Tag Archives: live

Lamborghini

Automobili Lamborghini Renews Collaboration with Ubisoft

On display at Ubisoft Forward Live in Los Angeles: the new hero car Lamborghini Revuelto

Sant’Agata Bolognese/Los Angeles, CA – June 15, 2023 – Automobili Lamborghini has announced the renewal of its partnership with Ubisoft at the Ubisoft Forward Live event in Los Angeles. They unveiled the Lamborghini Revuelto as a featured vehicle in the upcoming game The Crew™ Motor Fest.

During the event, media and digital creators had the opportunity to see the Lamborghini Revuelto on display, showcasing the hero car of the next chapter in The Crew™ series. The game, called The Crew™ Motorfest, offers a brand-new action driving experience set on the beautiful island of O’ahu, Hawaii.

The focus of the game is on Playlists, which are short thematic campaigns that provide exciting driving moments. Each playlist immerses players in a different car culture universe, offering dedicated races, themed events, and unique challenges.

Attendees at the event had the chance to be the first to experience The Crew™ Motorfest and even participate in an in-game race event using the Lamborghini Revuelto. Additionally, a playlist dedicated to Automobili Lamborghini was created, allowing players to explore the brand’s evolution from the 1971 Lamborghini Miura SV to their latest offering, the new Revuelto, which is the first HPEV plug-in hybrid V12 super sports car.

The Crew™ Motorfest will be released worldwide on September 14, 2023, and is available for pre-order from the Ubisoft Store and Epic Games Store. The game will be playable on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Windows PC, and can also be accessed through the Ubisoft+ subscription on PC and Amazon Luna*.

[1] The vehicle showcased is not yet available for sale and is not subject to Directive 1999/94/EC. Fuel consumption and emissions data are still in the approval stage.

Cars

Best Electric Cars Of 2023

The BMW i4 M50 had a lot to meet the expectations. It had to offer the performance of an M-badged car, the practicality of a 4-Series Gran Coupe, and the smooth, refined experience that BMW EV buyers look for. It was a challenging task, but the i4 M50 successfully delivers on all aspects, making it one of the most satisfying BMWs to drive in recent times. Inspired by the M5, this car is surprisingly practical without compromising on performance. The front and rear seats are spacious, there’s a decent-sized trunk, and the cabin offers the luxurious BMW experience we know and love.

When you press the accelerator, the car feels even more powerful than the M440i, thanks to its dual electric motors that provide a surge of energy capable of lighting up the tires when the traction control is turned off. Whether you’re driving aggressively on winding roads or cruising on the highway, the i4 M50 handles remarkably well. And when it’s time to recharge, its support for 200 kW DC fast charging allows you to get back on the road quickly – assuming you can find a sufficiently powerful charger in the first place.

The only major drawback of the i4 M50 is its limited range, as it can only travel 227 miles between charges, whereas the regular i4 offers up to 301 miles. Aside from that, it excels in almost every aspect, making it an outstanding choice if you can live with the shorter range.

FiatUk

FIAT Metaverse Store, the world’s first metaverse-powered showroom, a revolution in customer experience

  • FIAT reinvents the digital experience thanks to a live dialog between the customer and the Brand.
  • A very simple and human-led brand experience with a real FIAT expert – FIAT Product Genius – ready to answer any question.
  • The FIAT Metaverse Store launches in Italy, FIAT’s home country, with its flagship model: the New 500 La Prima by Bocelli.
  • Inside the FIAT Metaverse Store, customers will be able to discover, configure and even complete the purchase experiences, recreating the feel of a showroom from the comfort of their homes.
  • The project will encompass the entire New 500 line-up by the end of 2022; additional models and markets will follow by the first semester of 2023.
  • User-friendly and simple to use, the FIAT Metaverse Store (LINK) has been developed in collaboration with Touchcast and Microsoft and does not require a virtual reality (VR) headset or expensive hardware.

 

FIAT Metaverse Store is the world’s first metaverse-powered interactive showroom, which makes the brand a front-runner in offering an immersive and simple brand experience. The technology launched by FIAT is, the first of its kind to power an end-to-end sales experience in the metaverse, revolutionizing the brand’s entire customer experience. The Metaverse Store features FIAT’s Product Genius – a real person – who is available to answer any customer question in real-time.

 

“At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of “tech it easy”, and accessible for everyone, thanks to its technology” – stated Olivier Francois, FIAT CEO and Global Stellantis CMO. – “In short, it’s our way of making our customer’s experience tailormade thanks to the interaction with a person and even more simple which is in line with our social mission of meeting people’s current need for a simplified life. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. This one-of-a-kind experience will be extended to the whole New 500 line-up by the end of 2022. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting from Italy, our revolutionary customer journey will be available in other markets.”

 

FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who designed the experience for the FIAT Brand. Touchcast’s Metaverse-as-a-Service platform is built on the Microsoft Cloud, and provides customers with access to the metaverse without requiring VR headsets, avatars or specialized hardware. The result is the synthesis of digital and physical into an immersive experience unlike any other.

 

The FIAT Metaverse Store can instantly transport the customer “inside” FIAT (LINK). Once inside, the Product Genius welcomes the customer, and together they can explore the car in sweeping 360-degree views and learn about its technology, address any questions about electric mobility, recharging and any contents of the New 500. Furthermore, the customer can take a look up close at how the Infotainment and the different driving and EV charging modes work. The client can also customize the model by choosing its body, color, interiors, and any other desired feature and literally see those changing in real-time. Furthermore, FIAT’s completely immersive tool allows one to recreate a driving experience on board the New 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.

 

To meet customers’ needs and adapt to their free time, the Product Genius is always available, Monday to Friday from 9 AM to 8 PM and Saturday from 10 AM to 6 PM.

 

With the new FIAT Metaverse Store, the Brand continues its path towards a lean yet innovative customer journey, in a continuation of the simplification strategy which began just a few weeks ago with the configuration of its new lineup.

 

The entirely online experience is also complemented by a physical one, as the customer can decide to go to the nearest dealership for a test drive.

 

 

Turin, December 1st, 2022