Tag Archives: peace

BMW

Thrilling, supporting, unifying: sport is in our genes.

+++ BMW Group celebrates the International Day of Sport for Development and Peace +++ Ilka Horstmeier: “Sport creates unique moments, strengthens a sense of community, celebrates diversity, and builds bridges.” +++ Overview of the worldwide sporting involvement of the BMW Group +++

Munich. Golf execs benefit from the celebrations once they take only a few pictures to seek out the opening at a world-class match. Providing help to socially deprived kids by an academic challenge on the identical time although exhibits how two worthwhile goals can interconnect; an unforgettable sporting occasion and a social dedication to elevated equality of alternative. It is exactly this mix that the BMW Group helps with its “Eagles for Education” initiative at quite a few tournaments, a part of a world involvement in golf. The goal is to assist academic programmes and supply improved prospects and future alternatives for younger folks. 

The BMW Group has been concerned on this strategy on a social stage – for some a long time additionally with a particular sporting focus. “The BMW Group is much more than a car manufacturer. With around 150,000 employees from 110 nations, we are a part of society – both inside and outside of our factory gates and offices. That is why supporting this diversity within sport is particularly important to us”, defined Ilka Horstmeier, Member of the Board of Management of BMW AG, Human Resources and Real Estate, Labour Relations Director. “Sport creates unique moments for athletes and spectators, strengthens a sense of community, celebrates diversity, and builds bridges. At BMW Group, we are very proud to support sporting events around the world, helping to connect people from different backgrounds and cultures with one another.”

The Day of Sport for Development and Peace on sixth April is an effective cause to check out the BMW Group’s involvement on this space, sport is in our genes.

The BMW Group sporting involvement reaches throughout the globe, from Australia, Japan, and China, through India, South America, and the USA, to Finland and Italy. Golf and motorsport are each worldwide focus areas. However, established long-term nationwide involvements in working, basketball, and tennis all have an intensive historical past and custom throughout the firm.  Sport achieves one thing that hardly some other sphere of life is ready to do; it unites nations, crosses borders, and is a language that anybody can perceive.

Tradition meets the long run: how golf brings collectively top-class worldwide occasions and the nice trigger.

Golf is on the coronary heart of the sporting involvement of the BMW Group. Around 40 years in the past, the corporate established the biggest worldwide match sequence for beginner golfers, the BMW Golf Cup. BMW has been supporting skilled golf for practically as lengthy, since 1989. The BMW International Open in Munich is the best-known professional match in Germany and can happen for the thirty fifth time in 2024.  What makes it much more particular is that BMW is not only the sponsor, but in addition the organiser of this conventional match.

Over the a long time, BMW has additionally turn into established as a distinguished and dependable associate within the worldwide golf scene, supporting tournaments that entice world-class golfers: the BMW Championship within the USA, the BMW PGA Championship in Great Britain, the BMW Ladies Championship in Korea, and the BMW Japan Golf Tour Championship function skilled athletes competing in 4 extra tournaments that BMW helps as title sponsor. BMW gives help and assist as a associate of one other 22 tournaments – from the USA to South Africa and Australia – guaranteeing a premium expertise for all individuals.

The results of those occasions prolong far past sport itself, going hand in hand with accountable, social involvement. The BMW International Open 2023 noticed the beginning of the “Eagles for Education” initiative, because the BMW Group added one other module to its long-term, sustainable dedication to enhance training and future alternatives for younger folks. For every eagle chalked up by the highest gamers on the BMW International Open, the BMW Group donated 1,000 Euro to the “JOBLINGE” and “Kick ins Leben” organisations, each of which have been working with the BMW Group for a few years. BMW additionally elevated the donation quantity for every hole-in-one by 10,000 Euro. A complete of 99,000 Euro was raised through the conventional match, which the 2 organisations from Munich utilized to the advance of studying alternatives for deprived kids and younger adults.

The assist for the Evans Scholar Foundation is following an identical path. The BMW Championship 2023, which passed off close to Chicago within the USA, generated a document whole of 5.5 million US {dollars} to finance full school scholarships for caddies in want. Since the BMW Championship debuted in 2007, greater than 3,300 younger folks have been given the chance to maneuver into additional training.

trigger can also be behind the BMW PGA Championship. Also often called the “Festival of Golf”, this takes place in Wentworth, simply exterior London and because of BMW’s involvement, the match has supported the Campaign Against Living Miserably (CALM) in recent times– an initiative that focuses on suicide prevention.

Even in a single-player self-discipline equivalent to golf, it’s simple to understand the ability of sport,  working collectively in direction of a single goal. This additionally grew to become clear on the Ryder Cup in Rome, that includes BMW as Worldwide Partner. Turning their differing kinds of play into collective power, the groups from the USA and Europe delivered thrilling golf at this occasion, which stands alone on the planet of sport. Individual pursuits retreat into the background. As Worldwide Partner of the Ryder Cup, BMW helps the legendary competitors with all-electric mobility to assist exactly this strategy of respectful collaboration.

BMW M Motorsport: the artwork of engineering involves the racetrack.

The firm has loved a few years of success in motor racing. This season, BMW M Motorsport is making a works entry within the FIA World Endurance Championship with the BMW M Hybrid V8 prototype, together with the 24 Hours of Le Mans because the spotlight of the season in June, and can also be competing within the IMSA WeatherTech SportsCar Championship in North America. The big selection of BMW M works drivers and BMW M Motorsport groups will even be racing with the BMW M4 GT3 in quite a few top-quality, worldwide GT racing sequence. Customer racing represents one other key pillar of this involvement. Privateer drivers and groups are competing around the globe, celebrating wins and titles with BMW M vehicles.

Basketball: new mobility partnership helps future alternatives.

BMW München has additionally been concerned in basketball for the reason that summer time of 2023, initiating a partnership with FC Bayern München Basketball GmbH. The gamers and coaching workers on the five-time German champions can now drive round in emission-free, all-electric autos.

In golf, it’s the eagles which might be particular, in basketball, it’s the dunks. The “Dunks for Tomorrow” marketing campaign from BMW München and FC Bayern München Basketball generates donations for training and equal alternatives – with appreciable success. For each dunk throughout a house sport on the BMW Park, the corporate will donate 1,000 Euro on the finish of the season to SOS-Kinderdorf e.V. This will assist to enhance the long run prospects for kids and younger adults from deprived households. A complete of 100,000 Euro had already been reached in early March when the one centesimal dunk was recorded by Devin Booker, the American energy ahead.

 

Bobsleigh and biathlon: expertise partnership picks up velocity.

Sport occasions entice fans on a world, nationwide, or regional stage. In Germany, BMW is concerned in winter sports activities, working and tennis.  The expertise partnership with the German Bobsleigh, Luge and Skeleton Federation (BSD) options information switch from the automotive business going down proper within the ice channel. The newest challenge is 3D printing processes from automotive growth and manufacturing will result in the manufacturing of the best footwear for the bobsleigh groups with brand-new spike plates to allow most acceleration within the ice channel. The goal it’s anticipated that the athletes shall be competing with the right footwear by the 2026 Winter Olympic Games on the newest, as they goal to extract the decisive lots of of a second required on the best way to a gold medal.

The expertise partnership additionally encompasses different initiatives, such because the BMW Data Coach. The evaluation expertise is used to optimise the complicated system of luge, athlete, and racing line – an strategy that has been normal process for years in car growth. In bobsleigh, sensors are put in within the coaching sleds to measure dynamic information equivalent to longitudinal and lateral velocity, acceleration and yaw charges, and ship high-resolution recordings. Analysis software program permits for exact reconstruction of every run.

The Bob Simulator that BMW constructed for the BSD, particularly for the 2022 Winter Olympic Games, can also be one among a sort. This allowed bob pilots in Munich to familiarise themselves with the beforehand unknown Olympic observe in Yanqing, months prematurely.

Technology switch can also be efficient in biathlon. German biathletes have the chance to carry out assessments within the wind tunnel. In the BMW Group Aerolab, capturing from a standing place is simulated, analysed and improved beneath various wind circumstances. The aerodynamics specialists from the BMW Group and the German Ski Association (DSV) moreover work collectively intently to optimise the fabric for the athletes.

The BMW Group has loved a detailed connection to the DSV biathletes for a few years, as mobility associate, the corporate equips the athletes with electrical autos.

The quickest 42 kilometres on the planet.

The range and solidarity generated by sport additionally form the BMW presence in Berlin, the capital of Germany. This is not only the situation of the BMW Motorrad plant, the place as much as 900 autos are produced every day by motivated and enthusiastic staff for purchasers all around the globe. It can also be the place the extraordinarily atmospheric BMW BERLIN MARATHON takes place, which celebrates its fiftieth anniversary this 12 months, supported by the corporate as title associate.

The working occasion is a part of the World Marathon Majors and essentially the most worldwide sporting platform to function professionals and amateurs from all around the world racing the identical path to the end line. Last 12 months, Ethiopia’s Tigst Assefa celebrated a brand new world document with round a million followers alongside the 42.195 kilometre route. At the end line, the timer on the all-electric BMW i5 lead automobile stopped at 2:11:53 hours.

 

Looking forward to occasions in 2024: world-class athletes from tennis and golf to satisfy on the dwelling of BMW.

Tennis and BMW – that is additionally the story of a long-standing partnership. BMW is concerned in tennis around the globe, on the BNP Paribas Open in Indian Wells, California, and on the ATP Masters 1000 Rome in Italy. Since 1987, the BMW Open has allowed the corporate to supply a stage for world-class tennis not removed from its manufacturing unit gates. This will once more be the case from thirteenth to twenty first April, when the celebs of the scene serve on the clay courts of the celebrated MTTC Iphitos membership in Munich. The match will function German Olympic champion Alexander Zverev and former US Open champion and BMW Österreich model ambassador Dominic Thiem.

Another massive identify from the world of golf will entice consideration this summer time when going down for the thirty fifth time in July 2024, the BMW International Open will see Bernhard Langer, essentially the most profitable German golfer, tee off in München Eichenried. This shall be Langer’s closing match on the DP World Tour.

 

Topics and tales on the BMW Group.

The firm gives subjects and tales associated to chose nationwide and worldwide days of commemoration and motion. Feel free to strategy us proactively together with your subject concepts – we offer insights and introduce you to attention-grabbing folks on the BMW Group.

The BMW Group will even publish subjects and tales associated to today of commemoration and motion in 2024:

twenty first May: World Day for Cultural Diversity

twenty fourth June: Architecture Day

fifteenth July: World Youth Skills Day

14th September: World First Aid Day

ninth October: Fire Prevention Day

thirtieth November: Computer Security Day

third December: International Day of Persons with Disabilities

PeugeotUk

E-LION DAY 2024: ANNOUNCEMENT OF 8-YEAR PEUGEOT ‘ALLURE CARE’ PROGRAMME, INTRODUCTION OF CHATGPT & NEW PARTNERSHIP WITH BORN FREE

PEUGEOT has cemented its dedication to offering its clients with complete peace of thoughts with the launch of the PEUGEOT ALLURE CARE programme to supply complete cowl for brand spanking new E-3008 clients for as much as 8 years, or 100,000 miles.

PEUGEOT is the primary European model to supply such intensive protection on certainly one of its fashions, and this can be a key milestone on the model’s journey to changing into the main model within the European electrical market by 2025. PEUGEOT already gives probably the most intensive EV line-up of any European mainstream model and goals to ask its clients to take part on this evolution by means of a wide range of initiatives that make zero-emissions mobility easy, accessible, and Alluring.

Following the primary E-LION DAY, which happened in January 2023, PEUGEOT is kicking off 2024 by reaffirming its dedication to sustainable growth, in addition to to its clients, with the next bulletins:

  • A large 100% electrical vary, probably the most intensive of any mainstream European model, assembly the wants of each non-public and enterprise clients.
  • PEUGEOT Allure Care, a complete programme devoted to clients of the brand new PEUGEOT E-3008, which covers electrical and mechanical components as much as 8 years, or 100,000 miles, from the date of registration. This makes PEUGEOT the primary European model to supply such intensive protection on certainly one of its fashions.
  • ChatGPT know-how is obtainable to all PEUGEOT clients throughout its newest era of passenger vehicles and light-weight business autos. Launching first as a pilot, a finalised model of ChatGPT can be in operation later in 2024.
  • PEUGEOT strengthens its place within the round financial system in keeping with Stellantis’ “4R” technique: Remanufacture, Repair, Reuse, and Recycle.
  • The Brand commits to schooling and broadcasts its partnership with BORN FREE.

 

The E-LION venture is on the coronary heart of PEUGEOT’s technique to construct the sustainable mobility of tomorrow. It’s a complete, 360-degree strategy that goes past the electrification of autos and relies on 5 “E-pillars”:

  1. Ecosystem of services, primarily based on Stellantis options.
  2. Experience for the client, from begin to end.
  3. Electric, a 100% electrical vary by the top of 2024.
  4. Efficiency, delivering most efficiency with minimal electrical consumption.
  5. Environment, a sustainability objective and our dedication to changing into carbon impartial by 2038.

Linda Jackson, PEUGEOT CEO, mentioned: “With the E-LION project, PEUGEOT is mobilising all its technological know-how and creativity of its teams to enable all its customers to access sustainable mobility. As a leader, we want to pave the way. It’s an incredibly rewarding task.”

 

12 electrical fashions together with 9 passenger autos

PEUGEOT gives an expansive new electrical automobile vary, consisting of the E-3008, E-208, E-2008, E-308, E-308 SW, E-RIFTER, E-TRAVELLER, E-PARTNER, E-EXPERT, and E-BOXER.

In 2024, the PEUGEOT 100% electrical vary can be additional expanded with the introduction of two new fashions, the E-408 and E-5008. With these 9 passenger vehicles and three gentle business autos, PEUGEOT gives the broadest electrical vary of any mainstream European producer.

In 2023, PEUGEOT led the electrical B-segment in Europe with E-208 and E-2008 and can be the European chief in gross sales of zero-emission gentle business autos (LCVs).

 

PEUGEOT Allure Care: Total peace of thoughts for as much as 8 years / 100,000 miles

Confident within the high quality of its merchandise, the model is providing PEUGEOT Allure Care to clients of the brand new E-3008. PEUGEOT Allure Care is a programme that ensures peace of thoughts by offering complete cowl for the electrical motor, charging system, powertrain, and electrical and mechanical parts for as much as 8 years or 100,000 miles, whichever comes first. PEUGEOT Allure Care is activated and maintained by means of common servicing and topic to phrases and situations.

PEUGEOT Allure Care goals to speed up the adoption of its newest era of electrical vehicles, giving clients the arrogance and peace of thoughts they should make the swap. The PEUGEOT Allure Care programme is along with the precise guarantee supplied by PEUGEOT on all its electrical automobile batteries, additionally lasting 8 years or 100,000 miles, to cowl your entire automobile.

Launched in main European markets, PEUGEOT is the primary European model to supply such intensive and complete protection on certainly one of its fashions. PEUGEOT Allure Care protection is routinely activated for two years or 16,000 miles after every scheduled upkeep is carried out inside the PEUGEOT-approved community.

Phil York, PEUGEOT Marketing and Communication Director, mentioned: “We believe that PEUGEOT Allure Care will accelerate the adoption of the latest generation of 100% electric PEUGEOT vehicles by offering customers the peace of mind they need to take the step. This coverage of exceptional breadth is a testament to the confidence we have in the quality and reliability of our products.”

 

Responding to buyer wants and considerations

Across its whole 100% electrical vary, PEUGEOT ensures that zero-emission mobility stays accessible. The PEUGEOT Switch Grant is an ideal instance of how PEUGEOT is making it simpler to go electrical within the UK, offering E-208, E-2008, E-308, and E-308 SW clients with 0% APR over 4 years and no minimal deposit, in addition to as much as £4,000 assist, due to the PEUGEOT Switch Grant.

To meet buyer wants, PEUGEOT is dedicated to providing the perfect and best electrical driving vary figures available on the market. For instance, the brand new E-3008 units a brand new benchmark in its section with a variety of as much as 435 miles (WLTP).

With Free2move Charge, PEUGEOT clients have entry to one of the vital intensive charging networks in Europe. It contains greater than 600,000 charging factors, of which greater than 77,000 are fast DC chargers, the place E-3008 clients can acquire 60 miles of vary in simply 10 minutes. Coming quickly to the UK, the Free2move Charge Go smartphone app will allow PEUGEOT clients entry to over 80% of public chargers, the most important community out there within the nation, with only one faucet.

Jérôme Micheron, PEUGEOT Product Director, mentioned: “Our models are not only accessible, but they are also the most efficient in their segments. For example, the PEUGEOT E-308 has the lowest electricity consumption of any car in its category.”

 

ChatGPT arrives within the i-Cockpit® of all PEUGEOT autos

PEUGEOT takes the client expertise, one of many 5 pillars of the E-LION venture, even additional by providing ChatGPT know-how throughout its newest era of passenger vehicles and light-weight business autos. The most well-known generative synthetic intelligence mannequin on the planet is built-in into the PEUGEOT i-Cockpit® and turns into, by means of the ‘OK PEUGEOT’ voice assistant, a real driving associate able to answering numerous questions and requests on any topic.

Once the ‘OK PEUGEOT’ voice assistant is activated, clients merely voice their queries, and ChatGPT will reply. The generative synthetic intelligence can present solutions to particular questions, resembling suggesting landmarks to go to in a metropolis after which guiding drivers there utilizing the navigation system.

 

PEUGEOT, a participant within the round financial system

Creating a whole ecosystem primarily based on Stellantis options is one other pillar of the E-LION venture. Stellantis is growing a round financial system enterprise primarily based on the ‘4Rs’: Remanufacture, Repair, Reuse, and Recycle.

Part of PEUGEOT’s strategy is utilizing fewer and extra sustainable supplies, rising their longevity and making certain that they’re recycled on the finish of their life. For occasion, the brand new PEUGEOT E-3008 is made up of 23% recycled supplies, together with metal and polymers.

To make sure the recycling of end-of-life autos in Europe, Stellanits has created Sustainera Valorauto, a three way partnership with Galloo, a European chief in recycling. Sustainera Valorauto gives retail and enterprise clients a whole answer that features the gathering and dismantling of autos, the restoration, refurbishment, and advertising and marketing of viable components, and the recycling of supplies.

Another three way partnership devoted to the recycling of electrical automobile batteries in Europe and North America has been launched by Stellanits with Orano, a worldwide chief in recycling. It will use Orano’s revolutionary low-carbon know-how that enables for a major restoration fee of supplies from lithium-ion batteries.

In-house battery repairs carried out by inner Stellantis technicians additionally type a part of the ‘4Rs’ venture.

 

PEUGEOT commits to schooling with BORN FREE partnership

Humanity and the atmosphere are on the coronary heart of the E-LION venture. PEUGEOT has determined to put schooling on the core of its accountable technique and to deal with concrete academic actions that positively influence the atmosphere.

The model’s first E-LION partnership was arrange in Spring 2023 with the French scientific and academic affiliation, UNDER THE POLE, whose mission is to lift youth consciousness in regards to the main challenges of ocean preservation. PEUGEOT BOXER vans have been made out there to move their gear throughout upcoming expeditions, but additionally to tow the UNDER THE POLE academic caravan throughout France for its ocean consciousness actions with most people and in colleges.

Today, PEUGEOT is asserting a second E-LION partnership for 2024 with a UK charity, BORN FREE, that works to guard wild species and wildlife habitats by partaking, educating and empowering native communities to co-exist with wildlife in Kenya and different nations around the globe.

Will Travers, BORN FREE Co-founder, mentioned: “The growing human population can lead to increased conflict with wildlife, for example, lions attacking livestock. But with PEUGEOT’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator-proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”

Linda Jackson, PEUGEOT CEO, mentioned: “Today, greater than ever, a model like PEUGEOT should contribute to a extra accountable and sustainable world for future generations. We are on our strategy to attaining our Carbon Net Zero goal, however there are other ways of getting there. I’m satisfied that schooling is among the keys to a extra sustainable world and that is why we wish to make our contribution”.