LAS VEGAS (Oct. 31, 2023) – Warner Bros. Pictures and Toyota have teamed up to give the all-new Tacoma an impressive appearance inspired by Blue Beetle—DC’s Super Hero who recently made his debut in movie theaters.

The movie Blue Beetle, directed by Ángel Manuel Soto and written by Gareth Dunnet-Alcocer, features a predominantly Latino cast and marks the first time this iconic DC Super Hero has appeared on the big screen. This groundbreaking film presented the perfect opportunity for collaboration with Toyota.

“We engage in branded entertainment partnerships when we believe they genuinely align with our brand,” explained Kathleen McCarthy, Toyota brand and social media analyst. “With Blue Beetle being DC’s first Latino Super Hero to have his own feature film, and with the director and creative team committed to maintaining an authentic Latino/Mexican American experience throughout the movie, they even scripted a Tacoma as the hero vehicle,” she added.

The SEMA Blue Beetle Tacoma was specifically designed for the film’s promotional tour and is the result of a collaboration between Toyota’s Calty Studio Design team and Warner Bros.

“We accessorized and wrapped our new 2024 Tacoma for the promo tour and premiere in a way that reflects the Blue Beetle suit itself,” said Chris Ogg, Toyota vehicle marketing and communication analyst. “It brings the excitement of the next generation Tacoma to Blue Beetle as an actual character,” he added.

The Blue Beetle build starts with Toyota’s own Super Hero—the all-new 2024 Tacoma. Warner Bros. designers came up with the wrap concept, which draws inspiration from the Blue Beetle character, incorporating elements from the iconic Blue Beetle suit and the overall aesthetics of the film. The wrap design, printed and applied by Complete Customs of McKinney, Texas, features a captivating graphic design that adds subtle pink and magenta elements to the deep blue base color as a nod to the vibrant colors used in the movie. The final touches include Toyota Genuine Predator Tube Steps and exhaust tips.

The Blue Beetle Tacoma will be on display at SEMA from October 31 to November 4 in Las Vegas (Central Hall, Booth 22200). Warner Bros. Pictures’ Blue Beetle is currently available for streaming on various online platforms and can be purchased in Digital, 4K UHD, and Blu-ray formats.

Please note that the vehicle referenced is a special project prototype modified with parts and/or accessories not available from Toyota. This may void the vehicle’s warranty, have a negative impact on its performance and safety, and may not be street legal.