Tag Archives: Jamboree

Motorsport

Jeep Wrangler Takes on Terrifying Hell’s Gate in First Person Video

Moab is known for its offroading and is a popular destination for Jeep Jamboree enthusiasts. Among its challenging trails is Hell’s Gate, a steep ascent that can be quite intimidating. Watching it from a first-person perspective, it appears absolutely heart-stopping.

Hell’s Gate is a V-shaped incline located near the Colorado River, across from Arches National Park. The terrain is uneven, but the main difficulty lies in the incline, which ranges from 20 to 45 degrees. Inside a Jeep Wrangler, it seems as though you’re climbing straight up.


JeepUk

Jeep Celebrates Seven Decades on the Rubicon Trail with 70th Anniversary Trail Ride

  • Jeep® brand and Jeep Jamboree celebrate the 70th anniversary of the Rubicon Trail
  • 450 Jeep enthusiasts in 125 Jeep Wranglers and Gladiators marked the Rubicon Trail’s seven-decade anniversary
  • New video takes enthusiasts along the ultimate trail ride
  • The Rubicon Trail located in northern California covers approximately 22 miles with 7,000 feet of elevation
  • Jeep Jamboree operates more than 40 Jeep Jamborees annually

August 31, 2023 – The Jeep® brand and Jeep Jamboree are celebrating 70 years of extreme off-roading adventure this summer. Since 1953, the Rubicon Trail, known as one of the most difficult off-road trails in the world, has been a lifestyle symbol of Jeep 4×4 off-road adventuring for the Jeep community. 

This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated with a special event on the Rubicon Trail’s seven-decade anniversary.

 

A new video posted on the Jeep brand’s YouTube channel gives a taste of the adventure.

“For more than 80 years, the Jeep brand community has defined the Jeep brand and, for 70 of those years, the Rubicon Trail has been one of the toughest off-road trails in the world. It has become a bucket list item for every Jeep 4×4 customer because of its difficulty and beauty,” said Jim Morrison, Senior Vice President and Head of Jeep Brand, North America.

 

“Conquering the Rubicon Trail proves that these Jeep vehicles can go anywhere and do anything. The video shows the capabilities of Jeep 4xe vehicles, which are part of our next generation of electrified Jeep 4×4 vehicles that can conquer even the most challenging terrains.”

The Rubicon Trail is located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. It spans approximately 22 miles and offers the toughest off-road terrain, which Jeep Trail Rated 4×4 vehicles are designed to overcome.

 

Jeep Jamboree covers 17.5 miles of tough terrain on its trail rides, with elevations ranging from 5,400 feet to over 7,000 feet. The Rubicon Trail is widely recognized as the top off-road vehicle route in the United States.

“In 1953, when Mark Smith organised the first Jeep Jamboree with 55 Willys and crossed the Sierra Nevada Mountains via the Rubicon Trail, off-road recreation was born,” said Pearse Umlauf, President and CEO of Jeep Jamboree.

 

“Willys Motors, the manufacturer of Jeep vehicles at the time, got involved the following year, and Jeep Jamborees have become an off-road tradition ever since. We have seen a surge of interest, especially after the COVID pandemic, with a tremendous demand from people who want to experience off-roading in their Jeep vehicles.”

The Rubicon Trail has been utilized by Jeep brand engineers to develop and test their most capable SUVs, including the iconic Jeep Wrangler Rubicon. The Wrangler Rubicon, introduced in 2002, was equipped with unique features such as Dana 44 axles, lockers, disconnecting sway bar, rock rails, oversized mud-terrain tires, and wheel flares that took off-roading to the next level. The Wrangler Rubicon continues to inspire the brand’s future designs and improvements, based on feedback from enthusiasts and loyal Jeep customers.

Jeep Jamboree
Jeep Jamborees are off-road adventure weekends that bring together outdoor enthusiasts and their Jeep 4x4s. The tradition dates back to 1953, when 4×4 pioneer Mark A. Smith organized the first Jeep Jamboree and led a voyage across the old Rubicon Trail in the Sierra Nevada Mountains.

 

Willys Motors, the manufacturer of Jeep vehicles at the time, became involved with the adventure in 1954, and Jeep Jamborees have been a tradition ever since. Jeep Jamboree now operates over 40 events annually and continues to expand its offerings.

Jeep Brand
Jeep® is the authentic SUV brand known for its legendary off-road capability, interior refinement, high-tech features, and versatility. It invites people to live life to the fullest by offering a broad portfolio of vehicles that provide safety, security, and confidence for any journey. The Jeep Wave program offers premium owner loyalty and customer care to all Jeep 4×4 owners, with exclusive perks and 24/7 support. The brand is committed to electrification and aims to offer an electrified variant for all Jeep models by 2025.

 

 

*Images produced and owned by FCA US LLC and shot in an authorized off-road area. Vehicles shown for illustrative purposes only.

 

 

Contacts

Alice Cross-Watson, PR Manager, Jeep

alice.cross-watson@jeep.com

07395 375272

Matthew Bendall, Head of PR, Jeep, Fiat, Abarth, Vauxhall

matthew.bendall@stellantis.com

07920 163854

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