Triumph Motorcycles and Bajaj partnership introduced their new single-cylinder bikes, Speed 400 and Scrambler 400 X, globally on June 27, 2023. The motorcycles were highly anticipated as they mark the first collaboration between Triumph and Bajaj, who have been working together since 2017.
Just a week after the launch, on July 5, 2023, Triumph began accepting preorders for both the Speed 400 and Scrambler 400 X in India. The pricing information for each market was not yet available, except for the Speed 400 in India. The motorcycle was priced at 2.33 lakh Indian rupees ($2,821), but a special reduced price of 2.23 lakh rupees ($2,700) was offered for the first 10,000 bikes sold. The booking for the Scrambler 400 X was also opened on the website.
The pricing strategy seems to have worked wonders as 10,000 bookings were made within just 10 days. The Speed 400 will be available in dealerships across India later this month, while the Scrambler 400 X is expected to be launched in October 2023.
Bajaj Auto’s executive director, Rakesh Sharma, expressed excitement and gratitude for the overwhelming response received from Indian riders. He stated that the partnership between Bajaj Auto and Triumph Motorcycles has gained the trust and confidence of riders due to their commitment to deliver exceptional motorcycles in terms of performance, design, and technology.
In response to this positive reception, Bajaj plans to increase production to meet the demand. Bookings for the motorcycles can still be made through the Triumph Motorcycles India website, with a registration fee of 2,000 rupees ($24), which is fully refundable.