Tag Archives: Tundra

The Most Bang-For-The-Buck Trim In The 2024 Toyota Tundra Lineup

Summary

  • The Toyota Tundra ranks excessive in reliability, options, and resale worth, attracting loads of truck lovers.
  • The 2024 Tundra lineup consists of seven trims, with the Platinum standing out for its luxurious, functionality, and pricing.
  • The i-Force MAX hybrid engine within the Tundra Platinum combines energy and effectivity for wonderful efficiency and vary.

When Toyota made the choice to begin manufacturing its half-ton truck in San Antonio, Texas, in 1999, they knew it would not be straightforward. Challenging Ford, Chevrolet, and RAM on this section was a dangerous transfer for them, however the Japanese automaker is aware of a factor or two about crafting and sustaining long-term plans, and the technique has clearly paid dividends.

More than 20 years have handed for the reason that Toyota Tundra burst onto the truck market and began its reign over the competition, throughout which era it is protected to say that it has stood as certainly one of Toyota’s most interesting choices.

When it involves selecting a dependable, highly effective and versatile truck, the Toyota Tundra stands out as a prime contender. Its well-established fame for sturdiness, coupled with loads of options designed to deal with various wants, makes it a preferred alternative amongst truck lovers. It’s no shock that the Tundra ranks among the many vehicles with the very best resale worth, retaining approximately 70% of its initial worth after five years.

Undoubtedly, it is easy to put eyes on the new 2024 Tundra and marvel which trim stage is one of the best one to suit their price range and life-style, however in order for you one of the best bang on your buck, there’s one trim that stands above the remainder.

In order to provide the newest and correct info attainable, the info used to compile this text was sourced from numerous producer web sites and different authoritative sources, together with Toyota, Toyota Showroom, and the EPA.

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2024 Toyota Tundra: A Comprehensive Guide On Features, Specs, And Pricing

Powerful engines and elective factory-installed TRD upgrades elevate the Tundra’s functionality, whereas premium inside and tech promise satisfaction.

The Toyota Tundra Platinum i-Force MAX Hits The Sweet Spot As The Ideal Trim Option

Tundra Platinum driving
Toyota

Overall, the 2024 Toyota Tundra emerges as a remarkably well-rounded truck, boasting an attractive mix of luxurious, functionality, and know-how. Specifically, when contemplating which trim stage of the Toyota Tundra to buy, the Platinum trim stands out as the most suitable choice for a number of compelling causes.

Represents The Middle Ground Among All Available Trims

The motive why the Platinum trim instinctively emerges as the most suitable choice is as a result of it serves because the midpoint amongst all of the fashions offered within the 2024 lineup.

By providing a balanced combination of features and amenities, it presents itself because the optimum compromise answer that gives benefits from each the decrease and better trims.

Countless Options Available To Heighten Its Level

Tundra TRD Lift Kit off-roading
Toyota

Another benefit is its versatility, because it comes with quite a few customizable choices. This implies that for those who want to take it to the extent of the upper trims sooner or later, you may have the likelihood to take action, which is not provided to the identical extent by the decrease trims.

For occasion, for these in search of enhanced functionality, choices such because the TRD off-road bundle and the brand new 3-inch suspension elevate can be found (at a further price, in fact).

Competitive Cost Relative To Its Extensive Features

Despite the value improve for the brand new era of Tundras, the Platinum trim stays aggressive, with costs beginning at round $62,000 and reaching roughly $71,000 for a completely geared up mannequin.

While this value could seem substantial, it is vital to think about that alternate options just like the Capstone mannequin or the TRD Pro include even increased prices. Thus, the Platinum trim presents itself as a well-balanced alternative, providing a mix of luxurious and functionality with out breaking the financial institution.

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2024 Toyota Tundra: A Comprehensive Guide On Features, Specs, And Pricing

Powerful engines and elective factory-installed TRD upgrades elevate the Tundra’s functionality, whereas premium inside and tech promise satisfaction.

The i-Force MAX Hybrid Engine Combines The Best Of Both Worlds: Power and Efficiency

i-Force Max emblem of the 2024 Toyota Tacoma Hybrid
Toyota

The Toyota Tundra presents a alternative between a gas-only engine or a hybrid model referred to as the i-Force Max. Opting for the hybrid powertrain, which comes with a $4,000 upcharge within the Tundra Platinum lineup, gives an impressive combination of performance and efficiency.

The i-Force Max Hybrid Powertrain Features A V-6 Coupled With An Electric Motor

Toyota Tundra Engine
Toyota

The hybrid powertrain encompasses a 3.4-liter twin-turbocharged V-6 engine, which replaces the previous 5.7-liter V-8, paired with a 36 kW electrical motor. Without the hybrid powertrain, this engine by itself delivers 389 horsepower and 479 pound-feet of torque, to which the electrical motor provides up about 48 extra horsepower, amounting to a complete mixed output of 437 horsepower and a formidable 583 pound-feet of torque. These figures are higher than those obtained with the F-150; they don’t seem to be that a lot increased, but it surely nonetheless gives some bragging rights for Toyota.

Available in rear-wheel drive or part-time four-wheel drive configurations, and geared up with a 10-speed computerized transmission, this Tundra presents versatility for numerous driving circumstances and ensures clean and environment friendly energy supply.

Its Spectacular Range Surpasses 600 Miles

Fuel economic system for the hybrid mannequin is rated at 19 MPG in the city and 22 MPG on the highway, somewhat bit higher versus the TRD Pro, and it has a large 32.2-gallon gasoline tank, so that you’re taking a look at 644 miles of vary on a full tank of gasoline. That is likely one of the greatest ranges that you’ll discover within the section; it is actually double the vary in comparison with many electrical vehicles on the market.

It’s price noting that the hybrid configuration provides weight to the automobile, with the inclusion of a 1.87 kWh nickel-metal hydride battery pack. As a outcome, the Tundra with the hybrid powertrain weighs just below 6,000 kilos, making it one of many heavier vehicles in its section.

Its Elevated Weight Doesn’t Prevent It From Remaining Swift And Efficient

Despite its appreciable weight, the Tundra maintains each respectable gasoline effectivity and spectacular velocity, having the ability to go from 0 to 60 miles per hour in 5.7 seconds, a exceptional feat for a truck weighing 5710 kilos. Regarding prime velocity, Toyota stays considerably conservative with a 108 miles per hour restrict, which is similar to that of the F-150 Hybrid.

Top-Of-The-Line Features And Superb Finishes

If you are a fan of a modern black inside, then the 2024 Toyota Tundra Platinum would possibly simply be your dream experience.

This trim stage presents a real leather-based inside with contrasting blue stitching, giving it a refined but sporty look. The seats, adjustable in twelve alternative ways, boast blue perforations and heating and air flow features, offering each consolation and elegance. While not as plush because the Capstone’s semi-analine leather-based, the Platinum’s inside nonetheless exudes a way of luxurious.

14-Inch Touchscreen Infotainment System At Your Disposal

2024 Toyota Tundra Platinum
Toyota

The dashboard options soft-touch supplies with actual stitching, contributing to the upscale ambiance. Additionally, there is a 12.3-inch absolutely digital customizable show and a 14-inch touchscreen infotainment system with Toyota’s newest related providers, together with wi-fi Apple CarPlay and Android Auto.

Various Drive Modes And Additional Features Are Included

The middle console homes the controls for the 10-speed computerized transmission, which incorporates handbook and sport modes. Furthermore, there is a drive mode selector with choices for sport, regular, and eco modes, in addition to a tow-haul mode.

The Platinum trim additionally presents consolation options resembling:

  • Dal-zone computerized local weather management.
  • Heated and ventilated seats.
  • Panoramic glass roof with a retractable shade.

The rear seats, notably spacious within the Crewmax physique type, present over 41 inches of legroom and include retractable sunglasses and rear seat air vents.

In phrases of construct high quality, the Tundra’s inside appears strong and nicely put collectively. The consideration to element, mixed with superior tech options and spacious lodging, makes the Platinum trim a compelling alternative for these in search of luxurious and practicality in a full-size truck.

Toyota Tundra Trim Level Breakdown

Since its introduction, the Toyota Tundra has been a benchmark within the truck section, famend for its legendary sturdiness and noteworthy capabilities. Over the years, it has undergone important evolution to fulfill the rising calls for of drivers, and the 2024 models are no exception.

For the 2024 mannequin yr, Toyota has launched a various vary of trim ranges, every tailor-made to adjust to completely different preferences and necessities. Combining each gas-powered and hybrid choices, the 2024 Toyota Tundra is obtainable in seven completely different trim ranges:

  • SR
  • SR5
  • Limited
  • Platinum
  • 1794 Edition
  • TRD Pro
  • Capstone

Each Tundra Trim Level Comes Standard With Toyota Safety Sense 2.5

All Tundra trim ranges come commonplace with Toyota Safety Sense 2.5, which gives lots of the security and driver help options you’d need, resembling:

  • Adaptive cruise management.
  • Front-collision alert with pedestrian detection.
  • Lane-departure alert with lane-tracing help and steering help.
  • Road signal recognition.
  • Automatic excessive beams.

2024 Toyota Tundra Trim Comparison

SR

SR5

Limited

Platinum

1794

TRD Pro

Capstone

Horsepower

348 HP

389 HP

437 HP

437 HP

437 HP

389 HP

437 HP

Torque

405 lb-ft

479 lb-ft

583 lb-ft

583 lb-ft

583 lb-ft

479 lb-ft

583 lb-ft

Fuel economic system (City/Highway/Combined)

18/24/20 MPG

18/23/20 MPG

17/22/19 MPG

19/22/20 MPG

19/22/20 MPG

18/20/19 MPG

19/22/20 MPG

Towing capability

8,300 lbs

11,010 lbs – 12,000 lbs

10,970 lbs – 11,450 lbs

10,890 lbs – 11,380 lbs

10,890 lbs – 11,380 lbs

11,175 lbs

10,340 lbs

Payload capability

1,810 – 1,940 lbs

1,810 – 1,940 lbs

1,605 – 1,860 lbs

1,565 – 1,720 lbs

1,575 – 1,720 lbs

1,600 lbs

1,600 lbs

Price

$39,965 (RWD) – $41,815 (AWD)

$45,500 (RWD) – $47,350 (AWD)

$51,855 (RWD) – $53,705 (AWD)

$62,105 (RWD) – $65,625 (AWD)

$62,460 (RWD) – S64,310 (AWD)

$72,130 (AWD)

$78,845 (AWD)

(Data sourced from Toyota)

SR Trim: Ideal For Those Who Value Reliability And Practicality The Most

The start line within the Tundra lineup is the SR trim, tailor-made for many who prioritize reliability and performance. Prized at $39,965, it presents the necessities wanted to get the job finished with out a few of the luxuries accessible on increased trims. For many, that is greater than sufficient, and the cheaper price level displays this simplicity.

It comes commonplace with the i-Force engine in a detuned model with 348 horsepower and 405 pound-feet of torque paired with a 10-speed transmission and an 8-inch Toyota Audio Multimedia touchscreen.

The SR5 Trim Takes Comforts Up A Notch While Also Boosting Power

The SR5 trim introduces extra consolation and comfort options. While it was the most typical choice, the growth of Toyota’s lineup with extra premium trim ranges has shifted its place in direction of the decrease finish.

For $45,500 you will discover a potent 389 horsepower and 479 pound-feet of torque, with an elective 32-gallon gasoline tank accessible (in any other case, it is 22 gallons).

There are quite a few customization choices accessible, together with packages such because the TRD Off-Road bundle for off-road lovers and the TRD Sport bundle for avenue efficiency. Additionally, numerous infotainment display screen upgrades can be found.

The Limited Trim Introduces The i-Force Max Hybrid Powertrain

Tundra SR5 TRD Driving
Toyota

Moving as much as the Limited trim, you will discover the supply of much more premium options. Without carrying an enormous price ticket ($51,855), consumers have the choice of upgrading to the i-Force Max Hybrid Powertrain, which boosts energy figures to 437 horsepower and 583 pound-feet of torque, ideal for towing, hauling, and off-the-line performance. However, it is vital to think about that choosing the hybrid powertrain means sacrificing rear under-seat storage.

The Limited comes commonplace with SofTex seating, heating on the entrance seats, 20-inch wheels and a 14-inch infotainment display screen. Additionally, consumers can go for upgrades such because the 12-speaker JBL stereo with engine sound enhancement, a heated steering wheel, rear air suspension, panoramic view monitor, panoramic moonroof, and extra.

Keeping Performance Levels High, The Platinum Trim Inches Towards Luxury Territory

The Platinum trim stage of the Toyota Tundra marks a shift in direction of luxurious, accessible completely in black and that includes softer seats upholstered in real perforated leather-based. Both entrance and rear seats are heated and ventilated, and the rear sunglasses improve the general consolation of the cabin. This luxurious inside design is complemented by a putting exterior that includes a big darkish chrome grille and darkish wheels.

Starting at $62,105, many different options come commonplace, such because the JBL stereo system and the panoramic view monitor, leaving few additions mandatory within the case you wish to take it to a different stage.

Most Platinum fashions are geared up with the i-Force Max Hybrid powertrain, though the non-hybrid i-Force engine continues to be accessible if desired.

Similar To The Platinum, The 1794 Trim Level Features A Western Theme

2024 Toyota Tundra 1794 Edition in smoked mesquite posing on freeway
Toyota USA Newsroom 

The 1794 trim stage is sort of similar to the Platinum by way of accessible choices, being usually geared up with the i-Force Max engine (though the common i-Force continues to be accessible).

The value of $62,460 will get you a definite Western theme to honor the Tundra’s heritage. The identify “1794” references to the founding yr of the Texas Cattle Ranch on which the Tundra is at the moment constructed.

TRD Pro: Prime Pick For Off-Road Enthusiasts

Toyota Tundra TRD-Pro
Toyota

Based on the Limited trim, the TRD Pro is a particularly common mannequin amongst off-road lovers. This high-end off-road efficiency mannequin of the Tundra options all its parts geared in direction of off-road adventures, with the i-Force Max powertrain being the one choice.

The Zenith Of Luxury: The Capstone Trim Tops The Lineup

2023 Toyota Tundra Capstone
Toyota

At the highest of the Tundra lineup, the Capstone trim, priced at $78,845, represents the head of luxurious, know-how, and functionality. This trim leaves little room for personalization, with the one elective characteristic being the rear air suspension; every part else is included as commonplace.

5 Alternatives To A Toyota Tundra That Are Worth A Closer Look

If you might be in search of a full-size, half-ton pickup truck that far outpaces the Toyota Tundra on J.D. Power’s reliability rankings, maybe it’s best to go to the highest of that checklist. There, you’ll find the second best-selling automobile within the United States, the Chevrolet Silverado. This full-size pickup winds up being far nearer to the Tundra when it comes to its precise specs and even outpaces it in some locations. For occasion, it has a TurboMax engine that generates 310 horsepower, which is barely behind the Tundra, but it surely’s 430 lb./ft. of torque places it out in entrance. In phrases of metropolis gas effectivity, the Silverado is barely higher, with 19 mpg in comparison with 18, and for freeway, the Tundra pulls forward with 24 mpg in comparison with 22. They are very related autos.

Although Chevrolet advertises the bottom value of the Silverado at $36,800, the precise lowest you’ll be able to go along with the cab and field sizes introduced is $38,795. That will not be as a lot of a reduction because the F-150, however any greenback saved within the buy of a brand new automobile is essential. When you have got two pickup vans with lots in frequent, maybe taking the one that’s simply barely cheaper could assist in the long term, notably if it is the extra dependable automobile. Another possibility to have a look at is the GMC Sierra, which is actually the identical truck because the Silverado however with a barely totally different exterior, as they arrive from the identical mother or father firm.

Toyota Recalls Certain 2022-2024 Toyota Tundra, Sequoia and Lexus LX 600 Models

PLANO, Texas (Feb. 21, 2024) – Toyota is conducting a security recall involving sure Toyota Tundra, Sequoia and Lexus LX 600 autos within the U.S. Approximately 280,000 autos are concerned on this recall.

Certain elements of the transmission might not instantly disengage when the automobile is shifted to the impartial place. This can permit some engine energy to proceed to be transferred to the wheels and may permit the automobile to inadvertently creep ahead at a low velocity when it’s on a flat floor and no brakes are utilized, resulting in an elevated threat of a crash.

For all concerned autos, Toyota and Lexus sellers will replace the software program for the transmission without charge to clients. Owners of concerned autos shall be notified by late April 2024.

Information about automotive recollects, together with however not restricted to the listing of concerned autos, is present as of right now’s submitting date and is topic to alter thereafter. To see in case your automobile is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate data.

For any extra questions, Toyota buyer help can also be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos. Customer help can also be obtainable by calling the Lexus Brand Engagement Center (1-800-255-3987) for Lexus autos.

2024 Toyota Tundra: A Comprehensive Guide On Features, Specs, And Pricing

Gray 2024 Toyota Tundra
2024 Toyota Tundra

Toyota’s redesigned Tundra has taken the capabilities of this full-size truck to a brand new stage. 2024 sees beauty upgrades on choose trims, together with extra normal gear throughout the vary. From the bottom trim to the high-end Capstone mannequin, it may be used as a piece truck or optioned as a luxurious pickup. With extra mattress area and towing capability, this new Tundra ought to serve effectively for the following decade.

Model
Toyota Tundra
Engine:
3.5-Liter Twin-Turbo V-6 / Hybrid
Torque
405 – 583 LB-FT
Transmission
10-Speed Automatic
Driveline
RWD / 4WD
MSRP
$39,965 – $78,845
Towing Capacity
8,300-12,000 LBS
Payload Capacity
1,575 – 1,940
Horsepower
348 – 437 HP
Pros

  • Powerful hybrid engine choice
  • Top-trims loaded with tech and luxurious
  • Rear-Coil spring suspension setup provides superior-ride over rivals
Cons

  • Non-hybrid fashions may be thirsty
  • Rivals supply higher towing functionality

Toyota’s full-size pickup, the Tundra, has turn into a family identify amongst pickup aficionados due to the straightforward reality that it’s not afraid to combine enterprise with pleasure, as noticed within the premium-quality supplies and purpose-built off-road strategy. Simply put, the Tundra is a flexible pickup with an added dose of enjoyable. With state-of-the-art normal gear and all of the perks one expects from a contemporary pickup, the Tundra is not quick on satisfaction.

The storied TRD upgrades have graced the Tundra line for over 20 years, offering an additional stage of functionality and sportiness to the rugged truck. TRD, or Toyota Racing Development, focuses on manufacturing facility enhancements for choose Toyota fashions, together with however not restricted to the Tacoma TRD and Prerunner. These particular upgrades embrace suspension, dealing with, and beauty additions that put them above the non-TRD fashions by way of functionality and distinction.

As far is towing and payload, the Tundra would not lead its class. However, its hauling and carrying potential is not sub-par by any measure of the phrase. With a heavy concentrate on exploration, the Tundra is a dependable, all-around pickup that’s as comfy out on the path as it’s on the jobsite. The 2024 mannequin yr would not plan on deviating from this route, although Toyota plans on spicing up their full-size pickup choice with enhanced trim choices and factory-installed upgrades.

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In order to provide the most recent and correct data attainable, the info used to compile this text was sourced from varied producer web sites and different authoritative sources, together with Toyota, Toyota Newsroom, KBB, and Car And Driver.

What’s New For 2024?

The Tundra received a refresh for the 2023 model year, so so far as look, the 2024 mannequin yr stays largely unchanged. However, Toyota did not wish to go away newcomers and people trying to commerce up feeling empty-handed, so that they made positive to present consumers trying to drive a 2024 Tundra a stable motive to take action. Noteworthy options embrace elective sound system and infotainment upgrades, in addition to each beauty and efficiency packages.

2024 Highlights

  • The Nightshade beauty package deal is now obtainable on the Limited grades.
  • A TRD 3.0-inch suspension elevate can now be put in on the Platinum 4×4 grades from the manufacturing facility.
  • An obtainable i-FORCE MAX hybrid improve boosts engine energy and effectivity.
  • The TRD off-road package deal can now be geared up on the Platinum 4×4 grades.
  • The new i-FORCE MAX powertrain pairs the twin-turbo V-6 with an electrical motor generator.

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Engine Specifications And Performance

2024 Toyota Tundra
Toyota

The 2024 Tundra provides three powertrain choices, all based mostly across the twin-turbo 3.4-liter V-6. The base variant of the twin-turbo V-6 is tuned to a decrease frequency, producing 348 horses and 405 pound-feet of torque. The base mannequin is greater than sufficient to get the job accomplished round city and sometimes trek off-road, however the choices solely get beefier from right here.

Tuning the i-FORCE V-6 up a notch sees it put out 384 horsepower and 479 pound-feet of torque. This higher-tuned choice unlocks extra towing capability in addition to extra assured manners when tackling powerful jobs or terrain. The prime canine of the Tundra’s powertrain choices is the brand new i-FORCE MAX hybrid.

The twin-turbo 3.4-liter hybrid V-6 produced a formidable 437 horsepower and 583 pound-feet of torque. The hybrid powetrian is elective on all grades, although the TRD Pro and flagship Capstone grades come solely with the i-FORCE MAX hybrid powertrain. The twin-turbo 3.4-liter mill pairs with a motor generator with a clutch positioned inside the bell housing between the engine and transmission. This system handles engine startup, EV driving, electrical help capabilities, and power regeneration, in addition to low-speed driving. When driving over 18 MPH, the electrical system seamlessly arms over the majority of accelleration to the engine.

Performance Specifications

i-FORCE V-6 (base)

i-FORCE V-6 (tuned)

i-FORCE MAX hybrid V-6

Horsepower

348 HP @ 5,200 RPM

389 HP @ 5,200 RPM

437 HP @ 5,200 RPM

Torque

405 LB-FT @ 2,400 RPM

479 LB-FT 2,400 @ RPM

583 LB-FT @ 5,200 RPM

Motor EVs/Hybrids solely

NA

NA

Permanent Magnet Synchronous Motor

Battery EVs/Hybrids solely

NA

NA

36 kWh internet

Transmission

10-speed ECT[-i] automated

10-speed ECT[-i] automated

10-speed ECT[-i] automated

Driveline

RWD / part-time 4WD

RWD / part-time 4WD

RWD / part-time 4WD

Fuel Economy (CMB)

20 MPG

20 MPG

22 MPG

(Source: Toyota)

Towing Capabilities And Payload Capacity

The 2024 line of Tundra options an unbelievable 40 completely different configurations and trim mixtures. Ranging from rear-wheel and part-time 4-wheel drive, to double cab and crew max. In quick, there are almost limitless methods to choice the brand new Tundra, that means there’s one for everybody.

As such, the payload and tow capacity vary relying on which mixture you select. The greatest option to strategy this portion of the decision-making course of is to resolve what life-style your Tundra will cater to. If you tow and haul extra for work, then you definitely’ll be out there for a Tundra SR5 4×2 double cab, because it gives a max 12,000 kilos of tow capability. If you are extra of an off-road fanatic, then it’s possible you’ll choice the TRD Pro mannequin, or a 4×4 Tundra with the TRD Off-Road package deal geared up.

SR5

Limited

Platinum

Payload Capacity

1,820 Pounds

1,740 Pounds

1,665 Pounds

Towing Capacity

11,010 Pounds

11,110 Pounds

10,890 Pounds

Off-Road Capability

2024 Toyota Tundra
Toyota 

It’s no secret the Tundra has a pure affinity to the wild outside, as expressed within the rugged design and intentional off-road-friendly dimensions. Toyota additionally spent numerous years refining their off-road prowess, leading to a rich lineage littered with rally titles and desert racing trophies. This sentiment shines by means of in multiple variation of the 2024 Tundra.

For starters, Toyota now provides a factory-installed TRD 3-inch suspension elevate. This improve not solely permits the Tundra extra floor clearance, it provides consumers added peace of thoughts when contemplating aftermarket upgrades. Not to say, Toyota’s efficiency arm, TRD, focuses on Toyota-specific modifications, making certain that the suspension elevate is price each penny and extra.

For these trying to enterprise additional into the unknown, they will go for the TRD Pro grade or any 4×4 Tundra geared up with the TRD Off-Road package deal. These particular fashions function the best-of-the-best by way of Toyota pickup exploration. Upgrades together with multi-terrain choose and electronically locking rear differential elevate the off-road potential of the already succesful pickup.

SR5

Limited

TRD Pro

Approach Angle

21 Degrees

21 Degrees

26 Degrees

Departure Angle

24 Degrees

24 Degrees

24 Degrees

Breakover Angle

24 Degrees

24 Degrees

24 Degrees

Ground Clearance (Min.)

9.5 Inches

9.4 Inches

9.0 Inches

Front Suspension Travel

Inches

Inches

Inches

Rear Suspension Travel

Inches

Inches

Inches

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Interior Technology And Comfort

Toyota has taken steps to advance their leisure interface all through their complete lineup. Sight, contact, and voice activation are the secret relating to Toyota’s Human Machine Interface (HMI). This cutting-edge system, developed by Toyota’s Texas-based applied sciences crew, boasts 5 occasions better processing energy, offering a seamless and speedy audio multimedia expertise.

An ordinary 8-inch touchscreen adorns the middle of the sprint, that includes trendy capabilities acquainted to most, together with pinch-to-zoom and scroll capabilities, like a pill or smartphone. An obtainable 14-inch touchscreen is out there for individuals who want to maximize their interface. Featuring crystal-clear decision and responsive contact, the interface additionally has normal Apple CarPlay and Android Auto capabilities.

Best Interior Features Of The 2024 Toyota Tundra

  • The obtainable 14-inch touchscreen enhances leisure and visible interplay.
  • Premium wrapped inside elements and phone factors.
  • Smartphone connectivity, wi-fi hotspot, and obtainable premium sound system present top-tier leisure.
  • New Terra inside shades for choose fashions praise the rugged, explorative nature.
  • Two obtainable instrument panel layouts supply selection in each side.

Toyota spared no expense when it got here to the inside supplies and structure. The streamlined structure exemplifies class and refinement, whereas the slew of contemporary tech and options remind you that that is the most recent Tundra on the highway. Toyota’s in-house applied sciences crew ensured a futuristic interface with a voice-activated assistant. But simply in case you are not able to put management within the arms of the on-board A.I., bodily knobs nonetheless relaxation close to the interface for handbook management.

On the highest trim, together with TRD Pro, Platinum, and 1794, the inside supplies get probably the most consideration. This means high quality composition and utility, as not a sew appears misplaced. The inside contrasts with the outside effectively, within the sense that mushy, wrapped surfaces and cushioned panels present a snug cabin to confidently deal with powerful jobs and off-road environments in.

Technology

2024 Toyota Tundra
Toyota

As talked about earlier than, an 8.0-inch touchscreen is normal on a lot of the 2024 Tundras, save for the highest trims, and a 14-inch unit is elective. Like the various display sizes, sound methods additionally are available ranges, growing in speaker depend and high quality the upper you get in choices. These sound system ranges embrace a six-speaker system, a nine-speaker system, and a premium 12-speaker JBL sound system with subwoofer and amplifier.

Interior Dimensions

Front

Second Row

Third Row

Headroom

42 Inches

38.5 Inches

NA

Legroom

41.2 Inches

33.3 Inches

NA

Shoulder Room

65 Inches

63.4 Inches

NA

Cargo Capacity

NA

NA

NA

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Safety And Reliability

The third-generation Tundras ditched the leaf spring suspension for multi-link rear suspension. This change improves dealing with dynamics and stability, to not point out it improves consolation. The double wishbone entrance suspension improves experience consolation, driving efficiency, and general sturdiness, making the Tundra a go-anywhere, do-anything sort of truck.

High-strength metal is used all through the chassis to extend rigidity, whereas aluminum is utilized in key areas to lower weight. Frame crossmembers are greater than doubled in dimension in comparison with earlier fashions to additional enhance structural stability. For Limited grades and up, the cab is mounted to the body with hydraulic mounts to extend experience consolation. The 2024 Tundra is lighter and extra structurally sound than earlier fashions because of new sheet-molded compound (SMC) building and aluminum reinforcing crossmembers.

Driver Assistance Features

All 2024 Tundra come geared up with Toyota Safety Sense 2.5 (TSS 2.5). This superior suite consists of lots of the driver-assist capabilities we have come to anticipate from trendy automobiles, together with lane maintain help, lane departure warning, and automated excessive beam help. But, as we have noticed time and time once more, the ever-evolving automotive normal opens the door for aggressive choices.

This forces automakers to incorporate many superior capabilities to make their providing sweeter than the following model. Toyota consists of capabilities resembling highway signal help and full-speed vary dynamic radar cruise management of their normal security suite, proving they not solely need your enterprise, they wish to maintain you protected with out charging further.

  • Pre-collision system with pedestrian detection and intersection assist
  • Road signal help
  • Lane departure alert with steering help
  • Lane tracing help
  • Sway warning system

IIHS Crash Testing

NHTSA 5-Star Safety Ratings

Overall Rating

5 out of 5

Overall Front Crash Rating

5 out of 5

Overall Side Crash Rating

5 out of 5

Rollover Rating

4 out of 5

  • Recalls (NHTSA): 1
  • NHTSA Investigations: 0
  • NHTSA Consumer Complaints: 1 criticism relating to test engine mild shining and lowered engine energy with the automobile being beneath 2,000 miles.
  • Awards: Top Safety Pick+, KBB Best Resale Value

Warranties

Toyota’s guarantee is on par with what you may get going the Ford or Chevy route. They supply wholesome protection for the working truck and the adventurer with distinctive complimentary scheduled upkeep. The Tundra’s guarantee consists of protection aimed on the hybrid elements as effectively for these within the i-FORCE MAX powertrain.

Type

Length

Full Warranty

3 Years/36,000 Miles

Powertrain Warranty

5 Years/60,000 Miles

Maintenance Warranty

2 Years/25,000 Miles

Roadside Warranty

2 Years/25,000 Miles

Corrosion Warranty

5 Years/Unlimited Miles

Federal Emissions Performance

24 Months/24,000 Miles

Federal Emissions Defect

36 Months/36,000 Miles

Seat Belt And Airbags

120 Months/Unlimited Miles

(Source: Toyota)

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You cannot go mistaken with any of those fashions, however you’ll be able to hit the jackpot when you choose the proper one which fits your life-style

2024 Toyota Tundra Versus Its Competitors

When contemplating a pickup, the choices can appear overwhelming, on account of what number of there are. That stated, the primary mannequin to search out its means into the dialog is America’s favourite, the Ford F-150, swiftly adopted by the Chevrolet Silverado. But one other high quality competitor to the Tundra is the GMC Sierra 1500. With its Denali trim, the Sierra is a dime by way of providing and worth.

How The Toyota Tundra Compares To The Ford F-150

  • 2024 Toyota Tundra 2024 Ford F-150
    Model Toyota Tundra Ford F-150
    Engine: 3.5-Liter Twin-Turbo V-6 / Hybrid V-6 | V-8 | Hybrid
    Torque 405 – 583 LB-FT 400-640 LB-FT
    Transmission 10-Speed Automatic 10-Speed Automatic
    Driveline RWD / 4WD RWD or 4WD
    MSRP $39,965 – $78,845 $33,835 – $83,010
    Towing Capacity 8,300-12,000 LBS Up To 14,000 Pounds
    Payload Capacity 1,575 – 1,940 Up To 2,335 Pounds
    Horsepower 348 – 437 HP 325 – 700 HP

It’s arduous to match any pickup to the F Series, because it’s among the many most celebrated automobiles to ever take to the streets. The F-150 serves because the backdrop to the American spirit – large, powerful, and well-equipped to get the job accomplished! Considering the mid-season refresh the F-150 got in 2023, together with the ProAccess tailgate and cheaper powertrain improve choices, the F-150 might be the Tundra’s greatest opponent in the intervening time.

This conflict carries over into the off-road and sporting class as effectively, because the F-150 Raptor and Tremor give the F Series its fierce off-road champions to fight Toyota’s TRD excellence. This is an efficient time to shine a lightweight on an space the place the Tundra topples the Blue Oval. The Tundra TRD Pro, or any 4×4 with the TRD Off-Road Package, is cheaper to personal than a Raptor or Raptor R. The Tremor could also be a less expensive various, however the Tundra TRD Pro is pound-for-pound extra spectacular than the Tremor, boasting noteworthy off-road prowess to show it.

How The Toyota Tundra Compares To The GMC Sierra

  • 2024 Toyota Tundra 2024 GMC Sierra 1500
    Model Toyota Tundra 2024 GMC Sierra 1500
    Engine: 3.5-Liter Twin-Turbo V-6 / Hybrid 2.7-liter in-line4
    Torque 405 – 583 LB-FT 430 pound-feet
    Transmission 10-Speed Automatic Eight-speed automated
    Driveline RWD / 4WD Rear/four-wheel drive
    MSRP $39,965 – $78,845 $39,695
    Towing Capacity 8,300-12,000 LBS 9,500 kilos
    Payload Capacity 1,575 – 1,940 2,230 kilos
    Horsepower 348 – 437 HP 310 Horsepower

The GMC Sierra is a extra evenly matched competitor to the Tundra, as their worth ranges and high quality touches are extra intently matched. Where the F Series goals to make their product extra accessible, the Sierra 1500 caters to its buyer base with a premium inside structure and supplies that encourage the classic aficionado in us all. Even the decrease trims give the impression of refined manners, however the place the duality of the Sierra strikes us is in its Amazonian tow capability.

The essential distinction in these two fashions is their objectives in life. The GMC Sierra is a workhorse by means of and thru, only a very elegant workhorse. The Tundra, alternatively, favors the “work hard, play hard” mantra in its composition, hanging a rewarding steadiness between on a regular basis utility and sporting journey.

Boasting a max tow capability of 13,200 kilos, superior inside tech, and premium facilities, the Sierra is an enormous, stunning pickup that by no means backs down. Starting at $38,345 for the bottom Sierra Pro mannequin and reaching as much as $84,990 for the Denali Ultimate, there are many choices to search out that good GMC center floor. For comparability, the GMC Sierra AT4 or AT4X problem the off-road supremacy of the Tundra TRD Pro and 4×4 fashions. However, as was the case with the F-150 off-road fashions, the Tundra’s worth is way simpler to digest than the Sierra AT4X’s MSRP.

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How Much Does A 2024 Toyota Tundra Cost?

The Tundra is an simply attainable automobile, that’s when you’re on the lookout for a regular mannequin. The TRD Pro and Off-Road-equipped Tundras are pretty straightforward to acquire, simply not as straightforward as an SR or SR5. Not to say the notorious vendor markups that plague purpose-built automobiles. That stated, the Tundra carries a aggressive beginning MSRP, particularly when you think about the worth of Toyota’s confirmed pickup recipe.

Trim Level

RWD

AWD

SR

$39,965

$41,815

SR5

$45,500

$47,350

Limited

$51,855

$53,705

Platinum

$62,105

$65,625

1794

$62,460

S64,310

TRD Pro

NA

$72,130

Capstone

NA

$78,845

(Source: Toyota)

Fuel Economy

The Tundra’s twin-turbo V-6 hybrid engine receives a good EPA rating of 20 city MPG, 24 freeway MPG, and 22 mixed MPG. Though the i-FORCE MAX hybrid boasts respectable MPG, the bottom twin-turbo V-6 choices are on par with the full-size pickup phase. An necessary observe when scrutinizing the Tundra’s gas financial system is the highly effective i-FORCE MAX and its spectacular off-road potential. Other pickups that provide off-road functionality and a strong mill typically do not boast high quality MPG.

GAS/HYBRIDS

City

Highway

Combined

Annual Fuel Cost (est)

SR

17 MPG

23 MPG

19 MPG

$2,600

SR5

17 MPG

23 MPG

19 MPG

$2,600

Platinum

19 MPG

22 MPG

20 MPG

$2,350

TRD Pro

18 MPG

20 MPG

19 MPG

$2,350

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2023 Toyota Tundra Vs. 2023 Chevrolet Silverado 1500

As two of the preferred full-size pickups, this is how the present Tundra and Silverado 1500 stack up in opposition to one another

Is It Worth Buying a Toyota Tundra?

Brown Toyota Tundra
Toyota

The Tundra comes from a dependable and rugged line of pickups that are not afraid of getting soiled. This goal has fueled Toyota’s relentless pursuit of pickup royalty, and so they’ve been rewarded for his or her efforts. The Tundra was named the “Truck Of Texas” by the Texas Auto Writers’ Association (TAWA), in addition to receiving an IIHS Top Safety Pick+ for its steady efforts in security and damage avoidance. So, if earned accolades are one thing that may make or break a purchase order, the Tundra stands on stable enterprise.

Tundra costs are aggressive. However, there are lots of cheaper choices. That stated, Tundra was additionally awarded Best Resale Value by KBB on a number of events, so when you do resolve to commerce up, the trade-in worth is all however written into the contract. The 2024 Tundra is certainly a pickup that deserves a re-evaluation, as its customization choices alone make it a jack of all trades, regardless of your commerce. Plus, not many full-size pickups can rock crawl like a Tundra TRD.

Owner Of Million-Mile Toyota Tundra Hits 900K Miles With Newer Truck

Victor Sheppard, the person who famously drove his Toyota Tundra for over one million miles, is on the verge of reaching the extraordinary milestone as soon as once more. This time, he is pushing the bounds of longevity in his 2014 Toyota Tundra SR5 Double Cab with a 5.7-liter V8 engine.

Sheppard reached out to Pickup Truck Talk to share his newest accomplishment. The odometer on his 2014 Tundra rolled over the 900,000-mile mark only recently, bringing him nearer to a different potential million-mile journey.

Back in July 2016, we coated his exceptional feat when he crossed the million-mile mark in a 2007 Tundra SR5 Double Cab with a 4.7-liter V8. The 2014 mannequin, which is now approaching the million-mile mark, was initially bought by Sheppard as a substitute for the 2007 Tundra simply earlier than it hit the million-mile milestone.

Toyota, impressed by Sheppard’s loyalty and the million-mile achievement, supplied him a trade-in deal – the 2007 model for a 2016 Limited Crew Cab. The firm even studied the 2007 truck while designing the new 2022 Tundra. Opting to maintain the 2016 mannequin as a private car, Sheppard continued to make use of the 2014 Tundra for each day work, accumulating an astonishing quantity of mileage within the course of. Remarkably, Sheppard did all of the driving himself.

Sheppard lately shared insights into the upkeep journey of his resilient truck. In addition to routine engine upkeep, he changed the alternator and had the transmission serviced at 780,000 miles. However, because of delays in repairs, he determined to take issues into his personal arms and clocked an extra 80,000 miles earlier than lastly putting in a brand new transmission. The transmission challenge, inflicting the truck to lose velocity whereas climbing hills, offered a singular problem.

Check out Motor1’s Rambling About Cars podcast for extra on Land Cruiser gross sales and different automotive chat, out there under.

Texas-Built Toyota Tundra Named Truck of Texas for Second Time

The 2024 Toyota Tundra wins top honor at the 2023 Texas Truck Rodeo

PLANO, Texas (Nov. 10, 2023) – The 2024 Toyota Tundra has been named the “Truck of Texas” by the Texas Auto Writers Association (TAWA) at the annual Texas Truck Rodeo event. This is the second time in three years that the Tundra has received this prestigious title at the event.

Not only did the Tundra receive recognition, but the all-new 2024 Grand Highlander also secured first place in the Full-Size SUV category. Additionally, the Toyota Audio Multimedia was honored with a Feature Award, and the Toyota i-Force MAX Turbocharged Hybrid was awarded the Best Powertrain Award.

Built at the Toyota Motor Manufacturing, Texas, Inc. (TMMTX), the Tundra features a fully boxed chassis and a multilink rear suspension. It boasts a maximum tow rating of 12,000 pounds and a max payload of 1,940 pounds. With two new i-Force powertrains – the i-FORCE twin-turbo V6 engine and available i-FORCE MAX twin-turbo V6 hybrid – the Tundra not only enhances performance but also improves efficiency. The hybrid i-FORCE MAX powertrain is particularly impressive, producing 437 hp @ 5,200 rpm and 583 lb.-ft. of torque at an impressively low 2,400 rpm.

Joe Moses, VP – Vehicle Marketing and Comms, expressed, “The Tundra is not only an American story, but a Texan story: assembled at our manufacturing plant in San Antonio. We are thrilled to see the positive impact the Tundra continues to have on the truck segment and are honored that TAWA recognized the Toyota Tundra as the Truck of Texas for a second time.”

The 2024 Tundra offers a range of features to cater to various needs. It includes off-road technology such as available Multi-Terrain Select (MTS), Crawl Control (CRAWL), and selectable rear locker for those looking to venture off the beaten path. The new multimedia system provides a user-friendly experience with voice-activated technology and a massive 14-inch touchscreen.

Additionally, the Tundra offers groundbreaking towing technology with driver assistance technology that helps easily connect a trailer, and Straight Path Assist to keep it in a straight line when reversing. Interior features include a panoramic moonroof, a tailored cabin, a fan-favorite power vertical rear window, and an available 12.3-inch digital instrument panel for the driver.

During this year’s Texas Truck Rodeo, 37 journalists evaluated the latest trucks and SUVs from various manufacturers on an off-road course at Eagles Canyon Raceway in Decatur, Texas. Vehicles were assessed on interior, exterior, value, performance, and personal appeal. The Tundra excelled on the rugged course, outperforming its competitors. TAWA President Teia Collier commented, “The Texas Auto Writers Association Truck of Texas award is a prestigious honor, and the 2024 Toyota Tundra has truly earned the title.”

TAWA, a Texas-based nonprofit association for automotive journalists, has been promoting professionalism and quality in journalism for over two decades. It has become one of the most influential and recognized automotive journalist associations in the U.S. with its two annual events – Texas Auto Roundup and Texas Truck Rodeo – bringing members together to experience vehicles from various manufacturers in one place, at one time.

For more information on the 2024 Toyota Tundra, visit the Toyota Newsroom.

2024 Toyota Tundra 1794 Limited Edition Unveiled At State Fair Of Texas

Toyota created a buzz at the State Fair of Texas when they unveiled the 2024 Tundra 1794 Limited Edition. This special edition is based on the 1794 Edition Tundra, known for its luxurious leather interior and impressive off-road capabilities. However, the Limited Edition takes it a step further by offering exclusivity and unique accessories.

The 1794 Edition Toyota Tundra is named in honor of Texas’ oldest ranch, established in 1794 near present-day San Antonio. Toyota purchased a significant portion of this ranch for its San Antonio plant, where both the Tundra and Toyota Sequoia are manufactured.

Toyota Unveils 2024 Tundra 1794 Limited Edition at State Fair of Texas

  • The Tundra 1794 Limited Edition features a unique ultra-premium leather interior.
  • Off-road capability is enhanced with FOX shocks and a 1.1” lift.
  • The exterior style is elevated with black-out accents and an exclusive stamped tailgate.
  • Only 1,500 units of this special edition will be produced.
  • The standard i-FORCE MAX powertrain delivers 437 horsepower and 583 lb.-ft. of torque.

PLANO, Texas (Sept. 29, 2023) – Toyota unveiled a premium special edition Tundra at the State Fair of Texas, right in its home state.

Tundra 1794 Special Edition Premium Capability

The Tundra, now in its third generation, introduces a new take on the iconic 1794 grade for the 2024 model year. The 1794 Limited Edition, built upon the ranch that the San Antonio plant is located on, offers an elevated premium leather interior experience and enhanced off-road capability.

Tundra owners are known for their rugged and durable trucks, and this special edition adds exclusivity with only 1,500 units being produced. The 1794 Limited Edition, based on the 1794 Tundra grade, comes with a Crew Max cab, 5.5-foot bed, four-wheel drive, and the I-FORCE Max powertrain as standard.

The unique premium leather interior was developed through a collaboration with the Saddleback Leather Company. The leather used meets rigorous standards for quality, durability, and style.

In addition, the 1794 Limited Edition comes with several Saddleback Leather Company accessories that match the truck, including a large overnight bag, tool roll, owners’ portfolio, key glove, and a small pouch.

The engineers have not only focused on the beautiful interior but have also added upgraded FOX suspension and an off-road inspired wheel and tire combination. The shocks with piggyback reservoirs and a 1.1-inch lift improve the truck’s stance and off-road capability.

The exterior design changes include a dark chrome grille, blacked-out accents, unique stamped tailgate, and an embossed label inside marking the truck as one of 1,500.

The Tundra 1794 Limited Edition will be available in dealerships in the spring of 2024. It will be offered in colors such as Wind Chill Pearl, Midnight Black Metallic, Blueprint, and Smoked Mesquite.

About Toyota:

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.

Toyota Captivates with an Action-Packed Campaign for the Gold Cup

Tundra supports small Latino businesses alongside their communities

PLANO, Texas (July 20, 2023) – Legions of fans packed stadiums across the U.S. to watch their beloved teams give their all during the 2023 Concacaf Gold Cup, which reached its thrilling conclusion on Sunday in Los Angeles, California. As the official automotive sponsor of the tournament, Toyota commanded attention with the presence of the powerful Toyota Tundra in the matches.

Building on the success of last year’s “Born to Lend a Hand” campaign, Toyota embarked on a multifaceted marketing effort focused on supporting small businesses. During the tournament, Toyota engaged with Latino small business owners and shared their stories, solidifying their commitment to the community and reaffirming the Tundra’s reliability in lending a hand when people need it most.

“Football is deeply rooted in Hispanic culture, bringing together diverse generations as they rally behind their beloved teams,” said Russ Koble, Executive Manager of Sports Sponsorships at Toyota Motor North America. “We were delighted to once again participate in the Gold Cup tournament and share this experience with small businesses and local artists.”

The businesses highlighted on the Gold Cup stage appeared in various elements, including mentions on video screens, on-field signage, and public announcements. In select matches, the Tundra brought small businesses into the action. In Dallas, two businesses stood out: Castillo’s Barbershop and Hola Café. Each business showcased their services and products to fans during pre-match activities. For more information about all the highlighted businesses during the tournament, visit: https://www.toyota.com/espanol/brand/.

Toyota also teamed up with legendary footballer Luis “El Matador” Hernández, a former player for the Mexican National Team, who shared his inspiring story and helped spread the message of support for Latino small businesses during the tournament. In Dallas, Texas, on July 8, Hernández posed with fans and the Gold Cup trophy outside the stadium.

Fan Zone, Trophy Exhibition, and More

Copa Oro attendees enjoyed a diverse range of pre-match activities in the Fan Zone, where the Toyota Fútbol Club took center stage. This area attracted football enthusiasts of all ages with games, music, and local art centered around the football theme. Fans also had the opportunity to take photos with the Gold Cup trophy in select spaces.

The campaign was carried out through various channels, including television and digital and social platforms, as well as pre-match activations. The creative and sponsorship elements were developed by Conill, Toyota’s Hispanic marketing partner.

This is the fourth consecutive Concacaf Gold Cup that Toyota has supported as the official automotive sponsor. The tournament showcased the top teams from North America, Central America, and the Caribbean. Now in its 17th edition, the tournament featured 16 national teams competing in 15 stadiums across 14 U.S. and Canadian cities from June 24 to July 16. And in 2024, Toyota will join in the excitement of the inaugural Women’s Gold Cup.

About Toyota

Toyota (NYSE:TM) has been part of America’s cultural fabric for over 65 years and is committed to advancing next-generation, sustainable mobility through our Toyota and Lexus brands, as well as our more than 1,800 dealerships.

Toyota employs over 48,000 people in North America, who have contributed to the design, engineering, and assembly of nearly 45 million cars and trucks at our 13 manufacturing plants. By 2025, Toyota’s 14th plant in North Carolina will begin producing automotive batteries for electric vehicles. With more electric vehicles on the road than any other automaker, Toyota currently offers 24 electric options.

Through the “Start Your Impossible” campaign, Toyota highlights how it partners with community, civic, academic, and governmental organizations to address the most pressing mobility challenges for our society. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.ToyotaNewsroom.com.

Toyota’s Successful Gold Cup Campaign

Tundra supports Latino small businesses and their communities

PLANO, Texas (July 20, 2023) – The 2023 Concacaf Gold Cup concluded in Los Angeles, Calif., with enthusiastic fans cheering for their favorite teams. Toyota, the official automotive sponsor of the tournament, showcased the powerful Toyota Tundra at the games.

Building on the success of last year’s “Born to Lend a Hand” campaign, Toyota launched a multi-faceted marketing effort focused on empowering small businesses. Throughout the tournament, Toyota connected with and shared the stories of Latino small business owners, highlighting its dedication to the community and the reliability of the Tundra.

“Soccer holds a significant place in Hispanic culture, bringing together diverse generations as they support their beloved teams,” said Russ Koble, Senior Manager of Sports Sponsorships at Toyota Motor North America. “We were thrilled to be part of the Gold Cup tournament once again and share the journey with small businesses and local artists.”

The Gold Cup stage featured various businesses through video board mentions, field signage, and public announcements. At select games, the Tundra towed in small businesses to participate in the action. In Dallas, Castillo’s Barbershop and Hola Café were showcased. These businesses showcased their services and products to fans during pre-game activities. More information about the businesses featured during the tournament can be found at https://www.toyota.com/espanol/brand/.

Toyota also partnered with soccer legend Luis “El Matador” Hernández, a former Mexican National team player, who shared his inspiring story and helped promote support for Latino small businesses during the tournament. In Dallas, Texas, on July 8, Hernández posed with fans and the Gold Cup trophy outside the stadium.

Exciting Fan Zone and Trophy Appearances
Attendees at the Gold Cup enjoyed a lively pre-game Fan Zone, featuring the Toyota Fútbol Club. This engaging area offered games, music, and locally curated soccer-themed artwork to entertain soccer enthusiasts of all ages. Fans also had the opportunity to take photos with the Gold Cup Trophy at select venues.

The campaign was executed through various channels, including broadcast, digital, and social media platforms, as well as on-site activations. The sponsorship and creative elements were developed by Conill, Toyota’s Hispanic marketing partner.

This marks Toyota’s fourth consecutive Concacaf Gold Cup as the official automotive sponsor. The tournament featured the best teams from North America, Central America, and the Caribbean. In 2024, Toyota will also be part of the inaugural Women’s Gold Cup tournament, adding to the excitement.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our nearly 1,500 dealerships.  

Toyota directly employs more than 49,000 people in the U.S. who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at our nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 24 electrified options.

Through its Driving Possibilities initiative, the Toyota USA Foundation has committed $110 million to create innovative educational programs within, and in partnership with, historically underserved and diverse communities near the company’s 14 U.S. operating sites.