Tag Archives: April

Toyota Recalls Certain 2023 and 2024 Toyota Prius Vehicles

PLANO, Texas (April 17, 2024) –Toyota is conducting a security recall involving sure 2023-2024MY Prius, Prius HEV (Prius Prime) autos in Japan, North America, Europe and Asia. Approximately 211,000 autos are concerned on this recall in complete, with roughly 55,000 within the U.S.

Water can enter and brief circuit the digital rear door latches within the concerned autos. If the doorways are usually not locked, they may open whereas the car is shifting or in a crash, rising the danger of harm to occupants.

For autos concerned, Toyota sellers will substitute each proper and left rear door opener switches with improved ones, freed from cost.

Until the treatment is accessible, to assist stop the door opening if a brief circuit happens, prospects in the united statesand Canada will probably be requested to make sure that the characteristic that routinely locks the doorways when shifting from Park is activated.

Customers will probably be notified about this concern by the mail by early June 2024.

Information about automotive remembers, together with however not restricted to the checklist of concerned autos, is present as of right this moment’s submitting date and is topic to vary thereafter. To see in case your car is concerned in a security recall go to Toyota.com/recall or nhtsa.gov/recalls and enter your Vehicle Identification Number (VIN) or license plate data.

For any further questions, Toyota buyer assist can be obtainable by calling the Toyota Brand Engagement Center (1-800-331-4331) for Toyota autos.

D.E.E.P. is the First Dealership Program Ever to Receive a DOE Better Practice Award

In early April, Toyota’s Dealership Environmental Excellence Program (D.E.E.P.) was acknowledged with a Department of Energy (DOE) Better Practice Award. DOE’s prestigious Better Project and Better Practice awards acknowledge companions for modern and industry-leading accomplishments implementing decarbonization, power and water effectivity, or waste discount initiatives.

D.E.E.P. is a voluntary, easy-to-implement program designed to assist dealerships cut back power, water, waste, carbon emissions and operational prices. It offers technical help to Toyota and Lexus dealerships to measurably enhance environmental efficiency and acknowledges sellers that display vital reductions in power and water use whereas partaking with their native communities.

The program started as a pilot in 2021 with 12 U.S. Toyota dealerships and launched nationwide for all Toyota and Lexus dealerships in 2023. There at the moment are 75 Toyota and Lexus sellers collaborating in D.E.E.P. throughout the U.S., and we purpose to have over 100 sellers collaborating by mid-2026.

Toyota is actively inviting extra North American dealerships to enter this system to assist us ship on our dedication to enhance the environmental impacts of our seller gross sales operations and drive optimistic impacts for society.

Participating Toyota and Lexus D.E.E.P. dealerships throughout the U.S.
Nationwide participation is rising with 70 Toyota and 5 Lexus dealerships at the moment enrolled in D.E.E.P.1 Cumulatively,2 these dealerships have:

  • Saved12,057 MWh of power, which is equal to the annual power use of 1,150 houses.3
  • Avoided8,815 metric tons of CO2e,
  • Saved 2 million gallons of water.

For extra details about D.E.E.P. and the dealerships acknowledged via this system for his or her environmental management, go to our D.E.E.P. website.

1 As of March 2024
2 Cumulative knowledge factors are from April 2021 (when D.E.E.P. launched) to March 2024.
3 https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator

ROLLS-ROYCE ‘MAKERS OF THE MARQUE’: ELEANOR VELASCO THORNTON

ELEANOR VELASCO THORNTON: 15 APRIL 1880 – 30 DECEMBER 1915

  • A short overview of the life and profession of Eleanor Velasco Thornton, born 15 April 1880
  • Secretary to each Claude Johnson and Lord Montagu of Beaulieu, muse of illustrator and sculptor Charles Sykes and the mannequin for the marque’s iconic Spirit of Ecstasy mascot
  • Third in a collection profiling the principal characters within the Rolls-Royce Motor Cars basis story because the marque celebrates its a hundred and twentieth anniversary in 2024
  • Insights into the individuals, personalities and intertwined relationships that indelibly formed the marque’s creation, growth and lasting legacy
  • Each account underlines and celebrates the important human dimension of ‘the best car in the world’

“Eleanor Thornton has a singular place in Rolls-Royce historical past. She is finest often called the purported mannequin for our Spirit of Ecstasy mascot, however how this happened is a part of a much more complicated and engaging story. Secrets, sacrifices and the ever-present danger of scandal dominated her tragically quick however intense and vibrant life. She was a robust, clever, self‑assured and extremely influential girl in an automotive world that was then virtually solely male-dominated. She additionally performed a pivotal half in a timeless, tangled, deeply human drama that might finally make her, and the art work she impressed, immortal.”
Andrew Ball, Head of Corporate Communications and Heritage, Rolls-Royce Motor Cars

Eleanor Velasco Thornton was born on 15 April in 1880 in Stockwell, south-west London. Little is understood of her adolescence: what’s sure is that because the twentieth Century opened, she was working as assistant to the ebullient and charismatic Claude Johnson, General Secretary of the Automobile Club of Great Britain & Ireland (later the RAC) and soon-to-be enterprise companion of The Hon Charles Stewart Rolls.

Eleanor rented rooms at The Pheasantry on the Kings Road, Chelsea; now a Grade II Listed constructing, its eclectic and flamboyant architectural thrives had been the work of its then proprietor, the artist and inside decorator Amédée Joubert. At that point, it was house to a thriving colony of artists (within the Nineteen Thirties, the basement grew to become a restaurant and consuming membership, the regulars of which included the painters Augustus John and Francis Bacon, the poet Dylan Thomas and legendary actor Humphrey Bogart; it stays a nightclub to today). Amid these bohemian environment, Eleanor lived a exceptional double life: by day, an expert govt assistant; by evening, a life-model for the Pheasantry’s resident artists. One of these for whom she usually posed was a gifted illustrator, Charles Sykes. 

Eleanor’s life modified utterly and irrevocably in 1902. That yr, virtually 100 miles from London, on the sting of the New Forest in Hampshire, John Walter Edward Douglas-Scott-Montagu, was grappling with a longstanding drawback. He was but to ascend to his future title of 2nd Baron Montagu of Beaulieu; within the interim, for all his impeccable lineage and shining prospects, he was perennially wanting money. By a double misfortune, his life’s nice ardour was the motor automobile, which in these pioneering days was nonetheless very a lot the protect of these with deep pockets. 

Happily, Montagu had a aptitude for journalism, so his impressed answer was to arrange Britain’s first devoted motoring journal, The Car Illustrated. Montagu may deal with the writing, modifying and publishing himself; however for pictures, he wanted an expert illustrator. In a type of odd coincidences that so typically form historical past, the person he employed was Charles Sykes.

Among Montagu’s circle of motoring buddies was Claude Johnson. When, by him, Montagu met Eleanor, he was immediately captivated by her intelligence and promptly poached her, providing her the place of Office Manager at his journal. Eleanor accepted, and the aristocratic writer and his new colleague – 14 years his junior – quickly launched into a prolonged clandestine affair.

Thereafter, Sykes and Eleanor discovered themselves abruptly thrown collectively as colleagues at The Car Illustrated, whereas already properly acquainted with each other below very totally different circumstances. Whether this brought about any awkwardness between them is unimaginable to say; but it surely appears unlikely, since Eleanor was quickly posing for him once more.

During this era (the exact date is unknown) Sykes produced a mascot for Montagu’s Rolls‑Royce Silver Ghost. Called ‘The Whisper’, it was a small aluminium statuette of a younger girl in fluttering robes with a forefinger to her lips. It has been confirmed that Eleanor was the mannequin: whether or not the mascot was a token of appreciation from Sykes to his buddy and employer, or made at Eleanor’s instigation as a present for her lover, stays a thriller. Whatever the reality, Montagu displayed it on each Rolls-Royce automobile he owned till his dying in 1929; maybe as a discreet acknowledgment of his love for Eleanor, which he saved secret for thus lengthy.

Tragically, Eleanor was amongst a whole lot who drowned when the P&O passenger ship SS Persia sank within the Mediterranean in 1915. Montagu was among the many handful of survivors: he spent three days adrift on an upturned lifeboat, having suffered a fractured shoulder. He was additionally nursing a damaged coronary heart. Devasted, he by no means absolutely obtained over the emotion of the lack of Eleanor – of which, naturally, he may by no means converse publicly. But for the remainder of his life, she was with him in spirit wherever he travelled in his Rolls-Royce motor automobile.

Watch Every Ken Block Gymkhana Video in This Two-Hour Mega Compilation

April 3 has unofficially develop into Ken Block Day, so named in honor of the quantity 43 he carried all through his racing profession. To rejoice, the Hoonigan YouTube channel uploaded the most important Ken Block Gymkhana video of all time. It’s not new footage, however moderately a compilation of each single Gymkhana video within the collection, grouped collectively for over two hours of nonstop tire destruction. And it is completely wonderful.

You’ve in all probability seen most or all of those movies earlier than. Having them organized in chronological order for one large compilation clip is actually handy, however there’s additionally some satisfying symmetry taking place right here. Block’s first Gymkhana Practice video hit YouTube in 2008, the early years of the platform and lengthy earlier than the Hoonigan channel was a factor. DC Shoes, the corporate Block co-founded, hosted a number of different clips, and you’ll nonetheless discover them on the channel at present. But having every part below the home of Hoonigan feels wholly acceptable.

So dive in and revisit 16 years of drifts, donuts, spins, jumps, close to misses, close to hits, and the sounds of tires being tortured to destruction. You’ll see two generations of the Subaru WRX, quite a few iterations of the Ford Fiesta, each variations of the insane Hoonicorn, the Focus RS RX, Block’s first Escort Cosworth, the Hoonitruck, and the final automobile he thrashed, the Audi S1 E-Tron Hoonitron. His exhibitions spanned the globe, garnering a whole lot of thousands and thousands of views on YouTube whereas influencing a era of racers. And it began with a easy testing session in a 2006 WRX at a decommissioned navy base in California.

It’s value noting that the compilation video options all of the official Gymkhana performances, together with the Climbkhana hill climbs. But you will not discover Block’s Top Gear appearances for apparent causes. You additionally will not discover extras just like the quirky Gymkhana 2.1 filmed with Rob Dyrdek, however the video does embrace Footkhana—a enjoyable competitors between Block and soccer star Neymar Jr. that you simply may need missed.

Is there a selected Gymkhana journey that stands out probably the most for you? Jump into the feedback and tell us your favourite Block moments.

Tesla Robotaxi Reveal Set For August 8: Here’s What We Know

Musk’s announcement on X wasn’t the one time Tesla’s Robotaxi was talked about on April 5. Just hours earlier, it was revealed that the long-awaited Model 2 project was essentially dead. Leaked inner emails from Tesla prompt that the corporate had pulled the plug on its plans to provide an ultra-cheap household automotive. These plans stretched again to the early days of Tesla, when Elon Musk prompt that the early concentrate on premium autos was all supposed to finally facilitate a platform that would provide low-cost, but high-quality, EVs to the plenty. This thought was fleshed out as time went on, and the primary price range Tesla was set to roll off the manufacturing line in early 2025. 

However, not like the repeatedly delayed Cybertruck, the Model 2 will probably by no means see the sunshine of day. Competition from Chinese EV producers, together with some that produce autos for lower than half of the Model 2’s purported MSRP, appears to be the rationale the mission was scrapped.

The one silver lining for these concerned appears to be Musk’s plans to construct a self-driving Robotaxi on the platform that the Model 2 would have used. While Musk is tight lipped on that — posting on X solely that “Reuters is dead” in response to the leaks — it could actually match with previous reports about the shared architecture. Whether we see an actual Robotaxi in August, or one thing nearer to a render or mockup, is anybody’s guess: in any case, we’re speaking about an organization whose first humanoid robotic “demo” was an individual dancing in a spandex go well with.  

Citroen C3 And C3 Aircross Entry Prices Slashed As Automaker Celebrates Third Anniversary In India

As part of celebrations, the C3 and the eC3 hatchbacks additionally get a limited-run Blu version

Citroen C3 Aircross

  • Special costs for April 2024 have C3 beginning at Rs 5.99 lakh and C3 Aircross SUV from Rs 8.99 lakh (ex-showroom).

  • The Blu editions of the C3 and eC3 hatchbacks get Cosmo Blue exterior shade together with roof graphics.

  • Inside, these particular editions boast an air air purifier, and customised seat covers, neck rests, and seat belt cushions.

  • The automaker can also be providing a complimentary automotive wash and a referral bonus to its present clients.

Citroen formally entered the Indian market in April 2021 with the launch of the C5 Aircross premium mid-size SUV. Now in April 2024, Citroen has made a sequence of bulletins to have fun the model’s third anniversary right here, together with particular lowered costs, new particular editions and particular provides for present homeowners. We’ve detailed every of those initiatives for the month of April under:

Citroen C3 & eC3 Blu Edition

Citroen C3 Shine Turbo

The Blu editions of the C3 and eC3 are based mostly on the Feel and Shine variants. These hatchbacks are available a Cosmo Blue exterior shade with roof graphics. Inside, the restricted editions additionally function an air air purifier, illuminated cup holders, sill plates, in addition to customised seat covers, neck rests, and seat belt cushions.

Also Check Out: Toyota Taisor vs Key Rivals: Claimed Fuel Efficiency Compared

Special Anniversary Prices For C3 & C3 Aircross

Citroen C3 Aircross

As a part of the celebrations, Citroen has decreased the asking value of the entry-level variants of the C3 hatchback and C3 Aircross compact SUV. The C3 now begins at Rs 5.99 lakh, which is Rs 17,000 lower than earlier than, whereas the C3 Aircross now begins at Rs 8.99 lakh, making it Rs 1 lakh extra inexpensive. Please be aware that these costs are solely relevant all through the month of April.

Special Benefits For Existing Customers

Existing Citroen homeowners in India can take pleasure in a complimentary automotive wash all through this era. Additionally, the automaker has launched a referral program, permitting Citroen clients to obtain a Rs 10,000 referral bonus.

Citroen’s Future Plans

Citroen Basalt Vision Concept

The French automaker is gearing up for the launch of a brand new coupe-SUV in India, previewed because the Citroen Basalt Vision concept. Also, the French automaker is planning to extend its footprint within the nation by round 400 %. Currently, Citroen has 58 retailers in India, and it goals to broaden its gross sales and dealership community to 200 touchpoints, masking over 140 markets. 

Citroen presently retails 4 fashions in India, together with an EV: C3, C3 Aircross, eC3 (electrical), and C5 Aircross.

Read More on : C3 on road price

Maruti Nexa April 2024 Offers Part 1- Discounts Up To Rs 87,000

These provides are legitimate as much as April 17, after which the reductions are prone to be revised

Maruti Nexa offers valid till April 17

  • Maximum reductions of as much as Rs 87,000 out there on strong-hybrid variants of the Grand Vitara.

  • The Fronx is offered with whole advantages of as much as Rs 32,000.

  • Maruti is providing the Baleno and Jimny with most advantages of as much as Rs 57,000.

  • No advantages out there on the XL6 CNG and Invicto.

Maruti has launched numerous reductions on virtually its total Nexa lineup, together with the Baleno, for the month of April. However, the provides talked about under are relevant solely until April 17, after which they’re topic to revisions. Let’s undergo the precise model-wise reductions out there within the first half of April 2024:

Baleno

Maruti Baleno

Offer

Amount

Cash Discount

Up to Rs 35,000

Exchange Bonus

Rs 15,000

Corporate Discount

Rs 7,000

Total Benefits

Up to Rs 57,000

  • The advantages talked about above can be found on the Maruti Baleno’s AMT variants.

  • If you want to purchase the hatchback with a guide gearbox, the money low cost drops to Rs 30,000, whereas different provides stay unchanged.

  • Buyers also can select the non-obligatory scrappage bonus of Rs 20,000 as a substitute of the change bonus.

  • For these seeking to purchase its CNG variant, Maruti is offering it with a money low cost of Rs 10,000 and the choice of both the change bonus or the scrappage bonus. The Baleno CNG doesn’t get any company low cost.

  • Maruti retails the premium hatchback between Rs 6.66 lakh and Rs 9.88 lakh.

Grand Vitara

Maruti Grand Vitara

Offer

Amount

Cash Discount

Up to Rs 30,000

Exchange Bonus

Up to Rs 50,000

Corporate Discount

Rs 7,000

Total Benefits

Up to Rs 87,000

  • Maximum reductions can be found on the strong-hybrid variants of the Maruti Grand Vitara, which begin from Rs 18.43 lakh.

  • Maruti is providing the SUV’s strong-hybrid variants with the best non-obligatory scrappage bonus of Rs 55,000.

  • For these selecting the higher-spec Zeta and Alpha variants (AWD included) of the petrol-only SUV, the money low cost reduces by Rs 5,000 whereas the change and scrappage bonuses come down by Rs 20,000 every.

  • The mid-spec Grand Vitara Delta variant is being provided with a money low cost of Rs 20,000, an change bonus of Rs 30,000, and a company low cost of Rs 7,000.

  • Maruti is providing the base-spec Sigma variant of the SUV with solely a company low cost of Rs 7,000.

  • The Grand Vitara retails between Rs 10.80 lakh and Rs 20.09 lakh.

Jimny

Maruti Jimny

Offer

Amount

Cash Discount

Rs 50,000

Exchange Bonus

Corporate Discount

Rs 7,000

Total Benefits

Up to Rs 57,000

  • All variants of the Maruti Jimny can be found with whole advantages of as much as Rs 57,000.

  • There’s no change bonus or scrappage bonus on provide with Maruti’s off-roader.

  • The Jimny is priced from Rs 12.74 lakh to Rs 14.95 lakh.

Also Read: Maruti Achieves Production Milestone of 3 Crore Vehicles in India

Fronx

Maruti Fronx

Offer

Amount

Cash Discount

Up to Rs 15,000

Exchange Bonus

Rs 10,000

Corporate Discount

Rs 7,000

Total Benefits

Up to Rs 32,000

  • The turbo variants of the Maruti Fronx additional include the Velocity Edition accent equipment value Rs 43,000 along with the money low cost talked about above. 

  • You also can go for the scrappage bonus of Rs 15,000 as a substitute of the change bonus.

  • For these seeking to purchase its common petrol variants, the money low cost drops right down to Rs 10,000, whereas the Fronx CNG comes with solely the change bonus or the scrappage bonus.

  • The Fronx is priced between Rs 7.51 lakh and Rs 13.04 lakh.

XL6

Maruti XL6

Offer

Amount

Exchange Bonus

Rs 20,000

Total Benefits

Up to Rs 20,000

  • Only the petrol variants of the Maruti XL6 are being provided with advantages within the type of an change bonus of Rs 20,000.

  • Like for just a few different fashions talked about above, the XL6 too may be had with an non-obligatory scrappage bonus of Rs 25,000 in lieu of the change bonus.

  • Maruti just isn’t providing any reductions on the XL6’s CNG variants.

  • The XL6 is priced from Rs 11.61 lakh to Rs 14.77 lakh.

Ciaz

Maruti Ciaz

Offer

Amount

Cash Discount

Rs 25,000

Exchange Bonus

Rs 25,000

Corporate Discount

Rs 10,000

Total Benefits

Up to Rs 60,000

  • All variants of the Maruti Ciaz are entitled to the financial savings talked about above.

  • Buyers also can go for an non-obligatory scrappage bonus of Rs 30,000 as a substitute of the change bonus.

  • Maruti’s compact sedan is priced within the vary of Rs 9.40 lakh to Rs 12.29 lakh.

Also Read: Maruti Suzuki Sold More Cars Than Hyundai, Tata, And Mahindra Combined In March 2024

Ignis

Maruti Ignis

Offer

Amount

Cash Discount

Rs 40,000

Exchange Bonus

Rs 15,000

Corporate Discount

Rs 7,000

Total Benefits

Up to Rs 62,000

  • The provides talked about above apply to all variants of the Maruti Ignis.

  • You can both go for the change bonus of Rs 15,000 or go for the scrappage bonus of Rs 20,000.

  • Maruti has priced the Ignis between Rs 5.84 lakh and Rs 8.11 lakh.

Notes

  1. The company provides might differ based mostly on the eligibility of the purchasers.

  2. The advantages might differ relying on the state and metropolis, so please contact your nearest Maruti Nexa dealership for extra particulars.

  3. All costs are ex-showroom Delhi.

Read More on : Baleno AMT

Colorado Makes Lane Filtering Legal For Motorcyclists, But There’s A Catch

On April 4, 2024, Colorado governor Jared Polis formally signed motorcycle lane filtering and passing into the state’s legislation.

SB 24-079, which was sponsored by state senators Nick Hinrichsen and Jim Smallwood and state representatives Javier Mabrey and Ron Weinberg, now makes it authorized for two-wheeled bikes (not trikes or sidecars, in different phrases) to overhaul or move one other car in the identical lane so long as sure standards are met.

Under the brand new legislation, the next situations need to be met for lane filtering to be permissible:

  • The motorized vehicle to be handed is stopped
  • Motor automobiles in adjoining lanes which might be in the identical path of journey because the bike are additionally stopped
  • The rider (the invoice says “driver”) of the bike is on a street with lanes which might be extensive sufficient to permit protected passing
  • The bike can solely move at a velocity of 15 miles per hour or much less
  • “Conditions permit prudent operation of the motorcycle while overtaking or passing.”
  • If the motor automobiles to be handed begin transferring, the bike shall stop overtaking and/or passing these automobiles.

Some different situations about bike behaviors that aren’t allowed apply, as properly:

  • Riders can’t overtake on the appropriate shoulder
  • Riders additionally can’t overtake to the appropriate of any car within the farthest right-hand lane if a freeway will not be limited-access
  • Riders might also not move in a lane of site visitors that’s transferring in the wrong way

Colorado’s New Lane Filtering Law Is Only Temporary For The Moment

This is a extremely vital factor to notice, as a result of this new legislation is meant to assist the Colorado Department of Transportation collect security knowledge to show whether or not lane filtering is, in truth, a protected and viable everlasting legislation change that must be introduced into impact within the state.

As it is at the moment written, this new legislation will probably be repealed efficient September 1, 2027. From the time you are studying this till that point, it will likely be authorized to filter so long as riders adhere to the factors above. During that point, CDOT will probably be accumulating knowledge to research the way it’s working for drivers and riders, and whether or not any modifications have to be applied. 

Among the specifics that CDOT will probably be analyzing are the next:

  • Motorcycle rear-end collisions, each earlier than and after the date that lane filtering is quickly made authorized within the state
  • The comparative severity of bike rear-end collisions in heavy site visitors earlier than and after the efficient date of this legislation
  • Motorcycle side-swipe collisions whereas overtaking and/or passing at a fee of 15 miles per hour or much less earlier than and after the efficient date of this legislation

It is everybody’s hope that implementation of this legislation will imply fewer rear-end collisions involving motorcyclists, severe or in any other case. As for the side-swipes, riders do not typically need these, both (legislation or no legislation). Here’s hoping the information helps a everlasting adoption of this legislation and that it stays on the books in Colorado for good.

Other states the place lane filtering and/or lane splitting will not be but authorized: Are you paying consideration? 

Mazda Adjusts Destination and Handling Charges, Effective April 3, 2024

Vehicles already on vendor tons not impacted.

IRVINE, Calif. (April 3, 2024) –  

Mazda North American Operations has adjusted vacation spot and dealing with (D&H) expenses for all 2024 and 2025 Mazda autos, efficient April 3, 2024. The newly adjusted D&H worth is elevated $20 for vehicles, $45 for compact crossover SUVs and $80 for midsize SUV fashions. These expenses have an effect on autos being launched from port after the efficient date. Vehicles in Alaska proceed to be topic to a further $45 supply cost.

Model

D&H Charge

MX-5 Miata

$1,185

Mazda3

$1,185

CX-30

$1,420

CX-5

$1,420

CX-50

$1,420

CX-70

$1,455

CX-90

$1,455

Proudly based in Hiroshima, Japan, Mazda has a historical past of refined craftsmanship and innovation, and a function to complement life-in-motion for these it serves. By placing people on the middle of the whole lot it does, Mazda aspires to create uplifting experiences with our autos and for individuals. Mazda North American Operations is headquartered in Irvine, California, and oversees the gross sales, advertising, elements and customer support help of Mazda autos within the United States, Canada, Mexico and Colombia by means of roughly 795 sellers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For extra info on Mazda autos, together with images and B-roll, please go to the web Mazda media middle at information.mazdausa.com. 

Follow @MazdaUSA on social media: Facebook, Instagram, X, YouTube, and Threads

LEXUS PARTNERS WITH PGA OF AMERICA AS THE OFFICIAL VEHICLE OF THE PGA CHAMPIONSHIP, KITCHENAID SENIOR PGA CHAMPIONSHIP, KPMG WOMEN’S PGA CHAMPIONSHIP, AND PGA FRISCO

PLANO, Texas (April 3, 2024) — Lexus continues to diversify and strengthen its golf partnership technique with a brand new addition from a historic identify. Today, the luxurious model introduced a brand new partnership with the PGA of America because the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship. In addition, Lexus will grow to be the Official Vehicle of PGA Frisco, in shut proximity to Lexus headquarters.   

The partnership additionally consists of on-site activation rights at every of those main championships, automobile fleets for gamers, and excessive site visitors automobile shows to offer spectators the chance to work together with new Lexus merchandise. At the Omni PGA Frisco Resort, Lexus will prominently show three Lexus courtesy automobiles out there for visitor transport whereas on property.  

For greater than 30 years, Lexus has deliberately entered strategic partnerships that align with luxurious intenders’ pursuits – from style and design to resort partnerships, distinctive culinary experiences and sporting occasions. Lexus has long-held partnerships within the golf house, and because the sport evolves, the model mirrors the course of the sport because it goals to achieve a youthful, extra numerous viewers. As the model beneficial properties on its aim of reaching younger, prosperous luxurious patrons, Lexus appears to be like to new alternatives and partnerships that take foundational model parts and modernize for the ever-evolving shopper.  

“Lexus is excited to expand our golf partnership strategy to include a storied institution that shares our same focus of modernizing the golf space,” Kevin Higgins, general manager of Lexus Marketing stated. “Partnering with the PGA of America allows Lexus to expand our reach and engage with new audiences while also providing an excellent platform to showcase our brand and exciting new vehicle lineup.”  

“We are proud to welcome Lexus as the Official Vehicle for three of our spectator championships and our new home, PGA Frisco,” stated PGA of America Senior Director, Global Partnerships, Luke Reissman. “Lexus is committed to creating amazing experiences for its customers, mirroring our desire to provide top-tier experiences for spectators and guests alike.”

About Lexus  
Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency allows the luxurious life-style model to create superb experiences for its prospects. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to fulfill the wants of worldwide luxurious prospects in additional than 90 nations. In the United States, Lexus automobiles are offered by 244 sellers providing a full lineup of luxurious automobiles. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the luxurious hybrid chief. Lexus additionally affords 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious prospects.

About PGA of America
The PGA of America is likely one of the world’s largest sports activities organizations, composed of greater than 30,000 PGA of America Golf Professionals who love the sport, are professional coaches, operators and enterprise leaders, and work every day to drive curiosity, inclusion and participation within the sport. The PGA of America owns and operates quite a few championships and occasions, together with main championships for males, girls, seniors and the Ryder Cup, one of many world’s foremost sporting occasions. For extra info, go to PGA.com and comply with us on X, previously generally known as Twitter, Instagram and Facebook.