These days, almost everything in the automotive industry needs to be a crossover or an SUV in order to stay relevant. However, there seems to be no end in sight to the demand for SUVs and crossovers. During the unveiling of the new Toyota Alphard luxury minivan, a rumor that has been circulating for quite some time was confirmed—a Century SUV. This means that Toyota is officially creating an SUV version of its iconic full-size luxury sedan. Toyota’s Chief Branding officer, Simon Humphries, stated that the Century offers the ultimate Chauffeur experience and it will have to evolve. He also mentioned that more details will be shared later in the year about this new addition to Toyota’s chauffeur series.
The Century is a full-size flagship luxury sedan made by Toyota, and it is exclusive to the Japanese market. It is often compared to models like the Mercedes-Benz S-Class and Rolls-Royce Phantom. It is highly sought after by Japanese VIPs and high-profile businessmen. The current generation Century has been on sale since 2018 and is built on the rear-wheel drive N platform. The Century SUV will most likely debut before a next-generation Century sedan appears.
What We Wish The Century SUV Will Be
As Toyota’s flagship SUV, we hope that the Century SUV will be the epitome of Japanese prestige and luxury. It should not be based on a front-wheel drive architecture like many other Lexus and Toyota crossover SUVs. There are two possible routes for Toyota to take. The first is to utilize the TNGA-F platform, which would allow the SUV to have off-roading capabilities like the Lexus LX 600. The second option, and the one we prefer, is to use the TNGA-L platform, which is already used in the Lexus LS and LC. This platform offers high levels of comfort and on-road performance.
What Could It Look Like?
The Century SUV will likely resemble an SUV version of the Century sedan. However, it will not simply be a rugged version of the sedan. Toyota will combine vintage design elements with modern aesthetics, just like they did with the current Century sedan. The interior will follow a similar theme, with vintage and modern elements blended together. Rear seat comfort will be a highlight, with the possibility of an optional two-seater configuration.
Hybrid Propulsion As Standard
The Century SUV will most likely feature a hybrid electric drivetrain. It could either use a V-8 hybrid engine, similar to the one in the current Century sedan, or a V-6 hybrid engine used in the Lexus LS and LC. Both options offer a combination of power and fuel efficiency. There is also a possibility that Toyota will develop a completely new powertrain for the Century SUV.
How Much Would A Century SUV Cost?
In Japan, the current Toyota Century sedan has a base price of ¥20,080,000 ($140,000), making it more expensive than any Lexus or Toyota vehicle. The Century SUV will likely be even more expensive, possibly reaching the $200,000 mark. The limited production run and hand-built assembly process of the Century sedan contribute to its exclusivity and high price. It remains to be seen if the world is ready to pay nearly $200,000 for a Toyota SUV.
