How The Evolution Engine Saved Harley-Davidson From Bankruptcy

How The Evolution Engine Saved Harley-Davidson From Bankruptcy

How The Evolution Engine Saved Harley-Davidson From Bankruptcy

Summary

  • In the Eighties, Harley-Davidson confronted monetary difficulties and intense competitors from Japanese bike manufacturers like Yamaha and Honda.
  • To rebuild its status, Harley-Davidson launched the “Evolution” engine in 1984, which was sturdy and dependable, serving to the model compete with its Japanese rivals.
  • The Evolution engine, recognized for its use of aluminum elements, improved the general well being, longevity, and using expertise of Harley-Davidson bikes, contributing to the model’s success.

These days, everyone knows Harley-Davidson for being one of many high bike producers on the earth. The considered them going out of enterprise appears subsequent to inconceivable. However, there was a time within the Eighties wherein the corporate was on the verge of going bankrupt. Back in 1969, Harley-Davidson was dealing with some critical monetary hardships, in addition to some stiff competitors from Japanese bike manufacturers like Yamaha and Honda.

So it was bought to American Machine and Foundry (AMF), which dealt a critical blow to the model’s credibility and identify. After all, previous to the acquisition, AMF was recognized for producing leisure and sporting gear like tennis rackets, bowling gear, and so on. During its possession of Harley-Davidson, AMF determined to make some unpopular selections, together with slicing again on the workforce and producing increased portions of a low-quality product.

These selections would ultimately result in a labor strike by an sad workforce. In the eyes of die-hard Harley followers, this wasn’t a proud time within the model’s historical past. Streamlining the manufacturing of extra bikes did not fairly assist within the general grade of every unit. Just like how fast-food eating places mass-produce burgers, it isn’t the identical as top-quality meals.

However, after 12 years of poor overseeing and administration, Harley-Davidson was purchased again from AMF by 13 buyers (together with Willie G. Davidson) for under $80 million. Upon their reacquisition, they began Harley-Davidson’s redemption story with a motor that might change the trajectory of the model perpetually… the Evolution engine.

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The following info on the historical past of the Evolution motor was gathered from Harley-Davidson and third-party sources like Low Brow Customs, CycleWorld, and Bikez.

How Did The Evolution Engine Save Harley-Davidson From Bankruptcy?

1988 Harley-Davidson Twin Cam Engine
Harley-Davidson

Following its reacquisition from AMF, Harley-Davidson had some actual floor to cowl to rebuild its public status for being a high-quality and highly-desired bike. In an effort to indicate not simply its Japanese competitors, however to patrons in all places, that also they are able to evolving their merchandise into one thing better.

Hence, the event of the “Evolution” engine. The Evolution (aka “Evo”) motor is a V-twin engine that made its debut in 1984 on a big number of Harley-Davidson fashions. This labored in Harley’s favor as one in every of its largest criticisms all through the Seventies was its continued use of outdated engines.

The Competition From Japanese Motorcycles Was Intensifying

It was throughout this time that Japanese producers would surpass Harley-Davidson via steady innovation and improvement of newer, extra dependable engine methods that had been additionally inexpensive to keep up. With Harley-Davidson already behind each by way of engine improvement, and available in the market general, the bike producer wanted to tug itself out of the monetary hunch its earlier house owners had put it in. This is the place the Evolution engine was in a position to cowl misplaced floor, by being simply as sturdy and dependable as its competitors.

By introducing a more powerful, healthier engine into the mix, the model lastly had the workhorse it wanted to face toe-to-toe in opposition to its rivals. Sure sufficient, the Evolution engine had the literal and figurative energy to place Harley again into the winner’s circle. This transfer mirrored an overdue success that Harley-Davidson wanted to dig itself out of the monetary gap it was in, the place it beforehand spent portion of income satisfying guarantee claims. By holding its prospects pleased, Harley-Davidson was in a position to develop and dominate the competitors as soon as once more.

What Made The Evolution Engine Special?

The Evolution engine is a 45-degree air-cooled V-twin that has been a central a part of Harley-Davidson’s newfound success following its inception in 1984. Also nicknamed “Blockhead”, the Evolution engine made good use of aluminum heads and cylinders, slightly than the heavy forged iron elements that had been utilized in its predecessor, the Shovelhead.

With the Shovelhead, its aluminum head would slide throughout its low-expansion iron cylinder because it warmed up and expanded. This would result in the gradual deterioration of the top gasket. It was for that reason, amongst many others, why the Evolution engine could be made fully out of aluminum with iron liners. Aluminum heads, cylinders and crankcase. All of it. Plus, the alignment dowels would assist maintain all shifting elements in movement, leading to higher situations for the gaskets and sealing.

The Evolution Engine Made Wide Use Of Aluminum

Thanks to the aluminum elements’ lighter weight, better sturdiness, improved air-cooing, and better thermal conductivity than iron, the Evolution noticed far much less put on and tear on its head gasket seals, even after prolonged quantities of aggressive using. Not solely had been these enhancements higher for the general well being and longevity of the bike, in addition they offered a way more constructive using expertise for present and new Harley-Davidson prospects.

By enhancing the power and reliability of the engine, the Evolution engine helps re-establish Harley as a critical contender within the market. The much less money and time the corporate must spend paying for guarantee prices, the extra money and time it may spend on rebuilding the model that it’s right this moment. The debut of the brand new engine resulted within the sale of 38,741 items in 1984, which was a 31 p.c enhance from the earlier yr.

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The Evolution Engine in Sportsters

1985 Harley-Davidson Sportster 883
pilot_micha via Flickr

In order for Harley-Davidson to thrive as soon as once more after pulling itself out of its poor public status, there was one explicit bike that Harley followers love and respect to obtain some higher therapy. That bike is, of course, the Sportster. Considering that the Sportster has been Harley-Davidson’s most reasonably priced, maneuverable, customizable, and user-friendly bike since 1957, it solely is smart that its powertrain has obtained a protracted overdue improve.

The Evolution Shined On The Sportster Lineup

By introducing the Evo to the Sportster lineup, it will use just one cam per overhead valve. In whole, that makes for 4 impartial gear-driven, and far more highly effective camshafts. With cam lobes inline with one another, the engine setup would have its pushrods parallel with one another. This configuration would end in much more horsepower and torque unseen on the Sportster till the Eighties.

Once Sportster followers had been in a position to really feel the distinction between the Evolution engine and the Shovelhead, they had been lastly in a position to rave and have fun the Harley-Davidson model as soon as once more. It additionally made positive that its Japanese rivals took discover that they had been again to being serious contenders in the market.

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The Evolution Engine in Cruisers

1994 Harley-Davidson Softail Slim
Dave_S via Flickr

When it came to the Sportsters, prospects had the choice of going with both a 883cc Evolution engine, or a 1200cc Evolution engine. But for patrons that had been inquisitive about among the bigger cruiser fashions, just like the Fat Bob, Sport Glide, Low Glide, Low Rider, Softail, and Wide Glide, they’d require a little bit extra energy together with it.

This resulted within the new and improved 1340cc Evolution engine, which was additionally 20 kilos lighter than the Shovelhead with its personal checklist of technical enhancements. By 1985, all ultimate drives had been toothed belts, and the sand-cast cylinder heads would ultimately result in die-cast. These bigger fashions would additionally see newer consumption and exhaust methods, resembling crossover pipes, to chop down on noise.

The Evolution Engine In Pop Culture

Even the engines’ aluminum curler cages had been being changed with stronger, M-section plated metal cages. Much just like the Sportsters, the bigger Evo-powered Harley-Davidsons obtained some better quantities of horsepower and torque when in comparison with the Shovelheads. For occasion, by 1986 the Evo-powered Harley-Davidson Low Rider FXRS was in a position to produce 64 horsepower, and 79 lb-ft of torque at 3500 RPM. Certainly some energy specs that many Harley followers had been very pleased about.