PLANO, Texas (Nov. 30, 2023) — Lexus and Malbon Golf have announced a multi-year partnership prior to the Malbon Mutiny Golf Invitational. Lexus is now the exclusive automotive partner for Malbon Golf, and the two brands will work together on a unique Lexus x Malbon capsule collection, a Malbon Golf-themed 2024 Lexus GX, and Lexus will activate at future Malbon Golf events.
For over 30 years, Lexus has deliberately forged partnerships that resonate with luxury enthusiasts – from fashion and design to hotel collaborations, unique culinary experiences, and sporting events. Lexus has a longstanding presence in the golf arena, and as the sport evolves, the brand adapts to attract a younger, more diverse audience.
“We’re excited to usher in a new era of Lexus Golf alongside the Malbon Golf team,” said Vinay Shahani, vice president of Lexus marketing. “The Malbon Golf brand has made a lasting impact on the culture and lifestyle of young individuals entering the golf scene, and we are thrilled to welcome them into the Lexus family.”
“Malbon and Lexus both share a deep-rooted dedication to innovation and creativity, so it was natural for us to collaborate,” co-founder Stephen Malbon said. “We are looking forward to combining our expertise and paving the way for a new era in golf together.”
The Malbon Mutiny Golf Invitational will begin on Wednesday, December 6, 2023, at Miami Shores Golf Club in Miami, Florida.
About Lexus
Lexus’ passion for bold design, innovative technology, and thrilling performance enables the luxury lifestyle brand to create incredible experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has expanded its lineup to cater to the needs of global luxury consumers in over 90 countries. In the United States, Lexus vehicles are offered through 244 dealers providing a full range of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus leads in luxury hybrid vehicles. Lexus also offers nine F SPORT models, one F performance model, and one F model. Lexus is dedicated to being a forward-thinking brand that anticipates the future for luxury customers.
ABOUT MALBON GOLF
The mission of Malbon Golf is simple: inspire today’s youth to engage in the greatest game on Earth. Established in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand debuted with a limited collection for men seeking multi-functional golf apparel designed to be worn both on and off the course. Since then, the couple has been leading the charge towards golf as a lifestyle by collaborating with some of the most well-known brands globally and cultivating a community of like-minded individuals who share the same vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of limited-edition apparel, footwear, and accessories aimed at reimagining the status quo and inspiring people of all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available throughout the US and Korea through both e-commerce and at select top retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club.
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