Achim Anscheidt, the chief of design at Bugatti, has stepped down from his position after overseeing the company’s most ambitious projects for 19 years. Some of the projects he worked on include the Veyron Super Sport, Chiron, and the upcoming successor to the Chiron.
Anscheidt, who became the design director in 2004 after holding various roles at Porsche and Volkswagen, will be replaced by Frank Heyl, his former deputy who was involved in the development of the Chiron. Anscheidt will now serve as a senior advisor to Mate Rimac, the CEO of Bugatti Rimac.
During his time at Bugatti, Anscheidt was responsible for designing numerous special editions of the Bugatti Veyron, as well as the Veyron Super Sport, Chiron, Centodieci, Divo, Mistral, Galibier, and the hybrid-powered successor to the Chiron, which is set to be revealed in 2024. His design philosophy was centered around “proportion, perception, and persistence.”
When discussing his inspiration for the upcoming flagship model, Anscheidt explained, “The Veyron, the Chiron, and the successor to the Chiron all share one thing. They are not race cars for the road. They represent the pinnacle of ‘grand tourisme’ development, embodying a blend of the nimbleness of the Type 35, the luxury of the Type 41 Royale, and the unparalleled elegance of the Type 57 SC Atlantic.”
He expressed his gratitude for being part of Bugatti’s remarkable journey and expressed excitement for what the future holds. He stated, “The best is still to come, and I’m truly thankful to all who supported the brand and our design department in evolving Bugatti to a point where I believe Ettore and Jean [Bugatti] would be proud.”
Throughout his nearly two-decade career, Anscheidt’s focus was on creating cars that were unmistakably identifiable as Bugatti. In an interview with Autocar, he explained, “I believe design is best explained when it follows the philosophy of ‘form follows performance.’ When you reach price segments above £2 million to £4 million, it’s not just about shifting lines up and down. It needs to be something that truly represents the brand – visual cues that can be associated with Bugatti exclusively.”