Tag Archives: LAS

ToyotaUk

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA

LAS VEGAS (Oct. 31, 2023) – The upcoming 2024 Toyota Tacoma TRD Pro will feature the innovative IsoDynamic Performance Seats that are designed to provide a smoother off-road driving experience. To showcase the capabilities of these seats, Toyota Connected North America (TCNA) has created a video game called “TRD Pro Time Attack” that simulates off-road driving using a six-degree-of-freedom simulator.

The TRD Pro Time Attack is being unveiled at the SEMA Show held at the Las Vegas Convention Center. The game combines the new IsoDynamic Performance Seat with the simulator, allowing drivers to navigate a dynamic, high-speed course and experience how the seat reduces fatigue and stabilizes the ride on rough terrain.

Eric Bursch, the design and innovation lead at TCNA, explained that the goal of the game was to demonstrate the performance capabilities of the IsoDynamic Performance Seat. By gamifying the experience, they are able to show how the seat performs on a simulated off-road course in a fun and educational way.

Before creating the video game, Bursch and the TCNA team studied the seat’s performance in relation to terrain undulations at Toyota’s R&D facility in Ann Arbor, Michigan. They also calibrated the simulator’s vibration levels to match the real-world experience at Toyota’s Arizona proving grounds.

The TCNA Immersive Experiences team, which includes engineers and artists with experience in the video game and phone app industries, created a custom Baja-style racecourse for the game. They also collaborated with Toyota partner JBL to create an audio profile that enhances the experience.

Allen Danklefsen, TCNA’s Technical Executive Producer, highlighted the importance of providing customers with an engaging experience that helps them confidently choose the right truck. The use of cutting-edge technology in creating the game adds to its appeal.

The 2024 Toyota Tacoma TRD Pro is expected to be available for sale in spring 2024. The TRD Pro Time Attack game is available to SEMA attendees from October 31 to November 3.

Lexus

2023 LEXUS SEMA GUIDE

LAS VEGAS (Oct. 31, 2023) — Lexus is showcasing its offroad heritage at this year’s 2023 Specialty Equipment Market Association (SEMA) ® Show. The brand will exhibit six vehicles, including each generation of the GX, a 2022 LX 600, and the latest offerings in the Lexus Associated Accessory Product (AAP) program.

2022 Lexus GX 460 Premium AAP Build

The 2022 Lexus GX 460 Premium combines rugged exteriors with Lexus refinement on the inside. It features a powerful 301-horsepower 4.6-liter V8 engine, producing 329 lb.-ft. of torque.

This GX is customized with a Matte Yellow Saffron body wrap and equipped with 34-inch Toyo® Open Country A/T tires and 18-inch wheels. It also has CBI Offroad rock sliders and a full skid plate for off-road terrain.

For an off-road overlanding experience, it includes a Kammok® Outpost Overland Hammock Stand mounted on a Prinsu® Roof Rack, carrying a 10-foot long Kammok® Roo Double Hammock. It also features a 63-quart ARB® Elements Weatherproof Fridge Freezer with an ARB® Fridge Slide and Goose Gear® Rear Plate System for essential storage.

Additional equipment includes an ARB® 12V Portable Air Compressor, Weekender Recovery Kit, TRED Pro recovery boards, and a Prinsu® Rear Window Accessory Panel for equipment storage.

2022 Lexus LX 600 Premium AAP Build

The 2022 Lexus LX 600 Premium AAP Build is designed for an outdoor lifestyle. It features a custom Aquamarine body wrap and an appearance package that includes matte gray grille, black chrome window trim, black door handles, and outside mirrors, black chrome bumper trim, dark gray roof rails, and 18-inch matte gray alloy wheels.

The LX 600 is powered by a high-output, high-torque 3.5-liter V6 twin-turbo gasoline engine. It comes with 33-inch Toyo® Open Country A/T tires and 18-inch wheels. It also includes off-road technology such as Multi-Terrain Select, Multi-Terrain Monitor, Crawl Control, and Downhill Assist Control.

For outdoor convenience, it features a quick-deploying Kammok® Crosswing Car Awning and a Yakima® EXO OpenRange Deluxe camp kitchen bundle with a Yakima® EXO SwingBase for secure transportation. To complete the look, a Yakima® SupDawg rooftop stand-up paddleboard and surfboard mount are installed on a Prinsu® Roof Rack.

2024 Lexus GX 550 Overtrail+ AAP Build

The all-new 2024 Lexus GX 550 Overtrail+ AAP Build showcases a bi-tone exterior color combination of Earth and Black. It is equipped with a twin-turbocharged 3.4L V6 engine paired with a 10-speed Direct Shift Automatic Transmission. The twin-turbo V6 generates an improved 349 horsepower and a massive 479 lb.-ft. of torque.

The GX 550 Overtrail+ features 33-inch Toyo® Open Country A/T tires and 18-inch wheels, black accented overfenders, a standard aluminum skid plate, and all-weather floor liners.

In addition to the standard features, this GX includes Lexus Associated Accessory Products such as Genuine Lexus-badged rock rails, black badging across the exterior, and an on-board tire compressor.

For storage, it comes with a Prinsu® Roof Rack, Pelican™ BX90R Cargo Case, BX55S Cargo Case, Prinsu® Rear Window Accessory Panels, and a Prinsu® Ladder for roof access. It also includes rotoPax™ two-gallon containers, a DMOS® Delta Shovel, and ARB® TRED Pro recovery boards for off-road recovery.

Lexus Owner Builds

Three unique owner builds will also be showcased, including a 2008 and 2009 Lexus GX 470 and a 2010 Lexus GX 460. These vehicles played a significant role in establishing the GX’s presence in the Lexus lineup and served as the foundation for the all-new 2024 Lexus GX 550.

Please note that these vehicles are not for sale as presented. They are special project prototype vehicles, modified with parts and accessories not available from Lexus. Modifying vehicles in this way may void the warranty, impact performance and safety, and may not comply with street legal requirements

About Lexus 

Lexus is passionate about bold design, innovative technology, and exhilarating performance, creating amazing experiences for its customers. Since its establishment in 1989, Lexus has expanded its lineup to meet the needs of luxury customers worldwide. In the United States, Lexus vehicles are sold through 244 dealers, offering a full range of luxury vehicles. Lexus leads the luxury hybrid segment with eight models incorporating Lexus Hybrid Drive. The brand also offers nine F SPORT models and one F performance model. Lexus aims to be a forward-thinking brand that anticipates the future of luxury.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
www.instagram.com/lexususa
https://www.pinterest.com/lexususa