Tag Archives: strengthen

Lexus

LEXUS PARTNERS WITH PGA OF AMERICA AS THE OFFICIAL VEHICLE OF THE PGA CHAMPIONSHIP, KITCHENAID SENIOR PGA CHAMPIONSHIP, KPMG WOMEN’S PGA CHAMPIONSHIP, AND PGA FRISCO

PLANO, Texas (April 3, 2024) — Lexus continues to diversify and strengthen its golf partnership technique with a brand new addition from a historic identify. Today, the luxurious model introduced a brand new partnership with the PGA of America because the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship. In addition, Lexus will grow to be the Official Vehicle of PGA Frisco, in shut proximity to Lexus headquarters.   

The partnership additionally consists of on-site activation rights at every of those main championships, automobile fleets for gamers, and excessive site visitors automobile shows to offer spectators the chance to work together with new Lexus merchandise. At the Omni PGA Frisco Resort, Lexus will prominently show three Lexus courtesy automobiles out there for visitor transport whereas on property.  

For greater than 30 years, Lexus has deliberately entered strategic partnerships that align with luxurious intenders’ pursuits – from style and design to resort partnerships, distinctive culinary experiences and sporting occasions. Lexus has long-held partnerships within the golf house, and because the sport evolves, the model mirrors the course of the sport because it goals to achieve a youthful, extra numerous viewers. As the model beneficial properties on its aim of reaching younger, prosperous luxurious patrons, Lexus appears to be like to new alternatives and partnerships that take foundational model parts and modernize for the ever-evolving shopper.  

“Lexus is excited to expand our golf partnership strategy to include a storied institution that shares our same focus of modernizing the golf space,” Kevin Higgins, general manager of Lexus Marketing stated. “Partnering with the PGA of America allows Lexus to expand our reach and engage with new audiences while also providing an excellent platform to showcase our brand and exciting new vehicle lineup.”  

“We are proud to welcome Lexus as the Official Vehicle for three of our spectator championships and our new home, PGA Frisco,” stated PGA of America Senior Director, Global Partnerships, Luke Reissman. “Lexus is committed to creating amazing experiences for its customers, mirroring our desire to provide top-tier experiences for spectators and guests alike.”

About Lexus  
Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency allows the luxurious life-style model to create superb experiences for its prospects. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to fulfill the wants of worldwide luxurious prospects in additional than 90 nations. In the United States, Lexus automobiles are offered by 244 sellers providing a full lineup of luxurious automobiles. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the luxurious hybrid chief. Lexus additionally affords 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious prospects.

About PGA of America
The PGA of America is likely one of the world’s largest sports activities organizations, composed of greater than 30,000 PGA of America Golf Professionals who love the sport, are professional coaches, operators and enterprise leaders, and work every day to drive curiosity, inclusion and participation within the sport. The PGA of America owns and operates quite a few championships and occasions, together with main championships for males, girls, seniors and the Ryder Cup, one of many world’s foremost sporting occasions. For extra info, go to PGA.com and comply with us on X, previously generally known as Twitter, Instagram and Facebook.

BMW

BMW Motorrad Motorsport units course for strategic realignment.

Munich. With a brand new administration construction, BMW Motorrad emphasizes its ambitions to considerably strengthen the model’s dedication to motorsport. As of June 1st Sven Blusch will take over as the brand new head of BMW Motorrad Motorsport. Marc Bongers will totally consider the operational administration of the FIM Superbike World Championship (WorldSBK) engagement.

As the brand new head of BMW Motorrad Motorsport Sven Blusch will concentrate on the strategic realignment and improve the stable base for profitable motorsport sooner or later. Due to his earlier duty for race and check group at BMW M Motorsport, he contributes over a decade of motorsport experience to his new position. Since becoming a member of
BMW M Motorsport in 2013 he has celebrated a number of motorsport successes with the groups. Blusch has additionally been extremely profitable in selling younger expertise at BMW, creating Dan Harper, Max Hesse, and Neil Verhagen into BMW M manufacturing facility drivers. His skilled profession additionally consists of positions as a race engineer and information engineer, underlining his complete understanding of racing dynamics.

From June 1st  Marc Bongers will concentrate on the WorldSBK and lead BMW Motorrad Motorsports manufacturing facility engagements to additional successes. He has constructed the bottom for at the moment’s factory-supported groups within the WorldSBK and FIM Endurance World Championship (EWC), top-notch racers have been delivered to BMW Motorrad Motorsport, and the BMW Motorrad Motorsport challenge was set on monitor to success.

The organizational modifications underline BMW Motorrad’s dedication to a long-term and success-oriented motorsport technique. The objective is evident: to proceed dwelling the racing spirit, to strengthen the model on and beside the racetrack and to share the eagerness for bike racing with followers and companions worldwide.

ToyotaUk

Toyota Connected North America Announces Updates to Executive Leadership Team

The company strengthens its focus on software and AI development to support Toyota’s electrified mobility goals

PLANO, Texas (August 2, 2023) – Toyota Connected North America (TCNA) has announced changes to its executive leadership team in order to solidify its position as a hub for data and software innovation within Toyota. TCNA is renowned for its development and operation of Toyota Motor North America’s (TMNA) in-house telematics service provider, collaborating with TMNA and other Toyota companies worldwide to deliver data-driven services that enhance the driving experience for millions of customers of Toyota and Lexus vehicles.

As Toyota continues to transform its vehicles to be more connected and electrified, TCNA aims to offer services that align with Toyota’s global objective of becoming the preferred choice for consumers in the electrified mobility sector.

The following changes are effective immediately:

Christopher Yang has been promoted to the position of President and Chief Executive Officer (CEO) of TCNA. He will report to Keiji Yamamoto, the President of Toyota Connected Corporation. Yang previously served as TCNA’s Executive Vice President and Chief Operating Officer (COO). In addition to his new role, Yang will continue in his current responsibilities as the Group Vice President of Business Development and Deputy General Counsel of Toyota Legal One at TMNA.

James George has been appointed as the new Senior Vice President and COO of TCNA, taking over Yang’s previous position. George will also join TCNA’s board of directors and will report to Christopher Yang. He will continue his existing responsibilities as the General Manager of EV Charging Solutions within the Business Development division at TMNA.

Kohta Arai, who currently leads global operations at TCNA, has been appointed as the Chief Liaison Officer of TCNA. Arai will report to Chris Yang and will be responsible for fostering collaboration between TCNA and other Toyota entities worldwide. Arai will continue in his role as the Head of Global Operations in Business Development at TMNA.

Nilay Davé will retain his position as General Counsel and will continue to oversee the legal teams at TCNA. Davé has also been appointed as the Chief Compliance Officer. In addition, he will continue his role as the leader of TMNA Legal’s technology transaction team.

The former President and CEO of TCNA, Steve Basra, left the company on June 30th, 2023.