LAS VEGAS (Oct. 31, 2023) – Last year at SEMA, Toyota announced a unique expansion to its accessory portfolio, by bringing well-respected aftermarket brands into the fold. This year, Toyota’s accessory presence will be boosted with an even larger display to feature the expansion that has taken place over the past year.

In order to cater to the needs of Toyota customers who have a passion for performance on the road, on the track, and off-road, Toyota has expanded its program. This expansion allows Toyota to offer a wide range of aftermarket accessory products from respected brands like ARB®, Go Rhino®, Yakima®, and Rigid Industries®. Through this initiative, customers will have never-before-offered accessory solutions. This is not only beneficial for Toyota dealers who will be selling and installing these accessories, but also for customers who will have the option to finance the parts with their vehicle purchase. For warranty details, please refer to the third-party site.

According to Mike Tripp, group vice president of Toyota Marketing, the program was introduced last year to simplify the customization process for Toyota owners while enhancing their selection of genuine Toyota and Lexus accessories. He also stated, “The space showcases some of Toyota’s great product and accessory offerings and allows for greater collaboration with our portfolio of accessory suppliers.”

This year, Toyota’s accessory offerings will be prominently featured at the center of the SEMA booth. A digital parts catalog will be available, which includes all families of available parts, including AAP, Toyota Genuine, and TRD. The booth has been designed with a refined interior and video display to create a visually impactful experience.

Throughout the SEMA exhibit, visitors can expect to see a wide range of Toyota’s products and accessories. These include rooftop tents and coolers from Dometic®, Go Rhino® XRS Overland Xtreme Racks, ski and bike racks from Yakima®, and awnings and hammocks from Kammok®. Overlanders will also find essential gear such as high-performance fog lights from Rigid Industries® and ARB® air compressor kits.

In its SEMA Show exhibit, Toyota is showcasing 19 featured vehicles, including various build concepts, production cars, SUVs, and trucks (Central Hall, Booth No. 22200). The expanded space further emphasizes Toyota’s commitment to on-and off-road performance, excitement, and adventure.