features premium comfort and authentic Jeep capability.
  • Summit Reserve (from £85,615 OTR) – the flagship of the entire Jeep line-up in terms of technology and refinement. The upper echelon of Grand Cherokee, the Summit Reserve stands tall on 21-inch Polished wheels and hosts an interior that offers unmatched comfort. Palermo leather seats, real walnut wood accents, 19 speaker Mcintosh Sound system and the segment-exclusive 10-inch Passenger display, along with countless other exceptional standard features make it without equal.

 

First-ever Grand Cherokee 4xe PHEV

The all-New Jeep Grand Cherokee 4xe combines an advanced turbocharged 2.0-litre four-cylinder engine, two high voltage electric motors, robust TorqueFlite 8-speed automatic transmission and proven Jeep 4×4 systems, resulting in 380 hp and 637 Nm of torque. Specifically, the 400-volt battery pack is made of 96-cell lithium-ion and ensures up to 31 miles of all-electric combined rang, and a total range of up to 434 miles.

 

The hybrid powertrain can be tailored to suit each trip, from daily commuting in pure-electric mode to no range anxiety for extended motorway trips, and allowing owners to explore nature off-road in near silence in EV mode. Different EV drive modes are available:

  • Hybrid Mode: This is the default mode. Hybrid mode blends torque from the 2.0-litre turbocharged engine and electric motors. In this mode the powertrain will use HV battery power first, adding power from the 2.0-litre turbocharged I-4 to maximize responsiveness. When the battery is depleted, the vehicle seamlessly transitions to conventional hybrid electric vehicle operation.
  • Electric Mode: When the high voltage battery has sufficient State of Charge, the powertrain can operate on zero-emission electric power up to motorway speeds. In this mode, the engine will only turn on when the driver requests maximum power. When the battery becomes depleted, the vehicle will automatically revert to Hybrid mode.
  • eSave Mode: This mode prioritises propulsion from the 2.0-litre engine, saving the battery charge for later use such as EV off-roading or urban areas where internal combustion propulsion may be restricted. The engine will be shut off when power demand is low, for example when the vehicle is stationary, or when coasting.
  • Regenerative braking: whenever the vehicle is decelerating, the system first uses the available regenerative braking (up to 0.25 G) from the electric motors to slow the vehicle and recharge the battery, augmented by the traditional friction brakes when heavy deceleration is required, or when low traction conditions are detected.

 

 

Legendary Jeep 4×4 Capability

The all-new Jeep Grand Cherokee 4xe delivers unrivalled capability along with composed on-road driving dynamics. That legendary off-road capability begins courtesy of two 4×4 systems – Quadra-Trac II and Quadra-Drive II with rear electronic limited slip-differential (eLSD). Both systems are equipped with an active transfer case to improve traction by moving torque to work with the wheel with the most grip.

 

The class-exclusive Jeep Quadra-Lift air suspension now with electronic adaptive damping, delivers class-leading ground clearance and water fording. The system automatically adjusts to changing road conditions for enhanced comfort stability and control and delivers up to 27.5 cm of ground clearance and 61 cm of water fording.

 

The class-leading Selec-Terrain™ traction management system lets customers choose the on or off-road setting for optimum 4×4 performance. This feature electronically coordinates 4×4 torque split, braking and handling, steering and suspension systems, throttle control, transmission shift, transfer case, traction control, stability control, anti-lock braking system (ABS) and steering feel.

 

The Selec-Terrain system offers five available terrain modes (Auto, Sport, Rock, Snow, Mud/Sand) to provide optimised calibrations for any given driving scenario.

 

New for the Jeep Grand Cherokee 4xe is front axle disconnect. If the vehicle senses that road conditions do not require all-wheel drive, the front-axle disconnect automatically places the Grand Cherokee in two-wheel drive, reducing drag on the driveline and improving fuel economy. Four-wheel drive automatically re-engages when the vehicle senses it is needed.

 

The most luxurious and technologically advanced Grand Cherokee ever

The slim, sculpted exterior of the all-new Jeep Grand Cherokee delivers a more modern and updated premium appearance and is characterised by a wilder and larger iconic seven-slot grille and new front fascia, all-new premium, full-suite of LED lighting and a gloss black roof. The aerodynamic performance and efficiency are improved thanks to a lowered, tapered roof, thus without sacrificing cargo spaciousness and utility, while the lowered beltline and expansive glass allow more light into the cabin and increase outward visibility.

 

The all-new generous interior features handcrafted materials, class-leading rear-seat legroom and increased visibility. With such luxurious features and technology, the Grand Cherokee offers the possibility to take advantage of increased comfort, in particular by using the My Navigation connected service. If it is relevant to benefit from driving assistance when travelling by having a map that updates automatically via the Internet, to avoid congested roads.

 

Futhermore, the new fifth-generation Jeep Grand Cherokee 4xe has the most extensive technology features in its history. The suite of features includes:

  • Uconnect™ 5 – the most advanced Uconnect system ever offers three 10.1-inch digital displays
  • 10.1-inch full digital and customisable instrument cluster
  • New 10-inch full-colour windscreen heads-up display
  • A segment-exclusive interactive 10.25-inch front passenger screen offers co-pilot assistance with navigation, camera viewing and visual entertainment
  • Wireless Apple CarPlay and Android Auto
  • New digital rearview mirror

 

The new Uconnect™ Services suite allows numerous vehicle functions to be controlled remotely and conveniently. Thanks to Uconnect™ Services, it is possible, for example, to ask Amazon Alexa the vehicle’s location, search for a point of interest and send the address directly to the car, all from the comfort of home. In addition, while driving you can talk to Alexa Voice Service, ask about the weather, manage home automation, play music, and more. (Compatible smart home device required and sold separately). New remote control modes, including Jeep Off Road Pages on a mobile app, Eco Score to monitor driving style and more.

 

A new, state-of-the-art McIntosh audio system is standard on the top trims and features 19 custom-designed speakers (including a 25.4cm subwoofer), 950 watts of power and a 17-channel amplifier. The Jeep brand is currently the only automotive manufacturer in the world to carry a McIntosh sound system.

 

In terms of safety, the state-of-the-art Jeep Grand Cherokee 4xe ushers in an array of more than 110 advanced safety and security features, including innovative applications of technologies that refine the connection between driver, vehicle and the road.

 

On top of the standard safety features, additional features include:

  • New Night Vision camera with pedestrian and animal detection
  • New Intersection Collision Assist
  • Parallel and Perpendicular Park Assist and new Traffic Sign Recognition
  • New 360-degree surround-view camera system with front and rear washers
  • New Active Driving Assist (L2) automated driving is also available

 

Jeep Authentic Accessories by Mopar

Thanks to a wide range of Jeep Authentic Accessories, it is possible to customise the Grand Cherokee even more to further enhance its superior style, functionality, off-road capabilities, comfort, and fun to drive.

 

Customers can choose from accessories that range from exterior and interior features to safety, EV, carriage and electrical.

 

Jeep® Avenger named ‘Best Small Car’ at Autocar Awards 2023

  • All-new, fully-electric Jeep® Avenger is named ‘Best Small Car’ at the Autocar Awards 2023
  • Panel of expert judges praise the Avenger’s compact form and sophistication
  • Prestigious Autocar Awards recognises the best new cars on sale in the UK
  • Latest award from Autocar adds to the Avenger’s expanding collection of international accolades – including European Car of the Year
  • Available to order now; designed and built in Europe, the Jeep Avenger compact SUV is the brand’s first-ever battery-electric vehicle (BEV)

 

The all-new, fully-electric Jeep® Avenger has added to its collection of international accolades after being named ‘Best Small Car’ at the Autocar Awards 2023.

The Autocar Awards, which celebrates the finest new cars on sale in the UK today, are curated by some of the most informed and experienced automotive journalists in the industry, hand-picking the best of the best in highly competitive categories.

Commenting on the Avenger’s win, Mark Tisshaw, Editor, Autocar, said: “Spend time with the team that made the Avenger and you’ll be aware just how committed these passionate individuals have been and how they have worked hard to create a car that brings something truly different to the small SUV class.

“The Avenger’s design is every bit a true Jeep, and it has a real rugged character. The proportions are spot on, and, like the best small cars, it has real charm and character. Those qualities transfer to the way the Avenger drives. There’s a maturity to its ride, handling and steering, and the electric power is a boon around town. It feels far more sophisticated than a car this small has any right to. While the Avenger might be small on the outside, it never really feels it inside.”

Jules Tilstone, Managing Director, Jeep UK, commented: “We are delighted to see yet another highly respected automotive publication recognise the Avenger’s exceptional customer offering in the compact car sector. The Avenger is rich with Jeep DNA, now in compact form with no compromise on interior spaciousness. We are charging forward with the next generation of electrified Jeep vehicles, and the Avenger is at the forefront of this exciting new chapter.”

The new Avenger is an all-electric compact SUV that, at just four metres in length, is positioned in the rapidly growing B-SUV segment. Aimed at active people who are looking for an SUV with compact dimensions, the Avenger offers plenty of room and storage possibilities. Designed and built as a Jeep vehicle from day one, the Avenger packs the Jeep DNA into a compact SUV with a unique combination of capability, style, functionality and technology.

With a range of up to 250 miles* in the WLTP cycle, a new electric powertrain combines a unique 400-volt electric motor with 115 kilowatts, 260 Nm of maximum torque and a new 54 kWh battery.

The introduction of the Avenger in Europe marks the beginning of the next phase of the electrification of the Jeep brand – the BEV wave. By the end of 2030, the Jeep brand’s European sales will be 100% pure electric.

The all-new, fully-electric Jeep Avenger is available to order now from £34,800 OTR.

 

 

Jeep® Reveals New 2024 Wrangler

  • The 2024 Jeep Wrangler will be available in Sport, Willys, Sahara, High Altitude, Rubicon and Rubicon 392 models
  • Details on 2024 Jeep Wrangler for the UK market are to be unveiled later in the year
  • Wrangler Rubicon models add even more 4×4 capability with 8,000-lb.-capacity Warn winch, up to 100:1 crawl ratio and new Dana 44 HD Full Float solid rear axle with up to 5,000-lb. towing capacity
  • New Willys model delivers more capability with larger tires, more ground clearance, high fender flares and improved traction
  • Iconic Wrangler exterior features new seven-slot grille, windshield-integrated trail-ready stealth antenna, 10 all-new wheel designs and multiple open-air freedom options, including exclusive Sky One-Touch powertop
  • Refined interior with more technology and amenities including 12-way power-adjustable front seats, all-new instrument panel featuring Uconnect 5 system with best-in-class 12.3-inch touchscreen radio and standard wireless Apple CarPlay and Android Auto
  • New Wrangler Sport S 4xe model brings lower entry price point, Rubicon X model elevates Rubicon nameplate with standard 35-inch tires (2.0- and 3.6-litre automatic powertrains), integrated off-road camera and steel bumpers

 

The 2024 Jeep® Wrangler, the most capable vehicle in the world, has arrived in the United States, with information on its UK launch to be announced later in the year.

It builds on its history with an unmatched combination of off-road capability, authentic Jeep design, open-air freedom, advanced powertrains, superior on and off-road dynamics and a host of innovative safety and advanced technology features. 

New for the 2024 model year, the Wrangler features a full-float Dana rear axle, available 100:1 crawl ratio, new factory Warn winch and increased 5,000-lb tow capability. Inside, customers get to experience more comfort and safety, with a new interior featuring power front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows.

“The Jeep Wrangler is the archetypal adventure hero embodying the spirit and soul of the Jeep brand,” said Christian Meunier, Jeep brand CEO. “Since its introduction, we have sold almost five million Wranglers around the world, setting new levels of 4×4 capability with each new generation. Today, we are raising the bar once again by combining the most capable Wrangler to date, with more technology, comfort and safety features. This is a no-compromise combination enhanced by the freedom to choose from four different powertrains, including our electrified 4xe.” 

 

New models bolster and broaden Wrangler line-up:

Featuring the award-winning 375-horsepower and 470-lb-feet of torque plug-in powertrain that efficiently returns 21 miles of all-electric range and 49 MPGe, the Wrangler Sports S 4xe features a standard 12.3-inch digital touchscreen, power windows and door locks, adaptive cruise control with stop, forward collision warning, side curtain airbags, remote keyless entry, premium soft-top, 20-inch aluminium wheels and Gorilla glass windshield.

Also new for 2024 is the Rubicon X model. Available with both ICE and 4xe powertrains, the new Rubicon X adds capability, style and technology to the upper levels of the Wrangler line-up.

Based on the legendary Rubicon, the premium Rubicon X adds a 12.3-inch digital touchscreen with navigation, 12-way power-adjustable front seats, nine-speaker premium Alpine audio system and Nappa leather seats on the inside. Meanwhile, a Rock-Trac full-time transfer case, integrated off-road camera, steel bumpers, body-colour hardtop and body-colour fender flares take care of business on the outside.

 

Zero Emission Freedom: 4xe is the new 4×4

The new 2024 Wrangler 4xe builds on the Jeep brand’s goal of Zero Emission Freedom in its effort to become the greenest SUV brand in the world, building the most capable and sustainable Jeep SUVs.

Jeep Wrangler 4xe models, along with a range of electrified powertrains, will play a role for the Jeep brand as it follows the Stellantis Dare Forward 2030 strategic plan. Electrified and more efficient propulsion systems help Stellantis cut its global carbon footprint by 50% by 2030 and lead the transportation industry by achieving net carbon zero by 2038. By 2030, 100% of Jeep vehicles in Europe will be fully electric.

 

Broadest array of powertrain options in the premium off-road segment

From the 49 MPGe electrified 4xe plug-in hybrid to the V8-powered 470-horsepower Rubicon 392, the new 2024 Jeep Wrangler offers customers the ability to choose from the most diverse powertrain options in the off-road segment. This gives Wrangler customers the ability to choose the engine that best suits their lifestyle. The advanced 4xe lineup and high-performance Rubicon 392 come exclusively with an eight-speed automatic transmission, while the 2.0 and 3.6-litre gas engines offer both a six-speed manual transmission and an eight-speed automatic transmission.

  • 2.0-liter turbocharged PHEV 4xe: 375 horsepower, 470 lb.-ft. of torque
  • 2.0-liter turbocharged I-4 engine: 270 horsepower and 295 lb.-ft. of torque
  • 3.6-liter V-6: 285 horsepower and 260 lb.-ft. of torque
  • 6.4-liter V-8: 470 horsepower and 470 lb.-ft. of torque

 

Advanced propulsion systems combine power and efficiency

4xe

The most advanced powertrain ever developed for a Jeep Wrangler maximises efficiency and eliminates range anxiety with 49 miles per gallon equivalent (MPG), while delivering 21 miles of pure-electric operation for most daily commutes and hours on the trail.

The Jeep Wrangler 4xe powertrain integrates two electric motors and a 400-volt battery pack with a fuel-efficient, turbocharged, 2.0-litre four-cylinder engine and TorqueFlite eight-speed automatic transmission.

Key output of the Wrangler 4xe powertrain includes 375 horsepower (280 kW), 470 lb.-ft. (637 Nm) of torque and 49 MPG.

  • 2.0-liter turbocharged I-4 
  • Engine-mounted motor generator unit 
  • Transmission-mounted motor generator unit integrated into eight-speed automatic transmission 
  • 400-volt, 17-kWh, 96-cell lithium-ion, nickel manganese cobalt battery pack 

 

Proven body-on-frame design is the foundation for legendary Jeep capability

Using a body-on-frame design and featuring a finely engineered five-link suspension system, the new 2024 Wrangler delivers unrivalled capability, refined on-road dynamics and advanced safety features. 

To protect critical vehicle components while on the trail, including a fuel tank, transfer case and automatic transmission oil pan, Wrangler features four skid plates.

For 2024, Wrangler continues to use the proven five-link coil suspension setup.

 

More than 85 available advanced safety and security features

Safety and security were paramount in the development of the new 2024 Jeep Wrangler, which offers more than 85 available active and passive safety and security features.

Forward collision warning and advanced cruise control with stop now come standard on Sport S and above. Blind-spot, cross-path detection and ParkSense rear park-assist system come standard on High Altitude, Rubicon X and Rubicon 392. They are also available on Sport S, Willys, Sahara and Rubicon. A ParkView rear backup camera with dynamic grid lines, traction control and electronic stability control (ESC) with electronic roll mitigation are standard on all models.

 

Iconic Jeep Wrangler design: New grille, wheel designs and multiple open-air freedom options

The new 2024 Jeep Wrangler builds on a sculptural design aesthetic that is immediately recognisable with its traditional Jeep design cues. The 2024 Wrangler’s iconic seven-slot grille, first introduced on the 2023 Wrangler Rubicon 20th Anniversary, wears an updated look with black textured slots, neutral grey metallic bezels and body-colour surround.

Ten new standard and optional wheel designs, from 17 to 20-inch diameter and including beadlock-capable wheels for the Xtreme 35 Package, freshen Wrangler’s rolling stock with tyre sizes ranging from 32 to 35 inches.  

Multiple open-air freedom options include a new standard premium soft-top, two available hardtops (black and body colour), exclusive Sky One-Touch powertop, Sunrider for Hardtop and dual-door group with half doors. This means there are dozens of different door, top and windshield combinations so Wrangler customers can customise their off-road adventure.

Wrangler is also available in 10 eye-catching exterior colours including: Anvil (NEW), Earl, Firecracker Red, Granite Crystal, Silver Zynith, High Velocity, Hydro Blue, Sarge, Bright White and black.

 

Authentic interior design boasts premium features and technology

The new Wrangler’s refined interior is loaded with premium features and technology.

Standard on all models is improved hands-free voice recognition on High Altitude, Rubicon X and Rubicon 392. A standard premium cabin package adds acoustic front glass, thicker carpet and additional sound-deadening foam in the windshield header, front cowl and B-pillars, all helping to ensure a quieter ride.

An all-new 12.3-inch touchscreen – the most advanced and largest display ever offered on Wrangler – houses the fifth-generation award-winning Uconnect 5 system.

Uconnect 5 delivers operating speeds that are five times faster when compared to the previous generation. By using an Android operating system and over-the-air (OTA) updates, Uconnect 5 brings flexibility that will allow the system to continuously evolve to offer new content, features and services.

 

Jeep® Avenger named ‘Electric Car of the Year’ in TopGear.com Electric Awards 2023

 

  • All-new, fully-electric Jeep® Avenger claims overall ‘Electric Car of the Year’ as well as ‘Best Electric City Car’ in the TopGear.com Electric Awards 2023
  • Expert judging panel commended the Avenger’s design and accessibility
  • The TopGear.com Electric Awards celebrate the industry’s best electric cars
  • Latest awards add to Avenger’s growing tally of international accolades including European Car of the Year 2023
  • Available to order now; designed and built in Europe, the Jeep Avenger compact SUV is the brand’s first-ever battery-electric vehicle (BEV)

 

 

The all-new, fully-electric Jeep® Avenger has gained further international media acclaim after being named ‘Electric Car of the Year’ and ‘Best Electric City Car’ in the TopGear.com Electric Awards 2023, celebrating the industry’s finest electric vehicles across a wide-ranging field of hypercars to hatchbacks.

 

Speaking on the Avenger’s ‘Electric Car of the Year’ title, Jack Rix, Editor of Top Gear Magazine, commented: “The Avenger is one of those cars that seems to have been designed by people who enjoyed their job. It’s not tricksy or cute, and it’s not overwrought. It’s just that the shapes, textures, colours and graphics are modern and cohere really nicely. It is basically familiar technology, carefully improved and well wrapped, at a decent price. It’s accessible rather than exclusive. This is, for these times, a very good thing.”

 

TopGear.com also awarded Jeep‘s first-ever battery-electric vehicle with ‘Best Electric City Car’, adding: “The Avenger is small – shorter than most little crossovers – its blocky outline makes it easy to thread down narrow streets, and all-round black plastic protection will save the day when you get it slightly wrong. Because it’s set up for mild off-roading, the short overhangs and long suspension travel make light work of speed bumps and potholes. Its height means it’ll carry adults in the back and there’s a proper boot. Add together the above and you get the best electric city car out there right now.”

Jules Tilstone, Managing Director, Jeep UK, commented: “I’d like to thank the Top Gear judging panel for commending the Avenger as the stand-out offering in the EV sector. It’s exciting to build upon the Avenger’s substantial media recognition already with this latest double award win in the 2023 Top Gear Electric Awards. The Avenger is leading our European market offering of right-sized vehicles and represents a significant forward step towards the next generation of electrified Jeep SUVs.”

 

The latest awards from TopGear.com add to the Jeep Avenger’s recent accolades including European Car of the Year 2023 – the first time the brand picked up the award in its history – and Best Family SUV in the 2023 Women’s World Car of the Year awards.

 

The new Avenger is a compact SUV that, at just four metres in length, is positioned in the rapidly growing B-SUV segment. Aimed at active people who are looking for an SUV with compact dimensions, the Jeep Avenger offers plenty of room and storage possibilities. Designed and built as a Jeep vehicle from day one, the Avenger packs the Jeep DNA into a compact SUV with a unique combination of capability, style, functionality and technology.

 

With a range of up to 250 miles* in the WLTP cycle, a new electric powertrain combines a unique 400-volt electric motor with 115 kilowatts and 260 Nm of maximum torque and a new 54 kWh battery.

 

The introduction of the Jeep Avenger in Europe marks the beginning of the next phase of the electrification of the Jeep brand – the BEV wave. By the end of 2030, the Jeep brand’s European sales will be 100% pure electric.

 

Jeep® announces new Renegade and Compass special edition models

  • Jeep® expands Renegade and Compass ranges, with two special edition hybrid models
  • Both offer unique interior and exterior features including paint finishes, bucket seats, and upgraded tech
  • Renegade Upland Special Edition powered by 240hp plug-in hybrid engine with 4×4 system
  • Compass High-Altitude Special Edition comes with 130hp e-hybrid engine
  • New Renegade Upland and Compass High-Altitude Special Edition models available to order in April 2023, prices starting from £36,500 and £35,080 respectively

 

Jeep® has expanded its Renegade and Compass range following the addition of two new special edition hybrid models. The new Renegade Upland Special Edition and Compass High-Altitude Special Edition will both be available to order in April 2023 with prices starting from £36,500 and £35,080 respectively.

 

Unique features

The Renegade Upland Special Edition cabin features bronze MetaKrome painted finishes on front speakers and air vent bezels, along with fully washable seats. On the Compass High-Altitude Special Edition, a bronze MetaKrome finish enhances the entire profile of the dashboard. On both models, exclusive black cloth bucket seats with bronze inserts and Techno-leather steering wheel complete the offer.

 

The Compass High Altitude Special Edition features unique black details and body-coloured bumpers with mudguards that enhance its shape, combined with the exclusive 19-inch gloss black alloy wheels. The interior is characterised by a set of cloth and vinyl seats with two-way powered lumbar adjustment, enriched by red stitching also running along the entire dashboard.

 

Based on the popular ‘Limited’ trim, the Jeep Renegade Upland and Compass High Altitude Special Editions feature cornering fog lamps and full LED headlights with auto-high beam and roof rails. Inside the Renegade’s cabin, a 7-inch TFT cluster display and Uconnect with an 8.4-inch touchscreen are included, while the Compass comes with a 10.25-inch TFT colour display and Uconnect with a 10.1-inch touchscreen. Both Android Auto and Apple CarPlay can be paired with the system.

 

The Renegade Upland and Compass High-Altitude Special Editions are available in Alpine White, Black, and Colorado Red. The Upland is also available with adventurous Sting Gray and Shade Blue colours for a total of five exterior options. All options – except for the solid black – can be matched with a two-tone black roof, for an even more customisable look.

 

In terms of safety, both special editions are equipped with a full pack of safety and security features, including standard Forward Collision Warning, Active Lane Management System and Adaptive Cruise Control.

 

Driving performance

The new Renegade Upland Special Edition is offered in 240hp 4xe Plug-In Hybrid form, integrating two electric motors and an 11.4 kWh battery pack with a fuel-efficient 1.3-litre turbo petrol engine and six-speed automatic transmission. The increased torque generated by the electric propulsion system and the ability to adjust it with great precision ensures even greater four-wheel-drive capability on any terrain.

 

Simultaneously, the Renegade is ideal for everyday driving in the city as, in full-electric mode, it allows customers to travel with zero emissions with an average range of 31 miles. In addition, CO2 emissions are lower than 50g per km in hybrid mode.

 

Offered with the Jeep e-Hybrid engine, the Compass High Altitude Special Edition guarantees a versatile and relaxing hybrid driving experience and offers 130 hp and 240 Nm of peak torque, coupled with a new seven-speed dual-clutch automatic transmission.

 

Eric Laforge, Head of Jeep Brand Europe, commented: “The Jeep Renegade and Compass models are two of the Jeep SUVs that best express the unique brand values of Freedom, Adventure, Passion, and Authenticity. Both Upland and High-Altitude Special Editions are fully equipped to handle both smooth roads and the rockiest off-road terrain and allow customers to ‘Go Anywhere and Do Anything’.”

 

Jeep Wave customer care program:

The Jeep Wave customer service program is available across the Jeep model lineup with exclusive benefits as part of product list prices including: 

  • Three years of worry-free maintenance at Jeep dealerships
  • 24/7 support via phone or online chat
  • Vehicle protection including 24/7 roadside assistance and first-day loaner coverage.
  • VIP access to select, exclusive Jeep brand events

 

 

JEEP® INTRODUCES MUD LOOK AS FACTORY OPTION ON ALL COMPASS MODELS

 

  • All future Jeep® Compass owners now offered no-cost option of having car covered in mud to give it the complete off-road look from day one
  • Three optional mud trims available include Clay, Soil and Silt, each with unique consistency and colour
  • Mud-spraying robots developed by Jeep’s Chief Mud Officer, Dr. Terry Firma to automate mud application
  • Mud-On aftermarket package allows existing Jeep customers to achieve the off-road look at home

Jeep® has launched a range of no-cost optional mud trims across all Compass models so all future owners can get the mud look from day one of ownership to reflect the American brand’s legendary off-road capabilities no matter the time and place.

 

As part of the vehicle specification process, customers will be able to select one of three new mud finishes – Clay, Soil and Silt – each developed over the last 12 months by a specialist in-house team of soil scientists.

 

The Clay finish recreates the sticky, smooth, dense look of a Jeep that has just effortlessly traversed a riverbed. The Soil mud finish is reminiscent of a deep forest, rich with colour and moisture. Lastly, Silt is sprinkled with granular rock, fashioning the post-Moab desert drive appearance.

 

A multi-million dollar investment into the Compass production line has seen the introduction of high-tech application mud booths. Inside the booths, high-pressure mud-spraying robots have been developed to automate the mud application process.

 

The innovative process, described by Jeep as “mudification”, ensures the entirety of the vehicle is covered with an even spread of mud.

 

A bonding resin is added to the mud mixtures to ensure it stays on the vehicle permanently. However, customers can have it removed at no additional cost at Jeep dealerships via the de-mudification process.

 

CMO (Chief Mud Officer) Dr. Terry Firma, who led the development programme, said: “We’ve always known that a Jeep looks best when it’s muddy, so now our future customers can have the ‘been exploring’ look from the start. There are few vehicles that can pull off the mud look, but the Jeep Compass is certainly one of them. The Compass looks just as good covered entirely in mud as it does sparkling clean.”

 

For existing Jeep owners, the brand has developed the “Mud-On” aftermarket package. The Mud-On package includes a 15-litre container of Clay, Soil, and Silt alongside a mud trowel so customers can apply the classic Jeep off-road look at home.

 

Mud-On packages will ensure total coverage for up to six months and are available to order online or via Jeep dealerships for £36.65 per 15-litre container.