Alfa Romeo has provided insight into the visual identity of its upcoming all-electric lineup, with the first model expected to launch in 2024 as a compact SUV.

Alejandro Mesonero-Romanos, the design director at Alfa Romeo, revealed that his team drew inspiration from the designs of the 1960s and the “Coda Tronca” or “short tail” cars that were prominent during that era.

“These square-tailed cars were groundbreaking designs for their time. The Giulia SZ and TZ from the early 1960s were the first examples,” said Mesonero-Romanos.

He further explained, “While these cars followed Dr. Kamm’s aerodynamic theories, Alfa Romeo conducted its own research during their development. Some cars had portions of their bodies cut off on the side of the autostrada to assess the impact on aerodynamic drag.”

Mesonero-Romanos added, “Our next-generation vehicles will incorporate the Coda Tronca design into our current design language. This will not only enhance aerodynamic efficiency and range but also give the cars a distinctive, classically Alfa Romeo character.”

This approach aligns with the strategy used by brands like Hyundai, which have successfully enticed customers with retro styling in models such as the Hyundai Ioniq 5.

However, Alfa Romeo’s design director cautioned, “We must be mindful of how much inspiration we draw from the past. As designers, it is similar to being chefs, blending classic ingredients into a ‘new sauce’ that resonates with today’s generation. Nevertheless, the Coda Tronca will be a valuable ingredient for us, and you will see it in several future models.”

Alfa Romeo’s product roadmap includes multiple all-new models in addition to the initial compact EV. These include replacements for the D-segment Giulia and Stelvio in 2025, followed by a completely new E-segment crossover in 2026, which is expected to drive the company’s expansion beyond the European market.

The B-segment SUV slated for 2024, jointly developed with the Jeep Avenger, will kickstart the model renewal program. Although originally intended to be named the Brennero, Mesonero-Romanos stated that the final name, which will be Italian and beautiful, has been decided but cannot be disclosed at this time.