Tag Archives: Louis

Check Out Nishua’s New NTX-4 Evo Touring Helmet

European bike gear and attire distributor Louis Moto has a wide array of merchandise from a number of the trade’s most trusted manufacturers. While branded merchandise from mainstream names like Arai, Shoei, and Shark certainly carry a premium, Louis additionally caters to newbie riders and people on tighter budgets with its personal in-house manufacturers. Built to trade requirements and conforming to security laws, these merchandise present reasonably priced alternate options, making motorcycling extra accessible to a wider viewers.

Nishua is one such model specializing in helmets, and it opened doorways to plenty of riders trying to avoid wasting cash on gear with out compromising safety. At current, all its helmets are ECE 22.06-certified, with its latest providing, the NTX-4 Evo, catering to road riders on the lookout for touring facilities. Its exterior design is sporty, streamlined, and pretty impartial. This signifies that it’s appropriate for all types of bikes – from sportbikes to bare streetfighters, and even tourers and ADVs. On high of that, it’s made out of fiberglass, which is thought to be higher at absorbing and dissipating impacts than an ordinary thermoplastic shell. In compliance with ECE standards, the shell is available in two sizes, unfold throughout a complete of six sizes.

Check Out Nishua’s New NTX-4 Evo Touring Helmet

On the within, the helmet affords a multi-density EPS foam liner, in addition to a very detachable and washable inside liner. Nishua incorporates cutouts for glasses wearers, in addition to a helpful drop-down visor to maintain the solar out of your eyes. The giant clear visor is supplied with a Pinlock anti-fog lens for all-weather visibility, whereas a quick-release mechanism facilitates fast and simple visor adjustments with out the necessity of any instruments.

On the consolation aspect of the equation, the NTX-4 Evo will get plenty of air intakes up entrance, with an air inlet on the chinbar, in addition to one other one on the highest of the pinnacle. Meanwhile, a warmth extractor on the rear ensures satisfactory airflow, and an anti-swirl bib retains issues quiet whereas shifting at velocity. The helmet is secured by way of a quick-release micrometric buckle for fast and simple sporting and elimination.

On Louis Moto’s web site, the Nishua NTX-4 Evo is obtainable in a single plain black colorway and three graphic choices. It is available in sizes starting from XS to 2XL, and carries a beginning worth of 229.99 euros, or about $250 USD – fairly good worth for cash contemplating the security options and handy facilities.

DS AUTOMOBILES REVEALS INNOVATIVE ‘UPGRADE TO FRENCH CLASS’ CAMPAIGN FOR DS4

  • The new DS4 campaign draws inspiration from the iconic Louis Armstrong and Etta James hit ‘Cheek to Cheek’ to promote the quality of French travel.
  • This autumn campaign solidifies DS’ position as a leader in the Premium car market.
  • The advert features the DS4 returning to Paris, capturing the essence of the city with iconic landmarks like the Eiffel Tower, and emphasizes comfort and poetic elements.

DS Automobiles has unveiled its latest innovative campaign for the DS4. The advertisement showcases the relationship between DS Automobiles and Paris, highlighting the comfort and design of the DS4.

In this unique world, where the ground becomes the sky and the sky becomes the ground, the DS4 glides on a carpet of clouds, suspended in an upside-down Paris. The dreamlike setting includes hot air balloons, fireworks, and famous monuments that allow viewers to explore Paris from above, all while showcasing the incredible comfort and daring design of the DS4. The advert also highlights key features such as camera-controlled suspension, soundproofing, refined materials, and cutting-edge in-car technologies like night vision.

The advert is accompanied by the timeless song “Cheek to Cheek.” Originally composed in 1935 by Irving Berlin, the song gained popularity through performances by Fred Astaire and Ginger Rogers in the film “Top Hat” and later by Louis Armstrong and Ella Fitzgerald. The DS4 campaign version of the song, arranged by Flavio Ibba and Paolo Fedreghini, aims to combine the sweet melody with a silent world.

Olivier François, CEO of DS Automobiles, said, “With ‘Travel French class,’ DS Automobiles showcases its expertise in comfort and refinement, which are key attributes of the DS4. This poetic film, featuring the DS4 crossing Paris at night, illustrates these distinguishing qualities and offers a chance to explore new perspectives on comfort.”

Travel remains the central theme of the DS4 campaign, with a focus on comfort. “Upgrade to French class” is the second advertisement dedicated to the DS4, following the “When technology dreams of travel” campaign launched in 2021.

Alongside the campaign, DS Automobiles introduces its new signature: “Travelling is an Art,” replacing the previous slogan “Spirit of Avant-Garde” which has been used since 2014. The new signature portrays travel as a way of life and an artistic expression, encouraging creativity, imagination, curiosity, and cultural exploration.

Acclaimed by the press and recognized with prestigious awards, including the title of the most beautiful car of the year at the 2022 International Automobile Festival, the DS4 is currently the best-selling premium compact hatchback in France for 2023.

The film “Upgrade to French class” has been available for viewing since October 15th on YouTube (https://youtu.be/LO-YavJd_IY).

THE FANTOMAS DS TAKES TO THE AIR AGAIN

  • To commemorate the opening of the “On the move with Louis de Funès” exhibition at the Musée National de l’Automobile – Collection Schlumpf in Mulhouse, DS Automobiles is unveiling the drawing for a design inspired by the flying car from the “Fantomas unleashed” film
  • Created by the DS DESIGN STUDIO PARIS, this DS reveals wings and a tailfin, as in the film that came out in 1965
  • Louis de Funès appeared in numerous films with various DS models.

Le Musée National de l’Automobile – Collection Schlumpf is celebrating the iconic cars from the Louis de Funès films in a temporary exhibition open from 5 April to 5 November 2023.

The exhibition brings together cars seen in the films, including the DS, with posters, photos and props.

DS Automobiles is taking part in this celebration with the Louis de Funès Museum by creating a unique drawing that’s a modern adaptation of the DS from “Fantomas unleashed”.

Alongside Jean Marais, Louis de Funès and Mylène Demongeot, the DS was one of the biggest stars of the second part of the Fantomas trilogy, notably for descending the strips of Vesuvius choreographed by Rémy Julienne, and the final escape in the flying DS, with retractable wings.
 

“DS made history beyond the car industry. It is part of French heritage and as such, holds an important place in French cinema. We answered the request from the Louis de Funès Museum by designing a modern DS in tribute to the Fantomas DS. Geoffrey Rossillon, in the exterior design team led by Frédéric Soubirou, created the drawing.”

Thierry Metroz, DS Automobiles Design Director

PRESS CONTACTS

Krystyna Perry – 07710 062783 – krystyna.perry@stellantis.com – Head of PR  

Jeremy Townsend – 07827 896480 – jeremy.townsend@stellantis.com – UK Communications Director 

ABOUT DS AUTOMOBILES
 

Driven by the spirit of the avant-garde and backed by an exceptional heritage, the DS brand, born in 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

Designed for customers looking to stand out, travel the world and enjoy every moment, DS models combine refinement and technology. With new DS 3, DS 4, new DS 7 and DS 9, the DS brand offers a global range.

Based on numerous records since its entry into Formula E in 2015, including double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification by already selling each of its models with an electrified version. Under the E-TENSE label, DS Automobiles offers 100% electric powertrains as well as plug-in hybrids with up to 360hp and four-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

For its discerning customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 450 DS STORES throughout the world.

Follow news from DS on www.DSautomobiles.co.uk @DS_UK