Tag Archives: 1915 A

ROLLS-ROYCE ‘MAKERS OF THE MARQUE’: ELEANOR VELASCO THORNTON

ELEANOR VELASCO THORNTON: 15 APRIL 1880 – 30 DECEMBER 1915

  • A short overview of the life and profession of Eleanor Velasco Thornton, born 15 April 1880
  • Secretary to each Claude Johnson and Lord Montagu of Beaulieu, muse of illustrator and sculptor Charles Sykes and the mannequin for the marque’s iconic Spirit of Ecstasy mascot
  • Third in a collection profiling the principal characters within the Rolls-Royce Motor Cars basis story because the marque celebrates its a hundred and twentieth anniversary in 2024
  • Insights into the individuals, personalities and intertwined relationships that indelibly formed the marque’s creation, growth and lasting legacy
  • Each account underlines and celebrates the important human dimension of ‘the best car in the world’

“Eleanor Thornton has a singular place in Rolls-Royce historical past. She is finest often called the purported mannequin for our Spirit of Ecstasy mascot, however how this happened is a part of a much more complicated and engaging story. Secrets, sacrifices and the ever-present danger of scandal dominated her tragically quick however intense and vibrant life. She was a robust, clever, self‑assured and extremely influential girl in an automotive world that was then virtually solely male-dominated. She additionally performed a pivotal half in a timeless, tangled, deeply human drama that might finally make her, and the art work she impressed, immortal.”
Andrew Ball, Head of Corporate Communications and Heritage, Rolls-Royce Motor Cars

Eleanor Velasco Thornton was born on 15 April in 1880 in Stockwell, south-west London. Little is understood of her adolescence: what’s sure is that because the twentieth Century opened, she was working as assistant to the ebullient and charismatic Claude Johnson, General Secretary of the Automobile Club of Great Britain & Ireland (later the RAC) and soon-to-be enterprise companion of The Hon Charles Stewart Rolls.

Eleanor rented rooms at The Pheasantry on the Kings Road, Chelsea; now a Grade II Listed constructing, its eclectic and flamboyant architectural thrives had been the work of its then proprietor, the artist and inside decorator Amédée Joubert. At that point, it was house to a thriving colony of artists (within the Nineteen Thirties, the basement grew to become a restaurant and consuming membership, the regulars of which included the painters Augustus John and Francis Bacon, the poet Dylan Thomas and legendary actor Humphrey Bogart; it stays a nightclub to today). Amid these bohemian environment, Eleanor lived a exceptional double life: by day, an expert govt assistant; by evening, a life-model for the Pheasantry’s resident artists. One of these for whom she usually posed was a gifted illustrator, Charles Sykes. 

Eleanor’s life modified utterly and irrevocably in 1902. That yr, virtually 100 miles from London, on the sting of the New Forest in Hampshire, John Walter Edward Douglas-Scott-Montagu, was grappling with a longstanding drawback. He was but to ascend to his future title of 2nd Baron Montagu of Beaulieu; within the interim, for all his impeccable lineage and shining prospects, he was perennially wanting money. By a double misfortune, his life’s nice ardour was the motor automobile, which in these pioneering days was nonetheless very a lot the protect of these with deep pockets. 

Happily, Montagu had a aptitude for journalism, so his impressed answer was to arrange Britain’s first devoted motoring journal, The Car Illustrated. Montagu may deal with the writing, modifying and publishing himself; however for pictures, he wanted an expert illustrator. In a type of odd coincidences that so typically form historical past, the person he employed was Charles Sykes.

Among Montagu’s circle of motoring buddies was Claude Johnson. When, by him, Montagu met Eleanor, he was immediately captivated by her intelligence and promptly poached her, providing her the place of Office Manager at his journal. Eleanor accepted, and the aristocratic writer and his new colleague – 14 years his junior – quickly launched into a prolonged clandestine affair.

Thereafter, Sykes and Eleanor discovered themselves abruptly thrown collectively as colleagues at The Car Illustrated, whereas already properly acquainted with each other below very totally different circumstances. Whether this brought about any awkwardness between them is unimaginable to say; but it surely appears unlikely, since Eleanor was quickly posing for him once more.

During this era (the exact date is unknown) Sykes produced a mascot for Montagu’s Rolls‑Royce Silver Ghost. Called ‘The Whisper’, it was a small aluminium statuette of a younger girl in fluttering robes with a forefinger to her lips. It has been confirmed that Eleanor was the mannequin: whether or not the mascot was a token of appreciation from Sykes to his buddy and employer, or made at Eleanor’s instigation as a present for her lover, stays a thriller. Whatever the reality, Montagu displayed it on each Rolls-Royce automobile he owned till his dying in 1929; maybe as a discreet acknowledgment of his love for Eleanor, which he saved secret for thus lengthy.

Tragically, Eleanor was amongst a whole lot who drowned when the P&O passenger ship SS Persia sank within the Mediterranean in 1915. Montagu was among the many handful of survivors: he spent three days adrift on an upturned lifeboat, having suffered a fractured shoulder. He was additionally nursing a damaged coronary heart. Devasted, he by no means absolutely obtained over the emotion of the lack of Eleanor – of which, naturally, he may by no means converse publicly. But for the remainder of his life, she was with him in spirit wherever he travelled in his Rolls-Royce motor automobile.