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FiatUk

FIAT triumphs on the tenth ADCE European Creativity Festival, “No Grey” challenge wins the distinguished 2023 ADCE Grand Prix

 

  • FIAT awarded on the 2023 version of the ADCE Awards, probably the most prestigious prize of the European artistic neighborhood, promoted by the Art Directors Club of Europe.
  • The model, alongside Leo Burnett company, excelled with the “No Grey” project, awarded with the Grand Prix 2023, merely the very best work throughout all disciplines.

 

The ADCE Jury awarded the “No Grey” challenge with this motive: “Operation ‘No Grey’ has managed to turn a marketing idea – no more grey cars – that usually only involves the marketing department and trade journalists – into a memorable and spectacular event. A piece of communication that spread spontaneously all over the world and managed, for the first time, to communicate FIAT’s main core value to everyone: Italian-ness. Thus, giving the brand global visibility without the media budget of its competitors”.

Olivier Francois, FIAT CEO and Stellantis Global CMO, declared: “I’m very honoured to receive this prestigious award and I’m even more thrilled because the “No Grey” challenge was not an promoting software, however how we determined to speak a advertising and marketing alternative. When we selected to shut the manufacturing of gray

automobiles, we knew it could have been a significant alternative and a daring transfer and due to that we determined to leverage it at its greatest. The outcomes and this prize are proof that we made it proper and is a brand new stimulus to proceed working with our method, what we name THE FIAT WAY”.

The ‘No Grey’ challenge, developed by artistic company Leo Burnett and produced by Twister Film, launched in June, highlights FIAT’s strategic choice to cease the manufacturing of gray automobiles. In the video Olivier Francois explains the technique and turns into the clip’s protagonist, through which the 600e takes a deep dive into color, below the declare ‘ITALY. THE LAND OF COLOURS. FIAT. THE BRAND OF COLOURS’. A contemporary and vibrant challenge that embodies the joyful and pop spirit that characterises the FIAT model and that reached greater than 10 million views on YouTube. Besides that, the echo of the challenge had world relevance, receiving a world protection in 4 continents: Europe, North America, South America and Asia.

ADCE – The Art Director’s Club of Europe has been created in 1990 and since then it promotes the very best European creativity, coming from 22 Member Clubs and a neighborhood of greater than 7.500 creatives. This yr’s was the thirty-second version of the competition and a complete of 43 Gold, 88 Silver, 130 Bronze and 159 Shortlists have been awarded. Among all these works, the No Grey operation emerged as the very best one, deserving the Grand Prix.

Turin, 4th December 2023

ENDS

Contact: 

VINCE CLISHAM
HEAD OF PUBLIC RELATIONS
vincent.clisham@stellantis.com

TEL +44(0)7831 315915

 LUCINDA INGGS 
PUBLIC RELATIONS MANAGER
lucinda.inggs@stellantis.com

TEL +44(0)7542 394878

MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com   

TEL +44(0)7831 829410

JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com   

TEL +44(0)7827 896480

 

Featured

KBC 2023 Contestant Jaskaran Singh Awarded Hyundai Exter After Winning Rs 1 Crore


For players that get the Rs 7-crore question right, the bonus prize gets upgraded to a Hyundai Verna

KBC 2023 contestant wins a Hyundai Exter

  • The Exter is Hyundai’s newest entry-level SUV slotted below the Venue.

  • It is sold in 5 broad variants: EX, S, SX, SX (O) and SX (O) Connect.

  • Gets two petrol engine options: a 1.2-litre N.A. and a 1.2-litre petrol+CNG powertrain.

  • Features on board include an 8-inch touchscreen, dual-camera dashcam and six airbags.

  • Priced from Rs 6 lakh to Rs 10.10 lakh (ex-showroom Delhi).

One of India’s popular TV game shows, Kaun Banega Crorepati (KBC), is currently being aired in its 15th season. The show’s latest outing has now got its first contestant to win Rs 1 crore, Jaskaran Singh, who has also received a brand new Hyundai Exter as a bonus prize.

While he quit the quiz after winning Rs 1 crore, had he played on and correctly answered the question for a prize of Rs 7 crore, he would have bagged the new Hyundai Verna instead. Although it’s not known which variant of the micro SUV was handed over to the winner, we suspect it to be the fully loaded SX(O) Connect trim.

Hyundai Exter: A Summary

Hyundai Exter

The Exter is Hyundai’s competitor in the micro SUV space and serves as the new entry-level model in its SUV lineup (previously, it was the Venue). It is based on the same platform as the Grand i10 Nios, and comes with a boxy design and a cabin that is well put together.

What’s Under The Hood?

Hyundai Exter 5-speed AMT

Hyundai’s micro SUV is provided with a 1.2-litre naturally aspirated petrol engine (83PS/114Nm), mated to either a 5-speed manual transmission or a 5-speed AMT. It also comes with a 1.2-litre petrol-CNG option (69PS/95Nm), coupled with the 5-speed manual transmission.

Related: Hyundai Exter: First Drive Review

Packed With Features

Hyundai Exter 8-inch touchscreen

The Hyundai Exter is equipped with an 8-inch touchscreen, a digitised driver’s display, cruise control, wireless charging and auto AC. It also comes with amenities such as a single-pane sunroof, paddle shifters, and rain-sensing wipers.

Hyundai Exter 6 airbags

Occupant safety is taken care of by six airbags (as standard), ISOFIX child seat mounts, electronic stability control (ESC), dual-camera dashcam and a reversing camera.

Also See: Hyundai Exter vs Tata Punch: Comparison In Pics

Price Range And Rivals

Hyundai Exter rear

Hyundai has priced the Exter between Rs 6 lakh and Rs 10.10 lakh (ex-showroom Delhi). The micro SUV’s only direct rival is the Tata Punch, but it also serves as an alternative to the Renault Kiger, Nissan Magnite, Citroen C3 and the Maruti Fronx crossover.

Read More on : Hyundai Exter AMT

Citreon

CITROËN WINS SUSTAINABILITY INITIATIVE PRIZE AT AUTO TRADER NEW CAR AWARDS 2023

  • Citroën has been awarded the Sustainability Initiative prize at the 7th annual Auto Trader New Car Awards.
  • The Sustainability Initiative category is judged by independent experts from the Carbon Literacy Project.
  • The judges praised Citroën’s commitment to sustainability, which includes educating its staff on sustainability and environmental issues and ensuring sustainability is incorporated into business decisions.

Citroën has been named the winner of the Sustainability Initiative category at the Auto Trader New Car Awards 2023. The judges commended Citroën’s active involvement in the Carbon Literacy Project, as well as the innovative Ami 100% Electric quadricycle and Oli concept vehicle.

The Oli concept vehicle, introduced by Citroën last year, is made from 100% recycled materials and features a 40kWh battery with a range of 248 miles (WLTP). Oli’s parts can be reused and recycled throughout its lifespan. The seats are constructed simply and use 80% fewer parts than usual. The body panels are made from an innovative corrugated honeycomb recycled cardboard reinforced with polyurethane resin, making them as strong as conventional panels but 50% lighter. The development of Oli focused on simplicity and reduced weight, resulting in a smaller battery and fewer resources required to travel the same distance.

The Citroën Ami 100% Electric is a modern mobility solution and a sustainable response to environmental challenges in cities. The Ami 100% Electric produces zero emissions and has a 5.5kWh battery that can be fully charged in just four hours, providing a range of up to 46 miles (WLTP). There is also the option of the My Ami Cargo, which has a payload of up to 140kg, a maximum load capacity of 400 litres, and a tight 7.20m turning circle, making it ideal for businesses in urban areas.

Erin Baker, Editorial Director at Auto Trader, said that creating repairable, reusable, and recyclable products is crucial for decarbonizing the automotive industry, and Citroën has demonstrated this with the Ami and Oli. The judges were impressed with Citroën’s commitment to sustainability, which includes educating staff on sustainability and environmental issues and ensuring this commitment is reflected in all business decisions.

Greg Taylor, Managing Director of Citroën UK, commented that the company’s commitment to sustainability has been recognized at the Auto Trader New Car Awards. Citroën believes that the future of efficient and sustainable urban mobility lies in doing things differently, as shown by the Oli and Ami 100% Electric.

In the Auto Trader Awards, 20 out of the 23 categories were determined by 220,000 UK car owners who shared their thoughts and opinions on the cars they own. However, the Sustainability Initiative award was judged by independent experts from the Carbon Literacy Project, an organization that promotes understanding and action on climate change.

For more information on the Auto Trader New Car Awards 2023, visit: https://www.autotrader.co.uk/cars/new/awards