Category Archives: ToyotaUk

ToyotaUk

Joby Marks Production Launch, Receives Permit to Fly First Aircraft Built on Production Line in Close Collaboration with Strategic Partner and Investor, Toyota

Tetsuo “Ted” Ogawa, President and Chief Executive Officer of Toyota Motor North America, will join Joby’s Board of Directors on July 1, 2023

Santa Cruz, Calif. (Jun 28, 2023) — Joby Aviation, Inc. (NYSE:JOBY), a company that develops all-electric aircraft for commercial passenger service, announced today that it has obtained a Special Airworthiness Certificate for its first aircraft manufacturing in Marina, California. The certificate, issued by the Federal Aviation Administration, permits Joby to commence flight testing of its initial production prototype.

In recognition of Toyota’s crucial involvement in the development of Joby’s Pilot Production Line and its contribution to the manufacturing and assembly of Joby aircraft, Tetsuo “Ted” Ogawa, the President and Chief Executive Officer of Toyota Motor North America, will join over 1,000 guests and team members at Joby’s Marina facility later today to celebrate the start of production.

Ogawa, who is set to join Joby’s Board of Directors on July 1, 2023, expressed his congratulations on Joby’s achievement and expressed his eagerness to strengthen their collaboration as Joby prepares for the expansion of production and the launch of operations.

Toyota is the largest external shareholder of Joby, having invested approximately $400 million in the company. The two companies recently signed a long-term agreement for the supply of powertrain and actuation components.

For more information, please visit: https://www.jobyaviation.com/news/joby-production-launch-permit-to-fly-first-aircraft-on-production-line/

ToyotaUk

Five Things To Know About the All-New 2024 Toyota Tacoma

When you step into the all-new 2024 Toyota Tacoma, you’re in for boundless adventures. This cool, agile, and powerful fourth-generation mid-size pickup truck is ready to hit the road and take you on a journey like never before. Whether it’s the design, performance, technology, or anything in between, this go-anywhere truck is entering a new era with innovative updates and advancements across the board.

The Tacoma has been a dominant force in the mid-size pickup truck segment for almost thirty years. Its unique features, attention-grabbing details, and capabilities make it a must-have for owners and enthusiasts year after year. Combine that with Toyota’s reputation for quality, durability, and reliability, and you have a machine that exudes rugged sophistication.

Here are five things to look forward to when the all-new Tacoma arrives later this year and early next year:

Ramped-Up Powertrains

The all-new Tacoma is designed, assembled, and manufactured for North America. It comes with powerful acceleration speeds. The standard model is equipped with the i-FORCE turbocharged 2.4-liter four-cylinder engine, delivering up to 278 horsepower and 317 lb.-ft. of torque. For those seeking an even more thrilling driving experience, the hybrid i-FORCE Max offers an impressive 326 horsepower and 465 lb.-ft. of torque, making it the most powerful powertrain ever offered on the Tacoma.

Equipped for All-Terrain

No matter where you’re headed, there’s a Tacoma for you. Whether you’re traversing Western deserts or embarking on epic off-road trails, the Tacoma has you covered. It comes in eight unique grades, including the new Trailhunter, a factory-developed overlanding rig built with the latest integrated off-road equipment. The Tacoma is rugged and capable, delivering the handling and maneuvering that off-road enthusiasts expect.

Outstanding Control and Comfort

The Tacoma puts handling and control to the test. With the Baja-inspired TRD Pro debut of the segment-first IsoDynamic Performance Seat, drivers can experience increased off-road driving control and comfort. This patent-pending seat aims to provide a smooth and confidence-inspiring ride by stabilizing the driver’s field of vision and reducing fatigue. It’s perfect for adventurous drivers exploring new multi-terrain paths.

Precious Cargo Space

For those needing to tow cargo, the Tacoma offers ample space. The new XtraCab long bed is designed for enhanced interior functionality and cargo capacity. It’s perfect for large hauls, whether you’re packing for a cross-country road trip or simply transporting furniture and other bulky items. The XtraCab long bed is available on select grades and comes with seating for two.

Tech-Driven Amenities

While the Tacoma is built for adventure, it doesn’t compromise on technology. It comes equipped with a wide range of features, including a 14-inch touchscreen display, Wireless Apple CarPlay®, Android Auto™, and a new premium 10-speaker JBL® audio upgrade. The Tacoma also prioritizes safety with features like the Trailer Camera, 3D Multi-Terrain View Monitor, and Toyota Safety Sense 3.0, Toyota’s suite of active safety systems.

With its powerful performance, rugged design, and advanced technology, the 2024 Toyota Tacoma is ready to create unforgettable experiences on and off the road.

So, get ready for endless adventures and exciting excursions with this all-new pickup truck. With the Tacoma, the journey is just as fun and memorable as the destination.

ToyotaUk

Toyota Renews Commitment to Rebelle Rally for 2023

  • Fielding six competition teams with twelve participants in this year’s event
  • Once again, the presenting sponsor of the event’s Live Webcast

PLANO, Texas (June 23, 2023) – Toyota Motor North America (TMNA) has announced that it will continue to support the Rebelle Rally, the premier women-only, off-road navigation rally. In 2023, Toyota will have a total of 12 participants forming six teams to compete in the event, doubling the number from last year. The Toyota representatives will be selected from various areas of the company, including CALTY Design, Manufacturing, Production Engineering, and Research and Development. Additionally, Toyota will once again serve as the presenting sponsor of the live webcast of the event.

Kristen Tabar, the group vice president of Advanced Mobility Research and Development at Toyota Motor North America, commented, “This event is important to us and provides a great opportunity for the women in our company. The Rebelle Rally is a unique and empowering experience that aligns with our values of pushing boundaries, learning by doing, and fostering a supportive and inclusive culture. We believe that our team members will not only have fun and learn from this adventure, but also bring back valuable insights and skills to their work and teams.”

The Rebelle Rally is an eight-day endurance event that will take place from October 12-21, 2023. It covers over 2,000 kilometers of challenging terrain in the deserts of California and Nevada. The rally stands out because competitors are required to navigate using only a map and compass, without the use of GPS or electronic devices.

As a Silver Sponsor and the Presenting Sponsor of Rebelle Rally’s Live Webcast for the second year in a row, Toyota will support the broadcast of the event on the rally’s website, YouTube, and Facebook. The coverage will include reviews of the format, standings, competitor interviews, live updates from the course, highlights, and a behind-the-scenes look at team planning and strategy.

Lisa Materazzo, the group vice president of Toyota Division Marketing at Toyota Motor North America, said, “We are excited to renew our commitment to Rebelle Rally and continue as the Silver Sponsor and the official Presenting Sponsor of the Live Webcast. This sponsorship allows us not only to showcase our exceptional Toyota trucks but also to support the remarkable endeavors of our team members. It is an honor to be associated with such an empowering event, and we are eager to contribute to an unforgettable experience.”

To follow Toyota’s teams and track their progress along with other participants as they navigate the challenging desert terrain, visit www.rebellerally.com/live.

More details about the Toyota teams participating in Rebelle Rally will be announced at a later date.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for over 65 years and is dedicated to advancing sustainable, next-generation mobility through its Toyota and Lexus brands, as well as its network of more than 1,800 dealerships.

In North America, Toyota directly employs over 48,000 people who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks across 13 manufacturing plants. Starting in 2025, Toyota’s 14th plant in North Carolina will produce automotive batteries for electrified vehicles. As the automaker with the most electrified vehicles on the road, Toyota currently offers 22 electrified options.

Through its Start Your Impossible campaign, Toyota highlights how it partners with community, civic, academic, and governmental organizations to address society’s most pressing mobility challenges. Toyota believes that when people have the freedom to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.

About Rebelle Rally

The Rebelle Rally is the longest competitive off-road rally in the United States. Covering over 2,500 kilometers through Nevada and California’s iconic terrain, it is an endurance competition for women that emphasizes precision driving and navigation rather than speed. The competition is innovative and unique, using maps, compasses, roadbooks, and strategies in the Rebelle Format. GPS and other electronic devices are strictly prohibited. As a remote and off-grid event for eight competition days, the Rebelle Rally serves as a proving ground for people, products, and stock manufacturer vehicles.

To learn more, visit www.rebellerally.com.

ToyotaUk

Toyota Racing Driver Ken Gushi On His Love of Drift

Ken Gushi is a racing driver for Team Toyota and a well-known figure in the world of Formula Drift. He has been driving for the series for as long as it has been in the United States, and he has always been behind the wheel of a Toyota.

Gushi expresses his excitement about being partnered with Toyota, stating that it is a dream come true for him. He grew up watching his father race the AE86 Corolla, and his family has always owned Toyota cars. Being able to represent Toyota as an athlete and share his story is something that still makes him feel good even after 15 years.

Gushi, who was born in Japan and now lives in Southern California, competes in Formula Drift with a Toyota GR Supra. He developed his love for drifting at a young age, learning to drive in his father’s Toyota AE86 when he was only 13 years old.

Despite coming from a family with limited financial resources, Gushi’s determination and talent led him to become the youngest competitor in the D1 Grand Prix and Formula Drift championships at the age of 16. He firmly believes that there is no dream too big to pursue.

Throughout his more than a decade-long partnership with Toyota, Gushi has become one of the most recognizable figures in drifting and has played a crucial role in the sport’s growth. He attributes his success to the support he has received from fans and the dedicated team members who have been with him throughout his journey.

Ken Gushi, Moty’s / Three’s Racing Toyota GR86

The Drift Difference

Drifting is a unique form of racing in which drivers maneuver their cars through a marked course while deliberately sliding sideways at high speeds. Unlike other motorsports that focus on speed or time, drifting is judged based on the execution and style of the slides.

In a Formula Drift event, drivers compete in tandem battles in a single-elimination bracket format. The drivers are ranked and placed into a bracket based on their qualifications, determining the pairs for the competition. Each driver competes one-on-one against another, and they are judged on their ability to complete the course with a high angle while maintaining fluidity and forward momentum.

Although drifting originated in Japan, Formula Drift is the first official drifting series in North America, established in 2003. Gushi has been involved in drifting for over 17 seasons and has witnessed the growth of the sport in the United States from its early days. He started his professional career in 2004, competing in the inaugural Formula Drift Championship in the U.S.

For Gushi, drifting is not just a job but a hobby that he is fortunate enough to get paid for. He feels a sense of accomplishment and joy when participating in the sport.

A Series Leader

Gushi has achieved multiple top-three finishes in the Formula Pro Championship standings throughout his career. His first victory was in 2005, which he remembers as a significant accomplishment and a moment of great happiness.

In 2019, as the owner-driver for Ken Gushi Motorsports, he finished 11th in the final standings and secured his first victory since 2005 in the series finale at Irwindale Speedway. His most recent win was in Salt Lake City in 2022.

During the Irwindale event, Gushi began the race in second position with his Toyota 86 and advanced to the Final Four after competing against several other drivers. In the final series, he faced a tough battle but ultimately emerged as the winner at the “House of Drift” in front of his home crowd. The victory holds a special place in his heart and is a moment he will never forget.

ToyotaUk

Toyota Recognizes Excellence Among North American Suppliers for 2022

YORK TOWNSHIP, Mich. (June 22, 2023) – Toyota Motor North America (TMNA) announced that it has given awards to suppliers who have performed exceptionally well in 2022. The awards program honors both direct and indirect suppliers who consistently exceed TMNA’s expectations in various areas.

During a recent ceremony, TMNA presented a total of 68 awards. Direct suppliers received Performance awards in Superior and Excellent categories for technology and development, supplier diversity, value improvement, VA achievement, quality, launch, and value chain promotion. Indirect suppliers were recognized for their exceptional performance in diversity improvement, quality, cost improvement, management, and customer service. Moreover, select indirect suppliers were given special recognition for their performance in their respective business category.

In addition, Gentex Corporation received the Regional Contribution Award, and the Total Exceptional Achievement for Manufacturing (TEAM) Award was given to Toyoda Gosei North America Corporation.

“We appreciate the contributions of all our suppliers, and we are proud to acknowledge those who have gone above and beyond in their performance,” said Robert Young, group vice president of Purchasing Supplier Development at TMNA. “We view each supplier as a partner in producing and delivering world-class vehicles and mobility solutions to Toyota customers.”

This recognition program highlights the importance of supplier relationships in promoting a commitment to quality, innovation, and sustainability, which are crucial to the success of TMNA.

Suppliers are evaluated each year in multiple performance areas through an internal scoring system that includes specific Key Performance Indicators (KPIs). While the award categories remain consistent, the number of awards given varies each year based on the number of organizations that meet TMNA’s goals.

Potential suppliers interested in doing business with Toyota can visit www.toyotasupplier.com for information on the company’s purchasing policies, principles, and supplier diversity efforts.



ToyotaUk

2024 GR Supra Celebrates 45 Years of Legendary Power

  • TOYOTA GAZOO Racing Announces GR Supra, GR86, and GR Corolla Special Editions for Model Year 2024 Lineup
  • GR Supra 45th Anniversary Edition Pays Tribute to Custom MkIV Supra
  • Available in Mikan Blast or Absolute Zero and Limited to 900 Units for U.S. Market
  • Aggressive Style with Oversized, Manually Adjustable Rear Spoiler
  • Matte-Black Finished Wheels, Black GR Brake Calipers, and Black Supra Side Graphic
  • Choice of Paddle Shifted 8-Speed Automatic or 6-Speed Manual Transmission

PLANO, Texas (June 21, 2023) – The Toyota Supra has been a legendary sports car for over four decades. From its first-generation roots as the Celica Supra in 1979 to today’s fifth-generation GR Supra, this model has captured the hearts of enthusiasts with its power, handling, technology, and style. To commemorate this history, Toyota is introducing a stunning 45th Anniversary Edition for the 2024 model year.

The GR Supra 45th Anniversary Edition takes inspiration from the iconic 1990’s models and will be available in two striking colors: Mikan Blast (a deep orange) or Absolute Zero (a stunning white). Built on the 3.0 Premium Grade, this special edition GR Supra features a low-slung, aggressive design highlighted by a large, manually adjustable rear spoiler. The spoiler can be adjusted to change its angle and affect the downforce on the rear wheels.

The 45th Anniversary Edition also features matte-black finished 19-inch aluminum wheels, black GR brake calipers, and a black Supra side graphic that adds to its distinctive look. The special edition pays homage to the iconic MkIV Supra and brings a touch of nostalgia and flair to the 2024 Supra lineup. Only 900 units of the 45th Anniversary Edition will be available, with Mikan Blast and Absolute Zero colors evenly split. The engine will be powered by the same 382-hp B58 inline six-cylinder 3.0-liter turbocharged engine found in all 3.0 Supra models, giving it exceptional performance.

The GR Supra 45th Anniversary Edition continues the tradition of offering unique versions of the Supra since its relaunch in 2019. Over the years, Toyota has introduced special editions like the Launch, A91, A91 Carbon Fiber, and A91MT. The GR Supra has also undergone continuous improvements, with upgrades to its power, handling, and the addition of new models like the 2.0-L 4-cylinder and the Manual Transmission option. In 2020, Toyota GAZOO Racing started producing a GR Supra GT4 model for racing.

Customers can expect the GR Supra 45th Anniversary Edition to arrive at Toyota dealerships in the fall of 2023. Pricing details for the special edition model and the complete 2024 GR Supra lineup will be announced at a later date.

Blast From the Past

The Toyota Supra first went on sale in 1979 as the Toyota Celica Supra in the U.S. The first-generation model, also known as the Mark I (MkI) Supra, featured a luxury, rear-wheel drive sports car design. It underwent several changes during its short production run and eventually became known as the A50 Celica Supra. It featured a 2.6-liter inline-six engine and was available with both manual and automatic transmissions.

In 1982, the second-generation A60 Celica (MkII) Supra was introduced. This model featured a 2.8-liter 5M-GE twin-cam straight-six engine and had a completely redesigned aerodynamic body. It included features like retractable headlights, an independent rear suspension, and a more aggressive overall look.

In 1986, Toyota introduced the third-generation A70 Supra (MkIII), dropping the Celica name and positioning it as a high-performance sports car. The A70 Supra featured a sleek, aerodynamic body with a 3.0-liter six-cylinder engine that produced up to 230-hp with the twin-turbocharged variant. It also introduced advanced features like anti-lock braking system (ABS) and an electronically moderated suspension.

The fourth-generation A80 Supra (MkIV) arrived in 1993. It featured a timeless design, two choices of inline-six engines (naturally aspirated or twin-turbocharged), and advanced features like electronically controlled suspension and driver/passenger-side airbags.

After an absence of nearly two decades, the Toyota Supra made its triumphant return in 2019 as the A90 GR Supra (MkV). It featured a turbocharged 3.0-liter inline-six engine with up to 335-hp and 365 lb.-ft. of torque, delivering exhilarating performance. The GR Supra was the first model globally badged under TOYOTA GAZOO Racing’s (GR) brand and marked Toyota’s commitment to driver-centered sports cars. Since then, Toyota has continued to enhance the GR Supra, introducing more powerful models, adding a 2.0-liter 4-cylinder variant, and offering a Manual Transmission option.

In addition to the road-going GR Supra models, TOYOTA GAZOO Racing also developed the GR Supra GT4 EVO for racing. The GT4 model allows professional and amateur drivers to compete in GT4 racing categories worldwide and has achieved success in various races and championships.

With the introduction of the 2024 GR Supra 45th Anniversary Edition, Toyota celebrates the Supra’s legacy while delivering a thrilling sports car experience to enthusiasts.

ToyotaUk

2024 GR Corolla Circuit Edition: A Stylish and Powerful Hot Hatch

  • TOYOTA GAZOO Racing Announces GR Supra, GR86, and GR Corolla Special Editions for Model Year 2024 GR Lineup
  • GR Corolla Circuit Edition Available in an Attention-Grabbing Blue Flame Color
  • Circuit Edition Adds Weight-Saving, Forged Aluminum 18-inch Wheels
  • Forged Carbon Fiber Roof, Large Rear Spoiler, and Black Exterior Accents Add to Hot Hatch Style
  • Blue Accents on Shift Knob and Interior Stitching along with Standard JBL® Premium Audio
  • Chassis and Duct Enhancements Across GR Corolla Lineup for Added Stability

PLANO, Texas (June 21, 2023) – The Toyota GR Corolla is back with the Circuit Edition for the 2024 model year. This edition offers a striking Blue Flame color option, in addition to the Ice Cap color. The Circuit Edition features black forged aluminum 18-inch BBS ® wheels as standard, similar to those on the 2023 MORIZO Edition. The Blue Flame Circuit Edition also includes black side rocker graphics with the GR-Four logo.

The Circuit Edition retains its vented bulge hood, GR sport mesh gloss-black front grille with functional brake ducts, and angular LED headlights. The rear of the car features a gloss-black rear spoiler, rear lower diffuser, and triple exhaust. Inside, the Circuit Edition boasts Brin Naub® Suede and synthetic leather-trimmed sport seats with blue accents, a unique blue striped GR shift knob, and blue accent stitching. It also comes standard with a JBL® Premium Audio system with eight speakers and an amplifier.

The TOYOTA GAZOO Racing engineering team has made several enhancements to the chassis and aerodynamics of the 2024 GR Corolla. These include material updates to the chassis, such as changes to the mounting bolts of the steering gear, rear suspension, and battery ground. The aerodynamic updates include the addition of aluminum sheets to the front and rear bumpers, as well as a redesigned duct shape for improved airflow.

The 2024 GR Corolla Circuit Edition will be available in the coming Winter. Pricing and further details for all 2024 GR Corolla models will be announced later.

An Epic AWD Hot Hatch

The GR Corolla is TOYOTA GAZOO Racing’s first model developed and manufactured specifically for the North American market. It carries the motorsport-to-road development spirit of Toyota’s racing division. The GR Corolla underwent extensive testing at leading Japanese circuits, such as Fuji Speedway, Suzuka, and Tsukuba Circuit. It also underwent heavy-duty dirt and snow driving tests with a Japanese Rally Championship driver to ensure exceptional acceleration and control.

Under the hood, the GR Corolla Circuit Edition is equipped with a turbocharged G16E-GTS 1.6-liter 3-cylinder turbo engine. It delivers 300 hp at 6,500 rpm and 273 lb.-ft. of torque at 3,000-5,500 rpm. The GR Corolla models come exclusively with a six-speed intelligent Manual Transmission with rev matching.

The GR Corolla Circuit Edition is equipped with the rally racing developed GR-FOUR All-Wheel-Drive system. The system can adjust the front/rear torque distribution to 60:40 for everyday driving, 30:70 for winding roads, and 50:50 for maximum grip on the circuit. The GR-FOUR system optimizes drive power to each wheel, delivering exceptional traction and control.

All GR Corolla models are built on the Toyota New Global Architecture-C platform (TNGA-C), which provides a super-rigid structure. The Circuit Edition also features a range of performance-enhancing components, including independent MacPherson-type strut front suspension, double-wishbone rear suspension, front and rear Torsen® Limited-Slip Differentials (LSD), and wide tread tires mounted on forged aluminum 18-inch wheels.

The Circuit Edition’s aerodynamic performance comes from a combination of aero panels, ducting, rear diffusers, and a rear spoiler, which contribute to added downforce. The GR Corolla also features underbody panels with wide underfloor covers for seamless coverage and aero stabilizing fins for improved airflow. The front of the car incorporates side air curtains to guide airflow and has redesigned ducts and aluminum sheets for enhanced stability. The Circuit Edition also includes hood and fender ducts for engine bay airflow.

GR Corolla Safety

The GR Corolla Circuit Edition is equipped with Toyota Safety Sense 3.0 (TSS 3.0) as standard. This safety suite includes features such as Pre-Collision System with Pedestrian Detection, Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracing Assist, Road Sign Assist, and Automatic High Beams. The Circuit Edition also includes Blind Spot Monitor (BSM), Rear Cross Traffic Alert (RCTA), Hill Start Assist Control (HAC), and Rear Seat Reminder for added safety and convenience.

For complete details on Toyota Safety Sense 3.0, please visit Toyota.com/safety-sense.

The GR Corolla Circuit Edition is equipped with an eight-inch color Multi-Information Display (MID) and Toyota Audio Multimedia with an eight-inch touchscreen. The multimedia system supports wireless Apple CarPlay® and Android Auto compatibility and offers a user-friendly experience with touch, voice activation, and Intelligent Assistant available through Drive Connect*. Additionally, it features a cloud-based native navigation system with real-time Over the Air updates, integrated Google POI data, and dual Bluetooth phone connectivity. The Circuit Edition also includes a Wi-Fi Connect subscription or trial for up to five devices, Toyota Safety Connect® with a 10-year trial subscription, and other standard safety and convenience features like Blind Spot Monitor and Rear Cross Traffic Alert.

* Drive Connect Trial Subscription Activation Required, Subscription required upon trial expiration.

**4G Network dependent

Complimentary 1-year NASA Membership

With the purchase of a 2024 GR Corolla, owners receive a complimentary 1-year membership to the National Auto Sport Association (NASA). The membership includes benefits such as a free High Performance Driving Event (HPDE) and discounted admission to NASA-sanctioned events.

Limited Warranty and ToyotaCare

Toyota offers a 36-month/36,000-mile basic new-vehicle warranty for all components other than normal wear and maintenance items. The powertrain is covered for 60 months or 60,000 miles, and corrosion has no mileage limitation. Additionally, ToyotaCare provides two years or 25,000 miles of standard factory-scheduled maintenance and 24-hour roadside assistance.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 22 electrified options.

To help inspire the next generation for a career in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com with an immersive experience and chance to virtually visit many of our U.S. manufacturing facilities. The hub also includes a series of free STEM-based lessons and curriculum through Toyota USA Foundation partners, virtual field trips and more. For more information about Toyota, visit www.ToyotaNewsroom.com.

About TOYOTA GAZOO Racing

TOYOTA GAZOO Racing embodies Toyota’s commitment to overcoming every limit to make ‘ever-better’ cars, to forge new technologies and solutions under the extreme conditions of motorsports, and to never stop innovating. TOYOTA GAZOO Racing races its cars to push the limits for better and to learn from the toughest challenges. Competing on every kind of road, no matter what the challenge, inspires TOYOTA GAZOO Racing to build ‘ever-better’ cars and engineer Toyota’s future DNA to bring freedom, adventure, and joy of driving to everyone. For more information, visit www.toyotagazooracing.com.

ToyotaUk

2024 GR86 TRUENO Edition: Throwback Spirit, Modern Performance

  • TOYOTA GAZOO Racing Announces GR Supra, GR86, and GR Corolla Special Editions for Model Year 2024 Lineup
  • GR86 Sports Coupe Celebrates 40 Years Since AE86 Launch with a Special TRUENO Edition
  • AE86-Inspired Two-Tone Black Hood and Side Panel Graphic Paired with Halo or Track bRed
  • Upgraded Performance Package with SACHS® Dampers and Brembo ® Brakes
  • Performance Package Now Available for GR86 Models Equipped with 18-inch Wheels
  • Active Safety Suite Now Standard on Manual Transmission Equipped Models

PLANO, Texas (June 21, 2023) – Toyota is introducing exciting updates to the GR86 for the 2024 model year. The first is the limited GR86 TRUENO Edition, featuring a two-tone design in Halo and black or Track bRed and black. The TRUENO Edition also comes with an upgraded Performance Package, including SACHS Dampers and Brembo Brakes, which is now available as standard on the TRUENO Edition and as an upgrade for other GR86 models.

The GR86 TRUENO Edition, based on the Premium grade, will be produced in both manual and automatic transmission models, with only 860 units available in the US market. It will feature a two-tone look with a black wrapped hood, black TRUENO Edition side panel graphic, and black painted duckbill spoiler. The TRUENO Edition badge on the front bumper lip and rear decklid pays tribute to the 1980s model that inspired its design. Other distinctive touches include black metallic finished 18-inch, 10-spoke aluminum alloy wheels, black door handles, and mirror caps.

Inside the special edition, the GR86 TRUENO Edition will have Ultrasuede® sport seats with attention-grabbing red leather trim, a red-stitched shift boot, and a leather-wrapped steering wheel. Additional unique features include a TRUENO Edition logoed shift knob and all-weather floor/trunk mats. The car will also come with an 8-inch touchscreen display with Apple CarPlay® and Android Auto™ compatibility and an eight-speaker audio system as standard.

In addition to the special edition, the 2024 GR86 lineup will also feature a Performance Package. This package includes ZF SACHS Dampers and Brembo Brakes and is now standard on the TRUENO Edition. The Performance Package can also be added to new 2024 GR86 models and retrofitted to 2022 and 2023 models with 18-inch wheels. The package is specially tuned by TOYOTA GAZOO Racing for optimal handling, ride comfort, and brake system consistency.

Furthermore, manual transmission equipped models of the GR86 will now come standard with an Active Safety Suite. This suite includes features such as Pre-Collision Braking, Adaptive Cruise Control, Lane Departure Warning, Sway Warning, Lead Vehicle Start Alert, and High Beam Assist. This addition complements Toyota’s existing Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), and more.

The 2024 Toyota GR86 TRUENO Edition will be available in limited quantities in Winter. Pricing for the GR86 TRUENO Edition and the complete GR86 2024 lineup will be announced later this year.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, and our network of nearly 1,500 dealerships. 

Toyota employs more than 39,000 people in the U.S. who have contributed to the design, engineering, and assembly of over 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin manufacturing automotive batteries for electrified vehicles. With a range of 22 electrified options, Toyota currently has more electrified vehicles on the road than any other automaker.

To inspire the next generation for careers in STEM-based fields, including mobility, Toyota launched its virtual education hub at www.TourToyota.com which offers an immersive experience and virtual visits to many of our U.S. manufacturing facilities. The hub also provides free STEM-based lessons and curriculum through Toyota USA Foundation partners, as well as virtual field trips. For more information about Toyota, visit www.ToyotaNewsroom.com.

About TOYOTA GAZOO Racing

TOYOTA GAZOO Racing embodies Toyota’s commitment to pushing the limits to create ‘ever-better’ cars, developing new technologies and solutions through motorsports, and promoting innovation. TOYOTA GAZOO Racing races its cars to constantly improve and learn from challenging situations. Competing on every type of road inspires TOYOTA GAZOO Racing to build ‘ever-better’ cars and engineer Toyota’s future DNA, bringing excitement and joy of driving to everyone. For more information, visit www.toyotagazooracing.com.

ToyotaUk

$9 Million Global City Challenge Launched to Drive Safe, Inclusive, and Sustainable Innovation in City Mobility

  • The Toyota Mobility Foundation has launched a three-year Sustainable Cities Challenge
  • The Challenge aims to help cities reduce carbon, improve access, and enhance data-driven concepts for transport systems
  • Three cities will work with innovators to overcome their mobility barriers

LONDON (June 21, 2023) – The Toyota Mobility Foundation, in partnership with Challenge Works and World Resources Institute, has launched a $9 million global challenge to help cities adapt to the future, with the potential to transform the lives of millions around the world.

As cities grow and evolve, the challenges of moving people and goods in reliable, efficient, and inclusive ways have never been more essential. At the same time, opportunities to apply advances in transport modes, infrastructure design, operations, energy options, and connected data systems have never been more promising.

The Sustainable Cities Challenge aims to improve the lives of people by increasing access to jobs, education, and other essential services. It will bring cities and innovators together to implement mobility solutions that could reduce carbon, improve accessibility, and use data to build more resilient transport systems.

“Our experience over the past decade has underscored the importance of local cities’ buy-in and engagement with our activities,” Ryan Klem, director of programs at the Toyota Mobility Foundation, said. “Throughout the Sustainable Cities Challenge, we are looking to work alongside cities to find innovative solutions in the areas they identify as critical to develop a scalable model for the cities of tomorrow.”

Call for Entries

Entry to the first stage of the Challenge is open to city leaders and municipal governments, transport departments and other related local and regional agencies. Entries should be submitted according to one or more of the following three themes:

  • Expanding access to safe, affordable, and inclusive modes of transportation
  • Harnessing the power of data to create connected and resilient mobility ecosystems
  • Reducing environmental impact through low-carbon and renewable energy solutions

Shortlisted cities will be invited to attend a capacity building academy in the U.S. and will receive support developing their challenge design, becoming part of a wider network of other innovative city teams.

In February 2024, three winning cities will be selected to host a City Challenge to attract entries from global innovators. Innovators could be homegrown – living in the city or country chosen – or from anywhere across the globe, but with solutions applicable and adapted to the winning cities.

The winning innovators for each city will be announced in late 2024, and the cities and innovators will share $9 million in funding to test and roll out their solutions.

Increase mobility solutions for a more sustainable future

Many cities are now adapting to new behaviors and lifestyles, as our lives move increasingly online, and patterns of work change. With more than half of the world’s population currently living in cities, the United Nations predicts this will increase to two-thirds by 2050. Additionally, cities are responsible for 70% of global greenhouse gas emissions.

The Sustainable Cities Challenge is funded by the Toyota Mobility Foundation and has been designed in partnership with Challenge Works and World Resources Institute. Challenge Works is an international leader in developing challenge programs to drive new thinking and find creative solutions to problems facing society. World Resources Institute is a global research organization which works with partners to develop practical solutions that improve people’s lives and ensure that nature can thrive.

“Brilliant people all over the world are working hard to create innovative solutions to help mobility systems work better, and with a lower carbon footprint,” Kathy Nothstine, head of future cities at Challenge Works, said. “The Sustainable Cities Challenge will help those innovators interface with cities to test and adapt solutions according to local needs to improve people’s lives. Challenges like this can act as catalysts for change by accelerating innovation in real-world settings.”

In addition to helping cities decarbonize, transforming mobility systems will help cities become more inclusive and accessible for the people living in them. Currently, 1.2 billion people living in cities do not have access to one or more core services.

“Cities are in need of innovations to foster sustainable mobility that reduces emissions, improves health, and increases access to jobs and opportunity for all,” Ben Welle, director of integrated transport and innovation at World Resources Institute’s Ross Center for Sustainable Cities, said. “The Sustainable Cities Challenge is an excellent opportunity for cities globally to build capacity and support innovators to work hand in hand with officials.”

To find out more and to enter, visit the Sustainable Cities Challenge website.

About Toyota Mobility Foundation

The Toyota Mobility Foundation (TMF) was established in August 2014 by the Toyota Motor Corporation (Toyota) to support the development of a more mobile society in which everyone can move freely. The Foundation underscores Toyota’s ongoing commitment to continuous improvement and respect for people. It utilizes Toyota’s expertise and technologies to support strong mobility systems while eliminating disparities in mobility. TMF works in partnership with universities, governments, non-profits, research institutions, and other organizations, creating programs that are aligned with the UN Sustainable Development Goals (SDGs) to address mobility issues around the world.

In the past, TMF has led a range of Challenges, including the global Mobility Unlimited Challenge, CATCH in Malaysia, InoveMob Challenge in Brazil and STAMP Challenge in India. You can find out more about TMF and how it is governed at toyotamobilityfoundation.org

About Challenge Works

For a decade, Challenge Works has established itself as a global leader in designing and delivering high-impact challenges that incentivize cutting-edge innovation for social good. Challenge Works is a social enterprise founded by the UK’s innovation agency Nesta. In the last 10 years, they have run more than 80 prizes, distributed £100 million in funding, and engaged with more than 12,000 innovators. Challenge Works believes no challenge is unsolvable, partnering with non-profits, governments, and other organizations around the globe to unearth the entrepreneurs and their innovations that can solve the greatest challenges of our time. Visit them at https://challengeworks.org/

About World Resources Institute

World Resources Institute (WRI) is a global research organization with offices in Brazil, China, Colombia, India, Indonesia, Mexico, and the United States, and regional offices for Africa and Europe. WRI’s 1,700 staff work with partners to develop practical solutions that improve people’s lives and ensure nature can thrive. Learn more: WRI.org and on Twitter @WorldResources.

ToyotaUk

Toyota Research Institute Unveils New Generative AI Technique for Vehicle Design

New Technique Gives Designers Added Capabilities by Incorporating Engineering Constraints Into Generative AI Models

LOS ALTOS, Calif. (June 20, 2023) – Toyota Research Institute (TRI) today unveiled a generative artificial intelligence (AI) technique to amplify vehicle designers. Currently, designers can leverage publicly available text-to-image generative AI tools as an early step in their creative process. With TRI’s new technique, designers can add initial design sketches and engineering constraints into this process, cutting down the iterations needed to reconcile design and engineering considerations.

“Generative AI tools are often used as inspiration for designers, but cannot handle the complex engineering and safety considerations that go into actual car design,” said Avinash Balachandran, director of TRI’s Human Interactive Driving (HID) Division, whose team worked on the technology. “This technique combines Toyota’s traditional engineering strengths with the state-of-the-art capabilities of modern generative AI.”

TRI researchers released two papers describing how the technique incorporates precise engineering constraints into the design process. Constraints like drag (which affects fuel efficiency) and chassis dimensions like ride height and cabin dimensions (which affect handling, ergonomics, and safety) can now be implicitly incorporated into the generative AI process. The team tied principles from optimization theory, used extensively for computer-aided engineering, to text-to-image-based generative AI. The resulting algorithm allows the designer to optimize engineering constraints while maintaining their text-based stylistic prompts to the generative AI process.

The new generative AI technique optimizes aerodynamic drag in successive iterations based on parameter inputs from the designer.

As an example, a designer can request, via text prompt, a suite of designs based on an initial prototype sketch with specific stylistic properties like “sleek,” “SUV-like,” and “modern” while also optimizing a quantitative performance metric. In the research paper, the team focused specifically on aerodynamic drag. The approach can also optimize any other performance metrics or constraints inferred from a design image.

“TRI is harnessing the creative power of AI to amplify automobile designers and engineers,” said Charlene Wu, senior director of TRI’s Human-Centered AI (HCAI) Division, whose team collaborated with the Human Interactive Driving team on this project.

Vehicle design sketch incorporating the results of TRI’s new generative AI + optimization technique (courtesy of XD : Experimental Design Studio of Toyota).

By incorporating engineering constraints directly into the design process, this tool could also help Toyota design electrified vehicles more quickly and efficiently.

“Reducing drag is critical for improving the aerodynamics of BEVs to maximize their range,” said Takero Kato, BEV factory president, Toyota Motor Corporation.

For more technical details on this new technique, refer to the following two papers, available at:

Interpreting and Improving Diffusion Models Using the Euclidean Distance Function, F. Permenter, C. Yuan, 2023.

Drag-guided diffusion models for vehicle image generation, N. Arechiga, F. Permenter, B. Song, C. Yuan, 2023.

 About Toyota Research Institute

Toyota Research Institute (TRI) conducts research to amplify human ability, focusing on making our lives safer and more sustainable. Led by Dr. Gill Pratt, TRI’s team of researchers develop technologies to advance energy and materials, human-centered artificial intelligence, human interactive driving, machine learning, and robotics. Established in 2015, TRI has offices in Los Altos, California, and Cambridge, Massachusetts. For more information about TRI, please visit http://tri.global.