Tag Archives: James

Matt Prior: why electrical SUVs will rewrite the off-road rulebook

I’m intrigued by James Attwood’s current drive of the Audi Q8 E-tron Edition Dakar.

It’s a automotive that directly could possibly be simply dismissed as an costly folly: only some will probably be just a few made, it prices some £20,000 greater than an everyday Q8 E-tron and Audi will cost you one other £8600 for a wrap that appears like its Dakar Rally raider, simply to make sure that you gained’t wish to be seen in it.

Yet on the similar time, it feels to me like a related, early and still-rare foray into electrical off-roading, which is a factor that someday must turn into not extraordinary.

And in the best way that, say, the multifaceted Hyundai Ioniq 5 N can change what we anticipate from efficiency vehicles, so an electrical 4×4 might redefine what we anticipate from off-roaders.

It gained’t simply try to copy what an internal-combustion 4×4 can do now however rewrite the e-book on it.

Jaguar, for instance, by no means pitched the I-Pace as an off-roader, but on its launch in 2018 it took us not solely to a race observe to pattern how effectively it might rotate into corners but in addition up stupidly steep gravel tracks, by way of riverbeds and extra.

The I-Pace has a little-publicised wade depth of 500mm, which individuals don’t routinely got down to problem.

But, in fact, not needing oxygen for a whole bunch of explosions each minute, the best electric car might theoretically wade as deep because it needed. Just pack scuba gear for the occupants.

There’s extra: as Attwood notes, the Edition Dakar has no extra underbody cladding than some other Q8 E-tron.

Partly that’s as a result of it’s not a severe rock-crawler but in addition partly as a result of EVs have already got heavy armour for his or her batteries and have fewer spinning or delicate ancillaries that want it.

Finally, and most significantly for going off street, there’s the ability supply. The manner an engine delivers its energy is basically ruled by the best way it’s designed.

For occasion, large journey or scrambling bikes have large-capacity, few-cylinder engines as a result of they make good quantities of torque but in addition as a result of the uneven, pulsing energy supply can assist a tyre discover higher traction than a smoother torque supply.

An EV can ship torque to wherever it needs, at any time when it needs, solely the way it needs.

Clarkson, Hammond, And May Have Filmed Their Last Grand Tour Episode

Exciting news for fans: The iconic trio of Jeremy Clarkson, Richard Hammond, and James May are set to return in 2024 with a special episode of The Grand Tour in Zimbabwe. However, reports from the BBC suggest that this episode may mark the end of the show with these three hosts.

But don’t lose hope just yet. According to the BBC, there are discussions in progress about the possibility of a new version of the show. So, while this may be the last episode with Clarkson, Hammond, and May, it might not be the end of The Grand Tour altogether.

DS AUTOMOBILES REVEALS INNOVATIVE ‘UPGRADE TO FRENCH CLASS’ CAMPAIGN FOR DS4

  • The new DS4 campaign draws inspiration from the iconic Louis Armstrong and Etta James hit ‘Cheek to Cheek’ to promote the quality of French travel.
  • This autumn campaign solidifies DS’ position as a leader in the Premium car market.
  • The advert features the DS4 returning to Paris, capturing the essence of the city with iconic landmarks like the Eiffel Tower, and emphasizes comfort and poetic elements.

DS Automobiles has unveiled its latest innovative campaign for the DS4. The advertisement showcases the relationship between DS Automobiles and Paris, highlighting the comfort and design of the DS4.

In this unique world, where the ground becomes the sky and the sky becomes the ground, the DS4 glides on a carpet of clouds, suspended in an upside-down Paris. The dreamlike setting includes hot air balloons, fireworks, and famous monuments that allow viewers to explore Paris from above, all while showcasing the incredible comfort and daring design of the DS4. The advert also highlights key features such as camera-controlled suspension, soundproofing, refined materials, and cutting-edge in-car technologies like night vision.

The advert is accompanied by the timeless song “Cheek to Cheek.” Originally composed in 1935 by Irving Berlin, the song gained popularity through performances by Fred Astaire and Ginger Rogers in the film “Top Hat” and later by Louis Armstrong and Ella Fitzgerald. The DS4 campaign version of the song, arranged by Flavio Ibba and Paolo Fedreghini, aims to combine the sweet melody with a silent world.

Olivier François, CEO of DS Automobiles, said, “With ‘Travel French class,’ DS Automobiles showcases its expertise in comfort and refinement, which are key attributes of the DS4. This poetic film, featuring the DS4 crossing Paris at night, illustrates these distinguishing qualities and offers a chance to explore new perspectives on comfort.”

Travel remains the central theme of the DS4 campaign, with a focus on comfort. “Upgrade to French class” is the second advertisement dedicated to the DS4, following the “When technology dreams of travel” campaign launched in 2021.

Alongside the campaign, DS Automobiles introduces its new signature: “Travelling is an Art,” replacing the previous slogan “Spirit of Avant-Garde” which has been used since 2014. The new signature portrays travel as a way of life and an artistic expression, encouraging creativity, imagination, curiosity, and cultural exploration.

Acclaimed by the press and recognized with prestigious awards, including the title of the most beautiful car of the year at the 2022 International Automobile Festival, the DS4 is currently the best-selling premium compact hatchback in France for 2023.

The film “Upgrade to French class” has been available for viewing since October 15th on YouTube (https://youtu.be/LO-YavJd_IY).

The Grand Tour Praises The New Praga Bohema Hypercar

Jeremy Clarkson, Richard Hammond, and James May, known for their car expertise and strong opinions, have featured the new Praga Bohema hypercar on their show, The Grand Tour: Eurocrash. James May had the opportunity to test drive the Bohema and described its acceleration and power as “enormous,” its steering as “incredible,” and overall referred to it as a “wonderful” car. Clarkson also praised the Bohema, calling it a “very impressive piece of engineering.”

The production of roadgoing Bohema hypercars is about to begin, with a price tag of approximately $1.4 million and a limited production run of only 89 units. With its remarkable performance, design, and engineering, the Praga Bohema is expected to create a sensation in the automotive world.

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Grand Tour Praga Bohema