Category Archives: Mazda

Mazda Reports November Sales Results

IRVINE, Calif., Dec. 1, 2023 /PRNewswire/ — Mazda North American Operations (MNAO) today reported total November sales of 27,715 vehicles, an increase of 3 percent compared to November 2022. Year-to-date sales totaled 323,836 vehicles; an increase of 21 percent compared to the same time last year. With 25 selling days in November, compared to the same the year prior, the company posted an increase of 3 percent on a Daily Selling Rate (DSR) basis.

CPO sales totaled 4,677 vehicles in November, an increase of 8 percent compared to November 2022.

Sales Highlights

  • Second best November total sales with 27,715 vehicles sold
  • Best-ever monthly sales of CX-90 with 5,055 vehicles sold
  • Best-ever November sales of CX-50 with 3,954 vehicles sold
  • Best-ever November sales of CX-30 with 6,193 vehicles sold

Mazda Canada, Inc., (MCI) reported November sales of 4,943 vehicles, an increase of 61.2 percent compared to November last year. Year-to-date sales totaled 54,176 vehicles; an increase of 14.9 percent compared to the same time last year.

Mazda Motor de Mexico (MMdM) reported November sales of 8,607 vehicles, an increase of 109 percent compared to last year. Year-to-date sales totaled 68,713 vehicles; an increase of 67 percent compared to the same time last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.


Mazda’s Jeff Guyton Named 2023 Automotive News All-Star

IRVINE, Calif., Nov. 27, 2023 /PRNewswire/ — Jeff Guyton, Representative Director and Chief Financial Officer of Mazda Motor Corporation, has been recognized as a 2023 Automotive News All-Star in the U.S. Executive, Global Automaker category, a follow-up to his 2020 honor as Automotive News Brand Executive All-Star.

Jeff Guyton, Mazda Motor Corporation's Representative Director, and Chief Financial Officer

This recent accomplishment recognizes Guyton’s efforts as the former CEO of Mazda North American Operations (MNAO) and his current responsibilities overseeing operations in North America and serving as the company’s global CFO.

“Mazda’s recent achievements – including the launch of our flagship 2024 Mazda CX-90 – are a testament to the brand’s collective efforts across customer experience, dealer footprint, and vehicle quality,” said Guyton who is based in Hiroshima, Japan.

During the Q2 fiscal year earnings report on November 7, Mazda raised its outlook for the current fiscal year, targeting record earnings, revenue, operating profit, net income, and U.S. vehicle sales.

The Automotive News All-Stars awards recognize innovative leaders who produce exceptional products and customer service, while making innumerable noteworthy contributions to the industry.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.

Follow MNAO’s social media channels through X and  at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Mazda Named 2024 Best SUV Brand by U.S. News & World Report

Mazda has been awarded the 2024 “Best SUV Brand” by U.S. News & World Report. Mazda won this SUV class on the strength of its class leading CX-30, CX-5, CX-50 and CX-90 vehicles.

WASHINGTON, Nov. 16, 2023 /PRNewswire/ — Mazda has been awarded the 2024 “Best SUV Brand” by U.S. News & World Report. Mazda won this SUV class on the strength of its class leading CX-30, CX-5, CX-50 and CX-90 vehicles.

Mazda has been awarded the 2024 “Best SUV Brand” by U.S. News & World Report.

“Mazda SUVs represent exceptional quality with fun driving dynamics, user-friendly technology and interior fit and finish that outclasses much of the competition,” said Jim Sharifi, managing editor of U.S. News Best Cars. “These attributes are apparent across the brand’s lineup of crossovers, from the subcompact CX-30 to the recently introduced three-row CX-90, giving buyers in multiple segments a premium option for their next SUV.”

To determine the award winners, U.S. News Best Cars averaged the overall score of all the given brand’s products in each award class. The brand with the highest average score was designated the winner in that specific category. The overall scores are derived from the U.S. News Best Cars rankings, which take into account safety ratings, reliability data and the collective opinion of the automotive press.

“We are honored that U.S. News & World Report has recognized Mazda as its “Best SUV Brand,” said Tom Donnelly president and CEO of Mazda North American Operations. “Every Mazda is designed with the driver and passengers in mind to provide a comfortable and confident driving experience. From our compact CX-30 to the midsize CX-5 and CX-50 to the new large platform CX-90 and CX-90 PHEV, Mazda’s SUV lineup offers the right-sized vehicle to meet the needs of our customers.”

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads.

Dan Ryan Receives ASIRT Corporate Leadership in Road Safety Award

WASHINGTON, Nov. 16, 2023 /PRNewswire/ — Mazda North American Operations (MNAO) is proud to announce that Vice President of Government and Public Affairs Dan Ryan was presented with the Association for Safe International Road Travel (ASIRT) Corporate Leadership in Road Safety Award. Ryan received this award for his steadfast commitment to and support of industry and government road safety efforts.

Vice President of Government and Public Affairs Dan Ryan Receives ASIRT Corporate Leadership in Road Safety Award.

“Dan’s efforts to help shape auto safety policy as well as helping to ensure safety remains at the center of all that we do at Mazda is so important to us as a global company,” said Mazda Motor Corporation’s Chief Financial Officer and a Representative Director Jeff Guyton. “While Mazda, and the rest of the industry, have improved the safety of autos immensely over the past years, new safety technologies will provide such great promise to save lives and improve mobility even more in the coming years. I look forward to Dan’s expert guidance as we all navigate this fascinating period in the automotive industry.”

ASIRT’s mission is to improve the safety of travelers on the world’s roads through education and advocacy.

“Road safety is an international issue which requires leadership from government, nonprofit, and corporate entities,” Rochelle Sobel, ASIRT president and founder, said. “We are proud to honor Dan’s commitment to make personal transportation safer through behavioral campaigns like air bag and seat belt advocacy and his policy work advancing road safety priorities.”

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads

MAZDA CX-90 PHEV SELECTED AS A GOOD HOUSEKEEPING 2024 FAMILY TRAVEL AWARDS WINNER

MAZDA CX-90 PHEV SELECTED AS A GOOD HOUSEKEEPING 2024 FAMILY TRAVEL AWARDS WINNER

IRVINE, Calif., Nov. 15, 2023 /PRNewswire/ — Mazda North American Operations (MNAO) announced today that the Mazda CX-90 Plug-in Hybrid Electric Vehicle (PHEV) was named as a winner in Good Housekeeping‘s 2024 Family Travel Awards. The full list of awards can be found on goodhousekeeping.com/familytravel2024.

The Mazda CX-90 Plug-in Hybrid Electric Vehicle (PHEV) was named as a winner in Good Housekeeping’s 2024 Family Travel Awards.

The Mazda CX-90 PHEV is designed with families in mind, offering a three-row crossover with spacious seating options for up to eight passengers, ample cargo space, and a hands-free rear power liftgate, all aimed at ensuring the comfort of families during travels.

Prioritizing family safety, the CX-90 PHEV comes equipped with Mazda’s i-Activsense safety features including Vehicle Exit Warning, Smart Brake Support, and Secondary Collision Reduction System, reinforcing the driver’s confidence and focus while keeping the passengers protected.

Mazda North American Operations’ CMO Brad Audet expressed excitement about the award, highlighting the company’s focus on providing families with connected, comfortable, and safe vehicles. The CX-90 PHEV aims to offer a relaxing and comfortable driving experience with its spacious seating, standard safety features, and intuitive technology.

Setting itself apart as the first Mazda three-row crossover to run all-electric for trips within a 26-mile range or on a flexible hybrid system of combustion and electric for longer journeys, the CX-90 PHEV offers flexibility for family travel.

Its thoughtful design extends to amenities such as USB-C charging, HVAC vents, and upgraded interior lighting in all three rows, providing a quality experience for all passengers. For more information about the CX-90 PHEV, visit: www.MazdaUSA.com/vehicles/CX-90-PHEV

About Mazda North American Operations
Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia.

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads

Mazda Survey: Majority of Parents will Travel with Kids This Holiday Season, Biggest Concern is Carsick Kids

Mazda revealed that 85% of parents plan to travel with their children by car this holiday season, and their biggest worry is their kids getting carsick.

  • Mazda survey unveils parents’ biggest pain points when traveling with kids
  • 61% of parents worry about a child getting carsick while traveling
  • The brand partners with Dr. Mona Amin, board-certified pediatrician, to help alleviate symptoms of carsickness and highlight unique features of the new 2024 CX-90

In a recent survey by Mazda North American Operations, it was found that an overwhelming 85% of parents or caregivers are planning to travel by car this year, especially those with three to four children, where the number rose to 93%.

Earlier in the year, Mazda introduced the 2024 CX-90, a premium three-row crossover designed to provide a connected driving experience and a smoother ride for families. The survey revealed that 61% of parents are worried about their children getting carsick during travel, with nearly half of the respondents (48%) having experienced this issue in the past.

To help parents address carsickness, Mazda has partnered with Dr. Mona Amin, an expert in pediatric care, to develop tips for preventing and treating carsickness while also highlighting features of the Mazda CX-90 that can help alleviate this issue.

Dr. Amin’s tips for treating and preventing carsickness include increasing airflow, looking at the horizon, and avoiding reading or looking at screens. Additionally, seating flexibility and convenience are important factors to consider on family road trips, with features of the CX-90 focusing on comfort and wellbeing of all passengers.

About Mazda North American Operations
Mazda North American Operations oversees the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers.
For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow @MazdaUSA on social media: Facebook, Instagram, Twitter, YouTube, and Threads.

About Dr. Mona Amin
Dr. Mona Amin is a Board-Certified General Pediatrician, IBCLC, parenting coach, social media star, and mother, featured on various platforms such as Parents.com, The New York Times, and Good Morning America. She is passionate about educating parents and caretakers on better care for their children through her various platforms including Instagram, podcast, and YouTube channel.

*Survey Methodology
The survey was conducted in collaboration with The Logit Group, collecting responses from 1,000 adults over the age of 25 in the United States, focused on those who currently own or lease a 3-row vehicle.

Mazda North American Operations Donates Vehicles to American Red Cross

WASHINGTON, Nov. 1, 2023 /PRNewswire/ — Mazda North American Operations (MNAO) has donated eight Mazda CX-50 vehicles to the Red Cross Alabama and Mississippi Region. The vehicles will help deliver emergency supplies, provide services to families affected by disasters, and support biomedical services.

Michael Ponter of Hiley Mazda (left), Mark Beddingfield of American Red Cross (middle-left), Naoki Okano of Mazda North American Operations (middle-right), and Matt Meyer of Hiley Mazda (right) gather to exchange 2024 Mazda CX-50s for community emergency vehicles in Alabama.

Mazda’s donation of vehicles to the Red Cross serves as an opportunity to give back to the communities where it operates. Since 2015, MNAO has donated a total of 90 vehicles to Mazda dealerships across the country, specifically to Red Cross offices in need of transportation. These vehicles are used by the Red Cross for disaster response, providing shelter and resources, and supporting biomedical services.

“Mazda’s partnership with the American Red Cross has been ongoing for nearly three decades, and we are grateful for the work they do in the communities we serve,” said Naoki Okano, Senior Vice President of Monotsukuri Operations, Mazda North American Operations. “We are honored to provide the Alabama-Mississippi Region with eight locally manufactured Mazda CX-50s from our plant in Huntsville, AL. These vehicles will serve as additional emergency vehicles for local communities.”

“In recent years, we have been on the ground responding to an increasing number of tornadoes, home fires, and other disasters,” said Mark Beddingfield, Regional Chief Executive Officer of the Red Cross Alabama and Mississippi Region. “This generous donation of vehicles will not only enable us to fulfill our unwavering commitment to protect life and alleviate suffering, but their versatility will allow us to meet a wide range of needs, including biomedical services and disaster response.”

The American Red Cross responds to nearly 64,000 disasters across the country each year, providing assistance to individuals in need regardless of income or cost. Their services are made possible through the generosity of donors.

Mazda North American Operations, headquartered in Irvine, California, manages the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Operations in Canada are handled by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels on Twitter and Instagram at @MazdaUSA and on Facebook at Facebook.com/MazdaUSA.

About the American Red Cross:
The American Red Cross provides shelter, food, and comfort to disaster victims. They supply approximately 40% of the nation’s blood, offer life-saving skills training, distribute international humanitarian aid, and support veterans, military members, and their families. The Red Cross is a nonprofit organization that relies on volunteers and the generosity of the American public to carry out its mission. For more information, please visit redcross.org or CruzRojaAmericana.org, or follow them on Twitter at @RedCross.

Mazda Reports October Sales Results

IRVINE, Calif., Nov. 1, 2023 /PRNewswire/ — Mazda North American Operations (MNAO) today reported that their total sales for October were 23,504 vehicles. This is a 7.2 percent decrease compared to October 2022. However, their year-to-date sales have increased by 23 percent compared to the same time last year, totaling 296,121 vehicles. It is important to note that although the number of selling days in October was one less compared to the previous year, the company posted only a 3.5 percent decrease on a Daily Selling Rate (DSR) basis.

Mazda also reported an increase in their Certified Pre-Owned (CPO) sales, with a total of 4,836 vehicles sold in October. This is a 9 percent increase compared to October 2022.

Sales Highlights:

  • They achieved their best-ever October sales of the CX-50 model, with 3,168 vehicles sold.
  • They also had the second-best October sales of the CX-30 model, with 5,908 vehicles sold.

Mazda Canada Inc. (MCI) reported October sales of 5,450 vehicles, which is a 34.3 percent increase compared to October last year. Their year-to-date sales totaled 49,233 vehicles, an increase of 11.7 percent compared to the same time last year. Mazda Motor de Mexico (MMdM) reported October sales of 6,969 vehicles, a 24 percent increase compared to last year. Their year-to-date sales totaled 60,107 vehicles, a 63 percent increase compared to the same time last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Month-To-Date

Year-To-Date

October

October

YOY %

% MTD

October

October

YOY %

% MTD

2023

2022

Change

DSR

2023

2022

Change

DSR

Mazda3

2,205

2,778

(20.6) %

(17.5) %

25,569

22,758

12.4 %

12.4 %

Mazda 3 Sdn

1,424

1,390

2.4 %

6.5 %

14218

9,828

44.7 %

44.7 %

Mazda 3 HB

781

1,388

(43.7) %

(41.5) %

11351

12,930

(12.2) %

(12.2) %

MX-5 Miata

531

413

28.6 %

33.7 %

STATEMENT ON SAFETY RECALL 6323J

Failsafe Logic May Cause Total Loss of Drive Power on Certain 24MY CX-90 Vehicles

WASHINGTON, DC. (Oct. 27, 2023) – Mazda North American Operations (MNAO), on behalf of Mazda Motor Corporation, has filed a safety defect notification with the National Highway Traffic Safety Administration (NHTSA) for a concern which exists on certain 2024 MY CX-90 PHEV (Plug-in Hybrid Electric Vehicle) vehicles.

The engine and electric motor of specific CX-90 PHEV vehicles may unexpectedly shut down due to a failsafe mode. This occurs when the temperature of the PHEV system inverter exceeds a specific threshold, triggering the failsafe mode. The software program in the powertrain control module controls this failsafe mode, halting the engine and electric motor. Unfortunately, this sudden shutdown can result in a loss of drive power, posing a higher risk of accidents. It’s important to note that there are no warning signs before the failsafe mode activates. The warning lights for the engine and hybrid system only illuminate after the failsafe mode is already in effect.

No accidents or injuries associated with this defect have been reported.

A total of 4,252 CX-90 PHEV vehicles are affected in the U.S. and U.S. Territories.

Owners of the affected vehicles will be notified by U.S. Mail. To stay updated, please check mazdarecallinfo.com or nhtsa.gov.

Mazda North American Operations, based in Irvine, California, oversees the sales, marketing, parts, and customer service support for Mazda vehicles in the United States, Canada, Mexico, and Colombia. They work with approximately 795 dealers. Mazda Canada Inc. manages operations in Canada, Mazda Motor de Mexico operates in Mexico City, and Mazda de Colombia operates in Bogota, Colombia. For more information about Mazda vehicles, including photos and videos, visit InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO on social media through Twitter and Instagram at @MazdaUSA and on Facebook at Facebook.com/MazdaUSA.

Statement on Safety Recall 6223J

Rearview and 360-Degree Images May Not Display on Certain 2024 MY CX-90 and Mazda3 Vehicles

WASHINGTON, DC. (Oct. 27, 2023) – Mazda North American Operations (MNAO), on behalf of Mazda Motor Corporation, has reported a safety defect to the National Highway Traffic Safety Administration (NHTSA) regarding certain 2024 MY CX-90 and Mazda3 vehicles.

There is an issue with the view monitor camera control module, which may cause flickering or a complete absence of images from the front, side, and rear-view cameras on the center display monitor. This is due to improper processing logic, resulting in image deterioration.

If the front, side, and rear-view camera images are lost while reversing or using the 360-degree monitor, it can increase the risk of a crash. Unfortunately, there is no warning before this defect occurs.

Fortunately, there have been no reports of accidents or injuries associated with this defect.

The following vehicles in the U.S. and U.S. territories are affected:

– 2024 MY CX-90: Approximately 10,782 units

– 2024 MY Mazda3: Approximately 1,121 units

Owners of affected vehicles will be notified by U.S. Mail. For the latest updates, please check mazdarecallinfo.com or nhtsa.gov.

Mazda North American Operations, headquartered in Irvine, California, is responsible for sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, and Mexico through approximately 780 dealers. In Canada, operations are managed by Mazda Canada Inc. in Richmond Hill, Ontario, and in Mexico by Mazda Motor de Mexico in Mexico City. Operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia.

For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

You can follow MNAO’s social media channels on Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.