The 44th Ryder Cup is set to begin with an emotional opening ceremony in Rome. BMW, the Worldwide Partner, will provide an all-electric vehicle fleet for the teams and organizers. In addition, BMW will offer a unique brand experience for customers and fans. The first tee will have the “best seats in the house” for spectators, and exclusive live broadcasts will be available in the new BMW 7 Series and other models.
The opening tee off will take place at the Marco Simone Golf & Country Club in Rome, in front of an impressive grandstand. With tens of thousands of fans in attendance, the best golfers from host Europe and defending champions USA will compete in match play over three days. The Ryder Cup is not about prize money, but about achieving glory and honor for their respective continents.
At the opening ceremony, the unique emotions associated with the Ryder Cup were palpable, and the excitement for the 28 matches (four Foursomes and four Fourballs on both Friday and Saturday, twelve singles matches on Sunday) is immeasurable. BMW aims to transport the fascination of this renowned sporting event to customers, fans, and visitors using its vehicles, both in Rome and globally.
To support the smooth running of the Ryder Cup, BMW has provided a fleet of 120 all-electric vehicles, ensuring zero emissions transportation for the golf and organizational teams. Sustainability and electromobility are emphasized in the Ryder Cup Village and other areas on the event site, showcasing vehicles such as the new BMW i5, BMW i7, and BMW iX. Fans can also enjoy various activities in the BMW Fan Zone.
For an exceptional experience, spectators will have the opportunity to sit in the luxurious seats of the BMW i7 located at the first tee. Six seats have been installed in the stand, which will be allocated to fans on-site. There is also a chance for those without tickets to secure one of the six “best seats in the house” and enjoy the unparalleled comfort of the BMW i7 while experiencing the grandeur of the event.
For BMW customers unable to attend the Ryder Cup in person, they can still immerse themselves in the sporting drama and electrifying atmosphere that the event is renowned for worldwide. For the first time in Ryder Cup history, live broadcasts will be available in cars, enabling customers to follow every shot in a wide range of BMW models. Additionally, extensive on-demand content will be available for streaming.
Customers of the new BMW 7 Series can enjoy the feeling of being right on the fairways and greens. The Ryder Cup in-car app allows second-row passengers to watch the event on the BMW Theatre Screen, a 31-inch panorama display with 8K resolution in 32:9 format. This transforms the back of the new BMW 7 Series into an exclusive private cinema experience on wheels. The on-board 5G-enabled antenna system ensures optimal streaming speeds. While stationary, the front-row BMW Curved Display can also be used to view all the content. However, playing premium sports content is restricted for safety reasons while driving.
The live broadcasts and streaming of the Ryder Cup will be available in numerous countries, including the United States, Australia, Canada, Germany, Italy, Japan, Singapore, Spain, and many others.
The BMW models that will support the live broadcasts are the BMW 7 Series (G70), BMW iX (produced after 03/23), BMW X5, BMW X6, BMW X7 (after 04/23), and BMW XM (after 08/23).