Tag Archives: football

Volkswagen and DFB at SPOBIS: How inclusion can reach organised soccer

Inclusion, range and soccer – these had been the three main matters mentioned on the SPOBIS Conference in Hamburg. For the fifth time, the German Football Association (DFB) and its mobility accomplice Volkswagen organised a programme specifically tailor-made to the 21 DFB regional associations for the biggest sports activities enterprise congress in Europe. Speakers on the ‘Inclusion in Football’ workshop included DFB Vice President Ralph-Uwe Schaffert, HSV President Marcell Jansen, the record-breaking worldwide participant of the nationwide Blind Football staff, Alexander Fangmann, and Sandra Waidelich, Head of Marketing & Sales Experience at Volkswagen Commercial Vehicles.

Volkswagen and DFB at SPOBIS: How inclusion can succeed in organised football

Full home in Hamburg: keynotes, talks and discussions on the alternatives and advantages of inclusion in soccer.

Volkswagen and DFB at SPOBIS: How inclusion can succeed in organised football

Together for the longer term: representatives of the 21 regional soccer associations mentioned inclusion tasks.

Volkswagen and DFB at SPOBIS: How inclusion can reach organised soccer

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Bugatti’s Speed Meets Adidas Style For Limited Edition Soccer Boot

In the United States, the word football conjures images of players wearing helmets and shoulder pads, playing on a gridiron with tactics, strategy, and athleticism. However, on a global scale, the sport known as football is entirely different. It is referred to as soccer in the US, and it involves a round ball, a rectangular field, and players who use their feet to move the ball towards the opposing team’s goal.

Despite the terminology differences, there is a common theme: the pursuit of excellence, performance, and precision in sports. It is this passion for precision that has brought together two giants in their fields – Bugatti and Adidas – for a new collaboration. Their goal is to create something unique that not only looks incredible but also helps players of all levels to perform at their best.

Toyota Becomes Official Automotive Partner of the National Football League

  • Toyota signs multi-year sponsorship deal with the National Football League
  • Toyota will use NFL platforms to enhance brand awareness, consideration, and loyalty
  • Toyota supports grassroots NFL programs for community development

PLANO, Texas (Oct. 11, 2023) – Toyota and The National Football League (NFL) have announced a multi-year sponsorship agreement, making Toyota the Official Automotive Partner of the NFL.

Through this partnership, Toyota plans to utilize the year-round NFL calendar as a strategic marketing platform to reach football fans across the United States.

Engaging with fans in their own environment is increasingly important. With the opportunity to participate in official NFL events, Toyota aims to connect with consumers in an authentic manner, enriching their fan experience and promoting loyalty to the Toyota brand.

“The NFL has 205 million passionate fans, making it the number one sports property in the U.S.,” said David Christ, group vice president and general manager of Toyota. “This partnership allows us to engage with fans through various NFL programs and platforms, enabling us to share our brand message and showcase our vehicles to a diverse and highly engaged audience.”

The partnership extends beyond the stadium and into football-loving communities across the nation. Toyota’s commitment to diversity and inclusion aligns with the NFL’s focus on growing and prioritizing multicultural programs, as they both strive to provide mobility for everyone.

“We’re delighted to welcome Toyota as the Official Automotive Partner of the NFL, as they have supported the League’s media partners and clubs,” said Tracie Rodburg, senior vice president of Sponsorship Management at the NFL. “Toyota shares the NFL’s strategic vision and goals by prioritizing authenticity and commitment to their consumers, our fans. We look forward to collaborating to bring fans exciting programs in the future seasons.”

Toyota is already familiar to NFL fans. The “Toyota Halftime Show” first appeared on ABC’s Monday Night Football in the 1980s. In 2006, Toyota became the halftime sponsor for NBC’s Sunday Night Football, a sponsorship that is still ongoing. Toyota’s new partnership with the NFL will be supported by national broadcast television and online media investments.

At a regional level, Toyota currently sponsors eleven NFL teams through its network of dealer associations. Local activations will be driven by Toyota’s 1,200+ dealers across the country. Together, these partnerships will bring Toyota and the NFL’s shared mission into the living rooms and communities of fans nationwide.

“For over fifty years, Toyota and the NFL have created memorable experiences and iconic moments for American families,” added Christ. “With this partnership and the combined resources of Toyota and the NFL, there is even more excitement to come.”

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years. They are committed to advancing sustainable, next-generation mobility through their Toyota and Lexus brands, along with their nearly 1,500 dealerships.

In the U.S., Toyota directly employs over 49,000 people who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at their nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will start producing automotive batteries for electrified vehicles. As the automaker with the most electrified vehicles on the road, Toyota currently offers 26 electrified options.

Through their Driving Possibilities initiative, the Toyota USA Foundation has pledged $110 million to create innovative educational programs within historically underserved and diverse communities near their 14 U.S. operating sites.

About the NFL:

The National Football League is the most popular sports league in America, consisting of 32 franchises that compete annually for the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL created the model for successful modern sports leagues, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.

The Festival of Golf: BMW PGA Championship starts with star-studded Pro-Am tournament and live concert

+++ Hollywood actor Tom Holland, football legend Gareth Bale, and other stars tee off +++ DJ Locksmith impresses the crowd on the West Course and in the Championship Village +++ Entire European Ryder Cup team competes in the flagship event of the DP World Tour +++


Munich/Wentworth.
The BMW PGA Championship, regarded as the most prestigious golf tournament in Europe after The Open, kicked off with the Celebrity Pro-Am at the Wentworth Club just outside London on Wednesday. The event featured numerous stars from sports and showbusiness playing alongside some of the biggest names in golf, creating an exciting start to an exceptional week of sport.

A large crowd gathered for the first highlight of the “Festival of Golf” – a name that reflects the tournament’s sporting class, live concerts, and the Celebrity Pro-Am. Among the stars entertaining their fans were Hollywood actors Tom Holland (known for his roles in the “Spider-Man” and “Avengers” film series) and Tom Felton (famous as Draco Malfoy in the “Harry Potter” film series), as well as five-time football Champions League winner Gareth Bale. Former world-class footballers like Jermaine Jenas, Theo Walcott, and John Terry, as well as cricket stars James Anderson, Stuart Broad, and Kevin Pietersen, joined them on the legendary West Course at the Wentworth Club. The VIP presence also included former Westlife singer Brian McFadden and DJ Locksmith, a member of top DnB act Rudimental.

In addition to displaying his golfing skills, Leon “Locksmith” Rolle impressed fans with his musical talent, delivering an electrifying live performance on the Show Stage in the BMW PGA Championship Village. Live music has been a prominent feature of the BMW PGA Championship for many years, and now the program has been expanded to include Wednesday. Jax Jones and The Wombats will perform over the weekend.

Starting from Thursday, the spotlight will shift to the pros on one of European golf’s biggest stages. The tournament boasts an exceptional field of players, competing for a prize fund of nine million US dollars, which includes the entire European Ryder Cup team. Notable players include Rory McIlroy (NIR), Jon Rahm (ESP), Robert MacIntyre (SCO), Viktor Hovland (NOR), Matt Fitzpatrick (ENG), Tyrrell Hatton (ENG), Ludvig Åberg (SWE), Tommy Fleetwood (ENG), Nicolai Højgaard (DEN), Shane Lowry (IRL), Justin Rose (ENG), and Sepp Straka (AUT).

Captain Luke Donald (ENG), his vice-captains Thomas Bjørn (DEN), Francesco Molinari (ITA), Edoardo Molinari (ITA), and Nicolas Colsaerts (BEL), as well as previous winners Billy Horschel (USA, 2021) and Danny Willett (ENG, 2019), will also participate in the BMW PGA Championship.

With so many talented golfers, both the fans and BMW are excited for a thrilling competition filled with birdies and eagles. BMW will contribute £10 for each birdie and £100 for each eagle to the Campaign Against Living Miserably (CALM), the official charity for the BMW PGA Championship 2023. CALM focuses on suicide prevention and utilizes the donations to support life-saving work. Visitors to the BMW PGA Championship can also donate to CALM at various locations around the grounds, including the popular Mega Putt Challenge.

Mercedes-Benz & ESPN Team Up To Revolutionize Mobile Podcast Studios

Mercedes-Benz USA is collaborating with ESPN to create a mobile podcast studio inside a Mercedes-Benz Sprinter van. This collaboration is part of their new docu-series called Sprinter Labs, which aims to showcase the transformation of an ordinary Sprinter Van into a customized dream machine. The series, hosted by ESPN’s Jen Lada and Mercedes-Benz Vans’ Iain Forsyth, will unveil the entire process of this remarkable transformation in four episodes.

The Mercedes-Benz Sprinter van, reimagined by Matthews Specialty Vehicles, is a state-of-the-art mobile college football tailgating sensation. It features Wi-Fi broadcasting capabilities, high-end sound and camera systems, LED lighting, a smart screen, and a solar-powered charging station. The exterior of the van also includes a branded wrap, TV screens, and a sports ticker for an enhanced tailgating experience.

With the launch of Sprinter Labs, Mercedes-Benz continues to redefine what a commercial vehicle can be. The first episode of the docu-series, highlighting the collaboration with ESPN, will premiere on September 7th. If you’re interested in purchasing a Mercedes-Benz Sprinter Van, you can find all available options on duPont REGISTRY.

5 Of The Best Apps For Fantasy Football In 2023

DraftKings is a popular platform for fantasy football, offering its users access to leagues and more through its DraftKings Fantasy Sports apps for Android and iPhone. This app not only supports football but also other sports like hockey, basketball, and baseball. It features thousands of public contests, unlimited lineups, team drafting, and more.

In addition to fantasy sports, DraftKings now offers a multisport sportsbook service and an online casino with traditional casino games as well as sports-themed offerings. However, it’s important to note that sports betting and online gambling may not be legal in all 50 states. You can use their interactive map to check if it is available in your location. For the upcoming fantasy football season, DraftKings is advertising over $10 million in prize money, with a minimum buy-in of $5.

Interested users can download the DraftKings Sportsbook and Casino mobile app for free on Android and iOS through the Google Play Store and Apple’s App Store. According to feedback from Android users, the app has received a high rating of 4.6 out of 5 stars. The app allows users to join free pools, place bets on teams, play casino games, and manage their financial transactions, including withdrawal requests. DraftKings is known for its app design quality, placing it near the top of the list alongside FanDuel.

‘Being Young’ a short documentary presented by Nissan to debut on ESPN+

NASHVILLE, Tenn. – Those who cannot get enough of Bryce Young’s path to professional football can soon learn more about his journey in “Being Young,” an authorized short streaming documentary profiling the 2021 Heisman winner. The film launches Friday, May 26 on ESPN+, and will air on ESPN2 on Tuesday, May 30 at 7 P.M. Eastern Daylight Time.

Directed by Academy Award-nominated Matt Ogens and Emmy-nominated Maeyen Bassey, and produced by m ss ng p eces, “Being Young” chronicles Young’s path from youth to professional football and features candid interviews with Young and his parents, former teammates, teachers and coaches, plus other athletes who have benefited from new NIL rules.

The film is presented by Nissan who was among the first brands to engage with Young under new Name, Image and Likeness (NIL) rules for its 2022 Nissan Heisman House campaign.

This unique content provides an outstanding example of how an athlete can build their personal brand while remaining true to themselves and focused on their sport,” said Marisstella Marinkovic, vice president and Chief Marketing Officer, Nissan U.S. “As student athletes begin to define who they are through NIL deals, it’s important that they select the right partners, and the right time to engage with high profile opportunities whether it be on a local, regional or national stage”

Young received the Heisman Trophy in December 2021. The honor came on the heels of a historic Supreme Court decision allowing collegiate athletes to negotiate NIL deals for the first time. As one of the first athletes to engage with brands under the new NIL rulings, Young joined the 2022 Nissan Heisman House cast alongside current and former pro football players. Young was later selected first overall in the 2023 draft.

“I’m not going to do anything business-wise that takes away from me on the field, and everyone on my team knows that,” Young shares in the documentary. “I’m extremely grateful for what it [NIL] has done for me and for my family, all that it’s done for all athletes.”

The sponsorship demonstrates Nissan’s continued dedication to helping educate and elevate college athletes. Since 2015, Nissan has sponsored select NCAA Championships and 45 colleges, including seven Historically Black Colleges and Universities (HBCUs). In 2022, Nissan also launched its New Frontiers program featuring conversations with Heisman House veterans to help inspire college athletes to build an intentional, beneficial personal brand.

Learn more at https://www.nissanusa.com/being-young-documentary.html.

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About ESPN+ 
ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPN’s linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. Launched in April 2018, ESPN+ has grown to more than 25.3 million subscribers. Fans sign up to ESPN+ for just $9.99 a month (or $99.99 per year) at ESPN.com, ESPNplus.com or on the ESPN App (mobile and connected devices).

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