These cars have sufficient ground clearance to handle various types of terrain and urban obstacles
Driving on the dilapidated roads of India can be a hassle, as you always have to be cautious about your car’s underbody scraping on the road. Add to that the challenges of navigating through flooded streets during the monsoon season, and you’ll find yourself worrying about how to safely and relatively dryly maneuver through such situations. While SUVs are known for their ruggedness and high ground clearance, there are also subcompact cars priced under Rs 10 lakh (ex-showroom) that offer a reassuring distance from the ground.
Renault Kwid – 184mm
The Renault Kwid, one of the earliest entry-level subcompact cars to adopt SUV design elements, offers a decent ground clearance that is comparable to some SUVs. The Kwid is equipped with a 1.0-liter petrol engine (68PS/91Nm) and is available with either a 5-speed manual or a 5-speed AMT. The Renault hatchback is priced between Rs 4.70 lakh and Rs 6.33 lakh (ex-showroom).
Hyundai Exter – 185mm
The recently launched Hyundai Exter micro-SUV offers a ground clearance that is similar to the Kwid. This Hyundai model is positioned high off the ground, ensuring you don’t have to worry about rough roads. The Exter is powered by a 1.2-liter petrol engine (83PS/114Nm) that can be paired with either a 5-speed manual or a 5-speed AMT. Additionally, there is a CNG variant available with the same engine and a 5-speed manual transmission. The introductory price range for the Exter is between Rs 6 lakh and Rs 10.10 lakh (ex-showroom).
The Tata Punch, a direct competitor to the Exter, surpasses the Hyundai micro-SUV with slightly higher ground clearance and larger 16-inch wheels. The Punch is equipped with a 1.2-liter petrol engine (88PS/115Nm) and comes with a 5-speed manual or a 5-speed AMT. The top variant of the Punch also offers traction modes, making it more capable on rough roads compared to other compact SUVs in this price range. The price range for the Tata Punch is between Rs 6 lakh and Rs 9.52 lakh (ex-showroom).
Maruti Fronx – 190mm
The Maruti Fronx, one of Maruti’s latest offerings, boasts impressive ground clearance, making it easier to navigate rain-affected roads. This crossover SUV, based on the Baleno, is available with two engine options: a 1.2-liter petrol engine (90PS/113Nm) and a 1.0-liter turbo-petrol engine (100PS/148Nm). Both engines come with a 5-speed manual transmission as standard, and the 1.2-liter petrol engine also has a 5-speed AMT option. Additionally, there is a CNG variant available with the 1.2-liter petrol engine. The price range for the Maruti Fronx is between Rs 7.46 lakh and Rs 13.13 lakh (ex-showroom).
The Hyundai Venue, the first true SUV on this list, offers slightly less than 200mm of ground clearance. Despite this, the subcompact SUV is capable of handling various terrains. It is available with three engine options: a 1.2-liter petrol engine (83PS/114Nm) mated to a 5-speed manual transmission, a 1.0-liter turbo-petrol engine (120PS/172Nm) paired with a 6-speed iMT or an optional 7-speed DCT (dual-clutch automatic), and a 1.5-liter diesel engine (116PS/250Nm) available only with a 6-speed manual transmission. The Hyundai Venue is priced between Rs 7.77 lakh and Rs 13.18 lakh (ex-showroom).
Maruti Brezza – 200mm
The Maruti Brezza offers 5mm more ground clearance than the Venue, making it more suitable for rough terrains without the worry of hitting the car’s underbody. It is equipped with a 1.5-liter petrol engine (103PS/137Nm) available with a 5-speed manual or a 6-speed automatic transmission. Additionally, there is a CNG variant available with the same engine and a 5-speed manual transmission. The Maruti Brezza is priced between Rs 8.29 lakh and Rs 14.14 lakh (ex-showroom).
The Renault Kiger offers the highest ground clearance on this list, surpassing the Brezza by an additional 5mm. With the same wheelbase as the Brezza but a higher ground clearance, the Kiger is even more capable of dealing with bad road conditions, especially during the monsoon. It is available with two engine options: a 1.0-liter petrol engine (72PS/96Nm) and a 1.0-liter turbo-petrol engine (100PS/160Nm). Both engines are paired with a 5-speed manual transmission as standard, with the 1.0-liter petrol engine having the option of a 5-speed AMT and the 1.0-liter turbo-petrol engine equipped with a CVT. The price range for the Renault Kiger is between Rs 6.50 lakh and Rs 11.23 lakh (ex-showroom).
Nissan Magninte – 205mm
The Nissan Magnite, which shares its platform with the Kiger, also boasts the same ground clearance of 205mm. It offers similar powertrain options, with the difference being that the 1.0-liter petrol engine (72PS/96Nm) is available only with a 5-speed manual transmission. One advantage of the Magnite over the Kiger is the inclusion of a 360-degree camera, which proves helpful when tackling difficult terrains. The price range for the Magnite is between Rs 6 lakh and Rs 11.02 lakh (ex-showroom).
Kia Sonet – 205mm
The Kia Sonet matches the ground clearance of the Renault-Nissan duo, providing an impressive 205mm of ground clearance. Despite sharing its mechanical components with the Venue, the Sonet sits 10mm higher than its Hyundai counterpart. It offers the same three engine options as the Venue: a 1.0-liter turbo-petrol engine (120PS/172Nm) with a 6-speed iMT or a 7-speed DCT, a 1.2-liter petrol engine (83PS/115Nm) with a 5-speed manual, and a 1.5-liter diesel engine (115PS/250Nm) with a 6-speed iMT or a 6-speed automatic transmission. The price range for the Kia Sonet is between Rs 7.79 lakh and Rs 14.89 lakh (ex-showroom).
Tata Nexon – 209mm
The Tata Nexon, the best-selling SUV in India, offers the highest ground clearance among the cars under Rs 10 lakh, surpassing its rivals by an additional 4mm. With this ground clearance, the Nexon can easily handle bumpy roads, flooded streets, and even some off-road terrains. It is available with two engine options: a 1.2-liter turbo-petrol engine (120PS/170Nm) and a 1.5-liter diesel engine (115PS/260Nm). Both engines are offered with either a 5-speed manual transmission or a 6-speed AMT. The price range for the Tata Nexon is between Rs 8 lakh and Rs 14.60 lakh (ex-showroom).
Honorary Mention
Maruti Alto K10 – 160mm
The Maruti Alto K10 may only have a ground clearance of 160mm on paper, which is relatively low compared to other cars on this list. However, thanks to its mechanical simplicity, this entry-level hatchback can often handle challenging terrains, including mud, snow, and flooded areas, where larger SUVs may struggle and require towing.
Driving during the monsoon can be risky, and while these cars are better suited to handle broken or flooded roads, we advise caution and only going out when absolutely necessary.
Fake reviews have become a significant problem, and the new rules proposed by the FTC may not be sufficient to tackle this issue. While it has been against Amazon’s terms of service for years to post false reviews, the company’s efforts to combat this practice by removing sellers and closing accounts have not fully resolved the problem. In fact, Amazon has taken legal action against companies selling fake reviews in an attempt to address the issue.
However, the new rules may fall short due to several reasons. Many companies that engage in buying fake reviews are based abroad and easily evade capture by reappearing under different names. These fake review companies operate on platforms like Facebook and Twitter, providing limited information and being difficult to trace and prosecute.
Moreover, the wording used by these companies makes it challenging to prosecute them. They typically ask “reviewers” to legitimately purchase a product with a promise of full reimbursement and request “honest feedback.” If the feedback is positive, the “reviewers” are politely asked to post it on Amazon or similar websites.
However, while the regulations may have limitations, they represent a step in the right direction. Fake reviews undermine Amazon’s business model and can result in customers being deceived. Furthermore, they harm legitimate small businesses that adhere to the rules and offer quality products.
If I were to write about the history of cars, a single chapter wouldn’t be enough to talk about the Japanese car industry’s impact in shaping that history. I’d need a few chapters to properly encapsulate what Japan’s car history means to the larger history of the automotive world. From humble beginnings to global domination, Japan’s car scene has given so much to the auto world.
That includes some of the most iconic car models to ever hit the road. These ten models are classics in the basic sense of the term “classic.” More importantly, these ten models are classics because they’ve earned the right to be called one, whether it’s through sheer popularity or long-lasting impact in the business.
Updated June 10, 2023: Beyond the big four automakers of Japan, Mitsubishi has also produced some noteworthy models that deserve to be on this beefed up list of 15, and we have added three models along with the Honda S600 and the Subaru Leone.
The Toyota Corolla GT AE86 deserves a chapter of its own. The Corolla GT AE86’s list of accomplishments runs long and deep. That’s owed to the car’s nimble handling, responsive steering, and a 1.6-liter twin-cam engine. All of that came together to make the AE86 one of the best driving cars in the market and a go-to car for racers and drifters alike. Speaking of drifters, no less than Keiichi Tsuchiya, better known as the Drift King, drove the AE86 to reach his status as one of the greatest drifters of all time.
Toyota Corolla GT AE86 specifications
Engine:
1.6-liter twin-cam engine
Horsepower:
112 horsepower
Torque:
100 pound-feet
0 to 60 MPH:
8.6 seconds
Top Speed:
118 mph
As accomplished as the AE86 is, you can argue that the model’s greatest claim to fame is its starring role in Initial D, one of the most popular Manga comic series of its era. To this day, the Toyota GT AE86 remains a hot ticket item among fans and collectors. Good luck trying to find a good-condition AE86 today. If you do, prepare to shell out at least $30,000 for it.
2Toyota Land Cruiser J40
Jeremy / flickr””>
front 3/4 view of a 1980_Toyota_Land_Cruiser_(FJ40)_hardtop
Not every car on this list is of the performance variety. It’s a testament to the J40’s stature as one of the greatest SUVs of all time that Toyota produced the model from 1960 to 2001. That’s over 40 years of the same model hitting the market without interruption.
A front 3/4 shot of a 1967 Mazda Cosmo Sport 110S parked
When you mention the word “Cosmo” to car enthusiasts, a lot of them will immediately remember what is arguably one of the most important Japanese sports cars in history. But the Cosmo’s true claim-to-fame is its stature as one of the first production cars to feature a two-rotor Wankel rotary engine. The single-piston engine took the industry by storm when it was introduced.
Mazda Cosmo specifications
Engine:
Two-rotor Wankel rotary engine
Horsepower:
110 horsepower
Torque:
96 pound-feet
0 to 60 MPH:
8.2
Top Speed:
115 mph
The rotary engine was not only smaller and lighter than conventional engines, but it also produced more power and had a higher-revving capacity than standard engines of that time. The history of Mazda’s Wankel rotary engine will always be tied to the Cosmo, making the latter one of the most important vehicles, not only of its era but the overall history of cars.
Front three-quarters shot of a 1977 Honda Civic CVCC parked in front of water
Every model that has made it big in the industry has roots to a time when automakers were just trying to make an impact in the business. That sentiment holds for a lot of models these days, none more so than Honda’s super popular Civic compact sedan. At that time, Honda needed an economical, durable, and affordable car to beef up its automotive lineup after initially finding success in the motorcycle segment. That’s when the Civic came into the picture.
1972 Honda Civic specifications
Engine:
1.2-liter four-cylinder engine
Horsepower:
73 horsepower
Torque:
74 pound-feet
0 to 60 MPH:
13 seconds (est)
Top Speed:
80 mph (est)
It wasn’t the fastest car by any stretch of the imagination, nor was it the fanciest ride that money could buy. But it checked a lot of requirements that Honda needed for an affordable ride. It’s not a coincidence that the Civic turned into Honda’s first commercially successful vehicle. Since then, it’s become one of the most identifiable vehicles in the entire auto industry. It’s even evolved from a cheap subcompact to a sophisticated compact vehicle that’s teeming with a lot of Honda’s newest technologies. That’s how far Honda and the Civic have come in 40-something years.
5Datsun 240Z
What else has to be said about the Datsun 240Z that hasn’t been said already? Also dubbed the Fairlady Z, it arrived in 1970 at a time when safety regulations effectively placed domestic performance cars in a state of flux. As people started to look elsewhere to satiate their thirst for vehicular performance, the 240Z arrived like manna from the skies, packing a 2.0-liter straight-six SOHC engine that produced a stout 130 horsepower.
Datsun 240Z specifications
Engine:
2.4-liter inline-six engine
Horsepower:
151 horsepower
Torque:
146 pound-feet
0 to 60 MPH:
Eight seconds
Top Speed:
126 mph
It helped, too, that the 240Z stood out from the crowd with a drop-dead sexy design that reminded folks of exotic European cars of that era. From the Porsche headlights to the Jaguar body to the Aston Martin profile, the 240Z was an affordable performance car that looked way more upscale than it actually was. American car buyers gravitated towards the 240Z like moths to a light, and to this day, the “Fairlady” remains a hot ticket item among car collectors and enthusiasts.
6Toyota 2000GT
Much like Honda, Toyota wasn’t the car brand that it is now. There once was a time when the Japanese auto giant was an obscure automaker with dreams of selling cars in the U.S. in small quantities. One of its models, the 2000 GT, was a small but peppy Japanese sports coupe that sported an underrated six-cylinder engine. Its arrival in foreign markets, the U.S. most notably, helped put Toyota on the map.
Toyota 2000 GT specifications
Engine:
2.0-liter inline-six engine
Horsepower:
148 horsepower
Torque:
129 pound-feet
0 to 60 MPH:
10 seconds
Top Speed:
128 mph
Not only did it look astonishingly sexy, but the aforementioned six-cylinder unit had enough bite (150 horsepower) that it delivered impressive performance capabilities to go with racecar-like handling credentials. It’s an understatement to say that Toyota struck gold with the 2000 GT. Toyota didn’t sell too many 2000 GTs in the U.S., but it did do something far more important than putting money in the automaker’s coffers; it introduced Toyota to a region that would end up becoming the automaker’s largest market in the world. That’s called impact, folks.
front 3/4 view of a silver 1971 Nissan Skyline 2000 GT-R coupe
When you’re talking about Japanese performance cars, no name can elicit swoons and over-the-top gasps like the Nissan Skyline GT-R. That’s what the OG Skyline GT-R looked like. But underneath the boxy profile and the squared lines sat a 2.0-liter six-cylinder engine that produced 160 horsepower, enough to turn heads back in the late 1960s.
Nissan Skyline 2000 GT-R Hakosuka specifications
Engine:
2.0-liter inline-six engine
Horsepower:
160 horsepower
Torque:
129 pound-feet
0 to 60 MPH:
8.1 seconds
Top Speed:
121 mph
The Nissan Skyline GT-R will always be one of the greatest automotive marvels Japan has ever produced. That it was never imported to America has made it that much more expensive and highly collectible among car collectors the world over. Remember, whenever we talk about the car we know as Godzilla today, proper homage must go to the Hakosuka as well.
8Isuzu 117 Coupe
sv1ambo / flickr””>
front 3/4 view of a red 1979_Isuzu_117_XT_coupe
Not a lot of people remember Isuzu as a carmaker, but back in the ‘60s, Isuzu built some ravishing car models, including the 117 Coupe. You don’t expect a Japanese automaker back then to come out with a coupe that carried stylish curves and swooping lines, but that’s exactly what Isuzu did when it rolled out the 117 Coupe.
Isuzu 117 Coupe specifications
Engine:
1.6-liter inline-four engine
Horsepower:
118 horsepower
Torque:
105 pound-feet
0 to 60 MPH:
10.2 seconds
Top Speed:
120 mph
Of course, the real secret here is that the 117 was actually penned by Georgette Giugiaro, which explains the car’s aesthetics. Isuzu enjoyed a lot of success with the 117 at the helm. Production lasted until 1981, and while the coupe wasn’t exactly a bastion of performance, it was elegant in ways very Japanese cars were back then. Good luck finding a well-maintained Isuzu 117 Coupe these days.
9Mazda Luce 1800
Taisyo / commons.wikimedia.org””>
front 3/4 view of a 1966 Mazda Luce at Mazda museum
The Mazda 1800 Luce wasn’t a powerful car, and it certainly wasn’t a fast one, either. In top form, the sedan was powered by a 1.8-liter engine that barely produced 100 horsepower. You’re not going to win a lot of races in the 1800 Luce. That much is certain. So why is this model on this list? For all intents and purposes, the Luce was Mazda’s moneymaker when it entered the U.S. market in the early 1970s.
Mazda 1800 Luce specifications
Engine:
1.8-liter inline-four engine
Horsepower:
100 horsepower
Torque:
112 pound-feet
0 to 60 MPH:
12 seconds
Top Speed:
103 mph
Like the Civic in Honda’s case, the Luce gave Mazda credibility and recognition outside of its home market, and the Japanese automaker has built on that credibility since then. On top of that, the Luce also remains one of the best-looking Japanese cars ever built. That’s a credit to Mazda’s decision to venture to Europe and have famous Italian design house Bertone pen the design of the Luce.
frontal view of a 1973 Mitsubishi Lancer 1600 GSR Rally in a museum
Mitsubishi Lancer is one of the most iconic nameplates when it comes to Japanese performance cars. When combined with the Evolution moniker, the Lancer is a formidable rally car for the road. But the Lancer went rallying long before the “Evo” came to be. In 1973 Mitusbishi introduced the first-generation Lancer, internally-dubbed A70. The brand’s rally aspirations spawned the Mitsubishi Lancer 1600 GSR.
Mitsubishi Lancer 1600 GSR specifications
Engine:
1.6-liter inline-four engine
Horsepower:
110 horsepower
Torque:
108 pound-feet
0 to 60 MPH:
8.4 seconds
Top Speed:
108 mph
In Europe, the car was sold as the Cold 1600 GSR while the US got a rebadged, non-performance version called the Chrysler Valiant Lancer. The car was made to race off-road and propulsion was entrusted to a 1.6-liter inline-four with 169 horsepower and 119 pound-feet. While street versions were less-powerful, this is the Japanese classic car that paved the way for all of Mitsubishi’s future rally models, including all generations of the Lancer Evolution.
11Toyota Celica
Front and side view of a Toyota Celica
As much love as the Toyota Supra has received, it’s worth mentioning that it wasn’t the only performance car that helped Toyota become a big player in the global car scene. For those who couldn’t afford the admittedly pricey 2000 GT, Toyota built a budget-friendly sports coupe that still carried a performance vibe to it. Enter the Toyota Celica. The first-generation Celica arrived in 1970, and the model immediately took off.
Toyota Celica specifications
Engine:
1.6-liter inline-four engine
Horsepower:
114 horsepower
Torque:
105 pound-feet
0 to 60 MPH:
11.5 seconds
Top Speed:
108 mph
It lasted seven generations, spanning 36 years before Toyota shelved the nameplate in 2006. More than its longevity, the Celica proved that Toyota was also capable of offering an affordable performance model that allowed owners to enjoy the thrill of a Japanese-built sports coupe without having to pay too much of a premium for it. To date, the Celica remains popular among car aficionados, so much so that rumors of a return are never far from the surface.
12Honda S500
Maysy via commons.wikimedia.org””>
front 3/4 view of a red 1964 Honda S600 cabriolet next to a red red Honda S600 coupe
In the past, Honda was known solely for its motorcycles. In 1963, the Japanese carmaker introduced its first sports car – the Honda S500. The compact, nimble sports car came as a soft-top convertible or a fastback coupe. This was, not just the first sports car from Honda, but also its first passenger car. The S500 is the first of three versions and featured a 531cc (0.5-liter), inline-four with 44 horsepower.
Honda S500 specifications
Engine:
0.5-liter inline-four engine
Horsepower:
44 horsepower
Torque:
33 pound-feet
0 to 60 MPH:
18.5 seconds
Top Speed:
80 mph
The S600 came a year later and was the most high-revving version of the car. With a redline 9,500 RPM, it was the most high-revving, road-going car for many decades and even today, very few cars manage to top that. Honda’s motorcycle roots were firmly imbedded in the small sports car, since the rear axle was chain-driven. The Honda S500 set the tone for future Honda roadsters like the iconic S2000.
front 3/4 view of a white 1984 Mitsubishi Pajero Superwagon
Toyota’s Land Cruiser may be the definitive Japanese offroader, but from 1981, it shared the off-road scene with Mitsubishi’s Pajero. In modern days, the Pajero is a more budget-friendly alternative to the Land Crusier, but in truth, Mitsubishí’s off-road model was a lot more consistent in Rally Dakar, where it saw great success. When it came to the regular versions, sold to the public, the Pajero was sold as a five-door or a three-door, short-wheelbase SUV.
Mitsubishi Pajero NB specifications
Engine:
3.0-liter V-6
Horsepower:
139 horsepower
Torque:
165 pound-feet
0 to 60 MPH:
12.2 seconds
Top Speed:
99 mph
4X4 was always standard and the Pajero came with a variety of petrol and diesel units. The range-topping variant introduced the 6G72 engine, which was most notably-used in the Mitsubishi 3000 GT (GTO in Japan). Mitsubishi is no stranger to partnering with Chrysler and between 1987 and 1989, the first-generation Pajero was sold in the US as the Dodge Raider. Regardless, the boxy Japanese SUV marked the beginning ot a long lineup of rugged Mitsuvishi offroaders, among which the legendary Pajero Evolution.
14Subaru Leone
Riley / flickr””>
front 3/4 view of a 1988 Suaru Leone RX-II Coupe
Subaru is mostly known for its rally-bred Legacy and Impreza models that dominated WRC throughout the years. The brand, occasionally, dipped into the sports coupe segment and its first attempt was with the Subaru Leone. First introduced in 1971, the Leone was a front-wheel-drive model that came in three generations. Four-wheel drive was always optional and in true Subaru fashion, only flat-four engines were available.
Subaru Leone 1st Generation specifications
Engine:
1.6-liter flat-4
Horsepower:
71 horsepower
Torque:
83 pound-feet
0 to 60 MPH:
17.1 seconds
Top Speed:
91 mph
The first and second-generation Subaru Leone also introduced a pick-up version called the BRAT. The third-generation Leone came in 1980 and was the first Subaru to enter the World Rally Championship. The rally ream was led Noriyuki Koseki, who would later, found Subaru Tecnica International (STI). The Leone would, eventually, be succeeded by th Legacy, which in turn was replaced by the Impreza STI in Subaru’s rally efforts.
15Mitsubishi Colt Galant GTO
Sicnag / flickr””>
front 3/4 view of an orange 1971 Mitsubishi Colt Galant GTO MR at a car event
The Galant nameplate first arrived in 1969, and is tyoicalyl associated with the brand’s most luxurious sedans. Granted, Mitsubishi is, rarely, associated with luxury, but in 1970, the Galant GTO arrived as the brand’s first model, officially recognized as a grand tourer. GTO stood for Gran Turismo Omologato, and is considered to be the rarest of the Colt Galant models. It was also a homologation special for the JCCA, but the OPEC oil embargo from 1973 meant the car would never see a racing circuit.
Mitsubishi Colt Galant GTO MR specifications
Engine:
2.0-liter flat-4
Horsepower:
123 horsepower
Torque:
105 pound-feet
0 to 60 MPH:
8.9 seconds
Top Speed:
124 mph
Like other Japanese coupes from the time, the Galant GTO resembled a downsized, American Muscle car. Instead of torquey V-8 engines, Mitsubishi’s coupe came with inline-four engines ranging from 1.6 to 2.0 liters. The MR edition was the range-topped, powered by a 4G52 engine with 125 horsepower. The Galant GTO is Mitsubishi’s first luxury-sports car and would pave the way for future models like the GTO/3000 GT.
FAQ
Q: Where to buy classic Japanese cars?
Classic Japanese cars are available in a lot of places, including dedicated dealerships and online car sites. You can score good deals in any of these places, though the rarer the classic, the pricier they are.
Q: How to buy Japanese classics?
If you’re buying a Japanese car that’s deemed a JDM, you’re going to have to go through a long and stringent process that includes plenty of paperwork on the authenticity of the said car. It’s easier to buy a Japanese classic JDM that’s already located in the U.S. That means that it already went through the proper channels to become legal to purchase.
Q: What do people think about Japanese Classics?
Classic Japanese cars have gained popularity in recent years as prime collectibles, in part because a lot of these models only became legal to be imported to the U.S. in recent years. The demand for these cars has skyrocketed as more have become available to purchase.
Q: Are Japanese Classics legal in the United States?
Classic Japanese cars are legal in the U.S., provided that they are over 25 years old, and meet the exemptions laid out by EPA and FMVSS regulations.
Q: Are classic Japanese cars valuable?
Some classic Japanese cars have become valuable in recent years as more of the models become available in the U.S. The demand continues to stay on an upward trend, so expect a lot of these classics to gain prestige in the coming years. The more prestigious they are, the more expensive and valuable they become.
NASHVILLE, Tenn. – Those who cannot get enough of Bryce Young’s path to professional football can soon learn more about his journey in “Being Young,” an authorized short streaming documentary profiling the 2021 Heisman winner. The film launches Friday, May 26 on ESPN+, and will air on ESPN2 on Tuesday, May 30 at 7 P.M. Eastern Daylight Time.
Directed by Academy Award-nominated Matt Ogens and Emmy-nominated Maeyen Bassey, and produced by m ss ng p eces, “Being Young” chronicles Young’s path from youth to professional football and features candid interviews with Young and his parents, former teammates, teachers and coaches, plus other athletes who have benefited from new NIL rules.
The film is presented by Nissan who was among the first brands to engage with Young under new Name, Image and Likeness (NIL) rules for its 2022 Nissan Heisman House campaign.
This unique content provides an outstanding example of how an athlete can build their personal brand while remaining true to themselves and focused on their sport,” said Marisstella Marinkovic, vice president and Chief Marketing Officer, Nissan U.S. “As student athletes begin to define who they are through NIL deals, it’s important that they select the right partners, and the right time to engage with high profile opportunities whether it be on a local, regional or national stage”
Young received the Heisman Trophy in December 2021. The honor came on the heels of a historic Supreme Court decision allowing collegiate athletes to negotiate NIL deals for the first time. As one of the first athletes to engage with brands under the new NIL rulings, Young joined the 2022 Nissan Heisman House cast alongside current and former pro football players. Young was later selected first overall in the 2023 draft.
“I’m not going to do anything business-wise that takes away from me on the field, and everyone on my team knows that,” Young shares in the documentary. “I’m extremely grateful for what it [NIL] has done for me and for my family, all that it’s done for all athletes.”
The sponsorship demonstrates Nissan’s continued dedication to helping educate and elevate college athletes. Since 2015, Nissan has sponsored select NCAA Championships and 45 colleges, including seven Historically Black Colleges and Universities (HBCUs). In 2022, Nissan also launched its New Frontiers program featuring conversations with Heisman House veterans to help inspire college athletes to build an intentional, beneficial personal brand.
For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.
About ESPN+ ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPN’s linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. Launched in April 2018, ESPN+ has grown to more than 25.3 million subscribers. Fans sign up to ESPN+ for just $9.99 a month (or $99.99 per year) at ESPN.com, ESPNplus.com or on the ESPN App (mobile and connected devices).
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