PLANO, Texas (March 14, 2024) — Lexus is thrilled to announce the addition of Dallas-based Will Zalatoris to its adorned roster of golf champions. The partnership begins at this time forward of the beginning of THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra, Florida.

Lexus continues to double-down on its dedication to golf because the model mirrors the course of the sport, aiming to achieve a youthful, extra various viewers. In addition to the ambassador program, Lexus’ strategic golf partnership technique focuses on alternatives that attain key model audiences by integrations within the golf life-style house, together with a recent announcement because the official automotive companion of Malbon Golf.

“Lexus planted its roots in Texas in 2014, so we’re excited to partner with Will Zalatoris, a world-class golfer in our own backyard,” mentioned Kevin Higgins, normal supervisor, Lexus advertising and marketing. “With each addition to our golf ambassador roster, we’re breathing new life into the Lexus golf program, and we’re excited for Will to introduce the Lexus brand to new audiences and young people around the world.”

“As a Lexus owner and fan of the brand, I’m honored to partner with Lexus and be a part of their roster of golf champions,” mentioned Will Zalatoris. “I’m so excited to represent a world-class brand so close to home and I can’t wait to get the all-new GX when it arrives.”

Will Zalatoris grew up in San Francisco, California, the place he honed his golf recreation on the California Golf Club.  In 2014, Zalatoris received the US Junior Amateur and continued on to play collegiate golf at Wake Forest University. During his time at Wake Forest, Will was named First-Team All-American, a Walker Cup workforce member, and ACC Player of the Year.

Will turned skilled in 2018 and has taken the fast-track up the world golf rankings ever since, shifting from exterior the highest 2000 to inside the highest 50 inside only a few years. Zalatoris accomplished his first full season on the PGA tour in 2021, the place he secured eight top-10 finishes, together with a notable second-place end on the Masters. Following that success, Zalatoris was named PGA TOUR Rookie of the Year. In 2022, he earned his first PGA TOUR victory on the FEDEX St. Jude Championship at TPC Southwind. This season, Will has constructed unbelievable momentum with a number of prime finishes and not too long ago secured a spot within the Open Championship this summer time at Royal Troon. He lives in Dallas, Texas.

Zalatoris tees off at THE PLAYERS Championship on Thursday, March 14.

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