Tag Archives: MultiYear

Motorsport

Ferrari To Launch Three Cars In 2024

The massive information for Ferrari followers this week is that Lewis Hamilton has signed a multi-year take care of the Formula 1 crew, changing Carlos Sainz from 2025. Hamilton will crew up with Charles Leclerc, who lately prolonged his contract “beyond the 2024 season.” This week can also be vital for the street automotive division, with a number of bulletins made through the convention name following the discharge of 2023 gross sales outcomes.

The Prancing Horse moved 13,663 automobiles final 12 months, marking a 3 % improve in comparison with 2022. The demand is so robust that each one present fashions are offered out all through 2025, which means newly positioned orders will not be delivered till 2026 on the earliest. Despite the challenges of managing a big inflow of orders, Ferrari has three new fashions set to be launched this 12 months.


Lexus

LEXUS JOINS MALBON GOLF AS OFFICIAL AUTOMOTIVE PARTNER

PLANO, Texas (Nov. 30, 2023) — Lexus and Malbon Golf have announced a multi-year partnership prior to the Malbon Mutiny Golf Invitational. Lexus is now the exclusive automotive partner for Malbon Golf, and the two brands will work together on a unique Lexus x Malbon capsule collection, a Malbon Golf-themed 2024 Lexus GX, and Lexus will activate at future Malbon Golf events.

For over 30 years, Lexus has deliberately forged partnerships that resonate with luxury enthusiasts – from fashion and design to hotel collaborations, unique culinary experiences, and sporting events. Lexus has a longstanding presence in the golf arena, and as the sport evolves, the brand adapts to attract a younger, more diverse audience.

“We’re excited to usher in a new era of Lexus Golf alongside the Malbon Golf team,” said Vinay Shahani, vice president of Lexus marketing. “The Malbon Golf brand has made a lasting impact on the culture and lifestyle of young individuals entering the golf scene, and we are thrilled to welcome them into the Lexus family.”

“Malbon and Lexus both share a deep-rooted dedication to innovation and creativity, so it was natural for us to collaborate,” co-founder Stephen Malbon said. “We are looking forward to combining our expertise and paving the way for a new era in golf together.”

The Malbon Mutiny Golf Invitational will begin on Wednesday, December 6, 2023, at Miami Shores Golf Club in Miami, Florida.

About Lexus   

Lexus’ passion for bold design, innovative technology, and thrilling performance enables the luxury lifestyle brand to create incredible experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has expanded its lineup to cater to the needs of global luxury consumers in over 90 countries. In the United States, Lexus vehicles are offered through 244 dealers providing a full range of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus leads in luxury hybrid vehicles. Lexus also offers nine F SPORT models, one F performance model, and one F model. Lexus is dedicated to being a forward-thinking brand that anticipates the future for luxury customers.

ABOUT MALBON GOLF

The mission of Malbon Golf is simple: inspire today’s youth to engage in the greatest game on Earth. Established in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand debuted with a limited collection for men seeking multi-functional golf apparel designed to be worn both on and off the course. Since then, the couple has been leading the charge towards golf as a lifestyle by collaborating with some of the most well-known brands globally and cultivating a community of like-minded individuals who share the same vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of limited-edition apparel, footwear, and accessories aimed at reimagining the status quo and inspiring people of all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available throughout the US and Korea through both e-commerce and at select top retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club.

ToyotaUk

Toyota Becomes Official Automotive Partner of the National Football League

  • Toyota signs multi-year sponsorship deal with the National Football League
  • Toyota will use NFL platforms to enhance brand awareness, consideration, and loyalty
  • Toyota supports grassroots NFL programs for community development

PLANO, Texas (Oct. 11, 2023) – Toyota and The National Football League (NFL) have announced a multi-year sponsorship agreement, making Toyota the Official Automotive Partner of the NFL.

Through this partnership, Toyota plans to utilize the year-round NFL calendar as a strategic marketing platform to reach football fans across the United States.

Engaging with fans in their own environment is increasingly important. With the opportunity to participate in official NFL events, Toyota aims to connect with consumers in an authentic manner, enriching their fan experience and promoting loyalty to the Toyota brand.

“The NFL has 205 million passionate fans, making it the number one sports property in the U.S.,” said David Christ, group vice president and general manager of Toyota. “This partnership allows us to engage with fans through various NFL programs and platforms, enabling us to share our brand message and showcase our vehicles to a diverse and highly engaged audience.”

The partnership extends beyond the stadium and into football-loving communities across the nation. Toyota’s commitment to diversity and inclusion aligns with the NFL’s focus on growing and prioritizing multicultural programs, as they both strive to provide mobility for everyone.

“We’re delighted to welcome Toyota as the Official Automotive Partner of the NFL, as they have supported the League’s media partners and clubs,” said Tracie Rodburg, senior vice president of Sponsorship Management at the NFL. “Toyota shares the NFL’s strategic vision and goals by prioritizing authenticity and commitment to their consumers, our fans. We look forward to collaborating to bring fans exciting programs in the future seasons.”

Toyota is already familiar to NFL fans. The “Toyota Halftime Show” first appeared on ABC’s Monday Night Football in the 1980s. In 2006, Toyota became the halftime sponsor for NBC’s Sunday Night Football, a sponsorship that is still ongoing. Toyota’s new partnership with the NFL will be supported by national broadcast television and online media investments.

At a regional level, Toyota currently sponsors eleven NFL teams through its network of dealer associations. Local activations will be driven by Toyota’s 1,200+ dealers across the country. Together, these partnerships will bring Toyota and the NFL’s shared mission into the living rooms and communities of fans nationwide.

“For over fifty years, Toyota and the NFL have created memorable experiences and iconic moments for American families,” added Christ. “With this partnership and the combined resources of Toyota and the NFL, there is even more excitement to come.”

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. for over 65 years. They are committed to advancing sustainable, next-generation mobility through their Toyota and Lexus brands, along with their nearly 1,500 dealerships.

In the U.S., Toyota directly employs over 49,000 people who have contributed to the design, engineering, and assembly of more than 33 million cars and trucks at their nine manufacturing plants. By 2025, Toyota’s 10th plant in North Carolina will start producing automotive batteries for electrified vehicles. As the automaker with the most electrified vehicles on the road, Toyota currently offers 26 electrified options.

Through their Driving Possibilities initiative, the Toyota USA Foundation has pledged $110 million to create innovative educational programs within historically underserved and diverse communities near their 14 U.S. operating sites.

About the NFL:

The National Football League is the most popular sports league in America, consisting of 32 franchises that compete annually for the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL created the model for successful modern sports leagues, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the country.