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ToyotaUk

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA

LAS VEGAS (Oct. 31, 2023) – The upcoming 2024 Toyota Tacoma TRD Pro will feature the innovative IsoDynamic Performance Seats that are designed to provide a smoother off-road driving experience. To showcase the capabilities of these seats, Toyota Connected North America (TCNA) has created a video game called “TRD Pro Time Attack” that simulates off-road driving using a six-degree-of-freedom simulator.

The TRD Pro Time Attack is being unveiled at the SEMA Show held at the Las Vegas Convention Center. The game combines the new IsoDynamic Performance Seat with the simulator, allowing drivers to navigate a dynamic, high-speed course and experience how the seat reduces fatigue and stabilizes the ride on rough terrain.

Eric Bursch, the design and innovation lead at TCNA, explained that the goal of the game was to demonstrate the performance capabilities of the IsoDynamic Performance Seat. By gamifying the experience, they are able to show how the seat performs on a simulated off-road course in a fun and educational way.

Before creating the video game, Bursch and the TCNA team studied the seat’s performance in relation to terrain undulations at Toyota’s R&D facility in Ann Arbor, Michigan. They also calibrated the simulator’s vibration levels to match the real-world experience at Toyota’s Arizona proving grounds.

The TCNA Immersive Experiences team, which includes engineers and artists with experience in the video game and phone app industries, created a custom Baja-style racecourse for the game. They also collaborated with Toyota partner JBL to create an audio profile that enhances the experience.

Allen Danklefsen, TCNA’s Technical Executive Producer, highlighted the importance of providing customers with an engaging experience that helps them confidently choose the right truck. The use of cutting-edge technology in creating the game adds to its appeal.

The 2024 Toyota Tacoma TRD Pro is expected to be available for sale in spring 2024. The TRD Pro Time Attack game is available to SEMA attendees from October 31 to November 3.

ToyotaUk

Toyota Expands Its Associated Accessory Products Presence at SEMA Show

Toyota & Lexus Increase Visibility and Opportunity For Potential Accessory Partners

LAS VEGAS (Oct. 31, 2023) – Last year at SEMA, Toyota announced a unique expansion to its accessory portfolio, by bringing well-respected aftermarket brands into the fold. This year, Toyota’s accessory presence will be boosted with an even larger display to feature the expansion that has taken place over the past year.

In order to cater to the needs of Toyota customers who have a passion for performance on the road, on the track, and off-road, Toyota has expanded its program. This expansion allows Toyota to offer a wide range of aftermarket accessory products from respected brands like ARB®, Go Rhino®, Yakima®, and Rigid Industries®. Through this initiative, customers will have never-before-offered accessory solutions. This is not only beneficial for Toyota dealers who will be selling and installing these accessories, but also for customers who will have the option to finance the parts with their vehicle purchase. For warranty details, please refer to the third-party site.

According to Mike Tripp, group vice president of Toyota Marketing, the program was introduced last year to simplify the customization process for Toyota owners while enhancing their selection of genuine Toyota and Lexus accessories. He also stated, “The space showcases some of Toyota’s great product and accessory offerings and allows for greater collaboration with our portfolio of accessory suppliers.”

This year, Toyota’s accessory offerings will be prominently featured at the center of the SEMA booth. A digital parts catalog will be available, which includes all families of available parts, including AAP, Toyota Genuine, and TRD. The booth has been designed with a refined interior and video display to create a visually impactful experience.

Throughout the SEMA exhibit, visitors can expect to see a wide range of Toyota’s products and accessories. These include rooftop tents and coolers from Dometic®, Go Rhino® XRS Overland Xtreme Racks, ski and bike racks from Yakima®, and awnings and hammocks from Kammok®. Overlanders will also find essential gear such as high-performance fog lights from Rigid Industries® and ARB® air compressor kits.

In its SEMA Show exhibit, Toyota is showcasing 19 featured vehicles, including various build concepts, production cars, SUVs, and trucks (Central Hall, Booth No. 22200). The expanded space further emphasizes Toyota’s commitment to on-and off-road performance, excitement, and adventure.

Lexus

2023 LEXUS SEMA GUIDE

LAS VEGAS (Oct. 31, 2023) — Lexus is showcasing its offroad heritage at this year’s 2023 Specialty Equipment Market Association (SEMA) ® Show. The brand will exhibit six vehicles, including each generation of the GX, a 2022 LX 600, and the latest offerings in the Lexus Associated Accessory Product (AAP) program.

2022 Lexus GX 460 Premium AAP Build

The 2022 Lexus GX 460 Premium combines rugged exteriors with Lexus refinement on the inside. It features a powerful 301-horsepower 4.6-liter V8 engine, producing 329 lb.-ft. of torque.

This GX is customized with a Matte Yellow Saffron body wrap and equipped with 34-inch Toyo® Open Country A/T tires and 18-inch wheels. It also has CBI Offroad rock sliders and a full skid plate for off-road terrain.

For an off-road overlanding experience, it includes a Kammok® Outpost Overland Hammock Stand mounted on a Prinsu® Roof Rack, carrying a 10-foot long Kammok® Roo Double Hammock. It also features a 63-quart ARB® Elements Weatherproof Fridge Freezer with an ARB® Fridge Slide and Goose Gear® Rear Plate System for essential storage.

Additional equipment includes an ARB® 12V Portable Air Compressor, Weekender Recovery Kit, TRED Pro recovery boards, and a Prinsu® Rear Window Accessory Panel for equipment storage.

2022 Lexus LX 600 Premium AAP Build

The 2022 Lexus LX 600 Premium AAP Build is designed for an outdoor lifestyle. It features a custom Aquamarine body wrap and an appearance package that includes matte gray grille, black chrome window trim, black door handles, and outside mirrors, black chrome bumper trim, dark gray roof rails, and 18-inch matte gray alloy wheels.

The LX 600 is powered by a high-output, high-torque 3.5-liter V6 twin-turbo gasoline engine. It comes with 33-inch Toyo® Open Country A/T tires and 18-inch wheels. It also includes off-road technology such as Multi-Terrain Select, Multi-Terrain Monitor, Crawl Control, and Downhill Assist Control.

For outdoor convenience, it features a quick-deploying Kammok® Crosswing Car Awning and a Yakima® EXO OpenRange Deluxe camp kitchen bundle with a Yakima® EXO SwingBase for secure transportation. To complete the look, a Yakima® SupDawg rooftop stand-up paddleboard and surfboard mount are installed on a Prinsu® Roof Rack.

2024 Lexus GX 550 Overtrail+ AAP Build

The all-new 2024 Lexus GX 550 Overtrail+ AAP Build showcases a bi-tone exterior color combination of Earth and Black. It is equipped with a twin-turbocharged 3.4L V6 engine paired with a 10-speed Direct Shift Automatic Transmission. The twin-turbo V6 generates an improved 349 horsepower and a massive 479 lb.-ft. of torque.

The GX 550 Overtrail+ features 33-inch Toyo® Open Country A/T tires and 18-inch wheels, black accented overfenders, a standard aluminum skid plate, and all-weather floor liners.

In addition to the standard features, this GX includes Lexus Associated Accessory Products such as Genuine Lexus-badged rock rails, black badging across the exterior, and an on-board tire compressor.

For storage, it comes with a Prinsu® Roof Rack, Pelican™ BX90R Cargo Case, BX55S Cargo Case, Prinsu® Rear Window Accessory Panels, and a Prinsu® Ladder for roof access. It also includes rotoPax™ two-gallon containers, a DMOS® Delta Shovel, and ARB® TRED Pro recovery boards for off-road recovery.

Lexus Owner Builds

Three unique owner builds will also be showcased, including a 2008 and 2009 Lexus GX 470 and a 2010 Lexus GX 460. These vehicles played a significant role in establishing the GX’s presence in the Lexus lineup and served as the foundation for the all-new 2024 Lexus GX 550.

Please note that these vehicles are not for sale as presented. They are special project prototype vehicles, modified with parts and accessories not available from Lexus. Modifying vehicles in this way may void the warranty, impact performance and safety, and may not comply with street legal requirements

About Lexus 

Lexus is passionate about bold design, innovative technology, and exhilarating performance, creating amazing experiences for its customers. Since its establishment in 1989, Lexus has expanded its lineup to meet the needs of luxury customers worldwide. In the United States, Lexus vehicles are sold through 244 dealers, offering a full range of luxury vehicles. Lexus leads the luxury hybrid segment with eight models incorporating Lexus Hybrid Drive. The brand also offers nine F SPORT models and one F performance model. Lexus aims to be a forward-thinking brand that anticipates the future of luxury.

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Motorsport

Witness Sergio Perez’s Thrilling Race in a Red Bull F1 Car Through the Streets of Las Vegas

For the very first time, Formula 1 is set to hit the iconic Las Vegas Strip. The anticipation is already mounting for the late-night street race, scheduled for November. In a playful promotional video that pays tribute to the city, Red Bull F1 driver Sergio Perez and Team Principal Christian Horner recently visited Las Vegas.

The video begins with Perez and Horner meeting in an elevator. Perez is asked to recount his adventures from the previous evening, during which his RB7 F1 car was discovered on top of a casino. It turns out that a wild night of gambling took a twist when off-road racer Bryce Menzies joined Perez at the roulette table. This unexpected turn of events prompted the duo to jump into their respective race cars.