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Lexus

LEXUS PARTNERS WITH PGA OF AMERICA AS THE OFFICIAL VEHICLE OF THE PGA CHAMPIONSHIP, KITCHENAID SENIOR PGA CHAMPIONSHIP, KPMG WOMEN’S PGA CHAMPIONSHIP, AND PGA FRISCO

PLANO, Texas (April 3, 2024) — Lexus continues to diversify and strengthen its golf partnership technique with a brand new addition from a historic identify. Today, the luxurious model introduced a brand new partnership with the PGA of America because the Official Vehicle of the PGA Championship, KitchenAid Senior PGA Championship, and the KPMG Women’s PGA Championship. In addition, Lexus will grow to be the Official Vehicle of PGA Frisco, in shut proximity to Lexus headquarters.   

The partnership additionally consists of on-site activation rights at every of those main championships, automobile fleets for gamers, and excessive site visitors automobile shows to offer spectators the chance to work together with new Lexus merchandise. At the Omni PGA Frisco Resort, Lexus will prominently show three Lexus courtesy automobiles out there for visitor transport whereas on property.  

For greater than 30 years, Lexus has deliberately entered strategic partnerships that align with luxurious intenders’ pursuits – from style and design to resort partnerships, distinctive culinary experiences and sporting occasions. Lexus has long-held partnerships within the golf house, and because the sport evolves, the model mirrors the course of the sport because it goals to achieve a youthful, extra numerous viewers. As the model beneficial properties on its aim of reaching younger, prosperous luxurious patrons, Lexus appears to be like to new alternatives and partnerships that take foundational model parts and modernize for the ever-evolving shopper.  

“Lexus is excited to expand our golf partnership strategy to include a storied institution that shares our same focus of modernizing the golf space,” Kevin Higgins, general manager of Lexus Marketing stated. “Partnering with the PGA of America allows Lexus to expand our reach and engage with new audiences while also providing an excellent platform to showcase our brand and exciting new vehicle lineup.”  

“We are proud to welcome Lexus as the Official Vehicle for three of our spectator championships and our new home, PGA Frisco,” stated PGA of America Senior Director, Global Partnerships, Luke Reissman. “Lexus is committed to creating amazing experiences for its customers, mirroring our desire to provide top-tier experiences for spectators and guests alike.”

About Lexus  
Lexus’ ardour for courageous design, imaginative expertise, and exhilarating efficiency allows the luxurious life-style model to create superb experiences for its prospects. Lexus started its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to fulfill the wants of worldwide luxurious prospects in additional than 90 nations. In the United States, Lexus automobiles are offered by 244 sellers providing a full lineup of luxurious automobiles. With eight fashions incorporating Lexus Hybrid Drive, Lexus is the luxurious hybrid chief. Lexus additionally affords 9 F SPORT fashions, one F efficiency mannequin and one F mannequin. Lexus is dedicated to being a visionary model that anticipates the longer term for luxurious prospects.

About PGA of America
The PGA of America is likely one of the world’s largest sports activities organizations, composed of greater than 30,000 PGA of America Golf Professionals who love the sport, are professional coaches, operators and enterprise leaders, and work every day to drive curiosity, inclusion and participation within the sport. The PGA of America owns and operates quite a few championships and occasions, together with main championships for males, girls, seniors and the Ryder Cup, one of many world’s foremost sporting occasions. For extra info, go to PGA.com and comply with us on X, previously generally known as Twitter, Instagram and Facebook.