The Pierer Mobility Group, known for its motorcycle brands KTM, Husqvarna, and GasGas, has established itself as one of the fastest-growing companies in the motorcycle industry. With a strong presence in multiple markets worldwide, the group recently released its sales report for the first half of 2023, revealing significant growth, especially in Europe and North America.
In the first six months of 2023, the Pierer Mobility Group experienced impressive progress. The group’s revenue increased by a remarkable 20.2 percent, reaching a historic high of €1,387.6 million. The motorcycle segment, in particular, witnessed robust growth with a 19 percent increase. The bicycle segment also followed closely with an impressive 37 percent growth.
Europe contributed approximately 59 percent of the group’s turnover, highlighting its strong presence in this region. North America, including Mexico, accounted for 28 percent of the group’s revenue, demonstrating its substantial market share. The remaining 13 percent came from various markets around the world, showcasing the group’s diverse international footprint.
In terms of motorcycle sales, the Pierer Mobility Group achieved an impressive volume increase of 16.5 percent in the first half of 2023. The group sold a total of 190,293 motorcycles compared to 163,334 the previous year. Sales to dealers in Europe specifically saw a significant surge of 25 percent, totaling 76,767 motorcycles.
Interesting trends in sales locations emerged as nearly 60 percent of the motorcycles were sold outside of Europe. North America stood out with 50,472 units sold, marking a respectable 13 percent increase. In India, the segment experienced a remarkable boost, with 33,029 units sold, representing an astonishing 81 percent increase compared to the previous year. However, growth rates in Latin America, Asia, and Africa showed signs of decline. Overall, Pierer Mobility Group’s performance in the motorcycle segment demonstrates significant success and expansion, particularly in key markets.
In Europe, the Pierer Mobility Group, comprised of KTM, Husqvarna, and GasGas, exceeded expectations with a remarkable 20-percent increase in registrations. This growth resulted in a solid market share of 10.2 percent, a notable improvement from the 9.9 percent market share recorded in the first half of 2022. The group’s motorcycles are gaining traction and popularity in the European market, solidifying their position as a key player in the region.
North America remains a critical market for the Pierer Mobility Group, where it has successfully maintained a significant market volume, with approximately 290,000 newly registered motorcycles in the first half of 2022. Amidst tough competition, the KTM Group not only maintained but also expanded its market position. In the US, the group secured a market share of 12.3 percent, while in Canada, its share reached an impressive 16.9 percent.
When considering both the US and Canadian markets together, the KTM Group achieved a combined market share of 12.9 percent, a noteworthy increase from the 10.6 percent market share recorded in the first half of 2022. This growth signifies the group’s ability to hold its ground and strengthen its foothold in North America, establishing its position as a key player in the region’s motorcycle market.