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How The Evolution Engine Saved Harley-Davidson From Bankruptcy

Summary

  • In the Eighties, Harley-Davidson confronted monetary difficulties and intense competitors from Japanese bike manufacturers like Yamaha and Honda.
  • To rebuild its status, Harley-Davidson launched the “Evolution” engine in 1984, which was sturdy and dependable, serving to the model compete with its Japanese rivals.
  • The Evolution engine, recognized for its use of aluminum elements, improved the general well being, longevity, and using expertise of Harley-Davidson bikes, contributing to the model’s success.

These days, everyone knows Harley-Davidson for being one of many high bike producers on the earth. The considered them going out of enterprise appears subsequent to inconceivable. However, there was a time within the Eighties wherein the corporate was on the verge of going bankrupt. Back in 1969, Harley-Davidson was dealing with some critical monetary hardships, in addition to some stiff competitors from Japanese bike manufacturers like Yamaha and Honda.

So it was bought to American Machine and Foundry (AMF), which dealt a critical blow to the model’s credibility and identify. After all, previous to the acquisition, AMF was recognized for producing leisure and sporting gear like tennis rackets, bowling gear, and so on. During its possession of Harley-Davidson, AMF determined to make some unpopular selections, together with slicing again on the workforce and producing increased portions of a low-quality product.

These selections would ultimately result in a labor strike by an sad workforce. In the eyes of die-hard Harley followers, this wasn’t a proud time within the model’s historical past. Streamlining the manufacturing of extra bikes did not fairly assist within the general grade of every unit. Just like how fast-food eating places mass-produce burgers, it isn’t the identical as top-quality meals.

However, after 12 years of poor overseeing and administration, Harley-Davidson was purchased again from AMF by 13 buyers (together with Willie G. Davidson) for under $80 million. Upon their reacquisition, they began Harley-Davidson’s redemption story with a motor that might change the trajectory of the model perpetually… the Evolution engine.

Related

10 Reasons Why Harley-Davidson Is A Great Motorcycle Company

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The following info on the historical past of the Evolution motor was gathered from Harley-Davidson and third-party sources like Low Brow Customs, CycleWorld, and Bikez.

How Did The Evolution Engine Save Harley-Davidson From Bankruptcy?

1988 Harley-Davidson Twin Cam Engine
Harley-Davidson

Following its reacquisition from AMF, Harley-Davidson had some actual floor to cowl to rebuild its public status for being a high-quality and highly-desired bike. In an effort to indicate not simply its Japanese competitors, however to patrons in all places, that also they are able to evolving their merchandise into one thing better.

Hence, the event of the “Evolution” engine. The Evolution (aka “Evo”) motor is a V-twin engine that made its debut in 1984 on a big number of Harley-Davidson fashions. This labored in Harley’s favor as one in every of its largest criticisms all through the Seventies was its continued use of outdated engines.

The Competition From Japanese Motorcycles Was Intensifying

It was throughout this time that Japanese producers would surpass Harley-Davidson via steady innovation and improvement of newer, extra dependable engine methods that had been additionally inexpensive to keep up. With Harley-Davidson already behind each by way of engine improvement, and available in the market general, the bike producer wanted to tug itself out of the monetary hunch its earlier house owners had put it in. This is the place the Evolution engine was in a position to cowl misplaced floor, by being simply as sturdy and dependable as its competitors.

By introducing a more powerful, healthier engine into the mix, the model lastly had the workhorse it wanted to face toe-to-toe in opposition to its rivals. Sure sufficient, the Evolution engine had the literal and figurative energy to place Harley again into the winner’s circle. This transfer mirrored an overdue success that Harley-Davidson wanted to dig itself out of the monetary gap it was in, the place it beforehand spent portion of income satisfying guarantee claims. By holding its prospects pleased, Harley-Davidson was in a position to develop and dominate the competitors as soon as once more.

What Made The Evolution Engine Special?

The Evolution engine is a 45-degree air-cooled V-twin that has been a central a part of Harley-Davidson’s newfound success following its inception in 1984. Also nicknamed “Blockhead”, the Evolution engine made good use of aluminum heads and cylinders, slightly than the heavy forged iron elements that had been utilized in its predecessor, the Shovelhead.

With the Shovelhead, its aluminum head would slide throughout its low-expansion iron cylinder because it warmed up and expanded. This would result in the gradual deterioration of the top gasket. It was for that reason, amongst many others, why the Evolution engine could be made fully out of aluminum with iron liners. Aluminum heads, cylinders and crankcase. All of it. Plus, the alignment dowels would assist maintain all shifting elements in movement, leading to higher situations for the gaskets and sealing.

The Evolution Engine Made Wide Use Of Aluminum

Thanks to the aluminum elements’ lighter weight, better sturdiness, improved air-cooing, and better thermal conductivity than iron, the Evolution noticed far much less put on and tear on its head gasket seals, even after prolonged quantities of aggressive using. Not solely had been these enhancements higher for the general well being and longevity of the bike, in addition they offered a way more constructive using expertise for present and new Harley-Davidson prospects.

By enhancing the power and reliability of the engine, the Evolution engine helps re-establish Harley as a critical contender within the market. The much less money and time the corporate must spend paying for guarantee prices, the extra money and time it may spend on rebuilding the model that it’s right this moment. The debut of the brand new engine resulted within the sale of 38,741 items in 1984, which was a 31 p.c enhance from the earlier yr.

Related

10 Best Classic Harley-Davidson Motorcycles

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The Evolution Engine in Sportsters

1985 Harley-Davidson Sportster 883
pilot_micha via Flickr

In order for Harley-Davidson to thrive as soon as once more after pulling itself out of its poor public status, there was one explicit bike that Harley followers love and respect to obtain some higher therapy. That bike is, of course, the Sportster. Considering that the Sportster has been Harley-Davidson’s most reasonably priced, maneuverable, customizable, and user-friendly bike since 1957, it solely is smart that its powertrain has obtained a protracted overdue improve.

The Evolution Shined On The Sportster Lineup

By introducing the Evo to the Sportster lineup, it will use just one cam per overhead valve. In whole, that makes for 4 impartial gear-driven, and far more highly effective camshafts. With cam lobes inline with one another, the engine setup would have its pushrods parallel with one another. This configuration would end in much more horsepower and torque unseen on the Sportster till the Eighties.

Once Sportster followers had been in a position to really feel the distinction between the Evolution engine and the Shovelhead, they had been lastly in a position to rave and have fun the Harley-Davidson model as soon as once more. It additionally made positive that its Japanese rivals took discover that they had been again to being serious contenders in the market.

Related

Why Every Rider Should Visit The Harley-Davidson Museum

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The Evolution Engine in Cruisers

1994 Harley-Davidson Softail Slim
Dave_S via Flickr

When it came to the Sportsters, prospects had the choice of going with both a 883cc Evolution engine, or a 1200cc Evolution engine. But for patrons that had been inquisitive about among the bigger cruiser fashions, just like the Fat Bob, Sport Glide, Low Glide, Low Rider, Softail, and Wide Glide, they’d require a little bit extra energy together with it.

This resulted within the new and improved 1340cc Evolution engine, which was additionally 20 kilos lighter than the Shovelhead with its personal checklist of technical enhancements. By 1985, all ultimate drives had been toothed belts, and the sand-cast cylinder heads would ultimately result in die-cast. These bigger fashions would additionally see newer consumption and exhaust methods, resembling crossover pipes, to chop down on noise.

The Evolution Engine In Pop Culture

Even the engines’ aluminum curler cages had been being changed with stronger, M-section plated metal cages. Much just like the Sportsters, the bigger Evo-powered Harley-Davidsons obtained some better quantities of horsepower and torque when in comparison with the Shovelheads. For occasion, by 1986 the Evo-powered Harley-Davidson Low Rider FXRS was in a position to produce 64 horsepower, and 79 lb-ft of torque at 3500 RPM. Certainly some energy specs that many Harley followers had been very pleased about.

Unforgettable Moments In The History Of Harley-Davidson

Over its 120-year history, Harley-Davidson has encountered and survived numerous challenges, including world wars, financial crises, aging products, and near-bankruptcy. Despite these adversities, the Harley-Davidson motorcycle has maintained a global identity and become a symbol of America. The company has experienced various significant moments, with some of the most notable ones listed below.

Related: Shovelhead: The Dark Days of Harley Davidson

11 First Motorcycle

Still More Of A Motorized Bicycle

Harley Davidson Number 1
Harley Davidson

In 1901, William S. Harley designed a small internal combustion engine for use in a regular pedal-bicycle frame. With the help of Arthur Davidson, they completed their motor-bicycle in 1903, marking the path to future motorcycle designs.

10 First V-Twin Engine

An American Treasure

Harley Davidson 11F in grey
Harley Davidson

In 1907, Harley-Davidson introduced its first V-Twin engine, which doubled the power of the first singles and significantly improved performance. This marked a pivotal moment in the company’s history.

9 Harley-Davidson Servi-Car

Surviving The Great Depression

Harley Davidson Servi Car static shot
Mecum

During the Great Depression, Harley-Davidson introduced a new lineup, including the three-wheeled Servi-Car, to diversify its range and survive the economic downturn. This innovative approach proved instrumental in the company’s endurance during challenging times.

Harley-Davidson Highlights

  • First motorcycle produced in 1903
  • First V-Twin engine in 1907
  • Launched the Servi-Car three-wheeler during the Great Depression to diversify the range in order to survive
  • One of only two American motorcycle manufacturers to survive the Great Depression
  • Produced 90,000 WLA models during the Second World War

Related: Top 10 Best Trike Motorcycles You Can Buy In 2023

8 Harley-Davidson OHV Knucklehead

An Icon Is Born

Harley Davidson Knucklehead static shot
Mecum

In 1936, Harley-Davidson introduced the OHV Knucklehead engine with an overhead valve cylinder head, which revolutionized performance and reliability, marking the birth of an iconic engine model.

7 Harley-Davidson WLA

Helping Win The War

Harley Davidson WLA Military Green
Mecum

During the war, Harley-Davidson played a vital role by supplying over 90,000 WLA/WLC motorcycles to the military, contributing significantly to the war effort and demonstrating the company’s commitment to supporting the nation during critical times.

6 The Small Harleys

From DKW to Aermacchi, Many Small Motorcycles Wore The Bar And Shield

Harley Davidson Hummer static shot
Mecum

Harley-Davidson’s acquisition of the designs of a small German motorcycle led to the launch of the Hummer in 1948. Subsequent collaborations with Italian manufacturer Aermacchi resulted in a range of motorcycles that further expanded the company’s product offerings.

5 Harley-Davidson Hydra Glide

The Original Touring Bike

harley-davidson hydra-glide panhead
Jimmy Smith via Flickr

The introduction of the Hydra Glide in 1950, with improved suspension systems, represented a significant advancement in touring motorcycles, demonstrating Harley-Davidson’s commitment to enhancing rider comfort and performance.

4 Harley-Davidson Duo Glide

The Big Harleys Finally Get Rear Suspension

How Mahindra’s Tiny Roxor Could Eat Into Used Wrangler Sales

Summary

  • The Mahindra Roxor faced legal challenges due to its striking resemblance to the Jeep CJ series, but a redesign helped establish a visual distinction and cleared the path for its U.S. adventures.
  • The Roxor’s reentry into the American market after the legal battle hints at a fascinating competitive narrative, as it aims to challenge the reign of the Jeep Wrangler in the entry-level off-roader segment.
  • The Roxor emerges as an off-road champion with its affordability, utility, and rugged appeal, offering impressive performance capabilities, a distinctive design, and a lower price tag compared to competitors like the base model Wrangler Sport.

Enveloped in a legal tussle since its launch in 2018, the Mahindra Roxor bore an uncanny resemblance to the iconic Jeep CJ series – a similarity that sparked an infringement lawsuit by Jeep’s parent company, Stellantis. The claim emphasized the Roxor’s design elements, was a seemingly mirror image of the CJ series that threatened to shake the sales trajectory of Jeep’s market favorite, the Wrangler.

However, Mahindra took the challenge head-on, opting for a redesign that aimed at setting a clear visual distinction between its compact off-roader and its American counterpart. The post-2020 version of the Roxor was the fruit of these labors – a refashioned avatar that was poised to carve its unique niche within the U.S. off-road landscape.

This significant modification became a game-changer in the courtroom. A U.S. District Court judge cleared the path for the Roxor’s U.S. adventures, citing that the substantial redesign established a visual divergence that separated it from the Jeep models.

This milestone verdict not only validated the Roxor’s position in the American market but also hinted at a fascinating competitive narrative. Can the Mahindra Roxor, now free from legal constraints, challenge the reign of the Jeep Wrangler, (especially the base trims)? The American off-road terrain awaits this thrilling saga.

Related: Here’s Why The Mahindra Roxor’s Return Is So Significant

2023 Mahindra Roxor
Mahindra

A reinvigorated conqueror has emerged in the off-roading arena, following a high-stakes David and Goliath-esque battle. Mahindra’s Roxor, after enduring a barrage of legal challenges from Jeep, finds itself reborn and ready to rumble in the dirt again.

The Roxor’s journey began under a cloud of controversy, with its striking resemblance to Jeep’s iconic CJ and Wrangler models causing uproar. Everything from the round headlamps and slotted grille to the angular fenders and detachable cloth top were said to borrow heavily from Jeep’s legacy. Such similarities were a red flag for Jeep, sparking a fierce legal confrontation.

Yet, adversity often fuels innovation. With its back against the wall, Mahindra went into a creative huddle, resurfacing with an overhauled Roxor design. Its makeover sported a novel horizontal front grille, marking a distinct departure from the contentious vertical slots reminiscent of its competitor. This redesign managed to pacify the U.S. International Trade Commission, enabling Mahindra to resume sales in 2020.

The legal saga continued when Jeep appealed in 2022, but the judiciary upheld the validity of Roxor’s transformation. The Eastern District Court of Michigan has recently ruled in Mahindra’s favor, paving the way for the post-2020 Roxor to return to the U.S. market. This landmark decision marks the end of a tumultuous chapter, offering a glimmer of hope for Mahindra and Roxor aficionados.

This development is poised to send ripples through the off-roader market. With Roxor’s striking resemblance to the Jeep Wrangler, particularly in design and capability, it’s set to make waves in the entry-level off-road segment.

The Roxor’s affordable price tag, coupled with a comparable off-road experience, may just make it a formidable competitor, nudging price-conscious buyers to reconsider their options. It’s clear that with this ruling, a new off-road saga is about to unfold.

Related: Mahindra Roxor Vs. Moke: Which Is The Better Tiny Wrangler Knockoff

The Roxor: An Off-Road Champion

Front shot of the 2023 Mahindra Roxor
Mahindra

Straddling the intersection of affordability, utility, and rugged appeal, Mahindra’s Roxor emerges as a standout contender in the realm of off-road vehicles. Embracing its identity as an off-road-only UTV, it triumphs over the obstacle of road illegality in many U.S. states by offering a performance that leaves off-road enthusiasts astounded and rivals envying.

The Roxor is a raw encapsulation of off-road thrill, equipped with four-wheel drive and off-road essentials like a two-speed transfer case, Bilstein dampers, and a rear-locking differential. Its compact stature, measuring 148 inches in length, a 96-inch wheelbase, and a 60.7-inch width, belie its capability to tow an impressive 3,490 pounds.

At its heart, a 2.5-liter turbodiesel engine purrs, delivering 62 horsepower and 144 pound-feet of torque. This mechanical powerhouse, coupled with a five-speed manual transmission and the option of rear- or all-wheel drive, makes it an off-road dynamo.

Beyond its performance capabilities, the Roxor makes a statement with its design, evoking nostalgia with its cloth top base trim. For those seeking comfort against the elements, the All-Weather model, fitted with an HVAC system, an enclosed plastic top, and side windows, should offer a respite.

Mahindra Roxor Specifications

Feature

Specification

Powertrain

2.5-liter turbodiesel

Horsepower

62 horsepower

Torque

144 pound-feet

Transmission

Five-speed manual with high and low transfer case ranges

Drive Type

Selectable rear- or all-wheel drive

Towing Capacity

3,490 pounds

Length

148 inches

Wheelbase

96 inches

Width

60.7 inches

Price (Base Model)

$20,599

Price (All-Weather Model)

$28,739

This formidable trailblazer, which tops off at $28,739, though non-road-legal, emerges as a frugal alternative to high-priced off-roaders like the base model Wrangler Sport two-door which starts at $31,995; particularly for weekend adventurers and farm workers.

The Roxor’s charm doesn’t simply lie in mimicking old Jeep aesthetics; it captures the magic and excitement that they invoked. As a cost-effective off-road plaything, the Roxor challenges the terrain and the market alike, rewriting the rules of off-road adventures.

RELATED: 10 Reasons You Should Pick A Mahindra Roxor Over A Polaris Ranger

Roxor Vs. Wrangler: An Unraveling Off-Road Adventure Of Tradition And Innovation

2023 Mahindra Roxor
Mahindra

On the winding, challenging trail of off-road vehicles, the Roxor emerges as a reminiscent echo of yesteryears’ classics, marrying the charm of nostalgia with contemporary power. As it squares up against the Jeep Wrangler, the traditional allure of the Roxor strikes a unique contrast against the technological prowess of its rival.

The Roxor, with its boxy silhouette paying homage to the iconic Jeep CJ models, embraces a minimalist design ethos. Its simple and rugged persona extends an enticing invite to off-road purists seeking an unvarnished, no-frills adventure experience. Unlike its arch-rival, the Jeep Wrangler, which showcases an array of high-tech features and amenities, the Roxor is a steadfast ode to the raw, unrefined essence of off-roading.

In the contest of road legality, the Roxor’s stance varies across different U.S. states, further emphasizing its primary focus as a hardy off-road companion. The Wrangler, on the other hand, caters to a broader spectrum, effortlessly straddling the urban jungle and treacherous trails with its diverse trim levels and city-driving comfort.

As Mahindra’s Roxor rebounds from legal tussles, eyes are drawn to the potential reverberations this event might create in the automotive ecosystem. Will the Roxor, with its retro design ethos, modern functionality, and affordability, stir up the market dynamics? Could it sway the scales in the ever-competitive off-road landscape?

In the gripping narrative of off-road rivalry, the Roxor and Wrangler are setting off on new paths. As they grapple with balancing tradition and modernity, their journey stands testament to the evolving definition of adventure. One thing is certain, the off-road saga between the Roxor and Wrangler is far from over, promising an adrenaline-fueled ride for off-road aficionados.

Tesla Introduces ‘Charge On Solar’ Option for Environmentally Friendly EV Charging

Tesla has launched a new feature called Charge on Solar that addresses a common criticism faced by electric vehicles regarding the source of their power. This feature allows Tesla owners to charge their vehicles using excess solar energy, reducing reliance on fossil fuels and minimizing carbon emissions.

Charge on Solar is not only a sustainable way for Tesla owners to charge their cars, but it also contributes to the wider adoption of renewable energy for transportation. Currently, this feature is only available in North America (the U.S. and Canada), and there is no information about its availability in other markets.

However, it is likely that Tesla is actively working to make this feature available in Europe and other regions. While there are no indications of extending these benefits to non-Tesla electric vehicles, Tesla has previously shown openness in sharing access to their proprietary North American Charging Standard (NACS) with other EV manufacturers.