Volvo’s new EM90 is a fully electric premium MPV designed to offer a comfortable living space on the move for you and your loved ones. It also aims to broaden the appeal of Volvo Cars and meet a wide range of customer needs.
The EM90 is an example of Volvo’s ability to innovate and meet specific market demands. The MPV segment has gained significant popularity, particularly in many parts of Asia, which is why the EM90 is being introduced first in China, the world’s largest car market.
Following the launch of the award-winning fully electric EX30 small SUV earlier this year, the EM90 marks the second expansion of Volvo’s model portfolio. Both the EX30 and EM90 will help Volvo reach new audiences, cover a larger share of the global automotive market, and achieve more profitable volume.
The EM90 also reaffirms Volvo’s commitment to becoming a fully electric car manufacturer by 2030. In the years to come, Volvo will introduce a complete family of new, fully electric cars, meeting customers’ expectations with zero tailpipe emissions.
This updated model portfolio not only ensures that Volvo will exclusively sell fully electric cars worldwide by 2030, a crucial part of the company’s sustainability commitments, but also serves as a step towards profitable growth and establishing Volvo as an industry leader in sustainable mobility.
“With the EM90, we’re taking Volvo Cars’ heritage and leadership in safety into the exciting new electric MPV segment,” said Jim Rowan, Chief Executive at Volvo Cars. “It allows us to tap new market demand we’ve not explored before and broadens the appeal of the Volvo brand to more people.”
A long heritage of versatility
While the MPV segment is a new venture for Volvo, the concept of versatility is not new. The Volvo Duett, introduced in 1953, was designed as a versatile and spacious car long before the MPV segment existed.
The Duett, celebrating its 70th birthday this year, remains highly sought after by collectors and enthusiasts. It was popular among families and business owners in Scandinavia and the United States.
In later years, the Duett served as inspiration for Volvo’s range of estates and was an important source of inspiration for the EM90’s designers.
Whether as a practical company car or a spacious family vehicle that doubled as a sleeping space during camping trips, the Duett had a variant for various scenarios – its name, which means ‘two cars in one’, reflects its versatility.
Read more about the features in the EM90 and what it can do in this blog post.
An important new segment
The EM90 is a significant addition to Volvo’s fully electric portfolio and will bolster the company’s position as one of the fastest-growing brands in the premium pure electric segment. Although the premium MPV segment in China is relatively small at present, it holds importance. Similar to the Duett, Volvo’s EM90 premium MPV serves a dual purpose for its customers.
When not used for family trips, the EM90 can function as executive business transport, providing a comfortable interior environment for meetings and business calls. In short, for customers seeking safety and a spacious, versatile, and comfortable premium experience on the move, the EM90 offers an exciting new option.
The Volvo EM90 is initially launching in China and is now available for pre-orders in the country.
Watch the grand opening of the new EM90 with our chief executive, Jim Rowan, here.