Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA
ToyotaUk

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA

LAS VEGAS (Oct. 31, 2023) – The upcoming 2024 Toyota Tacoma TRD Pro will feature the innovative IsoDynamic Performance Seats that are designed to provide a smoother off-road driving experience. To showcase the capabilities of these seats, Toyota Connected North America (TCNA) has created a video game called “TRD Pro Time Attack” that simulates off-road driving using a six-degree-of-freedom simulator.

The TRD Pro Time Attack is being unveiled at the SEMA Show held at the Las Vegas Convention Center. The game combines the new IsoDynamic Performance Seat with the simulator, allowing drivers to navigate a dynamic, high-speed course and experience how the seat reduces fatigue and stabilizes the ride on rough terrain.

Eric Bursch, the design and innovation lead at TCNA, explained that the goal of the game was to demonstrate the performance capabilities of the IsoDynamic Performance Seat. By gamifying the experience, they are able to show how the seat performs on a simulated off-road course in a fun and educational way.

Before creating the video game, Bursch and the TCNA team studied the seat’s performance in relation to terrain undulations at Toyota’s R&D facility in Ann Arbor, Michigan. They also calibrated the simulator’s vibration levels to match the real-world experience at Toyota’s Arizona proving grounds.

The TCNA Immersive Experiences team, which includes engineers and artists with experience in the video game and phone app industries, created a custom Baja-style racecourse for the game. They also collaborated with Toyota partner JBL to create an audio profile that enhances the experience.

Allen Danklefsen, TCNA’s Technical Executive Producer, highlighted the importance of providing customers with an engaging experience that helps them confidently choose the right truck. The use of cutting-edge technology in creating the game adds to its appeal.

The 2024 Toyota Tacoma TRD Pro is expected to be available for sale in spring 2024. The TRD Pro Time Attack game is available to SEMA attendees from October 31 to November 3.